Nov 26, 2015 - The award winning DEPs deliver a timely message on both sides of the ... Every 2 weeks 2.5 million people
London Underground Digital Campaign donated by
ExterionMedia All proceeds to Railway Children
London Underground Digital Advertising Helping Railway Children ExterionMedia are auctioning a two week campaign using London Underground’s: • LCDs: Fully animated portrait screens in ticket halls and corridor intersections. • Digital Escalator Panels (DEP): Fully animated digital sites located on both sides of escalators in key London stations. 100% of the highest bid will be passed directly to Railway Children, who fight for vulnerable children living alone and at risk on the streets and railway terminals in the UK, India and East Africa.
Happy Customers (Charity No. 1058991)
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London Underground Audience • EM’s digital assets can reach 1.6m people every 2 weeks • EM sites are strategically placed in London’s most iconic locations • On average, over 150,000 people enter/exit the Underground every hour from 6am – midnight…That equates to almost 2 x Wembley Stadiums every hour • 84% of people who use the Underground welcome the posters contained within it
Source; COTM & TFL & TRAC2014 3
Digital Escalator Panels (DEP) • • •
10 Whole Escalators 2 weeks 10 second domination giving complete brand immersion
Annual 2-way throughput of DEP stations of c793m *
• Average of 35 screens on each side • The award winning DEPs deliver a timely message on both sides of the escalator, as commuters look to fill empty time • Every 2 weeks 2.5 million people queue to be transported through this unique narrative domination and when your ad shows they are “surrounded” Rate Card Value £84,890 Located in all interchange & premium Underground stations: Baker St, Bank, Bond Street, Charing Cross, Embankment, Euston, Green Park, Knightsbridge, Leicester Square, Liverpool Street, London Bridge, Oxford Circus, Paddington, Piccadilly Circus, South Kensington, Victoria & Waterloo. Source; *LT 2014 census 4
High Definition LCD Screens • 100 LCD Screens • 2 weeks • 5 second high frequency slots Equates to your message appearing on 44% of all screens on the network • A high frequency advert to capture people’s attention • The advert will be shown for 5 seconds, in a loop of 20 seconds • An average opportunity to see 8 times per 2 week campaign Rate Card Value £76,300 Located in ticket halls and corridors: Angel, Bank, Bond Street, Charing Cross, Embankment, Euston, Green Park, Holborn, Knightsbridge, Leicester Square, London Bridge, Marble Arch, Monument, Moorgate, Oxford Circus, Paddington, Piccadilly Circus, South Kensington, Sloane Square, Victoria & Waterloo. Source; *TRAC 5
The Package
Site type: Period: Quantity: Rate card value:
DEP (All day) 10 seconds 2 weeks 10 whole escalators both sides £84,890
LCDs (All day) 5 seconds 2 weeks 100 LCD screens £76,300
The adverts will be shown between 6am and midnight, seven days a week for 2 weeks , in all of the allocated stations The screens will be divided on a pro rata basis between the stations unless otherwise specified 6
Coverage & Frequency • Reach ABC1 (affluent) adults aged 15yrs+ • The DEP campaign will reach over 2m GB adults 7-8 times in 2 weeks - Total impacts/opportunities to see c15 million! • The LCD campaign will reach over 2.2m GB adults 4-5 times - Total impacts/opportunities to see c9.9 million! • Total combined opportunities to see (OTS) is nearly 25 million!
Source; Aureus ROUTE 2015 7
Click to watch the show-reel
General Terms & Conditions • Timings are subject to availability
• Creative artwork needs to be supplied at your expense • Creative costs vary according to complexity, but start from approximately £2,500 • Promotion must be taken by 31 December 2016 • Subject to Exterion Media Terms and Conditions – available here • Bids by email must be received by 26th November 2015 • Bids will compete against bids in the live auction taking place at The Railway Ball, in aid of Railway Children, on Friday 27th November 2015
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For more information Bidding Email your bid to
[email protected] by 26th November 2015 Amelia Yeats Railway Ball Event Organisers - CL Events E:
[email protected] T: 020 8432 4320 W: www.railwayball.co.uk Technical or questions on the media Oliver Walters E:
[email protected] T: 07966 564064 Charity Railway Children www.railwaychildren.org.uk
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Thank You for Your Attention…. Please Bid!
