Innocent MUTANGA, Helena HU Lei, Young Eun (Rachel) HONG
Executive Summary Backgrounds and Business Aim: Socially excluded population is more likely to face difficulties fitting into mainstream society. Our business focuses on empowering deaf students. This group of people often feels rejected and marginalized due to systemic and structural problems. This leads them to feel a relatively low sense of purpose and restricted citizenship & belonging into the larger Hong Kong society. Our Social enterprise hopes to discover the possible potential and artistic talents that lies unexplored within these communities. We believe art can be used as a medium to benefit local communities when incorporated with a suitable business model. Products Description: We will be selling the original art works on canvas created by the students. And will be organizing each painting workshop at their respective schools. Volunteer art teachers as well as HKSL translators will be invited to conduct the workshops. We hope this will give the students a platform to express their unique voices, as well as actualize themselves. Sales of original art works could be rather unpredictable. To ensure continual sustainability of our business, we hope to create a stable stream of revenue by selling various other functional goods e.g stationary, cards, environmentally friendly bag and t-shirts with the student’s art work printed on. Future collaboration with other organizations is a possible option. Targeted Consumers: As a social enterprise, we hope to raise awareness of the deaf communities and gain support through different institutions. In order to do so, we plan to gain support from bigger institutions and organizations such as schools, corporates and non-government organizations to hold our exhibitions to attract potential customers. Sales Platform: To make each sales transaction consistent and the procurement simple, we will sell all our art works online. Our online website will display each artist’s profile with photos of themselves, art works and interviews to give them more leverage on expressing themselves. Printed goods will also be available for sale online. Pricing Strategy: Our original art works will be sold online by bidding system similar to that of auction houses. This will allow our potential customers to pay as much as they want to support the artist and contribute to the local community. There will be a minimum bidding price and deadline set for each art work. Printed goods will be sold at fixed price and become a stable stream of revenue. This will offset unpredictable sales of art works and make the sales forecast more predictable. Financing Strategy: We hope to raise initial capital by raising funds at various events and platforms. These events include startup weekend, RISE conference, Betatron Startup Accelerator, Google EYE program and few more. Revenue Division: We will be distributing 50% of the sales revenue to the artist. By returning half of the sales revenue, we hope to remind and reward the artist for his/her hard work and the community also needs them. Remaining half of the sales revenue will be returned to cover the instructors of the workshop, maintenance of website and marketing efforts.
Sunshine Brushes Create, Connect, Change
Helena HU Innocent Mutanga Rachel Hong
Agenda • Identifying Problem • Background
• Who we are • Main Products
• Platform & Pricing Strategy • Promotion and Secondary Products • Fundraising
“It is insane that nobody has come out and made a great non-profit contemporary art museum, given how there are great holdings in Hong Kong,” Ben Brown
• Hong Kong’s tax-free status and logistical advantages attract many wealthy collectors. • Due to its global status as a mature art market, general public views art is only for the rich. • Local art scene is often neglected.
Social Enterprise steps in
Marginalized population • 10,000 deaf people in Hong Kong