are not yet sold on recovery. No matter the direction of the ... will win re-election: Colorado, Florida, Iowa, Minnesot
February 2012 Edition
PurplePoll Why the PurplePoll? In 2012, a dozen states will decide whether President Obama is elected to a second term. The PurplePoll focuses exclusively on the Purple Electorate - likely voters only in these swing states. Updated regularly throughout the 2012 election cycle, the PurplePoll will follow leading political indicators and track new issues as they emerge. It will offer a unique lens through which you can gather original insight into this critical election. Produced by Purple Strategies, the PurplePoll will offer balanced analysis from our bipartisan team. For more information, contact Doug Usher, Ph.D. [
[email protected]] or Bruce Haynes [
[email protected]], at 703-548-7877.
February 2012
Obama holds leads on both Santorum and Romney, but Santorum does better – the first time another GOP candidate outperforms Romney in Purple States. President Obama currently holds leads against the two top candidates in the GOP field. He leads Mitt Romney by 4 points (47% to 43%) and leads Rick Santorum by 2 points (46% to 44%). President Obama’s performance against Romney has been consistent since December, with leads ranging from 2 to 4 points. These results may bring into question Mitt Romney’s continued claim of electability. Since September, we have tested President Obama against Rick Perry, Jeb Bush, Newt Gingrich, and now Rick Santorum. Of all of these candidates, Rick Santorum is the only one to outperform Romney (albeit by a small margin) against President Obama in Purple America. Additionally, among independents, Romney trails by 3 points, while Santorum leads President Obama by 2 points (44% to 42%). Swing state voters believe that the Republican campaign is weakening the field, and Romney’s personal popularity bears that out. A majority (53%) of Purple state voters believe that the campaign is weakening the eventual nominee, while just 21% believe that the campaign is strengthening the nominee. Republicans are also concerned about the impact that the campaign is having on their candidates, with 44% believing that the campaign is weakening the eventual nominee (32% strengthening). The campaign’s impact on Mitt Romney’s personal popularity has been palpable: today, just 27% have a favorable view of him, while 57% have an unfavorable view. In the first PurplePoll in September of last year, 32% had a favorable view (39% unfavorable). In other words, over the course of the campaign, Romney’s favorables in Purple states have declined by 5 points, while his unfavorables have increased by 18 points – a net decline of 23 points. Republicans in Purple America view Rick Santorum much more favorably than they view Mitt Romney. Among voters overall, Rick Santorum is currently better liked than Romney: 38% hold a favorable view, and 43% have an unfavorable view. Among Republican voters, the results are dramatic: Santorum is much better liked (58%/24%) than is Romney (42%/41%). At the same time, President Obama has net negative job ratings: 44% approve, and 50% disapprove. While the President’s approval ratings have drifted upward this year, a 44% approval rating is dangerously low for a president seeking re-election. He has worse ratings among independents (39%/52%) than the Purple electorate as a whole. Additionally, there is an education gap: among those with a college degree or higher, 48% approve and 48% disapprove. Among those without a college degree, 42% approve and 51% disapprove.
Voters are more satisfied with the direction of the country but are still in a sour mood. Voters believe the economy now belongs to President Obama, and they are divided on economic progress. In our November poll, we found that 20% believed the country was moving in the right direction, while 71% felt that it was seriously off on the wrong track. Our latest poll shows some improvement, but with voters having strong reservations about the country’s direction. Today, 32% believe the country is moving in the right direction, with a strong majority (60%) feeling the country is on the wrong track. This includes 64% of independent voters, and strong majorities across our four Purple state regions. Voters are more evenly divided when evaluating the direction of the economy, with 36% saying that it is getting better and 37% saying it is getting worse (26% “staying the same”). While the economy is showing signs of improvement, this divided result shows that voters are not yet sold on recovery. No matter the direction of the economy, voters believe that it belongs to President Obama. Overall, 56% of voters say that he is responsible for its current direction, compared to 31% who believe that Republicans in Congress are responsible. Contraception, religious institutions and insurance: Framing the issue will be central to its political impact. Since the recent decisions by the Obama administration on contraceptive coverage, there have been numerous surveys released showing divergent results. The results appear to depend on how the questions frame the issue. In the PurplePoll, we asked whether voters approved or disapproved of “the way that President Obama handled the issue of insurance coverage for contraceptives.” With that question wording, a plurality (49%) disapproved, while 37% approved. A majority of independents (50%) disapproved of President Obama’s handling of the issue (34% approved). Nearly a quarter of Democrats (23%) disapprove of the President’s handling of the issue. Interestingly, results among Catholic voters are slightly better than among the Purple electorate as a whole: 39% approve of the job he did, while 48% disapprove. Among bornagain Christians, by contrast, just 21% approve of his handling of the issue (67% disapprove). Other polls on the issue show different results depending on the question frame. A CNN poll (February 10-13) showed that a majority (50%) disapproved of President Obama’s new policy, while 44% approved. However, in that same poll, 81% disagreed with the statement that “using artificial means of birth control is wrong.” And a New York Times/CBS News poll (Feb 8-13) found that 66% of voters support a federal requirement that health insurance companies pay for the full cost of birth control for women (26% oppose). These results point to the centrality of framing for this issue. Is it about access to contraceptives, or a referendum on President Obama’s handling of the issue? Is it about private choices, or about President Obama and the federal government interfering with religious belief? Polling indicates that the answer will be determined more by the questions voters form when thinking about the issue, rather than the policies themselves.
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
What is the PurplePoll? Unlike other polls, the PurplePoll focuses exclusively on the 12 states that are most likely to determine whether President Obama will win re-election: Colorado, Florida, Iowa, Minnesota, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. These states were won by President Obama en route to his 365 electoral votes. Since 1996, nine of these states swung between the Republican and Democratic candidates. Three states (MN, PA, and WI) have been decided by 3 points or less at least once since 2000. The voters in these states have held the presidential election balance for the past dozen years, and will continue to do so in 2012. Updated regularly throughout the 2012 election cycle, the PurplePoll will follow leading political indicators and track new issues as they emerge. It will offer a unique lens to gather original insight into this critical election. In addition to data from the overall Purple electorate, we divide the data into regional state clusters: “The Wild West” (CO, NV, NM), “The Heartland” (IA, MN, WI), “The Rust Belt” (NH, OH, PA) and “The Southern Swing” (NC, VA, FL). These groupings help provide more texture to our results. The PurplePoll is fielded and analyzed by Purple Insights, the research division of Purple Strategies, the bipartisan public affairs firm. The poll was fielded 2/18-2/21, using automated telephone interviews and RDD sample. Total weighted N size=1343 likely voters, margin of error +/-2.7. With regional oversamples, the margin of error for each regional cluster is no more than +/-4.3.
About Purple Strategies Purple is a fully integrated, bipartisan team that excels at merging red and blue perspectives to find effective strategic solutions. We look to build a consensus that will support a public affairs initiative, influence a debate or stimulate change. Our team includes experts in opinion research, strategic communications, grassroots, government affairs, digital communications and creative. Recognizing the need for a balanced, bipartisan approach to corporate communications and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms – National Media and Issue & Image – to create Purple Strategies. By joining forces, Purple brings together strategists and communication specialists from across the political spectrum, including veteran political strategists Bruce Haynes, Mark Squier, Rob Collins and Jim Jordan. For more: www.purplestrategies.com
Analysis
PurplePoll
PurplePoll February 2012
Overall: Direction of Country
Obama Approval Approve: 44% Disapprove: 50% Not sure: 6%
Romney Favorability Favorable: 27% Unfavorable: 57% Not sure: 16%
+12 -11 0
Change from Sept.
+3 -3 -1
Change from Sept. -5 +18 -13
Santorum Favorability
The Rust Belt: New Hampshire, Ohio, Pennsylvania The Southern Swing: Florida, North Carolina, Virginia
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
Obama: 47% Romney: 43% Not sure: 10%
Responsible for Economy Obama: 56% GOP in Congress: 31% Neither: 8% Not sure: 5%
“Cares about people like you” Obama: 49% Romney: 39% Not sure: 13%
Obama: 47% Santorum: 42% Not sure: 10%
The Wild West: Colorado, Nevada, New Mexico 2012: Obama vs. Romney
Getting better: 36% Getting worse: 37% Staying about the same: 26% Not sure: 1%
“Cares about people like you”
Favorable: 38% Unfavorable: 43% Not sure: 19%
The Heartland: Iowa, Minnesota, Wisconsin
Direction of Economy
Change from Sept. +4 -3 -1
GOP Nomination Process Strengthening nominee: 21% Weakening nominee: 53% Not sure: 26%
2012: Obama vs. Santorum
Obama handling contraception and insurance
Obama: 46% Santorum: 44% Not sure: 9%
Approve: 37% Disapprove: 49% Not sure: 14%
Overall
Right direction: 32% Wrong track: 60% Not sure: 9%
Change from Nov.
PurplePoll
Purple Tracking
February 2012
Direction of the Country
Obama Job Approval
80%
60%
71%
70%
60%
60%
Right Direction
40%
Not Sure
30%
20%
22%
41%
30%
32%
Dec. ‘11
Feb. ‘12
44%
50%
Sep. ‘11
45%
57%
47%
54%
60% 55% 50% 45%
39%
46% 43%
40%
32% 30%
Nov. ‘11
Dec. ‘11
Jan. ‘12
Feb. ‘12
47%
46%
47%
43%
44%
43%
Obama vs. Romney
60%
30%
29%
30%
27%
45% 45% Barack Obama
35%
Mitt Romney
30%
Not Sure
25%
10%
45%
0%
Romney Favorability
20%
41%
50%
Not Sure
10%
Nov. ‘11
40%
41%
50%
Approve
20%
0%
53%
Disapprove
20%
10%
52%
50% 40%
Wrong Track
50%
53%
20%
Unfavorable
15%
Favorable
10%
Not Sure
5%
0%
0% Sep. ‘11
Nov. ‘11
Dec. ‘11
Jan. ‘12
Feb. ‘12
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
Sep. ‘11
Nov. ‘11
Dec. ‘11
Jan. ‘12
Feb. ‘12
Overall
69%
PurplePoll
By Region 1 of 2
February 2012
The Wild West Direction of Country Right direction: 33% Wrong track: 61% Not sure: 6%
Obama Approval Approve: 46% Disapprove: 48% Not sure: 6%
Favorable: 27% Unfavorable: 57% Not sure: 16%
Change from Nov.
+11 -8 -2
Change from Sept.
+6 -5 -1
Change from Sept. -2 +14 -13
Santorum Favorability
Obama: 47% Romney: 44% Not sure: 9%
Direction of Country
Getting better: 37% Getting worse: 36% Staying about the same: 26% Not sure: 1%
Right direction: 32% Wrong track: 59% Not sure: 10%
Responsible for Economy
Obama Approval
Obama: 58% GOP in Congress: 29% Neither: 7% Not sure: 6%
“Cares about people like you” Obama: 47% Romney: 40% Not sure: 14%
“Cares about people like you”
Favorable: 33% Unfavorable: 49% Not sure: 18%
2012: Obama vs. Romney
Direction of Economy
Change from Sept. +5 -1 -4
Approve: 43% Disapprove: 49% Not sure: 9%
Romney Favorability Favorable: 22% Unfavorable: 61% Not sure: 18%
+12 -11 -1
Change from Sept.
-3 +2 +3
Change from Sept. -8 +16 -7
Santorum Favorability
Obama: 43% Santorum: 45% Not sure: 12%
Favorable: 34% Unfavorable: 49% Not sure: 17%
GOP Nomination Process
2012: Obama vs. Romney
Strengthening nominee: 21% Weakening nominee: 59% Not sure: 20%
Change from Nov.
Obama: 48% Romney: 39% Not sure: 14%
Direction of Economy Getting better: 37% Getting worse: 32% Staying about the same: 29% Not sure: 1%
Responsible for Economy Obama: 57% GOP in Congress: 28% Neither: 11% Not sure: 4%
“Cares about people like you” Obama: 51% Romney: 33% Not sure: 16%
“Cares about people like you” Obama: 47% Santorum: 42% Not sure: 12%
Change from Sept. 0 -5 +6
GOP Nomination Process Strengthening nominee: 18% Weakening nominee: 56% Not sure: 26%
2012: Obama vs. Santorum
Obama handling contraception and insurance
2012: Obama vs. Santorum
Obama handling contraception and insurance
Obama: 46% Santorum: 47% Not sure: 7%
Approve: 41% Disapprove: 47% Not sure: 12%
Obama: 47% Santorum: 42% Not sure: 11%
Approve: 34% Disapprove: 49% Not sure: 17%
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
By Region
Romney Favorability
The Heartland
PurplePoll
By Region 2 of 2
February 2012
The Rust Belt Direction of Country Right direction: 26% Wrong track: 65% Not sure: 9%
Obama Approval Approve: 40% Disapprove: 53% Not sure: 7%
Favorable: 28% Unfavorable: 57% Not sure: 15%
Change from Nov.
+9 -9 0
Change from Sept.
-1 +1 +1
Change from Sept. -2 +16 -14
Santorum Favorability
Obama: 44% Romney: 46% Not sure: 10%
Direction of Country
Getting better: 32% Getting worse: 41% Staying about the same: 26% Not sure: 0%
Right direction: 35% Wrong track: 58% Not sure: 8%
Responsible for Economy
Obama Approval
Obama: 59% GOP in Congress: 28% Neither: 8% Not sure: 5%
“Cares about people like you” Obama: 46% Romney: 40% Not sure: 15%
“Cares about people like you”
Favorable: 42% Unfavorable: 44% Not sure: 15%
2012: Obama vs. Romney
Direction of Economy
Change from Sept. +2 0 -1
Approve: 46% Disapprove: 50% Not sure: 4%
Romney Favorability Favorable: 29% Unfavorable: 55% Not sure: 16%
+15 -15 +1
Change from Sept.
+7 -4 -3
Change from Sept. -4 +19 -15
Santorum Favorability
Obama: 44% Santorum: 43% Not sure: 12%
Favorable: 39% Unfavorable: 39% Not sure: 22%
GOP Nomination Process
2012: Obama vs. Romney
Strengthening nominee: 21% Weakening nominee: 53% Not sure: 25%
Change from Nov.
Obama: 47% Romney: 45% Not sure: 9%
Direction of Economy Getting better: 37% Getting worse: 37% Staying about the same: 24% Not sure: 2%
Responsible for Economy Obama: 55% GOP in Congress: 33% Neither: 8% Not sure: 5%
“Cares about people like you” Obama: 47% Romney: 43% Not sure: 10%
“Cares about people like you” Obama: 47% Santorum: 45% Not sure: 8%
Change from Sept. +4 -3 0
GOP Nomination Process Strengthening nominee: 23% Weakening nominee: 51% Not sure: 26%
2012: Obama vs. Santorum
Obama handling contraception and insurance
2012: Obama vs. Santorum
Obama handling contraception and insurance
Obama: 43% Santorum: 48% Not sure: 10%
Approve: 34% Disapprove: 53% Not sure: 13%
Obama: 47% Santorum: 45% Not sure: 8%
Approve: 39% Disapprove: 48% Not sure: 13%
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
By Region
Romney Favorability
The Southern Swing
PurplePoll
The Wild West: Colorado, Nevada, New Mexico The Heartland: Iowa, Minnesota, Wisconsin
February 2012
The Rust Belt: New Hampshire, Ohio, Pennsylvania
Questionnaire 1 of 2
The Southern Swing: Florida, North Carolina, Virginia
Complete Questionnaire
% Total
Are things in this country generally going in the right direction or are they pretty seriously off on the wrong track?
Do you approve or disapprove of the job Barack Obama is doing as president?
Do you have a favorable or unfavorable view of Mitt Romney?
If the 2012 presidential election were held today and the candidates were: Democrat Barack Obama and Republican Mitt Romney, for whom would you vote?
%
%
%
Region
Gender
Jan’12 Dec‘11 Nov‘11 Sep‘11
Male Female
Party
Education
GOP
Ind
Dem
Non-Coll Coll+
Right Direction
32
-
22
20
-
33
32
26
35
34
30
11
28
52
28
36
Wrong Track
60
-
69
71
-
61
59
65
58
60
60
84
64
36
62
56
Not sure
9
-
9
9
-
6
10
9
8
6
10
5
8
11
9
7
Approve
44
45
41
41
41
46
43
40
46
44
45
13
39
74
42
48
Disapprove
50
50
53
52
53
48
49
53
50
53
47
83
52
20
51
48
Not sure
6
6
6
6
7
6
9
7
4
4
8
3
8
6
7
5
Favorable
27
30
29
30
32
27
22
28
29
29
26
42
27
15
26
29
Unfavorable
57
54
47
45
39
57
61
57
55
57
56
41
58
69
56
57
Not sure
16
16
24
25
29
16
18
15
16
14
18
17
15
15
18
14
Favorable
38
-
-
-
-
33
34
42
39
41
36
58
38
23
41
35
Unfavorable
43
-
-
-
-
49
49
44
39
44
42
24
47
57
39
48
Not sure
19
-
-
-
-
18
17
15
22
16
22
18
15
21
21
16
Barack Obama
47
46
47
45
43
47
48
44
47
45
49
13
43
78
45
50
Mitt Romney
43
44
43
45
46
44
39
46
45
46
41
78
40
16
43
43
Not sure
10
10
11
11
11
9
14
10
9
10
11
9
16
6
12
8
46
-
-
-
-
46
47
43
47
44
49
13
42
77
44
50
44
-
-
-
-
47
42
48
45
47
41
79
44
15
45
44
9
-
-
-
-
7
11
10
8
9
10
8
13
8
12
6
If the 2012 presidential election were held today and Barack Obama Rick Santorum the candidates were: Democrat Barack Obama and Republican Rick Santorum, for whom would you vote? Not sure
Fielded 2/18-2/21, using automated telephone interviews and RDD sample. Total weighted N size=1343 likely voters, margin of error +/-2.7. Regional margins of error (with oversamples) is +/-4.3.
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
QuestionNaire
Do you have a favorable or unfavorable view of Rick Santorum?
%
PurplePoll
The Wild West: Colorado, Nevada, New Mexico The Heartland: Iowa, Minnesota, Wisconsin
February 2012
The Rust Belt: New Hampshire, Ohio, Pennsylvania
Questionnaire 2 of 2
The Southern Swing: Florida, North Carolina, Virginia
Complete Questionnaire Complete Questionnaire
% Total
%
%
%
%
Region
Gender
Jan’12 Dec‘11 Nov‘11 Sep‘11
Male Female
Party
Education
GOP
Ind
Dem
Non-Coll Coll+
36
-
-
-
-
37
37
32
37
38
33
15
32
55
32
41
Getting worse Staying about the same
37
-
-
-
-
36
32
41
37
37
37
58
41
18
42
31
26
-
-
-
-
26
29
26
24
24
28
25
26
25
24
28
Not sure Not sure
1
-
-
-
-
1
1
0
2
1
1
1
1
1
2
0
Barack Obama
56
-
-
-
-
58
57
59
55
58
54
72
49
48
53
60
GOP in Congress
31
-
-
-
-
29
28
28
33
28
33
16
34
42
34
26
Neither Not sure
8
-
-
-
-
7
11
8
8
9
8
7
12
7
8
9
5
-
-
-
-
6
4
5
5
5
5
6
4
4
5
4
Which candidate do you think cares more about people like you: Barack Obama or Mitt Romney?
Barack Obama
49
-
-
-
-
47
51
46
47
46
51
15
45
79
47
51
Mitt Romney
39
-
-
-
-
40
33
40
43
42
36
70
38
14
39
38
Not sure
13
-
-
-
-
14
16
15
10
13
13
15
18
7
14
11
Which candidate do you think cares more about people like you: Barack Obama or Rick Santorum?
Barack Obama
47
-
-
-
-
43
47
44
47
45
49
14
42
79
45
50
Rick Santorum
42
-
-
-
-
45
42
43
45
45
40
76
44
14
43
41
Not sure
10
-
-
-
-
12
12
12
8
9
11
10
14
8
12
9
21
-
-
-
-
21
18
21
23
25
18
32
20
14
20
23
53
-
-
-
-
59
56
53
51
55
51
44
55
60
50
57
26
-
-
-
-
20
26
25
26
20
31
25
25
25
30
20
Approve
37
-
-
-
-
41
34
34
39
35
39
13
34
61
34
42
Disapprove
49
-
-
-
-
47
49
53
48
53
45
78
50
23
50
47
Not sure
14
-
-
-
-
12
17
13
13
12
16
9
16
16
16
12
Who is more responsible for the way the economy is going now: Barack Obama or Republicans in Congress?
Do you believe the Republican presidential Strengthening nominee nomination process is strengthening or weakening the eventual Republican presidential nominee Weakening nominee for the general election against Barack Obama? Not sure
Do you approve or disapprove of the way that President Obama handled the issue of insurance coverage for contraceptives?
Fielded 2/18-2/21, using automated telephone interviews and RDD sample. Total weighted N size=1343 likely voters, margin of error +/-2.7. Regional margins of error (with oversamples) is +/-4.3.
For more information, contact Doug Usher, Ph.D. [
[email protected]] at 703-548-7877.
QuestionNaire
Getting better
Do you think the economy is getting better, getting worse or staying about the same?