Find out why Cleanheat is coming back to Facilities Show

Find out why Cleanheat is coming back to Facilities Show With access to 11,000 FM professionals who possess buying power, 282 exhibiting companies, an average of 75 leads per exhibitor from 18 different countries, why would you not attend Facilities Show 2018, however if you need more convincing find out why Tom Scott, Marketing Manager at Cleanheat has signed up again already for next year.

www.facilitiesshow.com

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The FM Show brings thousands of likeminded industry experts from all corners of the FM industry together. With all of these people under one roof it is impossible not to find new opportunities and to build on new working relationships. As a delegate it has a huge amount to offer in terms of informative lectures from thought leading and industry experts. As an exhibitor it puts your company in a position to showcase yourself and your service to a highly target audience.’

TOM SCOTT Marketing Manager at Cleanheat

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How long have you exhibited at Facilities Show?

Does the show cater to your target audience?

This year was our first year exhibiting at the show. We have, however, attended the show for the previous three years as delegates.

It does for a segment of our target audience – FM managers. This show is perfect for them to see the varying developments across the trade and to meet with suppliers like ourselves.

Why did you choose to exhibit at Facilities Show over other shows? For us, this show was the most relevant in terms of its location and the demographic of delegates it attracts from the different areas of the FM industry.

The show puts you in a position to showcase your company to everyone and anyone. Face to face conversations are always beneficial.

What was your goal of this show, did you achieve it? Our goal was to test the water and see what sort of a response we would get with the budget we had. If we made our money back then it was a worthwhile exercise. The results were we met over 120 people over the 3 days and brought in leads totalling over £750k. Not bad for a £6K budget!

In your opinion, what is the biggest benefit of exhibiting? The show puts you in a position to showcase your company to everyone and anyone. Face to face conversations are always beneficial, even if it’s just networking with other exhibitors. Opportunities will always come through relationship building with a wide range of like minded industry experts. This has been imperative for our growth over the years.

Do you believe exhibiting to those attending the Facilities Show increases your brand awareness within the industry? This depends on how you treat the show. Visual branding is completely dependent on the marketing budget set, however, getting yourself out and talking to people is where you can really help your brand to stand out. A smile, free sweets and willing conversation can go a long way!

Did you meet your financial targets for the event? We didn’t necessarily set a financial target. For us it was all about seeing how exhibitions would work for the company and how people would respond to us being there. I’d say, however, from the statement above that we did well financially.

Based on the last question, what was key to converting these leads? Ensuring that we continue to build on the relationships made whilst at the show is absolutely key. Where we have not converted leads we have still develop opportunities with the contacts made from the show by consistently developing on our relationships.

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The results were we met over 120 people over the 3 days and brought in leads totalling over £750k. Not bad for a £6K budget! Will you be exhibiting again next year? YES! We’ve already signed up for a stand 3X the size of our stand from this year’s show and in a more central position of the show. We have also doubled our budget and plan to bring more staff along to the show.

Did you have time to explore, if so what part of the show stood out for you?

How did you prepare, what did you do, pre-show and at the show to really help drive your successful ROI results? To be honest, the main thing for us was to make sure that we had a professional looking stand that clearly stated what we do as a company. With one of the smallest stands in the show we really wanted the stand to look as good as possible with a good amount of literature on services etc. We also ran a number of email campaigns in the lead up to the event to inform current and potential clients that we were going to be attending the show. Post show we ran a series of campaigns targeted specifically at those we had met with and spoken with at the show. We supported this with continuous social media posts pre-show (including during set up), at the show and post-show.

I think the networking areas were really well situated across the show. I also found it really helpful to have the UBM stand there to be able to ask questions (as this was our first show) and discuss further opportunities for next year.

We’ve already signed up for a stand 3X the size of our stand from this year’s show. Did you find our meetings service useful on the day for meeting potential clients? We didn’t fully utilise this, so I’d say no. I think this is something we will be looking at using more for next year’s show. I see it being a good tool to use to arrange meetings for other senior members of the team.

If you want to find out more about the benefits of exhibiting at Facilities Show and available options, click here to fill in an enquiry form. 04

Join Cleanheat and start your Facilities Show 2018 journey today and find out why you should exhibit A member of our dedicated team can help you to achieve your 2018 objectives, whether that’s to: Grow your international reach

48 countries

Visitors to Facilities Show 2017 travelled to ExCeL from 48 countries

Meet with a cross section of job roles from around the FM industry Owner / Partner.......................................................4.47% Board Director / CEO / MD.....................................12.5% Non Board Director / Senior Management.......29.52%

Gain access to these top industry sectors

Maintenance

Security

M&E

Lighting

Waste Management

Fire

Communications /IT/Software

Executive..................................................................8.73%

Office Supplies Field Service Management

Health and Safety

Washroom services

Interior Design/Space Planning

Manager................................................................ 43.62%

CAFM

Gardening/ Landscape

Cleaning Vending/Water-cooling

Energy Management

If none of the above, then work with our fantastic team who will help you to realise your own bespoke goals for 2018 Carly Barclay

Account Manager T: +44 (0)20 7921 8325 E: [email protected]

Sarah Buckland

Business Development Manager T: +44 (0)20 7921 8513 E: [email protected]

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