having more regional, national and overseas visitors through your door and on ... l Social media supporting activity (Fa
Experience Wakefield Advertising Opportunities 2015/16 • Wakefield District Visitor Guide • Experience Wakefield Website • Tourism E-newsletters • Plus free opportunities for promotion
Photo: Newmillerdam
How we promote the Wakefield District to visitors Are you an event organiser, attraction, hotel or business that could benefit from having more regional, national and overseas visitors through your door and on your website? Tourism activity in the Wakefield district is valued in excess of £359 million a year* and your business can link directly to a visitor audience by working with us across our print and website. Take a look at how you can work with us and get in touch. We are happy to answer questions or send you a booking form and advert specification. Should you wish to discuss any opportunities please contact: Melanie Armitage Visitor Services Officer T: 01924 303620 E:
[email protected] Alice Mannion Visitor Services Coordinator T: 01924 303717 E:
[email protected]
*Tourism South East Research Dept. The Economic Impact of Tourism in the Wakefield District Report 2013.
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Wakefield Visitor Guide 2016
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The guide is produced by Wakefield Council with support from the district’s hotels, attractions and businesses and is distributed nationally through tourism information centres, selected railway stations and motorway services, selected visitor attractions, hotels and tourism events across the Yorkshire region. The guide provides varied and engaging content each year with a focus on informing and inspiring visitors to experience what the Wakefield district has to offer. For art lovers, for families for everyone. l l l l l l l
20,000 copies produced 48 page quality magazine 12 month shelf life 7000 copies distributed from Tourist Information Centres in the UK 4000 copies distributed in rail and service stations along M62/M1 Corridor Copies available at local attractions, hotels, museums and castles Social media supporting activity (Facebook and Twitter)
Advertising Rates l ⅛ Page
£100
l Bronze Package £900
l ¼ Page
£200
l ½ Page
£375
l Full Page
£675
l Website What’s On Page Bottom Banner (Jan 16)
l Facing Inside Back Cover,
l Silver Package £1100 2 available
l Gold Package £1350
l Inside Back Cover or Inside Front Cover
l What’s On Page Top Slider (3 months Jan-Mar 16)
l Back Cover
l Website Home Page Bottom Banner (3 months Jan-Mar 16) l E-Newsletter Banner (Jan 16)
All prices quoted are exclusive of VAT at 20%
Experience Wakefield Website & E-Newsletter
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Experiencewakefield.co.uk is Wakefield Council’s official tourism website and the first port of call for visitors looking to find out what to do, where to stay and where to eat and drink in the local area. The website attracts over 44,000 users a month and 4.6 million page views a year. The website is supported and promoted by all the district’s major attractions and hotels. A whole month’s advertising can cost you less than a single advert in a regional newspaper and we will support your campaign with regular mentions on Twitter and Facebook. User statistics will be provided to help you monitor your advert which can link directly to your own website or booking page. Tourism e-newsletters are sent to subscribers of our mailing list on a regular basis, providing information on upcoming events, exhibitions and special offers, linking through to the Experience Wakefield website. Advertising banner spots are available for providers who would like to drive traffic towards their own website.
Monthly Advertising Rates l l l l
Home Page Side Box or Bottom Banner £150 per month What’s On Page Top Slider £135 per month What’s On Page Bottom Banner £125 per month E-newsletter Banner £75 for one edition
All prices quoted are exclusive of VAT at 20%
Free opportunities
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We have a number of free opportunities you can take advantage of to promote your attraction, event or tourism business. Wakefield Visitor Guide Prize Draw To encourage feedback from visitors we run a year long prize draw for those who send us their views about the guide. This is run in the centre pages of the guide and more than one prize is up for grabs. Offer us a prize and you will feature on the centre page with a name check for your business and image of the prize or experience. Previous prizes include: l Overnight stays at hotels or guest houses l Local produce hampers l Local gift hampers l Vouchers l Private behind the scenes tours l Meals for two/families
A free website page on experiencewakefield.co.uk for tourism businesses: Cafes and restaurants l Attractions l
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Selected retailers
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Hotels, Guest houses, Camping Sites
A free event listing for your tourism event, fair, exhibition, performance or workshop l
Includes google map link
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Includes link to your own website
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Includes any images you supply
Poster and leaflet display Send your tourism event posters to Wakefield Visitor Centre
[email protected] for display (subject to display space being available) l Send your tourism event and attraction leaflets for display in Wakefield Visitor Centre l
