Event's Online Digital Advertising Brief - AdHang

Event’s Online Digital Advertising Brief By

Event's Online Digital Advertising Brief by

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About Adhang.com Adhang.com is a world-class online advertising agency based in Nigeria, and the first internet public enlightenment agency in Africa. Adhang.com is manned by some of the biggest digital advertising monetization, optimization and targeting experts in the industry, equipped with the very best and most advanced digital marketing system, comprehensive and robust set of latest technologies and tools to inform, persuade, remind, and reinforce. Phone: +2348034283159 E-mail: [email protected] Website: www.adhang.com Office: D 07 Century mall, St.Patrick's junction, Ojo, Alaba international market, Lagos, Nigeria.


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Introduction This event’s internet advertising brief template is to foster understanding between you and AdHang. it guides AdHang in planning and executing your event’s online promotion project. It will help AdHang to understand everything about the event’s internet advertising needs. Fill in the fields, and also add any further detail you consider important for an effective advertising of the event.

This will serve as a blue print AdHang team will use to strategize and achieve your goals (you should type all of them separately in a WordPad or Microsoftword, and forward to us). Leave any field that is not applicable to your event, or you do not understand.


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Organizer's Contact Details Contact person:-------------------------Country:-------------------------Phone:-------------------------Organization’s name:------------------------Address:-----------------------------Contact person’s email:------------------


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Organization’s Background And Aims This is about the organization, and where you introduce the project to AdHang team, e.g. XYZ about us; to promote concert, carnival, music show, or annual event, that helps Nigerians do this, that, etc.

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Features and key Names Examples: 1. The speaker A,B,C, etc. 2. The artists A,B,C, etc 3. Special guest(s) of honor A.B.C, etc. 4. Just name all, and attach picture(s) when sending this brief to us.

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Personas And Target State/Country Target audiences, e.g. women, youth, professionals, religious faith, companies’ executives, students, etc. The more specific the better. For example, men (age between 18 to 50 years old), and so on. .—————————————————————————————————————

————————————————————————————————————— And Where are they? E.g. entire Nigeria, Lagos state, Ghana, entire Africa’s continent, etc.

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Objectives E.g. awareness, educate the target audience, attract ticket buyers, participants; fill a form on the event’s website, etc.

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Reasons •

What are the most compelling reasons to come to the event, participate or buy ticket?

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List the rational and emotional reasons for participants or target audiences to come to this occasion. Include all major copy points, benefits, and list them in order of relative importance to the target audience.

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Advertising Duration And Event Date E.g. advertising starting from xy date to xy date.

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Is The Event Free or Paid? Is the event free for participants, or required purchasing a ticket? If purchasing ticket is required; does it have categories? if yes, list them and their respective prices. ————————————————————————————————————————————— ——————————————————————————————————————————— ——————————————————————————————————————————— ————————————————————————————————

Also, can the ticket be purchased online or offline, or both? And list designated ticket purchasing venues offline and the online ticket shops (if applicable).

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What Is The AdHang’s Advertising Plan You Chose? E.g. Premium, Enterprise, Economy; if not applicable, list the channels/platforms:

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Goal E.g. get 3000 ticket buyers, 1000 inquiries, 100% increase in number of participants compare to last time(how many participants last time?), etc. ————————————————————————————————————— ————————————————————————————————————— —————————————————————————————————————


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Website Address And Landing Page Link(s) Here put web address for this event, and the landing page’s link target audience will be sent to when they click on the online advert. Example: Website www.adhang.com. Landing page www.adhang.com/event-approach/.

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Competitors/Distraction s List event(s) you know that will be taking place the same week or day of this event, e.g. Football match, etc.

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What Else Might Help AdHang’s Creative Team —————————————————— —————————————————— —————————————————— —————————————————— —————————————————— If you have them, include your logo, the speakers, or the performing artists photos, pictures that exemplify the end results; tagline(s), quotes, last participants’ insights, attention drawing text, and so on. Forward all to email: [email protected] .


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