Facebook Timeline for pages - 247GRAD

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Mar 30, 2012 - To adapt your Facebook page as early as 30th ... some rules on the part of Facebook. ... to move within t
247GRAD | March 2012

Facebook Timeline for pages

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Facebook Timeline for pages After launching the Timeline for private profiles, Facebook now announced the Timeline Changeover for pages till 30th March 2012.

In this tutorial we would like to introduce you to the new features and show you how to prepare best for this event.

To adapt your Facebook page as early as 30th March 2012 you have to activate Timeline manually. First you have to access the desired page

as an admin. Then a dialog box will appear in the content area (above gallery and wall) and you should be able to change over to Timeline.

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After launching Timeline, the page layout completely changed. At first look you will notice the similarity between pages and private profiles. Let’s check the new features in detail: First of all we have a closer look at the outstanding cover picture. Facebook offers here a great new opportunity for businesses to create an own look of their page. This image section scales 851 x 315 pixels and everything beyond that will appear after a click on the cover picture. The content of the cover picture is restricted by some rules on the part of Facebook. Not allowed: • Price or purchase information (including discounts) • Contact information in all forms (intended for the ‘About’ area of your page) • References to user interface elements, such as ‘Like’, Places-Icon and so on • Call to action, such as ‚Get it now‘ or ‘Tell your friends’

Profile pictures will still exist, but in a new square format with the size of 180 x 180 pixels. On the one hand it appears in front of the cover picture, which allows interesting combinations of cover and profile picture. On the other hand it appears in a reduced format in the newsfeed on every single wall post. On the right side of the cover picture a sidebar sticks out, which offers the user the opportunity to move within the business chronicle without scrolling. The menu is located on the right side of the ‘About’ section, which used to be underneath the profile picture in the old layout of the page. Here you will now find a preview of four Tabs, which can be rearranged in any order you like except for the ‘Photos’ Tab. The amount of installable applications is limited to twelve – they will appear after a click on the button on the right side of the last tab icon.

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Let’s pay some attention to the main Timeline: Here you have the opportunity to write wall posts like you used to.

Another interesting feature is the option ‘Pin to top’. In doing this a specific wall post will be shown seven days at first place for the page visitors.

Furthermore the ‚Like‘ declarations from your own friends, posts from friends about the business, as well as ‘Like’ declarations from the business itself attract attention here. One main aim of the new Timeline is to give Businesses the opportunity to tell their company history to their fans. For this Facebook offers following possibilities: The first step would be to define when the business was founded. After that you will have the opportunity to edit the date of single posts, as well as the option to place further milestones within the company history. In addition you have the possibility to highlight single wall posts, where on these posts capture the whole width of the timeline.

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The following abstract will be about the Tabs. In advance, all installed Tabs so far will work furthermore. After activating the Facebok Timeline the option to define a Welcome Tab for new page visitors will disappear. So they will land on the Timeline itself first. Instead Facebook now offers the opportunity to present the Tabs better through larger Icons. The new measurements for this pictures are 111 x 74 pixels and they are located above the Tab descriptions. At this place it’s very important to communicate the benefit of the tab to the visitors. This picture can be adapted in the ‘Edit page’ section under the ‘Apps’ point.

Above the content of the tab you can find a navigation, where you can go back to the wall, as well as to every other installed tabs on the page. Furthermore there is a ‘Like’ Button located in this area. Within the Tab itself there is now a new space of 810 pixels width available instead of 520 pixels (before) and any height. However you shouldn’t use a height beyond 780 pixels, because of indication errors. To benefit from the whole new width we recommend the TABMAKER Timeline. This Tab offers you the possibility to design your Tabs in Graphic, HTML or iFrame mode.

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Let’s have a look on the new Admin Panel, which appears if you click on the ‘Admin panel’ button on the right sidebar.

In addition there are options like ‘Manage’, ‘Build Audience’, as well as ‘Help’. There you can edit your page, use Facebook as your business page, create an ad or visit the help center.

In this area you can find the newest notifications, new Likes, as well as Insights at first glance. From this point you can easily switch to the detailed view of every single item. Facebook pages now can receive and answer private messages from single users, which is a whole new improvement. With this function admins have now the possibility to respond more specific to customer requests. This function is optionally and can be activated or deactivated.

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Conclusion So much for the most important features, which come with the new Timeline. On first glance everything seems to be very extensive, that’s why we created a ToDo-list for Facebook page owners in the following abstract. Again the hint: You have time till 30th March 2012 to prepare for the Facebook Timeline. If you have any further questions, which are not covered in this guide you can send us an email at any time to [email protected]. We wish you much success designing your Facebook page!

ToDo: • • • • • • •

Upload cover picture Adapt profile picture Create tab icons Rework Tabs Define Milestones, if possible with picture Highlight already published posts Instruct employees

Contact 247Grad GmbH Universitätsstraße 3 56070 Koblenz +49 261 450 9335-0 [email protected] www.247grad.de

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