âFreshâ iPhone case from Jeremy Sco% had the top 3 posts with the most social ... are making it even more accessible
data-driven approach compiles a list of unique ideas across trending Don't be the #basic holiday gift-giver this year. Our categories. From 3D printing to Athleisure to Jewelry, we identified gift concepts for this season based on search growth, social media engagement, and product penetration in the market.
Holiday Gift Guide 2015 don’t be #basic
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3D Printing: search volume for 3D printing pen has increased 10x since its introduction in 2014
• Subscription Boxes: search momentum for 'shaving gift set' is +50% over the past month
Accessories: searches for 'oversized scarf' are +47% to LY and searches the past month have increased by 20%
• Handbags: 'saddle bag' is the hottest fall/winter trend. Searches are +12% to LY.
• Jewelry: 'ear climber' is a nascent trend with search volume +16% to LY.
3D Printing
Fashion Designed by Technology: Don’t miss 3D this holiday season
1. Adidas 3D printed shoe, Futurecra= 3D, is coming out in 6 months. Get on the wait list. 2. Mymo is adding 3D technology to its monogram necklaces. 3. 3D Doodler by Wobble Works raised over 2.3 million dollars in February 2013 in the Kickstarter campaign
1. Adidas 3D printed shoe, Futurecra= 3D, is coming out in 6 months. Get on the wait list.
Internet of Things
The Internet at your fingertips…literally
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F K t w h a w a 1. Jawbone has partnered with BaubleBar to produce a new line of wearable tech bracelets 2. Ringly created a ring that acts as a noZficaZon center for your texts, emails, and calls 3. Bellabeat, geared towards women, is changing the way you track your health. (not pictured) 4. Fossil and Kenneth Cole, the original watch OGs, have styles available for wearable tech add-‐ons. (not pictured)
Tech Accessories
Make a Statement with your iPhone
1. Kitson is using emojis and other funky graphics for its iPhone case designs. 2. “Fresh” iPhone case from Jeremy Sco# had the top 3 posts with the most social acZons this past month.
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DIY Design
Create Your Look: Check out these start-ups where you can re-vamp your style
1. Fame and Partners will have your custom dress ready for you in 2 days. 2. Customize your shoes on the Shoes of Prey website. 3. Startups, like SZtchFix and Trumaker, are making it even more accessible to buy products that work the best for you.
S S T i t w W p e o
Subscription Boxes The new way to gift beauty
1. Searches for Dollar Shave Club are +25% to LY. 2. BirchBox and FabFitFun are two of the most popular subscripZon boxes but Sephora has recently joined the compeZZon. 3. If you want K Beauty products check out: MEMEBOX.
Cold Weather Accessories
It’s cold, but these statements will make you look hot
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S c a a p s s g e 1. Blanket cardigans are a growing trend. Searches peak in December. 2. Searches for oversized scarf, a seasonal staple, accelerate in October and peak in December. 3. Searches for cocoon cardigan are +51% to LY
Athleisure
The New Way to Dress Everyday
1. This past summer Tory Burch released its own athleisure line: Tory Sport. This past April, Rebecca Minkoff did the same. 2. #ALifeWithoutLaces is the best life. Check out HICKIES. Trust. 3. But don’t forget the basics that make you the acceptable kind of #basic: Nike, Lululemon, Under Armour (Sup, Steph Curry?)
Handbags It’s in the Bag
1. Drawstring bucket bags are sZll in and keeps growing—online searches are +68% to LY. 2. Chloe, Tory Burch, and Burberry are among the brands with the highest penetraZon in the market for saddle bag. 3. For the classic gi=, sZck to the zip wallet. Plus it fits your phone. Done and done.
Jewelry
Less is more except when it’s not & you don’t have to put a ring on it
1. Get your ear climbers from Gorjana or from its largest distribuZon partner, Revolve. 2. Get one or two rose gold watches from Fossil or Michael Kors. They offer the widest selecZon. 3. StaZon necklace: check out the styles at House of Harlow, Ippolita, and Freida Rothman.
Health/Wellness/Entertainment Gifts for “those friends” harder to please THE COFFEE GUY
THE TEA DRINKER
THE WINE-O
1. Give the gi= of bo#omless coffee with a subscripZon from cra=coffee.com 2. Matcha: it’s a superfood and in any form it is the perfect gi= for coffee and tea drinkers alike. 3. Houseware gi=s from stores like Uncommon Goods and Vessyl are perfect for the entertainer.
Give the gift of bottomless coffee with a
Matcha: it’s a superfood and in any
Houseware gifts from stores like
