FACEBOOK MARKETING GENIUS 2.0

FACEBOOK MARKETING GENIUS 2.0

How To Grow Your Business Using Facebook Marketing www.webpreneurdiary.com

Who I am and what I do My name is Ike Okolie, I am that guy with a wide eyes and bright smile

My job is very simple… I help individuals and SME’s make more sales and grow their businesses using the tools and technologies that the internet provides.  If you need to build a profitable blog that promotes your business, generate leads and make sales, I’m the go to guy.  If you need to build a converting sales funnel for your business, I am that guy to reach out to.  You can also reach out to me if you need superb strategies to drive traffic to your pages. I am the owner of a growing company called “The Webpreneur” I share my thoughts on www.webpreneurdiary.com

This e-book isn’t about me but YOU, so I won’t exhaust the whole page talking about me.

How can I be of help? I know there are a lot of e-books and courses out there that promise you the whole world and end up not delivering. I can assure that this course (Facebook Marketing Genius 2.0) is not one of them. I will be dishing out massive value despite the fact that I’m giving this out for FREE. I want to give you that wow factor. That’s why I want you to promise that you will read this e-book right to the very end and also watch the video that comes with it. Are you promising to do just that? I’m sure you will. At the end of this course, you will see an upgraded course with extra value called Facebook Marketing Genius 3.0. It is a video course for those who want to hit the ground running and begin to get optimum result fast with Facebook Marketing. Though not free but you really don’t have to get it, what you’ll get in this course would still contain so much value. Read on

Who should be reading this right now? If you are looking to or currently selling a product, service or skill then you have to listen up: This e-book is for but not limited to:  Consultants who want to get more paying clients to their businesses.  Fitness coaches who need more people to buy into their programs.  Internet marketers who want to sell more of their courses.  Bloggers who need more traffic to their websites.  Website and graphics designers who need more clients.

The massive value you are going to get in this e-book  Why Facebook Marketing  Facebook Adverts vs Organic Reach  Your Customer Avatar  The 3 Types Of Audience Targeting.  Breaking Down Each Audience Targeting Methods.  How To Choose The Right Objective For Your Business  How To Get Result And Avoid Dashing Facebook Your Money  Advanced Training (Facebook Marketing Genius 3.0)  Growing Your Messenger Bot List.  Facebook advertising termnologies  Live Practical

Why you should maybe listen to me I started this year with a strong inclination to make Facebook advert work whether Mark Zukerberg liked it or not. I was tired of just dashing them my hard earned sweat without getting result. So the ultimate journey began I spent some good money you know, did some late night research and in the end it paid off. I’m glad it did. It is that same knowledge I want to pass down to you today. I didn’t end at just acquiring the knowledge….. I started implementing what I had learnt seriously.

You can see some of my results below

Recently, I ran advert to grow my chatbot list and the result was quite impressive and that is to say, I run adverts in the very competitive business niche. See my messenger bot results below.

A massive 100 comments in just 24 hours

The advert above is for a client of mine and it was bringing in at least 9 sales every day for their fashion item. I had to cover some aspect of the advert….. you know na because of world people.

Let’s move into the real deal.

Why Facebook Marketing?  Facebook has over 15 million active Nigerians. A good percentage of that number are waiting to buy something from you.  With Facebook marketing, you can reach the exact people that will be interested in your offerings.  You can measure the stats.. You see what is working and what is not.  You spend depending on your budget.

 It is one of the best places in the world to do your adverts right now

Facebook Advertising VS Organic Reach Facebook Advert- It’s the promotion you do on facebook where you are required to pay Facebook to display your ad. You are actually paying Mr Zukerberg to show your advert to certain people who are likely to be interested in your business. Organic Reach- This is the type of promotion you either do on your personal profile or Fan page. The type of advert you do when you have a bag or shoe to sell…. You post on your facebook wall for your family and friends to see. You do not pay for this type of promotion on Facebook Which of the two should you go for? While I’m not totally against organic reach, the best way to put your business out there is to pay for your advert to reach the exact audience who are interested in your business. Let me make this clearer The target market for my business are small business owners. I have a personal facebook profile filled with my friends, family members and ex-colleagues.

These people aren’t interested in doing business, in fact, most of them are workers. If I depend solely on promoting to these people then I will be wasting time on it because they aren’t interested in my business. Of course, it is okay to promote on your Facebook timeline from time to time but make sure you are growing your business through ADVERTSING.

Your Customer Avatar Before you go into facebook to advertise, you have to first decipher who your customer is. If you get this wrong, nothing else about your advert will matter because you will be losing your money on ad without getting any result. That is why it is very important to get this right. You should be able to answer the questions below correctly about your ideal customer.  What is their sex (Male or female)  Their relationship status (single, married, engaged)  Educational level (post-graduate, graduate, high school)  Age range (E.g 25-34)  What are they interested in  The industry in which they work  The kinds of device they use.

 Their fears and aspirations When we get to the practical aspect, I will show you how to know your customer avatar using a powerful Facebook tool. For now, let’s concentrate on getting hold of the basics.

The Three Types Of Audience Targeting On Facebook  Cold audience targeting  Warm audience targeting  Hot audience targeting

We will be discussing each of these targeting options subsequently but for this course, I will be dwelling more on the cold and warm audience targeting. I will touch a little on the hot audience targeting but would talk extensively about it in the Facebook Marketing Genius 3.0 video course.

Cold Audience Targeting A cold audience is someone who doesn’t know, trust or care about what you do. Since you are in business to make money, you have to find a way to make this people know, trust and care about you. This is something you can achieve with Facebook advertising

For Google ads, you target people using keywords. For example, if someone wants to lose weight, they can simple go to google and type “How to lose weight” The first 2 or 3 results displayed might be an advert and these advertisers targeted the keyword “how to lose weight” People type keywords into google because they are looking for a solution. People come into facebook 99.9% of the time to socialize, to see what’s going on with friends, family, colleagues etc. They don’t come to Facebook most times because they want a particular solution. So with facebook advertising, we actually have to interrupt them from their initial intentions. That is why we target people when doing Facebook advertising based on what they are interested in. For example, if I want to target someone who is looking lose weight, I can target certain types of slimming teas or products because I am dead sure that my audience must have liked a page like that. If I want to target business owners or aspiring business owners, I can target someone like Aliko Dangote because I’m sure they’ll be interested in him as a business mogul they look up to.

The concept of Broad and Narrow Interest Targeting You can target people through broad interest targeting or narrow interest targeting. Your journey to a successful Facebook Advertising lies in these 2 types of targeting. This is where a lot of people get it wrong with Facebook advertising. That is why I hear people complain that they put up an advert and no one is clicking to their website instead they like the ad. What do these concepts mean?

Broad Interest Targeting Facebook has certain categories that are classified as broad categories. For example, Business and industry, Entertainment etc It covers people who facebook thinks might be interested in your business but actually aren’t interested. They usually contain those we called “interest by association”

For example, if I share a post about my weight loss journey and a skinny friend of mine likes that post. Facebook automatically thinks that the person is interested in weight loss and adds them to the broad category. That is why targeting broad category is a bad idea. You might be reaching those who are not interested in your business. And you know what that means? Bad market. When people cry foul about their adverts not working, most of the time they targeted broad interest audience.

Narrow interest targeting These are the type of interest you should be targeting in your adverts. Facebook recognizes these interests based on the pages that people actually like. For example if I intend to target people who want to lose weight, instead of targeting a term like “weight loss” which is broad interest, I would target a particular brand of slimming tea. Unlike the broad interest, the narrow interest takes the guess work off facebook. You are sure that your advert would show to people who like the facebook fan page of that particular brand of slimming tea.

How to find your audience narrow interest There are 4 methods I currently use in finding the narrow interest of my audience for my facebook advert.  The audience insights method  Fan page suggestions  Ad manager suggestions  Google search

The audience insights method The audience insights is a great facebook tool every marketer should be using. You can use the audience insights to get the narrow interest of those you want to reach with your advert. To get started with this method: Visit this link https://web.facebook.com/ads/audience-insights/ From the pop up that appears choose “Everyone on Facebook”

Location by default will be United States, cancel it and input Nigeria as your location. In the interest box, insert your broad interest. For example, weight loss. Look at the tabs at the top of the page: Demographics, page likes, location, activities, etc. At this point we aren’t concerned about the other tabs, what you are looking out for is the “page likes” tab. Click on that. After doing that, scroll down until you see a page like below

Now get out your notepad, it’s time to write Take a close look at the image above, you can see the spot circled in red.

The affinity tab is what we are interested in What does this mean? Affinity means the number of times the fans of a particular page are likely to be interested in your subject. Looking at the image above Fans of the page “Young Entrepreneur” are 30 times likely to be interested in the subject “small business” Affinity of 10x and are above are usually good enough. Get out your notepad and copy all the fan pages you find here with an affinity 10x and above. These can turn out to be great narrow interest for your advert.

The fan page suggestion method When you like a particular fan page, it will bring other fan pages as suggestions. The suggestions can be very good narrow interest for my facebook advert See the image below.

I liked Tony Robbins’ page and it brought out other pages that are closely related to that page. These other pages are really good narrow interest. Copy them into your notepad, they’ll come in handy when we are running our ads.

Ad manager suggestions You go into the facebook ad manager and check for suggestion. See the images below

In the interest box, I typed in “Tony Robbins” then clicked on suggestions. Facebook automatically gives me interests related to Tony Robbins. Wipe out your notepad once again and type in these suggestions into it.

Google search method We can also get narrow interest from Google search. Here is how you do this: You type in your niche plus certain keywords into Google search engine. Here are some keywords you can use: Niche + Association Niche + Brands/Products Niche + Magazines/Blogs Niche + Website Niche + Public Figure Niche + Expert Niche + Forum

See the example below to understand it better

I used weight loss as my niche here and added the plus sign then typed product. Copy out the product name you find here into your notepad. You can do the same for other keyword to find really narrow interest.

Warm Audience Targeting The audience here already know you in some way; they’ve seen what you are capable of but don’t trust you yet. Your job is to make them trust you and get them to give you their undivided attention.

This is a cool strategy when you intend to build a list Here is how a warm audience strategy looks like Facebook Ad Blog/Article Thank You Page Facebook Ad Retargeting Landing Page Thank you page. Instead of sending people from your facebook ad straight to your landing page/squeeze page, you first send them to maybe your blog to read an article. In the blog, you have what we call a facebook pixel installed. The pixel is a small code that allows us track people who visit our website so that we can retarget them at a future date if we so wish. Have you ever had an advert that followed you everywhere you went online? That is a pixel at work. It is possible that some people will read your blog and still optin to your email list but some won’t. Your job is to retarget the people that don’t optin. These guys already know you because they read your blog article and they are already warmed up to you, so they are more likely to sign up to your email list. Later in the practical aspect, I will show you how to install a pixel on your blog to turn cold audiences to warm audiences.

Hot Audience Targeting This is where you should strive to be. Hot audiences take action the most and very fast. The hot audience are in 2 categories.  Those who already know and trust you.  Those who don’t know you but are desperately in need of what you have to offer. Those who already know and trust you They are those who have probably known you for a while now. They have gotten so much value from you so they naturally see you as the solution to their problems. These set of people can be those who are on your email list. When you have a product to sell, you can download your email list and upload on Facebook, then give facebook that command to only advertise to these people.

Those who don’t know you but are desperately in need of what you have to offer. You can target certain hot audiences on Facebook. These guys don’t know you but are desperately in need of your product. This is the hottest part of Facebook advertising because you don’t have to wait for them to begin to like and trust you before they buy from you.

I talked extensively on this in the Facebook Marketing Genius 3.0 video course. In this video course I showed you step by step on how you can begin to target people who are extremely interested in your business using facebook ads. Make sure you don’t miss the train with the 3.0 course

How To Choose The Right Objective For Your Business

The advert objective you choose depends on the goal you want to achieve. There are three objective categories on facebook. The awareness objective The consideration objective The conversion objective

Brand awareness- making your brand visible. Reach objective- the same with brand awareness. Traffic objective- you want people to click your link and visit your website or blog. Good objective for bloggers and those who want to build their email list. Engagement objective- you want people to engage with your advert; comment on your ad, like and share. This type of post is best for growing your messenger bot list. You can also use this for page likes App installs- when you want people to install your mobile app, you use this objective. Video views- You are charged here when someone views your video. This objective is best for mini importers or physical product sellers. Lead generation- as the name implies, mainly for people who want to collect emails directly from the facebook timeline. Conversion- you get to pay facebook when your audience gets to your page and take a particular action. For example, you send people to your landing page but you don’t pay until they sign up to your list. Before you go for the conversion objective, first use the traffic objective to be sure that people are actually getting to your email list before switching to conversion.

Live Practical Based on all we have said earlier, it is now time to actually practice all we have been learning. In this section, I will show you how you can begin to practically run ads on Facebook. This is the point where we put all we have learnt so far into practice. How to get your audience avatar You visit audience insights like we did earlier https://web.facebook.com/ads/audience-insights/ Click “everyone on facebook” Change the country to Nigeria Then input your interest. In the image below I inserted small business in the box provided

We are looking at the Demographics tab Age and Gender From the above we can see that 68% of men are interested in my niche. The sex of my niche is men. Men who are 18-24 are more interested in this topic with 38% but these set of people might still be students who depend on their parents. 33% of men in the 25-34 age bracket are interested in this niche. That means I will be targeting those who are 25-34. Relationship Status and Educational Level

Relationship status: 60% are single people. That means my audience are single people. Educational Level: 68% attended college which means they are graduates. If you go further down you will see their job titles but is not really important for running our ads.

We already did for page likes earlier in this e-book so we’ll just go for the next tab “location” The Location Tab Where do our audience live?

Click on the spot marked in red to show you from the highest to lowest. From the image, we can see that 43% of our audience live in Lagos and the rest are scantily scattered to other parts. So the location of our audience is Lagos.

The Activity tab The only thing I am concerned about here is the device they use

80% of our audience use mobile phones to access Facebook. So in our advert, we are only going to be targeting mobile users. Let’s drive into how we can create our adverts. At this point, we have done the major work which is doing a proper customer avatar and choosing the right narrow interest. So it’s time to rock our Facebook advert.

How to create a powerful advert on Facebook The very first thing you need to do is to go to the facebook advert platform. Click here: https://web.facebook.com/ads/manager/ When you click that link, the page below would appear

If you have advertised on Facebook before, you click on your objective and then proceed. But if this is the first time you are advertising on Facebook, you will be required to set up your ad account. Follow the steps below From the image above, I will click on the engagement objective. A page like the one below will come up.

Then you click on set up ad account. A page like the one below will appear

Country- Make sure it’s Nigeria Currency- I always love to use dollar because it is post-paid. If you choose naira then it’s pre-paid. That means, with naira, you pay first before you can run your ads

When that is done click on continue, you will be directed to the advert platform.

It is time to take away all the guess work

Before I go into the main live practical lessons, let me quickly tell you about the Facebook Marketing Genius 3.0 video course. It is one beast of a course set to be released on 4th of November, 2017 Here are some of the great stuff you will get inside the course  My Warrior Technique to Hot Audience Targeting here you will learn how to reach people who are desperate to buy your products or services even if they don’t know, like or trust you.  One barely legal ninja tactic that you can implement to build a tribe of interested customers using other people’s content.  The proven-new-you approach to getting people to take the exact action you want them to take.

 How to get Facebook to give you $100-$250 credit to run your advert. You make money and pay Facebook back later.  Three types of products you can start selling almost immediately using Facebook Marketing. Hint: These products are so cheap and you can make over 300% profit selling them.  My chatbot cash strategy- how I get to use a little messenger bot list to drive sales easily.  What you need to do to get your adverts approved every time no matter what you promote.  Combine the power of hot & cold audience targeting for maximum result. This is information alone is enough to transform your business forever.  When and why you should use videos for promotion plus how to get and edit already made videos to use for your adverts.  The best time to run your adverts for optimum conversion at the cheapest price.  How to split test and get the best out of your adverts every time. My crazy Bonuses Bonus One: Email Marketing Mastery How to create your email marketing systems the right way you will be shown how to create converting landing pages, sales pages, product launch pages etc. Plus how to link this up with your autoresponder. I will also show you how to combine the power of your chatbot and email list for extra conversion.

Bonus Two: Blog Marketing Mastery In this course, you will learn how to turn your blog to a powerful marketing platform that generates leads and makes sales. You will also get my free course on how to create your own money making blog from scratch. Bonus Three: Facebook Marketing Bible

The unbreakable rules to running a successful Facebook Advert campaign. Bonus Four: My Unwavering Support You get access to my personal contacts, so you are able to reach me any time with your questions and I will be there to always give you a reply. The launch price for the Facebook Marketing Genius 3.0 would be 12,000 naira but if you order before the Launch date which is 4th November, 2017, you will be getting more than 50% off. Prelaunch price: 5,499 Naira Only This prelaunch price is just for 20 persons

How to Reserve Your Spot For Facebook Marketing Genius 3.0 Make the payment/transfer of 5,499 Naira into the account below Account name: The Webpreneur Account number: 0254574624 Bank: Guaranty Trust Bank After making payment, please send your payment details to [email protected] Alternatively, you can pay with your ATM card. Visit this link to make payment: https://paystack.com/pay/fmg If you are seeing this e-book after 4th November 2017 kindly visit this link to place your order at the launch price. www.webpreneurdiary.com/fmg Like I said earlier, this video course is for those who want to hit the ground running and get optimum results from their Facebook Marketing. I can guarantee that the strategies and tactics revealed in this course are not just new but ground breaking. They are tactics you’ve never seen or heard from even the so called top Facebook gurus. Why not join the very few people using this to crush their Facebook advertising. My initial intention was to show you in screenshots on how to run an advert but I felt that would not cut it. I needed to really make you understand this stuff so I decided to create a video for you.

The video is about 50 minutes and it covers all you need to know about putting up an advert on facebook. I also took you through the process of using your adverts to build a successful messenger bot list. Go watch the video here: https://webpreneurdiary.com/facebookad You can drop your comment in the page if there is anything you don’t understand.

Facebook Advert Terminologies (source Reach Local Blog) Campaign: A campaign contains one or more ad sets and ads. You’ll choose one advertising objective for each of your campaigns. Ad Set: Ad sets contain one or more ads. You’ll define your targeting, budget, schedule, bidding, and placement at the ad set level. Ad: The creative you use makes up an ad. Impressions: The number of times your ads were viewed. CPM: The average cost per 1,000 impressions. Reach: The number of people who saw your ads at least once. Keep in mind that reach is different from impressions, which may include multiple views of your ads by the same people. Frequency: The average number of times each person saw your ad.

Relevance Score: A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This is Facebook’s equivalent to Google’s Quality Score. Page Engagement: The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.

Post Engagement: The total number of actions that people take involving your ads (or all posts, in some cases). Link Clicks: The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties. Facebook Pixel: A piece of code for your website that enables you to measure, optimize, and build audiences for your ad campaigns. Facebook Page: A public profile created by businesses, organizations, celebrities, and anyone seeking to promote themselves publicly through social media. Facebook pages work much like personal profile pages, except that they have “fans” instead of “friends.” Facebook Business Manager: A tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Placement: Where ad units will appear. Options include Desktop and/or News Feed (Desktop and/or Mobile). I hope you got so much value from this e-book, if you did then you should expect more value from the video

And even extra value from the 3.0 course I will stop here as I don’t intend to make this book any longer. Thank you for reading to the end Ike Okolie [email protected]