intimate evening gave AtEdge photographers and ... Andrea Kaye, VP, Art Production Manager. ... âIt was a good mix of
atedge
face-to-face New York | October 2008
The first AtEdge Face-to-Face event at Soho House/NY on October 21 was truly special! Held between the Lucie Awards and Photo Plus, this intimate evening gave AtEdge photographers and agents the opportunity to connect with some of New York’s top agency creatives and art buyers. Face-to-Face revolved around private meetings between the photographers and the creatives. In between, everyone enjoyed cocktails and hors d’oeuvres in the warm and relaxed Soho House Library. Face-to-Face is another way that AtEdge connects top-echelon photographers with the world’s most active and influential art directors. We look forward to holding more of these events in the future.
Thank you especially to the following creatives and art buyers who helped make it a memorable night for AtEdge. Ali Asplund, Senior Art Producer, Saatchi & Saatchi Alec Vianu, Design Director, Merkley + Partners Andrea Kaye, VP, Art Production Manager. McCann-Erickson Worldwide Sandra Locke, Art Buyer, Ogilvy Deb Spokony, Senior Art Buyer, Bartle, Bogle, Hagerty Teresa Rad, Director of Art Production, TBWA\Chiat\Day Marta Ibarrondo, Art Director, TBWA\Chiat\Day (freelance) Michael English, Art Director, Ogilvy (freelance) Jeff Blouin, Associate Creative Director, Y+R Helen O’Neill, Art Buyer, Y+R Bev Don, Managing Art Buyer, Merkley + Partners Paul Osen, Creative Director, Vigilante Advertising Carol Dronsfield, Creative Director, Ogilvy (freelance) Jamie Applebaum, Senior Art Buyer, Ogilvy (freelance) Rob Baird, Creative Director, TBWA\Chiat\Day Megan Williams, Art Director
“It was a good mix of social time and business time.” Jamie Appelbaum, Ogilvy “…the social atmosphere worked very well. It allowed us to interact with art directors and buyers in a format that is much more casual and open than is typical for portfolio showing. The format seemed to allow for a more open discussion about the work and create a better one on one connection. It took the pressure off both parties to just see the work without the “sales” aspect playing into it.” Jimmy Williams, photographer
Photographer Steve Prezant face-to-face with art buyer Sandra Locke
Art director Megan Williams meets with photographer Jim Bastardo.
“It was a very good event and holding it at the same time as PhotoPlus was a great idea.” Brian Smith, photographer “The event was fantastic! The venue was chic and charming. The size was perfect, the food and drinks wonderful, and the way it was orchestrated… made a lot of sense… Thank you very much for a fabulous evening and business opportunity!” Deborah Ayerst, Deborah Ayerst Represents “Kudos for a great event. Great room, food, atmosphere, energy, talent, etc. Thank you!!!” Glen Wexler, photographer
(L to R) Design director Alec Vianu with photographer Jim Salzano and Jennifer Toro of Marianne Campbell Represents
(L to R) Randy Cole, David Field, Chris Gordaneer and Rob Baird
“I loved the whole experience and am thrilled I got to be a part of it.” Stewart Cohen, photographer “I can only say that I loved being there and I had a fantastic time… Please do more!” Kristina Snyder, Kristina Snyder Represents “… thanks for the great event last night at Soho House. It was a fantastic forum, and I think photographers, art buyers and art directors alike benefited from the evening. Thanks for making it happen.” Megan Williams, art director
Art producer Ali Asplund reviews Rainer Behrens’ portfolio.
Megan Williams connects with photographer William Huber.
“I had a great time at the event last night. The photographers I sat with were great. Lots of talent. Looking forward to the next event and possibly working with some of the talented shooters I met.” Paul Osen, Vigilante Advertising “Thanks again for the portfolio review at Soho House. I enjoyed being part of it. It was handled perfectly – there was enough quality one-on-one time, and enough time for socializing.” Helen O’Neill, Y+R
Creative director Jeff Blouin with Russel Rutherford’s rep Bethany Duggins
Carol Dronsfield, creative director, face-to-face with Bethany Duggins
“Great event. Very warm, good people and energy. I liked the casual set up… I’d say the event was very successful in fostering a good, positive and productive energy. And great food.” Tanit Sakakini, photographer “…All the photographers I spoke to agreed that AtEdge is doing a very good job of ‘adding value’ to the program. I believe it is these sort of events that separate you… and will keep photographers coming back to the program year after year.” Kristopher Grunert, photographer
Sherry Riad (Radical Media) and Michael English
Teresa Rad with photographer Tom Schierlitz
“…the event was great. Well organized, great turnout, quality talent.” Deb Spokony, Bartle, Bogle, Hagerty “The venue was great, elegant yet casual… It was a great opportunity to mingle and meet photographers as well as other industry professionals.” Teresa Rad, TBWA\Chiat\Day “Great time, really got a lot out of it.” Jeff Blouin, Y+R
(L to R) Art buyer Bev Don meets with photographer Rivka Katvan.
(L to R) Bev Don sits down with photographer Tanit Sakakini.
“It was impressive how well organized it was… Thank you and I definitely enjoyed it. Bev Don, Merkley + Partners “This event was extremely valuable for us… I really couldn’t have asked for a better group of people… It was great to meet the creatives, but also some GREAT photographers and reps, not something I thought of when agreeing to participate. I look forward to developing these new relationships.” Therese Batt, Andy Batt Photography “Really enjoyed the intimate, limited approach.” Gary Hurewitz, Greenhouse Reps
(L to R) Creative director Jeff Blouin and photographer Saverio Truglia
(L to R) Photographers Jean-Francois Berube, Andy Batt and Therese Batt
For more information about the AtEdge program, including Face-to-Face events, call Susan Baraz at 212-787-2412 or email
[email protected].
(L to R) Therese Batt, Andy Batt and Marilyn Cadenbach
Art director Michael English
“…thank you! The event on Tuesday night was incredible. Such a strong sense of community. It was the perfect size + perfect energy. Once again AtEdge remains true to their vision and hosts a focused and creative event.” Heather Elder, Heather Elder Represents
(L to R) Photography rep Kristina Snyder with Susan Baraz of AtEdge.
