yearbook company in · Australia. ... breaking the bank. easy, fast, flexible â no design experience required! The best
from happy customers:
what’s in this book? 7
3
The perfect setup How to get started in great conditions and avoid wasting time throughout your project.
EDITORIAL CONCEPT How to build a structure which makes sense and keeps your audience in mind.
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Content collection How to collect content more efficiently and involve your school community.
19 Design tips
How to create beautiful pages – even without design experience. Tools, tips and awesome resources.
27
Last steps Before success All you need to know about proofing and printing your yearbooks, as well as marketing tips to boost your sales.
Yearbook creation just got better!
This guide is edited by Fusion Books, the #1 yearbook company in Australia. Fusion Books PO BOX 1330 Strawberry Hills 2012 NSW, Australia
Creating a good yearbook requires time, energy and perseverance. But it’s also a project that is incredibly rewarding when done. In the process, you’ll learn how to build a publication that attracts readers, master the art of team building, get familiar with the fundamentals of publishing design and so much more.
We crafted this guide just for you — it’s full of tips, ideas, free downloads and everything you need to know about yearbook creation. You can make the most of it by accessing your free trial and discovering the impressive features of our new yearbook builder! We hope you have a great read and enjoy creating the best yearbook ever!
Cheers!
Ainhoa Emaldi Azcue General Manager
[email protected] 1800 637 515 Toll Free All rights reserved 2015.
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FUSION BOOKS
why choose
Fusion Yearbooks? Well, because it’s the best way for you to get professional results without breaking the bank. Easy, fast, flexible – no design experience required!
key e figur
We help over
500
schools create and print thousands of yearbooks every year!
It’s online and free to use. No need to install anything or buy expensive software. Enjoy unlimited access to our yearbook builder until your book goes to print.
The most advanced design features. Hundreds of free layouts, backgrounds, fonts, photo filters and more. The best yearbook themes – now entirely customizable!
Collaborate with students and teachers. Organize your team as you want and make the yearbook a collective and evolving project.
We also offer: The best Quality Printing
Custom Design or print only
heaps of resources and support
Adapt your order anytime up to the last minute before printing. We offer a large range of options and Free Standard Delivery.
If you require design or just want to print your yearbooks, that’s fine! Contact our sales team for a custom quote.
Thanks to our blog, our online support center and our monthly newsletter, you’ll never be stuck for ideas again!
free trial & quote
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The best way to see everything Fusion has to offer is to try it! Get started today with a 14 day free trial. Your first page will be done in minutes.
Get Started www.fusionyearbooks.com
Starting any project in a hurry is never a good idea. Anticipating the unexpected, setting goals, measuring progress and delegating responsibility can only be done well if you have a plan.
in this section: The foundations of a successful yearbook Why teamwork makes the dream work Yearbook essentials
the perfect setup
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preparation
the foundations of a successful yearbook Why do you prefer a magazine over another? What makes you read a blog post or not? As with any other publication, a yearbook has to consider these basic questions to attract readers. Here are the 7 rules you should follow if you want to succeed this year.
1. Make sure your content is newsworthy
When you begin writing for your yearbook, run your content through these criteria: Stay up to date. Write what is new and generally unknown to the reader. Make your story exceptional. Present your information differently by finding an original angle. Limit yourself to relatable topics. It’s easier to grab readers’ interest with subjects they are familiar with.
advantageous
helpful
pertaining aboutto proficiencies
skills
subsequently
after
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3.
2. Write for your audience Your yearbook is a testament to the awesomeness of your students and staff. Remember, they’re the stars of the show! Ask them for their honest opinions, insights and feedback to create a yearbook they will appreciate and cherish in future years.
Use clear, familiar phrases
Simplicity is key when it comes to writing for your yearbook. Make a friendly reading experience by writing shorter sentences and using accessible vocabulary. A complex word can be replaced with a simpler word which everyone can understand. Using unfamiliar terms can slow readers down, or make them skip entirely. If you’re not sure, have another person proofread your work!
the perfect setup
TIP: Use surveys, polls or contests to involve students in the content creation process.
more on the blog
Want to know more about yearbook content? Find plenty of tips here: www.fusionyearbooks.com/blog Category: Content
Use design to catch attention
4.
There are infinite ways to excite your reader — start with the first glance at your stunning yearbook cover. Use beautiful color schemes, graphic elements and more to invite them on a visual journey through your book.
6. Schedule your project step by step
5.
Create your action plan with shortterm and long-term goals — schedule deadlines, reminders, priorities, and backup plans.
Build a realistic budget
Make sure everyone in the yearbook creation process knows what to focus on next.
First, survey your audience to find out how much they’re willing to spend. With that in mind, construct your budget by testing different combinations of pages, books, and options to find your ideal price. You can adjust your order up to the very last minute before sending to print.
free download Download a printable timeline poster and track the different stages of your yearbook creation process. www.fusionyearbooks.com/ project-timeline
app feature
More info on page 32. Quote generator Create as many quotes as you need.
7.
Market your yearbook
Build some hype! Promote and market your yearbook to help you sell more copies. The more people you can get to buy your book, the easier it becomes to sell at a lower price. Don’t be afraid to try all the free tools available out there such as social media, email campaigns and more.
key es ur i fg
10 days
is the shortest yearbook project that has been completed with Fusion.
4 weeks
is the maximum waiting period between final approval and delivery.
expert advice
"Success doesn’t come on its own. Schedule marketing campaigns throughout the year with short-term objectives. Being consistent is the best way to take your project to the top."
Find more tips about marketing and selling your yearbook on page 34-35.
Simon Ward, Business Developer
the perfect setup
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must-haves
Teamwork makes the dream work
Having a team is great. They save you time and add value to your book. Keep in mind that creating a yearbook is an all-round project including design, writing, communication, marketing and many more skills. Surround yourself with the right people and enjoy!
Writers
Photographers
editors
DESIGNERS
Marketers
and more
Do you know any students with a gift for writing? Convince them to be part of the team!
Are there any talented photographers in your school? Or will you work with a professional for student photos?
Having a sharp eye for spelling and grammar is essential for your yearbook — find the best people for this task.
Having good taste is one thing, making great designs is something else. Find people with both qualities.
Is there anyone you know who’s talkative or a natural salesperson? Get them on board to promote the yearbook.
Someone great at maths can be your accountant. A charismatic leader can be your project’s voice, and so on...
yearbooking 101 The essentials You don’t need masses of students and a school worth of supplies to make a yearbook. Start with what you’ve got: 1. Computers: Either Macs or PCs, an Internet connection and an upto-date web browser. 2. Cameras: Digital cameras are very common. You can also use smartphones under certain conditions. 3. A diary: Take notes and stick to your deadlines. 4. Inspiration: Find heaps of books, magazines or other things to grab ideas from.
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the perfect setup
As a leader of the project, think about the general concept of your book before starting anything else. Focus on your audience and list potential topics. Brainstorm with your team, get to know what other schools do and organize all this goodness your own way. In this section: Content: What will you put in your yearbook this year? Structure: How to organize your book better Ingredients for readability
editorial concept
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content
what will you put in your yearbook this year? Well, there are tons of ideas out there and you’re about to discover a few! However it’s important to understand that a good book is an ensemble of things based on a good structure.
Things you can get from your school Don’t know where to start? Yearbook content is all about your school life. Get in touch with the school administration to collect the basic information. STUDENT AND TEACHER LIST Leave no one out! Compose a list — collect names, contact information, and any important data that may be relevant in your yearbook. This may include organizations that students are involved in, subjects taught by the faculty, number of years served at the school, etc. Compare your list to a directory to make sure everyone is accounted for. EXAMPLES Students by Year School Captains Dux/Achievers Student Leaders
Staff by Subject (English, Maths, etc)
STAFF LIST Staff are as much a part of your school as the teachers. Document what they do for your campus, and get their contact information so they can help when required. It may help to collect some interesting facts about them. EXAMPLES Maintenance & Cleaning Administration & Support
Advisers Assistants & Volunteers Canteen/Cafeteria
STUDENT CLUB CONTACTS
MARKETING MATERIALS
Extracurricular activities are vital to the spirit of your school. Compose a list of all the ways students can be involved and what parties are in charge. Don’t hesitate to reach out to these clubs, because they may want to add some of their own content and you can gain great interview material.
Gathering the school’s marketing materials will help you visualize your direction for design, and also help set the mood of what your yearbook will evoke (reminiscent, spirited, etc.). This is a good idea-generating process for what you think will be valuable additions to your yearbook.
EXAMPLES List of Clubs Club Leaders
EXAMPLES Previous Yearbook School Logo
Club Events
School Colors Flyers, Brochures
EVENTS SCHEDULE
PRINCIPAL’S INPUT
Obtaining a schedule of your school’s events will give you great opportunities to document student life. These include school dances, sports events, awards ceremonies, and more. It may also be nice to include the events calendar in your yearbook for students to reminisce over. Your team should make use of this schedule to organize their photoshoots and interviews.
Involve the Principal. Ask what topics they think should be included in your yearbook. Have a day where the Principal joins a staff meeting or meets the editorial team to brainstorm ideas that could be fun, appropriate, and school-mission centered. The benefit about including the Principal is you know whatever they suggest will be approved!
EXAMPLES Sports Carnivals Formal Nights
Open Nights Excursions
expert advice
Firstly, make a spreadsheet of who needs to supply what. Next, record everyone’s contact details so you can communicate with them easily.
Finally, meet with the biggest influencers of your school. They will provide content ideas and boost the yearbook’s popularity. Julien Beuvignon, Content Editor
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editorial concept
The benefits of collective thinking Brainstorming with your team is a great way to find new ideas. It encourages people to think of solutions – from crazy to brilliant – and helps build a book that everyone will remember.
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Sum up and Share the results Session done? Take some time to analyze the results, then share them with your team. It’s a good way to make sure you didn’t forget something.
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Be prepared
Identify the goals, set a time limit and assign a moderator to keep the debate constructive.
What would they think?
Include someone who has nothing to do with the project. It will give you an idea of what an outside reader can think about your ideas.
2
Keep ideas Anonymous
Some people are shy, others are not. Maximize the number of ideas by removing any peer pressure.
3
Discuss each idea together
Put each idea on the table. Everyone should bring a positive and a negative comment. Choose the ones that are the most convincing.
4
Take notes, Keep it visual Use sticky notes and sketch out your ideas on a white board to make sure each idea is correctly interpreted.
A few other ways to find inspiration Spark your curiosity! The best yearbooks are those that break the mold. You can use the internet to discover new and creative ways to mix up the traditional yearbook template and make it your own. Explore the arsenal of tips, tricks, and resources available for you on Fusion’s website. app feature
Quick TIP Start with a general topic, then filter down for specific ideas. Don’t be afraid to encourage "weird" ideas, they might end up being the best ones.
Free Downloads A complete collection of free downloadable guides to take you through the different aspects of yearbook creation. www.fusionyearbooks.com /guides
The Yearbook Newsfeed Visit our blog or sign up to our monthly newsletter! Hundreds of tips, tricks and ideas are waiting for you. www.fusionyearbooks.com /blog
Follow our Pinterest Plenty of covers, pages and spreads from around the world to give you inspiration for your project! www.pinterest.com/fusionyearbooks Grab inspiration from our hundreds of themed layouts, entirely free to use! editorial concept
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structure
how to organize your book better Now that you have written all your ideas down, it’s time to organize them in your yearbook. Gather your topics into sections, find the right balance between all of them and plan your book while keeping your audience in mind.
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Gather your topics
Create a master list of the topics you want to cover. It will be beneficial to classify their categories or divide them into specific sections to better gauge if your yearbook is too heavy with any particular topic. It may be a good idea to keep backup topics to use as a substitute in case some don’t work out.
2
This is a good organization trick to help you decide the order of your yearbook content. Create an inventory of your sections: make note of the room they will require and their relevancy. Reorder and make adjustments to how they will appear in the yearbook until you find the ‘sweet spot’ for each one.
The classics: The Cover Table Of Contents Editorial Sports Culture Events Profile Pages Excursions
3
Order your sections
Classes Teachers’ Pages Superlatives News Of The Year Parents’ Messages Autographs
app feature Once you setup your pages online, you’ll be able to allocate pages to your team.
Sketch out your book Like magazine editors, sketch out the entirety of your book on paper. Code your sections with different colors so you can visually observe the diversity of your yearbook content. This is a good reminder that the yearbook is a visual journey for your readers, so take time to envision the design and layout of each page.
free download
Download a 200+ page book blueprint as a spreadsheet to help you setup your sections: www.fusionyearbooks.com/ yearbook-blueprint
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editorial concept
Article types to keep your readers hooked Create a wide array of possible article topics and styles to keep your reader entertained. Explore some of the different options below and their purposes.
editorial
Portrait
The editorial article is a representation of your school’s opinion and vision for this year. You can use this format to take an optimistic stance on controversial topics, such as budget cuts, new policies, and more.
A portrait article can be used to acknowledge or highlight a person who is making your school a better place. Profile your sports MVP, Teacher of the Year, a new principal or new administrator. This is a great way to show your appreciation.
Report
feature
This is an effective format to inform people of facts and figures. Use a report article to talk about how your sports teams performed, improvements in test scores or where the seniors are heading.
Feature articles are like windows into human experiences. Review your list of school events and select a couple dates that hold intriguing potential that your student body may want to read about. Think about homecoming games, dances, senior trips, etc.
Interview
Column
This type of article is great when featuring people of higher stature or intrigue. Find out who the students want to hear from. Are there any unique alumni, community member stories or other topics that would benefit from an expert’s input?
A column article is great for sports, advice or humor. This is more of an opinion piece reflecting on a topic relevant to your readers. Remember to establish the credibility of your writer or risk losing reader interest.
key es ur i fg
1 topic
3 Examples of yearbook structure
is the most each article should focus on. If more, think about splitting it into multiple articles.
200 words is the maximum amount you should have between 2 titles, subtitles, etc.
Use these simple formatting tips to organize your book in an appealing way.
A
B
C
C
B
A
Chronological
Flashback
Tapered
Create a linear journey through your academic year arranging your articles in the order they occurred. Start with a piece about students on their first day back to school and end with a report about the seniors who are moving on.
In the opposite direction of the chronological order, the flashback structure starts at the most recent event and works backwards. This is ideal if you want to place the most date-relevant information at the start.
The tapered structure is starting off with your strongest, most entertaining articles and ending with the pieces you deem not as engaging. This structure is great for making a striking first impression.
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ingredients for better
Readability
Let’s be honest — whether it’s on the internet, smartphones or print, people don’t like to read the entire copy. When faced with a long article, it’s natural to just skim through it. If you have more than one subject or fact to mention in your article, consider visually differentiating them.
ing m m i Sw l a v i n r Ca
A word from the Principal
CLASS 5A REFLECTIONS
“
it was a truly incredible excursion.
”
TITLES, SUBHEADINGS & SUBTITLES Keep your articles in bite-size pieces. Using titles, subheadings, and subtitles will help you break up your writing into concise and purposeful paragraphs. This eliminates the intimidation factor of a text-heavy page, and also lets your reader breathe.
TIP: Be creative, but stay informative.
PULL QUOTES Pull quotes are short and powerful quotations used to catch your reader’s attention and introduce them to the article. Think about movie trailers that quote critics’ reviews: “...a brilliant and revolutionary film…”. They draw you in and make you want to learn more.
CAPTIONS
AUTS” “XTRON Off! Crew ig DanceHS Dance ie N ht. The Krm for Var ty perfo
Images are a great way to ease the reader’s eyes and provide visual aids for your message. However, don’t stop there. Captioning your photos will help establish the relevancy of your image and elaborate on your article.
CHARTS & INFOGRAPHICS Display your data in a visually stunning way. Since humans process images more quickly than words, you have the ability to share interesting data about your school with your readers in a beautiful and accessible medium.
Club ac includedtivities :
Organ younger izing lessons w ith grades Playin champiog inter-school nships Painti East B Bng the mural o n the lock
g of bein st part n r a le The be we club is t u o b a in this g new in h t e , som day g every writin citing. x e s lway a ’s it o s
3de0nts 4 stu
his d in t e t a p ci n run. Partri’s fu yea
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editorial concept
BOXED TEXT A boxed text addition to your article allows you to spotlight a selection of text and place it anywhere on your page. This is perfect for pulling insightful quotes from interviews, annotating articles, or providing advice for your readers.
KEY FIGURES & FACTS Opinions are just words, but opinions backed by data and facts become compelling. Conduct your research before you start writing — you are more likely to keep their attention and their trust if you provide unbiased data.
Collecting content is probably the biggest challenge of your project. Make sure people are providing relevant and high quality images. Collect text that doesn’t require too much editing. A great result doesn’t come on its own - everyone can help make it happen. In this section: Teamwork: the art of delegation Photography: 4 tips to get better results Ask for the perfect body copy
content collection
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Teamwork
The art of delegation
With Fusion you can involve an unlimited number of people with multiple levels of contribution. You become the conductor of an amazing project that will be finished in less time than you thought. Here’s how the whole team can help.
Head Editors (You’re one of these) Lead your yearbook process with ease. Head Editors have full access to the entire yearbook. Add new users, manage their privileges and track the progress of the tasks assigned to each contributor. Head Editors can also access important features such as delivery status and invoices.
Editors The editorial team is given access to view and edit the whole yearbook. This group of selected individuals will not have access to administrative privileges like Head Editors. However they can play an important role during the approval phase of the yearbook process, such as checking the spelling and grammar, verifying information, photos, students’ names, etc.
Keep everyone happy!
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ASK NICELY
KEEP THEM POSTED
Remember, the yearbook process is intended to be a fun adventure for everyone involved so make sure morale stays high, because you’ll see that reflected in your book. General politeness goes a long way, but don’t stop there! Play idea generating games, create competitions, and acknowledge your team’s hard work.
Communication and being proactive is key in the yearbook creation process. This will help you and your team be aware of deadlines and important dates. Plus, your team wants to know their work is contributing to the overall progress of the yearbook. Give them updates, generate reports, and maintain that line of communication.
content collection
Contributors
Other Students
Contributors can preview the book but are only able to edit pages that the Head Editor assigns to them. These individuals are key when it comes to writing for those specialized pages — sports clubs, organizations, acknowledgments, and more.
Everyone else at the school can fill out their own profile online through the Fusion Application. This way you can obtain all the information you need without spoiling the yearbook surprise!
Find more tips about creating profiles on pages 26-27.
app feature
ANNA FUEN
TES
KRISTOFF SM
ITH
An unlimited number of users can work simultaneously from school or anywhere else.
fellow yearbookers
"We loved the ability to have many people working on their own page and the ease of editing." Ngurkurr School
SHOWCASE EFFORTS
LITTLE REWARDS
Your editorial team works hard and while they may not ask for acknowledgment, it’s important to let them know they’re appreciated. Small gestures are nice: mention great team efforts during staff meetings, create a star-of-the-month bulletin board, or approach your members individually to let them know they are valued.
Small rewards can help motivate the yearbook team to reach specific milestones. You can keep a budget for movie or sports tickets, gift cards, or perhaps pizza lunches. The yearbook process is a large project and their valiant efforts deserve a reward along the way.
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Photography
4 tips to get better results
What’s the point of a great layout if it’s filled with pixelated photos? Smartphones and compact cameras have become integral to modern life and understanding how to use them will help you improve image quality. Here are the key-points you should know.
1
Tips:
Know your camera
Always set the highest resolution on your camera or smartphone.
High-res
Use natural light to your advantage. The best lighting conditions for portraits exist on an overcast day, when lighting is even and flattering. Never use digital zoom, it destroys your photo quality. It’s better to move closer to your subject.
LOW-res
Cameras today are packed with different settings for every occasion. It’s vital to know which settings will work best for your environment. Experiment with different lighting, flash, and color settings to find out what works best for you. Also, adjust your camera settings to capture the highest resolution photographs possible — this will ensure you get the best quality images.
Position yourself comfortably. If you’re not stable enough, you may move and get blurry photos.
tips: Make sure your photo adds value to the subject. Use captions if necessary. Photos including people are better - it provides context and helps tell a story.
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Take a lot of shots using different angles. It’s better to have more choice when designing.
Tell a story Let your images take your reader on a visual adventure. Photographs say a lot on their own and also serve as excellent complements to your articles. Use images to strike a mood or elaborate on text-heavy spreads.
content collection
More on the blog Want more tips about yearbook photography? Find everything you need here: www.fusionyearbooks.com/blog Category: Photography
3
Compose a great photo. Taking a lot of photos is good because it gives you more to select from when designing your pages. Taking the time to compose your photos is even better: it adds value to your story and portrays information. Simply follow the 3 rules below and get instantaneous results!
Rule of thirds
Direction & flow
Divide your frame by thirds, position your subject on the intersection of these lines to create a point of interest and balance your composition.
4
Your reader will see your visual content first, so make sure it is just as well composed as your written content. What does your article say? What or who needs to be in the picture? Knowing this will help you plan your photoshoot.
Scanned Image Quality When you scan your images, make sure to set the scan quality to 300dpi. This should ensure the image quality will be acceptable to print. If you’re thinking of enlarging the image in your design, scan your work in at 600dpi.
Avoid background disturbance
Allow the natural lines of your scene to guide your readers’ eyes to where you want them.
Organize your photoshoot.
quick tip
Pay attention to everything appearing inside the frame. Avoid distracting elements to help your reader focus on what matters.
THINGS TO CONSIDER: What’s the time of the event and is everyone available? What will the weather be like? What’s the lighting at this time of the day? (Especially if you’re shooting outdoors) What time is your location open? Do you need special access or permission? Will you need flashes or reflectors to aid lighting?
Will you need any props, costumes or accessories? Do you need a specific background? Do you need to create a backdrop? Is your camera fully charged? Do you have space in your memory card? Do you need a tripod? If you’re shooting in dim light, we recommend using it.
4 methods to collect your photos with Fusion Photo Folders
Profile Pages
Google Drive
facebook Pages
Upload your photos and organize them in folders. Classify them by sections, classes, photographers, etc. The idea is to make them easy for you and your design team to find.
To collect everyone’s profile in minutes: build a questionnaire and have your students upload their photos and answer their questions directly.
Have you started using Google Drive to organize your images already? No need to change your setup. Get people to upload photos in your Google folders and access them directly in the page editor.
Create a Facebook page for your yearbook project. Let people post photos (in the highest resolution possible). You’ll be able to drag them directly in your yearbook as well. Pick the best comments as the captions!
More info on pages 26 & 27.
content collection
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Ask for the perfect
Body Copy
Involving a lot of people in the yearbook creation process is great. But if done wrong, it can turn into a time-consuming task. Here is a list of criteria you should request from your team to save time.
1.
Photos and copy must be complementary.
2.
Make sure the writers and the photographers communicate. Words and images should be harmonious on the page, so ensure they compliment each other. Images and text that don’t match could confuse your readers and obscure your main message.
Correct spelling and grammar are a must. The easiest way to ruin credibility is to let easily correctable mistakes go unnoticed. Once your yearbook is printed, there is no going back! Check, double check, and then check again for spelling mistakes, grammar mishaps, and syntax readability.
this exciting year
TIP
this exciting year
Pay particular attention to the names on the profile pages and captions. Make sure every name is paired with the right photo.
3.
Give your writers a word count.
Compare the spelling using official student lists or have the teachers review their class pages.
4.
If you don’t mention the volume you need, people may provide you with text that doesn’t fit. Often if the text is too long or too short, you’ll waste time reviewing and editing it, and the initial author will be disappointed.
5.
Shorter sentences are better. Keep your articles in bite-sized pieces. If your reader has to catch their breath after reading a sentence, you may have lost them. When writing, do so with purpose and avoid those “filler sentences” that only take up space.
Say it with the right punctuation. Comma: Break apart prepositions and slow the reader down. Full stop: Used to end a sentence, it helps the reader pause. Quotation Marks: Used for citing directly from a source. Remember to credit whomever/whatever you quote! Exclamation Mark: Use scarcely and wisely. Too many can annoy readers. Question Marks: Evoke thought in your reader.
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content collection
6.
key es ur fig
25 words
is the maximum amount of words you should have in a sentence.
5 sentences is the maximum amount of sentences you should have in a paragraph.
Pick a tense and stick to it. When creating your content it’s important to write in the style of what has happened and what is happening. Shifts between the tenses can confuse your reader and damage credibility. Give recommendations to your writers and edit their work when needed.
Once you know the structure of your book and have collected all the content, you can start with the most fun part of the project: design! Simply follow these steps and get stunning results you will all be proud of.
in this section: The secrets of a good layout How to create stunning covers Create a beautiful yearbook style Get students to fill their profiles Yearbook design and customization
design tips
19 FUSION BOOKS
design
The secrets of A good layout Design is a mix between creativity and technique. It’s main purpose in a publication is to ensure a pleasant visual journey and help organize information, all while following a global visual style. Here are some of the fundamentals you should consider before you start designing.
The anatomy of a page Image Processing Edit images to add style and mood. You can apply photo filters to your images within the editor.
Visual Markers
Grid
Use graphic elements to create your visual identity.
Organize your text and content into multiple columns. Use the keyboard shortcut Ctrl + ; or Cmd + ; to activate Grids or Guides on your page.
danger zone Don’t put faces or text too close to the edge.
titles & subheadings Use title fonts to catch attention and revive interest.
negative space Don’t fill your pages with too much. Give your information space to breathe - remember, less is more! FUSION BOOKS 20
design tips
Stay within the Danger Zone guides to ensure your content won’t be trimmed off.
Know your fonts Typography is made up of two main categories. Body fonts are designed for continual reading. Title fonts are made to catch the reader’s attention.
free download Want to see more examples of font pairing? Take a look at our informative guide! www.fusionyearbooks.com/ guides/yearbook-fonts
Choose from over 150 fonts, select your favorites while considering what works well together. Here are a few examples of good font pairing.
Combine multiple fonts for different moods:
Extra Loud
Retro Days
Refuse to be ignored.
Add vintage charm.
Grumpy wizards make toxic brew for the evil Queen and Jack. The quick brown fox jumps over the lazy dog.
Grumpy wizards make toxic brew for the evil Queen and Jack. The quick brown fox jumps over the lazy dog. Vast Shadow title
League Gothic subtitle
Arapey Body Copy
Montserrat Black title
Knewave subtitle
Montserrat Body Copy
Bespoke Charm A Nostalgic Memento
Grumpy wizards make toxic brew for the evil Queen and Jack. The quick brown fox jumps over the lazy dog. Dr. Sugiyama title
PT Serif subtitle
Use visual markers
PT Serif Body Copy
quick tip
Go to a newsagent and pick your 3 favorite magazines. Try to identify the visual markers they use and get inspired!
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app feature
? !
shapes
icons
lines
Visual markers are a great way to help your readers understand where they are in the book. Use them to define a visual hierarchy and identity. You can find multiple styles available within the page editor.
Be consistent!
Create your own color palette in the Editor.
app feature
Hundreds of options are available in Fusion... but that doesn’t mean you should include them all in your book. Less is more — so stay consistent.
TABL
E OF
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Duplicate your saved templates to save time and maintain your great design through the book.
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design tips
21 FUSION BOOKS
design
How to create Stunning covers Despite what people tell you, first impressions are everything! The cover is the first thing people see – it has to be appealing and engaging. There are infinite ways to craft a cover that will just beg to be opened, and we’re here to give you the tools and guidance to make it happen.
Abstract
Patterned
Modern Geometric
Vintage
Illustrative
Posed
Full photo
Minimalist
Typographic
What’s on the cover pages? FRONT COVER IDEAS School name, logo, or motto The year Title or slogan Organize a photo or illustration contest at your school and use the winning art as the cover masterpiece! Use a special photo or hire a professional photographer for a unique shot. Use graphic elements to create a unique composition. Use a photo collage to show a snapshot of the year’s events. Play with fonts to create a trendy typographic layout.
FUSION BOOKS 22
design tips
BACK COVER IDEAS School name, logo or motto School contact information, such as phone number, mailing address and website. Perhaps add an inspiring quote that represents your school spirit. Inside Cover ideas A full page image A texture or plain color background Autographs / Signature Page Ads from sponsors Special thanks or messages from the yearbook team
free downloads
Get inspired with hundreds of cover, title and slogan examples in these helpful downloadable guides! www.fusionyearbooks.com /guides
Create a cover in
4 easy steps 1
2
select your layout
Upload your images
Browse through a selection of styles to find the look that suits your school’s yearbook.
Upload a single or multiple images, drag them onto your page or arrange them as you want.
3
4
Type your text
Customize
Add your title, slogan, year and whatever you wish. Choose from over 150 fonts, and write the right words that will encourage people to read on!
Change the colors and sizes of your elements, use photo filters and give the final touch that will make your cover one-of-a-kind.
Use divider pages
Divider pages are like the covers of your sections. On these pages you can include a title, introduction, a section table of contents, a full-size photo or decorate with graphics.
06 Sports and athletics
Depending on your book, you can separate your sections with single or double page spreads. It’s the perfect occasion to set up a dedicated graphic mood for each section. design tips
23 FUSION BOOKS
design
create a beautiful yearbook style Earlier, we highlighted the significance of building a publication that makes sense. For design, it’s the same. Set up a style guide and stick to it from cover to cover. It doesn’t mean that your design will be boring; you can use a large variety of page types and play with them to create a singular journey.
cover
contents
Inside Cover divider
divider
group photo
1 group photo
section dividers Particularly helpful to separate the different classes in the profile sections, they also let your reader breathe a bit between two stories.
photo pages Try a full page photo to illustrate information, or a photo-montage to make your story come to life: dozens of layouts are at your disposal.
6 article
7 article
8 photo
9 article
article pages By mixing text and images, article pages are your storytelling tools! Through a single page or multiple spreads, you have many options to entice your readers.
14
15
16
17
3 Designer tips Lynneal, Lead Designer FUSION BOOKS 24
design tips
Use negative space to give visual rhythm to your design.
Use colors to differentiate sections from each other.
Use larger images and shorter text to balance your layout.
I know you’re tempted to fill your pages at their maximum. However if a page is too busy or not well organized, your reader could just skip it.
Create a color palette for each section. 2 colors should be enough, because your photos will be in full color. Use this palette for your titles and visual markers.
It’s definitely become a major trend in publishing design: images have taken over text. This makes the publication more pleasant to flip through and adds professionalism to your design.
fellow yearbooker
"Excellent choice of fonts, backgrounds and colors. It’s easy and fun to use."
A A A A A
Heatherton Christian College
photo
article
article
passport
contents pages So readers know exactly where to find what.
passport pages
2
3
profile
profile
4 divider
5
A very popular and simple way to have everybody in your book. Choose a layout depending on your number of students, then duplicate it as much as required to be consistent.
divider
profile pages Profiles are one of the most important parts of your book, where everyone can share something. With Fusion, you can automate your profile pages to save time.
10
11
article
photo
12 autograph
13 autograph
See how it works pages 26-27.
group photo pages Class or friend photos: try plenty of templates and arrange them as you like – from the academic to the artistic!
autograph pages
18
19
20
Inside Cover
Leave some space for real signatures! Cherish your yearbook and keep a part of your friends with you forever.
free downloads
To dig deeper into yearbook design, simply download our free e-books about: Yearbook Design Yearbook Backgrounds Yearbook Fonts www.fusionyearbooks.com/guides
design tips
25 FUSION BOOKS
profile pages
get students to fill their profiles
fellow yearbookers
"Your system has made it really easy for us, thank you very much" Rokeby High School
Profile pages used to be a real challenge. With Fusion, it’s now easy: create a template, invite students to participate and get all your profile pages done in no time.
1
Set up a template
1 profile 1 photo each
6 profiles 2 photos each
12 profiles 1 photo each
Firstly decide if you’d like to create a section for the entire school, per grade/year or per class. We recommend that you sort per class, so that you’ll be able to vary the design from one class to another. Choose the number of students per page and number of photos per student, then pick your favorite layout.
3
Invite students to fill their information Profile Link Set your password: KHSYearbookRocks!
2
"Do you have any advice for the younger students?"
Build a questionnaire This is the online questionnaire that will be sent to all your students. List up to 6 questions you want to ask your students (beyond that, it won’t fit on your page...). Give a title to the photos you want from them (ex: funny photo, baby photo, serious photo, etc.).
key es ur fig
1 chance
is all a student gets to submit their answers correctly - make sure they’re aware of this beforehand.
6 minutes
is the average time it takes to fill out a profile online with Fusion. Set up a password, copy the link and send all the details to your students.
When connecting, they will see your questionnaire and will be able to fill it in a few minutes. FUSION BOOKS 26
design tips
NOTE: They won’t be able to see the design, so the yearbook stays a surprise.
4
Playing handball with my mates
Edit
ideas for questions Here are some ideas to kickstart your profile section:
Check and edit if necessary
What’s your favorite subject and why? Happiest school memory?
You will be able to check and edit all the profiles that have been filled by your students in the same place. Ideally you can use this to remove inappropriate content, correct spelling errors or replace bad quality photos.
If I had $1 Million, I would... My dream job is... I’d like to thank/mention... I hope to be remembered for... What is the most embarrassing thing you have ever done? Who would you take to help you survive a zombie apocalypse?
5
My secret agent pseudonym would be...
Customize and generate your pages When you’ve got all your data from the students (or teachers if you’re making a teacher section), you can now generate your whole profile section with a click. The template you’ve built will duplicate based on the number of student responses. It’s that simple!
You currently have 16 responses.
Generate Profile Pages
free download Over 300 examples are available here: www.fusionyearbooks. com/guides/ yearbook-questions
ideas for photos Silly photo: Make some faces!
Baby photo:
Cute and makes everyone go “aww”.
Other template examples Sarah Anne Brighton
Karen Alice Nguyen
Creative photo:
Use props to express yourself!
Arthur Williams
Most memorable experience at KHS?
Trisha Cayetano
Peter Cox
Message photo:
Willa Masterson
Being the lead in this year's Romeo and Juliet. It was amazing being able to perform for the whole school! My parents were so proud of me. What will you miss most after graduation? I will miss so many things here at KHS! First of all, I will definitely miss all my friends who are going overseas for school. I will also miss being a part of the drama club. Late night rehearsals were stressful at times but always worth the effort.
I see myself as the head of a top design firm. Our team will have the best projects and we will also win the top design awards at Cannes!
I'll be traveling around the world with my trusty camera!
I loved being a part of the model United Nations. It was great interacting with the student leaders from other schools! The trip to Kuala Lumpur for our training seminar was also great. I learned a lot and met several state leaders that I admire.
Playing a practical joke on Mr Walker during Maths class! I will always remember how much fun we had when we were wrapping his desk with foil! Glad that Mr W is a good sport and we all just had a good laugh after.
Use a sign to display a quote or message.
Where will you be 10 years from now? Hopefully I will be a famous actress by then. I would love to star in a Hollywood movie! Any advice for the younger batches? Always give your best effort at everything you do! It may be difficult at first but just continue doing so and eventually it will come naturally to you.
Thomas Robb
Gavin Liam Guerra
I hope to be a professional football player in 10 years time. I also hope to me married with kids by then.
A devoted homemaker with 2 kids and a barn full of cats! I'll also be working in a humane shelter for abandoned animals with my future husband.
Helping the team win this year's championship game against the Red Cubs! It's awesome to be the champions again after 5 years.
Dress up day is always my favorite. It's fun seeing everybody in costume... especially the teachers!
Meredith Vale
1 profile
4 profiles
Larissa Rue
Emmanuel Vills
Alison Hendrix
Annie Wilton
Future career photo:
Dress up as your dream profession.
Correy Zapps
9 profiles
design tips
27 FUSION BOOKS
Yearbook design &
Customization Customization has become a modern trend. People can customize their shoes, their T-shirts and even the cars they buy! Yearbook creation is no exception — use backgrounds, clipart, shapes, illustrations or upload your own to make your yearbook one-of-a-kind!
app feature
Over 1 million images and elements available! Pick from categories for a particular subject or theme.
A FEW DESIGN TRENDS:
Whimsical
Minimalist
monoline
Abstract
geometric
STREET GRUNGE
VINTAGE
POP-ART
FLAT METRO
HAND-DRAWN
design tips online
Photo Filters Enhance your photos and create a mood with our photo editor. Easy to use photo editor (adjust contrast, brightness, colors, etc.). Up to 15 photo filters (just like Instagram!).
FUSION BOOKS 28
design tips
Don’t know how to use clipart on your pages? Discover handy tips and inspiration here: www.fusionyearbooks. com/features/ yearbook-clipart
When you’ve finished collecting, writing and designing your book, it feels like the end is in sight. Hang in there — just a few more things to check. Make sure everything is OK before your give your approval, choose your options, confirm your order and prepare for distribution day. in this section: Approval: Proofing is caring Printing: Choose, customize and receive Marketing: Promoting and selling your yearbook
last steps before success
29 FUSION BOOKS
APPROVAL
proofing is caring
Don’t let all the hard work your editorial team has done go to waste because of overlooked mistakes. Reserve a week for yourself to review and revise these points.
Take your time when proofreading content. Once your yearbook is printed there’s no going back. Missed spelling errors, grammar mishaps, or inappropriate content could generate bad publicity and damage the credibility of your school. Often writers focus on the actual content of the writing, and might not see mistakes.
Therefore, try to have a different group of students proofread their work for them. Double check all of your graphic content to ensure the quality of your images remain excellent before being sent out for printing. After edits, revisit each page to confirm the layout has remained intact. Be meticulous and keen-eyed when it comes to proofing.
Check for these:
1
Readability Check the font size and style of your text. Consider people with weaker eyesight and avoid designing content that causes eye strain when reading. Also, check the flow of your articles. Are your sentences short and vocabulary accessible?
2
you’re vs your it’s vs its _ Tom Smiht Smith
Spelling & Grammar
design don’ts: The more eyes you have proofreading your content the better. Involve your entire team, give them small sections at a time, encourage everyone to ask questions, and most importantly don’t forget to double check the names.
3 FUSION BOOKS 30
ip! Pro t
Photo Quality Ensure your photos are high-quality even at large sizes. Consider replacing pictures that appear too dark/bright, pixelated, or poorly composed. Your visual content will reflect highly on your school’s credibility.
last steps before success
Involve the teachers in proofreading. Ask them to check if the names are spelt correctly and if the photos correspond to the right people.
4
General Design Issues Leave a wide enough margin between your content and the edges of your page. Nothing says “low quality” more than cut off images or text. Keep extra space on the inside margins since the spine of your yearbook will take up some of the page room. Your design should invite your reader inside, guide them through the pages, and break up text-heavy spreads.
faces obstructed content close to edge no flow, too much clutter content overlapping
More on our help center
5
#&$%!!!
Explicit Content
Get a complete list of what needs to be checked. www.support.fusionyearbooks.com Section: Proofing, Printing and Delivery
Review the backgrounds of photos, the meanings behind quotations, and any slang you aren’t familiar with. Students are notorious for pushing the limits on what they can sneak into yearbooks.
How to generate your PDF proof First preview your book on your screen. Then generate your PDF proof and check it again.
OPEN THE PREVIEW TAB
1
See the preview of your full book.
ADD PAGE NUMBERS
2
You can customize your book with page numbers and footer text. Then proofread all your pages.
NOTE: The Danger Zone is on by default to help you see if faces or text are too close to the edge. You can turn it off at your own risk.
Generate Yearbook
3
GENERATE THE FINAL PROOF Click on the ‘Generate’ buttons to download your final PDF (cover and inside pages). Then, check your final proof very carefully.
APPROVE ONLINE
4 Approve Yearbook
All good? Congratulations, you did it! It’s time to grant your final approval and send your yearbook to print!
last steps before success
31 FUSION BOOKS
PRINTING
choose, customize and receive. Your yearbook will be printed only once — make it count. Spend time thinking about how you want your book to physically look and feel.
Cover Pages Covers are printed on the same stock but on thicker sheets. You can select a gloss or a matt celloglaze. PUR binding offers increased binding strength — which is up to 60% stronger when compared to traditional perfect binding.
hard cover
read more about printing
soft cover
To learn more about printing, please visit our website or contact us: www.fusionyearbooks.com /printing
4 reasons to print with Fusion eco-friendly Fusion utilizes ‘no-leftover’ production, recycled paper material, vegetable inks, and technologies geared towards avoiding waste. In the process of keeping the earth beautiful, you’ll also save money without sacrificing quality in return.
FUSION BOOKS
32
last steps before success
quality assurance
1
#
Where quality meets affordability. Fusion offers you the highest quality printing options at competitive prices. Our PUR perfect binding method and state of the art machinery mean your yearbook is guaranteed to stand the test of time.
gold foil
fellow yearbookers
spot UV varnish
leatherette
"I am amazed with the quality and standard... I am so proud of the result." Warnbro Community High School
Inside Pages We’ve chosen the best possible stock to ensure ideal readability and great print quality. (Also because it’s very pleasant to touch!)
Add-ons & Effects These special effects combined with your choice of cover make a great impact: leatherette finish, gold or silver foil, spot UV varnish, or metallic inks.
app feature Adapt your order up to the last minute before printing. It’s ideal for fitting your budget and avoiding leftovers!
this book’s specs This guide is printed to the same standard as our yearbooks, to give you an exact idea of what you’ll get with us.
Matt Celloglaze Soft Cover 36 Inside Pages
printed locally
free delivery
Fusion has built the best printing network all around the country to ensure your yearbook is produced locally, which means prompt deliveries and cost efficiency.
Standard Delivery: Get your yearbooks delivered to your school within 4 weeks after your final approval! Express Delivery: Contact our sales team for a quote via email -
[email protected]
last steps before success
33 FUSION BOOKS
marketing
Promoting & selling your yearbook Sales Table Staff an information table during lunch periods, athletic events, and other school activities so students can ask questions about what your yearbook will offer. Have information ready on pricing, features, and some design mock-ups to wow them. The more flyers and brochures you distribute, the potential for higher sales increases!
Audio Announcements
Emailing
Pro t
Emailing is a great way to not only reach the students, but the parents as well. In most cases the parents are the ones funding the yearbooks, so it’s vital to keep them informed. It’s also the perfect tool to remind everyone of dates, prices, and sales.
ip!
If you want to send multiple emails, try making a newsletter! You can send a monthly email campaign to up to 2000 contacts for free with Mailchimp. www.mailchimp.com
more information
To learn more about yearbook marketing, please visit our website: www.fusionyearbooks.com/blog Category: Project Management
FUSION BOOKS
34
last steps before success
Take advantage of your school’s PA system to reach the entire student body. Keep your messages short and highlight the unique features your yearbook will offer. This is also a great way to attract students to your sales table and website.
FUNDRAISING IDEAS
The Message from parents Sell spaces within the yearbook for a couple of dollars where parents can write a personal message to their child.
Social Media Start early and stay consistent. Social media is a phenomenal medium to reach the student body with visuals and teasers. Build the hype for your yearbook all year round: post sneak-peeks of your stunning content, conduct surveys, and keep the student body aware of important dates.
Selling ad space to sponsors Local Businesses Parents’ Businesses Other Schools Alumni Clubs & Associations
Student Clubs Invite other student clubs and organizations to help you promote your yearbook — this can help you reach audiences that are less accessible. If you have asked them to create special pages about their clubs, this is a great mutually-beneficial way to advertise for both parties.
Other ideas
Flyers, Posters & Banners
Printed advertisement is a great way to keep your students reminded about your yearbook as they pass by your bulletins on a daily basis. Create visually intriguing flyers, posters, and banners to catch the attention of those passing. Then excite them with fun features and guide them to your sales table for more information.
Carwash Sausage sizzle Mufti day Disco/Movie night Raffles Walk-a-thon Market Day/Festival
Pro t
ip!
Create all your marketing materials for free using Canva. www.canva.com
last steps before success
35 FUSION BOOKS
check out our
Exclusive Features & Resources Everything you might ever possibly need to assist you with making your yearbook.
Abundant Resources... Technology has allowed us to turn our software into a living entity. Our engineers work hard to make your experience smooth and instructive. Our design team feeds our graphic library whilst watching the latest trends and being attentive to requests.
layouts & Clipart We expand our graphic library everyday to give you the choice of infinite design possibilities!
new app features We develop new application features by watching trends and listening to your needs.
Refreshing Ideas... Our customers’ feedback was clear enough last year: yearbookers are looking for ideas, examples and tips to create their yearbook. That’s why our content team provides you with practical guides, blog posts, tutorials and so much more.
...and Helpful Support Troubleshooting? Unsure about something in the process? Just press the support button and ask. All the questions from our users are turned into helpful articles on our help desk. You can help develop a great knowledge base around Fusion!
guides
yearbook newsfeed
Each guide deals with a particular aspect of your yearbook project.
Get the latest trends of the yearbook industry on our blog, Pinterest, and newsletter.
support center How to find an answer to your question:
1
Click the “Need Help” side tab
2
Type your question
Want to save time? Book your free phone tutorial and get to know all the secrets of our yearbook builder in 15 minutes! www.fusionyearbooks.com/contact
FUSION BOOKS
36
3
Find your answer
Ready to get started? Access your free trial online: www.fusionyearbooks.com
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