Experience Wakefield Advertising Opportunities 2014/15 - Thedms.co.uk

Experience Wakefield Advertising Opportunities 2014/15 Photo: National Coal Mining Museum for England - Nature Trail

• www.experiencewakefield.co.uk • Wakefield District Visitor Guide • Wakefield Guide and Website Packages • Consumer e-news letters • Plus free opportunities for promotion

How we promote the Wakefield District to visitors Are you an event organiser, attraction, hotel or business that could benefit from having more regional, national and overseas visitors through your door and on your website? Tourism activity in the Wakefield district is valued in excess of £345 million a year* and your business can link directly to a visitor audience by working with us across our print and website. Take a look at how you can work with us then get in touch. We are happy to answer questions or send you a booking form and advert specification. Melanie Armitage (Visitor Services Officer) 01924 303620 [email protected]

*Tourism South East Research Dept. The Economic Impact of Tourism in the Wakefield District Report 2012.

Experience Wakefield Website & Social Media Experiencewakefield.co.uk is Wakefield Council’s official tourism website and the first port of call for visitors looking to find out what to do, where to stay and where to eat and drink in the local area. The website attracts on average over 30,000 users a month and 4.2 million page views a year, providing visitors with all the information they need to make the most of their visit to Wakefield. The website is supported and promoted by all the district’s major attractions and hotels. A whole month’s advertising can cost you less than a single advert in a regional newspaper and we will support your campaign with free regular mentions on Twitter and Facebook. User statistics will be provided to help you monitor your advert which can link directly to your own website or booking page.

Monthly Advertising Rates l l l l

Home Page Side Box or Bottom Banner £125 per month What’s On Page Top Slider £125 per month What’s On Page Bottom Banner £100 per month Wakefield Festival of Food, Drink & Rhubarb Page Side Box January & February £200*

*subject to availability

All prices quoted are exclusive of VAT at 20%

Wakefield Visitor Guide 2015 The guide is produced by Wakefield Council with support from the district’s hotels, attractions and businesses and is distributed nationally through tourist information centres, selected railway stations and motorway services, selected visitor attractions and tourism events across the Yorkshire region. Individual copies are sent on request to visitors worldwide. The guide content varies each year dependant on visitor feedback, national and local celebrations and the opening of new attractions and events l l l l l

12 month shelf life Print-run of 20,000 7000 copies distributed to English Tourist Information Centres 2000 copies distributed in rail and service stations along M62/M1 corridor Copies at all local attractions, museums and castles

Advertising Rates

(these are for inside pages excluding back cover, inside back cover, inside front cover and facing inside back cover) l Visitor Guide Full Page £650 l Visitor Guide Half Page £350 l Visitor Guide ¼ Page £175 l Visitor Guide 1/8 Page £90


Consumer e-news letters Our consumer e-news letters are sent to subscribers of our tourism mailing list on a regular basis. Along with visitors, subscribers also include local residents who want to keep up to date about the district’s events. Each edition features a mix of events, exhibitions and performances plus places to stay and each item links through to our own website. If you want to link directly to your own website or just promote a service that isn’t normally listed with us (e.g. taxi company, estate agent or car hire) then this is for you.

l E-news Banner £50 for one edition


Website and Visitor Guide Packages 2015 If you want to make a bigger impression and develop your ad into a wider campaign then book one of these premium packages which also come with great website and e-news letter advertising. If you book with us, we will also support your campaign with Twitter and Facebook mentions. These spots are very popular - please do book early.

Gold Sponsorship Package £1250 l Visitor Guide Back Page - 12 month shelf life l Experience Wakefield Home Page Bottom Banner, January - March 2015 l Experience Wakefield What’s On Page Bottom Banner, January - March 2015

Silver Sponsorship Package £1000 l Visitor Guide Inside Back Cover or Inside Front Cover - 12 month shelf life l Experience Wakefield Home Page Bottom Banner, January – March 2015

Bronze Sponsorship Package £850 l Visitor Guide Facing Back Cover - 12 month shelf life l Experience Wakefield What’s On Page Bottom Banner, January-March 2015


Free opportunities We have a number of free opportunities you can take advantage of to promote your attraction, event or tourism business. Wakefield Visitor Guide Prize Draw To encourage feedback from visitors we run a year long prize draw for those who send us their views about the guide. This is run in the centre pages of the guide and more than one prize is up for grabs. Offer us a prize and you will feature on this centre page with a name check for your business and an image of the prize or experience. Past prizes include: l Overnight stays at hotels or guesthouses l Local produce hampers l Local gift hampers l Vouchers l Private behind the scenes tours l Meals for two/families

A free website page on experiencewakefield.co.uk for tourism businesses: Cafes and restaurants l Attractions l

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Selected retailers

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Hotels

A free event listing for your tourism event, fair, exhibition, performance or workshop l

Includes google map link

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Includes link to your own website

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Includes any images you supply

Poster display and print distribution Send your tourism event posters to Wakefield Visitor Centre [email protected] for display (subject to display space being available) l Send or drop off your tourism event and attraction leaflets for display in Wakefield Visitor Centre l

If you would like more information about these free opportunities visit www.experiencewakefield.co.uk/workwithus or contact Alice Garlick Visitor Services Co-Ordinator on 01924 303717 or email [email protected]