Financial Services Product Content Strategy Map - inspireUX

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leadership. Themes. Manage your finances simply through understanding. Take the work out of picking a financial ... Word
Content inventory Governance plan Editorial guidelines Double acquisitions in a year

Deliverables

Increase customer engagement by 30% Increase product portfolio offerings

Metadata strategy Core messaging strategy

Business goals

Content templates Copy book

Standardize communications across channels

Quarterly monitoring of product pages

Main product site Weekly monitoring of pricing

Mobile site Customer management app

Maintenance schedule

Sites/apps involved

Daily monitoring of community

Marketing microsite

Monthly legal reviews of updates

Page title New content creation Description

Content inventory

URL

Editorial review of updates

Writer

Voice/tone management

Keep/Delete/Modify Author

Elements

Governance

Owner

Social media manager Ownership

Metadata

Business goals

Content types

Stakeholder review process

Product manager

Date modified Current state review

Legal review management

Future state needs

Audit maintenance

Methods to address gaps

Content strategist Governance scheduling

Gap analysis

Competitor 1 Competitor 2

Competitive analysis

Competitor 3

Financial Services Product Content Strategy Map (EXAMPLE ONLY)

Status updates Communication plan

Updated documentation Change record

Straightforward

Acquire new customers Describe offerings

Daily monitoring of social channels

Concise

Products

Differentiate from competition

Informative

Voice and Tone

Everyday language

Provide help to customers

Understanding

Support products within organizations

Content purpose

Get customers set up Provide company information Provide contact information

Hint of prestige/exclusiveness

Services

Manage your finances simply through understanding

Themes

Take the work out of picking a financial management strategy Content structure

About

Adaptive content management

Attract new hires

Metadata strategy

CMS

Help customers self serve

Manage workflow

Education Wordpress

Provide thought leadership

Tools New tools under consideration Clear headers dividing content section

Content author

Bullets outlining main points Progressively disclose information in paragraphs as needed Define terms with contextual help

Roles

Content Presentation Strategy

Content editor Content manager

Workflow

Built-in CMS workflow management system Tools Accompanying spreadsheet for internal management

Visuals for primary features Copywriter Resources

Sr. Copy Editor Director of Marketing