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Financial Services Product Content Strategy Map - inspireUX
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Financial Services Product Content Strategy Map - inspireUX
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leadership. Themes. Manage your finances simply through understanding. Take the work out of picking a financial ... Word
Content inventory Governance plan Editorial guidelines Double acquisitions in a year
Deliverables
Increase customer engagement by 30% Increase product portfolio offerings
Metadata strategy Core messaging strategy
Business goals
Content templates Copy book
Standardize communications across channels
Quarterly monitoring of product pages
Main product site Weekly monitoring of pricing
Mobile site Customer management app
Maintenance schedule
Sites/apps involved
Daily monitoring of community
Marketing microsite
Monthly legal reviews of updates
Page title New content creation Description
Content inventory
URL
Editorial review of updates
Writer
Voice/tone management
Keep/Delete/Modify Author
Elements
Governance
Owner
Social media manager Ownership
Metadata
Business goals
Content types
Stakeholder review process
Product manager
Date modified Current state review
Legal review management
Future state needs
Audit maintenance
Methods to address gaps
Content strategist Governance scheduling
Gap analysis
Competitor 1 Competitor 2
Competitive analysis
Competitor 3
Financial Services Product Content Strategy Map (EXAMPLE ONLY)
Status updates Communication plan
Updated documentation Change record
Straightforward
Acquire new customers Describe offerings
Daily monitoring of social channels
Concise
Products
Differentiate from competition
Informative
Voice and Tone
Everyday language
Provide help to customers
Understanding
Support products within organizations
Content purpose
Get customers set up Provide company information Provide contact information
Hint of prestige/exclusiveness
Services
Manage your finances simply through understanding
Themes
Take the work out of picking a financial management strategy Content structure
About
Adaptive content management
Attract new hires
Metadata strategy
CMS
Help customers self serve
Manage workflow
Education Wordpress
Provide thought leadership
Tools New tools under consideration Clear headers dividing content section
Content author
Bullets outlining main points Progressively disclose information in paragraphs as needed Define terms with contextual help
Roles
Content Presentation Strategy
Content editor Content manager
Workflow
Built-in CMS workflow management system Tools Accompanying spreadsheet for internal management
Visuals for primary features Copywriter Resources
Sr. Copy Editor Director of Marketing
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