Our online website will display each artist's profile with photos of themselves, art works and interviews to give them m
Innocent MUTANGA, Helena HU Lei, Young Eun (Rachel) HONG
Executive Summary Backgrounds and Business Aim: Socially excluded population is more likely to face difficulties fitting into mainstream society. Our business focuses on empowering deaf students. This group of people often feels rejected and marginalized due to systemic and structural problems. This leads them to feel a relatively low sense of purpose and restricted citizenship & belonging into the larger Hong Kong society. Our Social enterprise hopes to discover the possible potential and artistic talents that lies unexplored within these communities. We believe art can be used as a medium to benefit local communities when incorporated with a suitable business model. Products Description: We will be selling the original art works on canvas created by the students. And will be organizing each painting workshop at their respective schools. Volunteer art teachers as well as HKSL translators will be invited to conduct the workshops. We hope this will give the students a platform to express their unique voices, as well as actualize themselves. Sales of original art works could be rather unpredictable. To ensure continual sustainability of our business, we hope to create a stable stream of revenue by selling various other functional goods e.g stationary, cards, environmentally friendly bag and t-shirts with the student’s art work printed on. Future collaboration with other organizations is a possible option. Targeted Consumers: As a social enterprise, we hope to raise awareness of the deaf communities and gain support through different institutions. In order to do so, we plan to gain support from bigger institutions and organizations such as schools, corporates and non-government organizations to hold our exhibitions to attract potential customers. Sales Platform: To make each sales transaction consistent and the procurement simple, we will sell all our art works online. Our online website will display each artist’s profile with photos of themselves, art works and interviews to give them more leverage on expressing themselves. Printed goods will also be available for sale online. Pricing Strategy: Our original art works will be sold online by bidding system similar to that of auction houses. This will allow our potential customers to pay as much as they want to support the artist and contribute to the local community. There will be a minimum bidding price and deadline set for each art work. Printed goods will be sold at fixed price and become a stable stream of revenue. This will offset unpredictable sales of art works and make the sales forecast more predictable. Financing Strategy: We hope to raise initial capital by raising funds at various events and platforms. These events include startup weekend, RISE conference, Betatron Startup Accelerator, Google EYE program and few more. Revenue Division: We will be distributing 50% of the sales revenue to the artist. By returning half of the sales revenue, we hope to remind and reward the artist for his/her hard work and the community also needs them. Remaining half of the sales revenue will be returned to cover the instructors of the workshop, maintenance of website and marketing efforts.
Sunshine Brushes Create, Connect, Change
Helena HU Innocent Mutanga Rachel Hong
Agenda • Identifying Problem • Background
• Who we are • Main Products
• Platform & Pricing Strategy • Promotion and Secondary Products • Fundraising
Background
“It is insane that nobody has come out and made a great non-profit contemporary art museum, given how there are great holdings in Hong Kong,” Ben Brown
• Hong Kong’s tax-free status and logistical advantages attract many wealthy collectors. • Due to its global status as a mature art market, general public views art is only for the rich. • Local art scene is often neglected.
Social Enterprise steps in
Marginalized population • 10,000 deaf people in Hong Kong but only 8 sign language translators available • Lack of platform for this group to fit into society and express themselves
Sunshine Brushes
Socially responsible business • Aim to empower the students with special needs • Hope to discover the possible potential and artistic talents that lies unexplored within this population
Who We Are?
Helena HU
Rachel HONG
Innocent MUTANGA
•
Economics background
•
Passionate art enthusiast
•
Anthropology background
•
Former founder and leader of
•
Globe trotter
•
Founder & organizer of several
TBTO
•
Volunteer leader for Hands
•
Basic in sign language
on Hong Kong
social entrepreneurial efforts •
Enrolled HKSL student
Main Products Art Workshops
Organize art classes and workshops at special schools for students
Original Artworks
Desired Social Effect
➢ Give students chance to express themselves through creative painting ➢ Allow everyone to gain and appreciate artwork easier and with lower costs
Main Products Inspiration
“Every child is an artist. The problem is how to remain an artist once we grow up.” Pablo Picasso
Art Workshops
Organize art classes and workshops at special schools for students
Original Artworks
Social Effect • Give students chance to express themselves through creative painting • Allow everyone to gain and appreciate artwork easier and with lower costs
Platform Pricing Strategy • Online bidding similar to that of auction house • Minimum price will be set based on the canvas size • Bidding will last for 2 weeks • The highest bidder will purchase the artwork
Online Market place
• Ship globally
HK Issue, Global Market.
Target demographic
• Prints have been affordable alternative for paintings • Popular option to decorate home and share personal stories behind
Art enthusiast
• Shares our view that anyone can be an artist and art has no boundaries
Cares for society
• Understands and acknowledges that the sales of art works will be used for good cause
Original
• Someone who wants to decorate their apartment but is looking for one of a kind piece
Promotion
Offline Strategy • Physical exhibitions with various other NGOs and relevant organizations (HK deaf and dumb association, HK school for the deaf Alumni Association) • Small stationaries with the art work printed on
Online Strategy • Detailed information about the artist himself/herself for the audience to get to know the work • Text and video interviews available • Follow to get updates on the artist’s new work and personal development
Fundraising Breakdown of initial fund and revenue
Artists
•Reward for their creative work •Self Actualization and empowerment
Workshop
•Food and transportation fee covered for instructors and volunteers •Paint, brushes and canvas
Marketing effort
•Production of secondary goods •Online and offline exhibitions
Website
•Initial set up and design •Maintenance of backend
