E H T JOIN
A E T R PA 21-22 APRIL 2018 CHISWICK HOUSE AND GARDENS
NATIONAL TEA DAY FES-TEA-VAL – THE PREVIEW Fes-Tea-Val 2017 was a truly wonderful event and the highlight of National Tea Day where events took place all over the country to celebrate the U.K’s best loved drink.
Fes-Tea-Val 2017 provided the perfect meeting point of tradition and modernity with consumers embracing the guests in regal dress such as our on-site Queen Victoria while also freely spending money on new concepts like tea cocktails and healthy teas! An hour before event close many partners had to start packing up after having sold out, it turns out the consumer appetite to try out new teas was enormous. The event was a massive sell out with consumers queuing up to try and buy flavours they knew and flavours they didn’t. While some of the brands on site chose to sell their blends others decided to give away freebies to get as many consumers as possible drinking their goods and to use the event as a product validation exercise. Our young affluent demographic of attendee doesn’t just benefit you by them freely spending money but they are also early adopters of new products more likely to try them in hotels and restaurants. Attendees didn’t stop amplifying their presence on social media throughout the day encouraging their friends to celebrate National Tea Day as well. Our attendees absolutely loved the premium teas and treats on offer and spent the day immersed in the full National Tea Day experience! The baking masterclasses was absolutely packed with tea lovers piling in to find out how to create the perfect afternoon tea accompaniment from Celebrity Chef Mich Turner. The appetite to learn all about the tea experience rather than just tea was incredible. What we have learnt isn’t that tea isn’t just a drink, it is an experience, a lifestyle and the crowning glory of this must attend British lifestyle festival.
NATIONAL TEA DAY 17 WAS THE MUST ATTEND EVENT FOR TEA LOVERS. THE EVENT WAS PACKED WITH TEA COMPANIES DISPLAYING THE MANY DIFFERENT ATTITUDES TOWARDS TEA. HAVING LAUNCHED THE UK’S FIRST EVER SPARKLING TEA WE WERE DELIGHTED TO SHOWCASE OUR NOVEL APPROACH AND ENTERTAIN AN AUDIENCE OF TEA LOVERS.” - GREEN LADY SPARKLING TEA
NATIONAL TEA DAY ARE A SUPER COMPANY WHO WE ABSOLUTELY ADORE WORKING WITH. ALL STAFF WE HAVE CROSSED PATHS WITH HAVE BEEN SUPER HELPFUL IN HELPING US PROMOTE OUR AFTERNOON TEA ON THEIR ONLINE SITE AND ALWAYS GO ABOVE AND BEYOND IN THEIR SERVICE. AFTERNOON TEA IS NOW ONE OF OUR MAIN PLATFORMS OF BUSINESS IN OUR BYRONS BRASSERIE RESTAURANT, AND WE GAIN 30-45 BOOKINGS PER MONTH FROM THIS LISTING ALONE. A PLEASURE TO WORK WITH AND WE LOOK FORWARD TO OUR CONTINUED JOURNEY.” - NAOMI TUPOULAHI, SALES EXECUTIVE & SOCIAL MEDIA SPECIALIST, COLWICK HALL HOTEL, NOTTINGHAM
NATIONAL TEA DAY FESTIVAL – THE SUMMARY 74%
TOTAL MEDIA REACH OF
79 MILLION READERS
OF ATTENDEES WERE FEMALE
and bloggers attended
uses of #NationalTeaDay on Instagram
By 7:30am on National Tea Day, #NationalTeaDay was the top trending hashtag in the UK
OF ATTENDEES WERE AGED 30 OR UNDER
It stayed there all day with over 65k #NationalTeaDay tweets posted throughout the day
of impressions on Facebook
NATIONAL TEA DAY IN THE PRESS
NATIONAL TEA DAY 2018, HOW YOU CAN GET INVOLVED Fes-Tea-Val 2017 was an absolute sell out so for 2018 we are moving to a new home, Chiswick House & Gardens. The move allows us to have more attendees (20,000 over 2 days), more space for exhibitors and more activi-teas. By moving to Chiswick House & Gardens we are still located close to our affluent West London demographic who absolutely love the premium products on offer!
THE FES-TEA-VAL EXPERIENCE
Fes-Tea-Val 2018 is full of brand n