REMEMBER. To stick to your budget. To allow for VAT @ 20%. To use actual figures not best estimates. To recalculate budg
HOW TO BUDGET FOR A TRADE SHOW EXHIBITION BUDGET CHECKLIST Attending events or exhibitions are advantageous and cost effective for the aspiring business. But you run the risk of minimalizing profits or even making a loss if you don’t plan. Here’s a quick checklist to help you get the most out of your tradeshow experience.
HOW DO I SET MY EXHIBITON BUDGET?
• New event, new budget • List your objectives (leads, sales, profit?) • Set realistic goals to meet the objectives • Aim for a good ROI with chosen budget.
ROUGH GUIDE Cost of exhibition space = Budget
BUDGET BREAK DOWN Exhibition space rental &
Staff costs, travel &
displays
expenses
Design of stand and
Equipment & display
printing of graphics
transportation
Show services (power &
PR & promotions
lighting) Contingency
35% Exhibition stand
REMEMBER To stick to your budget
To recalculate budget if it doesn’t meet your financial objectives
To allow for VAT @ 20% To measure your ROI to check success of event To use actual figures not best estimates
NEED A HAND? The Rollerbanners Team are here to help and guide you to exhibition success. Chat with us face to face or online regarding your design brief, email your aspirations and dreams or visit the design studio for ideas and recommendations. Whatever your needs, we can meet them. Call us today!
02380 700 111
[email protected] rollerbannersuk.com