14 UHV MBA students. â« Qualitative Study: Focus Group studies & Interviews. â Cinco Ranch Branch, September 19,
FBCL Survey Marketing Research Project Fall 2015
Jun Yang, PhD. The University of Houston Victoria
About this study n n
14 UHV MBA students Qualitative Study: Focus Group studies & Interviews q q q
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Cinco Ranch Branch, September 19, 2015. University Branch, September 26, 2015. Students submitted their reports in October.
Quantitative Study: Online Survey q q
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Total responses as of Feb 1, 2016: 7,264. Student’s reports were based on a smaller dataset with 3,000 responses. Students submitted their reports in mid-December.
Survey: Total Responses n
Survey Link (Open since Nov 20, 2015) https://www.surveymonkey.com/r/FBCLSurvey
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Total Responses: 7264 (as of Feb 1, 2016) Weekly 11/23/2015 11/30/2015 12/7/2015 12/14/2015 12/21/2015 12/28/2015
Responses 2753 3681 626 96 34 32
1/4/2016
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Q1: Do you have a library card? n
Answered: 7,166
Skipped: 98
Q2: How often do you visit a FBCL branch?
Q2: How often do you visit a FBCL branch? n
Answered: 7,057
Skipped: 207
Q3: Which of the following FBCL branches do you visit most often? Please check all that apply.
Q3: Which of the following FBCL branches do you visit most often? Please check all that apply. n
Answered: 7,234
Skipped: 30
Q4: How often do you use the following library services? n
Answered: 6,968
Skipped: 296
Q5: Which of the following FBCL online resources have you used? Please check all that apply.
Q6: Please indicate the extent to which you agree or disagree with the following: n
Answered: 6,799
Skipped: 465
Q7: How do you learn about updates about FBCL? Please check all that apply. n
Answered: 6,340
Skipped: 924
Q7: How do you learn about updates about FBCL? Please check all that apply. n
Answered: 6,340
Skipped: 924
Q8: How would you prefer to be notified about library programs, events and services? Please check all that apply. n
Answered: 6,547
Skipped: 717
Q8: How would you prefer to be notified about library programs, events and services? Please check all that apply. n
Answered: 6,547
Skipped: 717
Q10: Your Age: n
Answered: 6,578
Skipped: 686
Q10: Your Age: n
Answered: 6,578
Skipped: 686
Q11: Your Gender:
Q12: Employment Status: n
Answered: 6,698
Skipped: 566
Q12: Employment Status: n
Answered: 6,698
Skipped: 566
Q13: What age are your children who are still living at home? Please check all that apply.
Q13: What age are your children who are still living at home? Please check all that apply. n
Answered: 6,647
Skipped: 617
Q14: What is your highest education level? n
Answered: 6,699
Skipped: 565
Q14: What is your highest education level? n
Answered: 6,699
Skipped: 565
Q15: What is your preferred language? n
Answered: 6,729
Skipped: 535
Q15: What is your preferred language? n
Answered: 6,729
Skipped: 535
Q9: Suggestions for FBCL We have 1731 detailed responses: n Many
mentioned that they were unaware of the services (such as homework services). Suggest to have orientation classes for these services (via Internet) n Book Collection: More for children & young adults (Katy and First Colony); non-fiction; large print; more history, science and philosophy; some series books are not complete; long waiting list for new releases. Many mentioned that they had to go to Harris County Public libraries. n Requesting new book: hope to be able to request new book online; want to have feedback on the status n Ebooks, DVDs & audio books: More selection; difficult to go through the steps to download; tutorial classes for ebook use; ILL for DVD, audio books. n Returning Books: Drive-up drop boxes; reminder before books are due
Q9: Suggestions for FBCL n
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Programs: Many show interest in homework tutoring programs; language classes (such as Spanish); computer (Excel, PowerPoint, Mac) and tablet classes; Story time during weekends; move Monday Pajama night to Friday night. Hours: Longer evening hours for weekdays; Hope the libraries will be open during weekends (Sundays). Facility: Need more libraries in Katy; 99 and Mason; Travis High school; Wifi in parking lot Databases: academic journals, WWII references. Website: ILL (automatic fill-in); renew membership card online; pay fines online; want to have more than 10 items for hold; separate ebook from print during search; apps for Android and Apple International: Hindi, Spanish, Mandarin, Sanskrit Separate children and adults areas Study room: private paid tutors
Questions?
