Flextronics A case study in brand partnership

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Discover and express your Brand Idea

Flextronics A case study in brand partnership

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© 2013 Johnson Beesley LLC. All rights reserved

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Our relationship with Flextronics began when we were chosen to redesign their corporate brochure. The brief was to create a flagship print piece to tell a cohesive story (in multiple languages), push creative boundaries, and most importantly, to honor core principles of the brand identity. To align ourselves, we first studied and assessed the existing identity and brand guidelines. www.johnsonbeesley.com

Flextronics case study / June 13 2013 / P2

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The starting point – working with the latest corporate identity refresh

2.1

Trademark

Parent Logotype

Logo

2.6

Trademark

Partner Branding Full Color

Flextronics Symbol

Logo Used across all geographic regions and Partners, the Flextronics Parent logo is the primary identifier of all Flextronics activity. In advertising, print and online communications, the Parent logo clearly represents the Flextronics Brand. To help maintain the strength of the Flextronics Brand, it is important to use the logo in a consistent manner, as shown in these guidelines. The logo consists of two elements: the Flextronics Parent logotype in Flextronics Blue and the ‘Broken X’ symbol at the end in a gradient derived from Flextronics Blue.

Brand Guidelines 1.1

Building the Brand - A Visual System

The Parent Logotype is always positioned to the left of the Flextronics Symbol at a fixed, relative size. This iteration of the identity should only ever be used on a white or very light background with plenty of clear space surrounding. Alternative identities have been created for various backgrounds, production processes and media. No aspect of this identity should be altered; any variation of the logo diminishes the visual identity of Flextronics and Partners. To ensure consistency of appearance, approved electronic artwork should always be used.

Building the Brand – A Visual System

3.1

Graphic Standards

Primary Color Palette

Flextronics Blue

Flextronics Grey

PMS = PMS 289 U CMYK C=100 M=64 Y=0 K=60 RGB R= 0 G=51 B=102 HEX VALUE = 003366

PMS = PMS Cool Gray 9 U CMYK C=0 M=0 Y=0 K=51 RGB R= 102 G=102 B=102 HEX VALUE = 666666

Partner Branding Full Color Building the Brand – A Visual System

3.2

Graphic Standards

Expanded Optional Color Palette

3.3

Graphic Standards

Typography - Business Systems

70% Screen 100% Color

Primary Color Palette The Flextronics color palette shown on this page has been coordinated to work with all the facets of the Corporate identity system and is the primary color palette. Each color complements the other to reinforce the brand identity. These colors should always be predominant in any layout of proprietary visual information. Flextronics Blue should be used for Corporate and Partner branding. Flextronics should only be used for supporting typography.



Master artwork for all logos is available in each color reproduction option to suit a range of media, backgrounds and applications. Base logos are available in the following color variations: Flextronics Blue on White White on Flextronics Blue Black on White White on Black Transparent Backgrounds White No Background

30% Black Overprint 60% Black Overprint Gray Blue

Bright Blue

Light Blue

Purple

Violet

Amethyst

Neutral

Brown

CMYK 60C 30M 0Y 11K

CMYK 70C 50M 0Y 0K

CMYK 40C 15M 0Y 0K

CMYK 36C 36M 0Y 0K

CMYK 40C 60M 0Y 0K

CMYK 75C 100M 15Y 0K

CMYK 25C 20M 40Y 0K


Spot PMS646

Spot PMS2718

Spot PMS283

Spot PMS2705

Spot PMS2577

Spot PMS526

Spot PMS452

Spot PMS469

RGB 102R 140G 185B

RGB 85R 126G 204B

RGB 153R 204G 255B

RGB 153R 153G 204B

RGB 153R 102G 204B

RGB 102R 51G 153B

RGB 204R 204G 153B

RGB 102R 51G 0B

HEX # 668CB9

HEX # 557ECC

HEX #99CCFF

HEX #9999CC

HEX #9966CC

HEX #663399

HEX #CCCC99

HEX #663300

Tangerine

Orange

Yellow

Lime

Green

Aqua

Ivory

CMYK 0C 65M 100Y 0K

CMYK 0C 35M 100Y 0K

CMYK 0C 15M 100Y 0K


CMYK 60C 10M 100Y 25K

CMYK 80C 0M 55Y 0K

CMYK 10C 10M 20Y 0K

Spot PMS151

Spot PMS130

Spot PMS109

Spot PMS383

Spot PMS377

Spot PMS339

Spot PMS4545

RGB 255R 102G 0B

RGB 255R 204G 51B

RGB 255R 204G 0B

RGB 153R 153G 0B

RGB 102R 153G 0B

RGB 0R 153G 153B

RGB 220R 220G 204B

HEX #FF6600

HEX #FFCC33

HEX #FFCC00

HEX #999900

HEX #669900

HEX #009999

HEX #DCDCCC

Expanded Optional Color Palette The expanded optional color palette is meant to be used to enhance PowerPoint presentations and other collateral. It is not meant to be used for logo color.

Typography - Business Systems Flextronics communications have a distinctive look and feel. A consistent approach to the use of typography helps to achieve the Flextronics look worldwide. These guidelines explain the basics of Flextronics typography: the Flextronics font, typesetting style, and the use of color. Follow the typographic standards shown in these guidelines whenever you produce a Flextronics communication.


The typographic specifications given here are for use in printed communications. In addition to these specifications, layout templates are available for many Flextronics printed documents. Flextronics online communications must also maintain Flextronics’ consistent typographic look. Type specifications are set in online production templates developed by the Flextronics Corporate Marketing Team.



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The starting point – working with the latest corporate identity refresh

5.1

PowerPoint

PowerPoint Cover, Divider and Thank You Slide

6.5

Marketing Collateral

Datasheet Folder Template

Takeaways: n Guidelines constructed with employees in mind, not creative professionals

People

Finance

Sustainability

Technology

n ‘Damage limitation’ the name of the game

PowerPoint Cover, Divider and Thank You Slide - Our Four Themes The PowerPoint Cover, Divider and Thank You slides have been inserted into your template deck. There are 4 themes to select from allowing you to select the theme which best suits your PPT’s content and your audience. There are templates for the Flextronics Parent brand and all Partner brands. These presentations contain masters for layout, typography, and color scheme to main the consistency of the Flextronics brand.

Colour Shift All users should take care that the color model used [RGB vs CMYK] is appropriate to the final reproduction method specified for artwork. As screens vary from user to user it is not always clear that colors remain consistent, always check color formulas are accurate using the color measuring element of the software program in use. RGB for Flextronics Blue – R 0, G51, B102

All templates are accessible at the Marketing section of the Flextronics Corporate Intranet site.

n Room to push the brand creatively

Datasheet Folder Template

Optional CONFIDENTIAL copy box. Building the Brand – A Visual System


6.10


Poster A1 840mm X 594mm

Header statement placed here.

Artwork placed here.

Secondary message placed here. Secondary message placed here. Secondary message placed here. Call to action placed here - further / contact information

Posters & Banners Template

6.11


Advert Templates

NOTE: Sample copy only for illustrative purposes.

Banner 2.1m x 1m

Global Manufacturing Solutions.

Header statement placed here.

Artwork placed here.

Secondary message placed here. Secondary message placed here. Secondary message placed here.

Global Manufacturing Solutions.

What can we do for you?

What can we do for you?

Call to action placed here - further / contact information

Landscape

Posters & Banners Template Portrait

Advert Templates Building the Brand – A Visual System




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With a clear understanding of the brand system, we demonstrated our ability to move the brand forward in a creative way, while remaining true to the core identity.



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Project 1 – corporate brochure 2012 Brief: n High production values n Communicate a sense of moving forward



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Project 1 – corporate brochure 2012 Brief: n High production values n Communicate a sense of moving forward n Tell a story that engages n Break out of the ‘boxy’ approach to other brand communications.



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Having shown that we could work within standards while applying creativity to the parent brand, our next project challenged us to narrow our focus and deliver value to a Business Group. The trade show campaign we created and implemented for the Aerospace & Defense group far exceeded past efforts, while maintaining a strict adherence to the existing brand guidelines.



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Project 2 – trade show ads and stand Brief: n Design press ad and stand graphics to support show presence n Incorporate elements of identity ‘progress’ from corporate brochure but remain within current ID guidelines



Popup & Pullup graphics concepts / Flextronics C.A.M. Conference Stand Graphics / V6 / 04-13-12

2


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Fully immersed in the brand, we then won an opportunity to engage in a project that utilized all of our agency’s services. Tasked with attracting quality candidates and reducing cost of staffing, our brief was to audit and redefine the employer value proposition, develop a thought leadership platform, and create, launch and maintain a multi-channel socially-driven employer brand campaign. www.johnsonbeesley.com


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Project 3 – employer brand platform Brief: n Discover and define the employer ‘Brand Idea’ n Develop a thought leadership platform n Create a visual identity to express the ‘Brand Idea’ n Create a recruitment campaign to be communicated through a variety of channels n Develop and maintan a social media ecosystem



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Project 3 – employer brand platform Step 1: create the foundation

1: BRAND PERSONALITY 1.1: ANALYSIS VALUE DEFINITIONS

n Define brand personality

The following are definitions for the Associated Values used for the purposes of this analysis. Definitions were based on the intention of responders, context, and the overall appropriateness to the brand. Values that did not require specific definition are not listed. ADAPTABLE =

Flexible, diverse resources, the ability to pull the best from many different things

EXCELLENCE =

Commitment to high quality and efficiency, craft and leadership, innovative

ATTENTIVE =

Detail-orientated, listens, perceptive, carefully considers

FRUGAL =

Prioritizes savings over marginal benefits

GLOBAL = CREATIVE =

Gleaning new insights, innovating a new process or approach

Inclusive, accessible, open-minded, culturally savvy, experienced

INDEPENDENT =

Self reliant, confident, free-thinking

INNOVATIVE =

Constantly improving, operationally creative, finding connections, new ways to do old things

INSIGHTFUL =

Practical application of acquired knowledge, proactive

Interested and participatory, aware, up-to-date on current events and pop culture

INSPIRATIONAL =

Enthusiastic, engaging, encouraging

DEPENDABLE =

Being your word, committed to mission, supportive

INTELLIGENT =

Able and willing to acquire new knowledge and apply it

DETERMINED =

A relentless drive to win, driven, curious, dedicated, enterprising

LEADERSHIP =

Personal belief, worthy of respect, inspiring

OPEN =

Willing to explore alternatives and suggestions

DRIVEN =

Committed and engaged, can-do, willing, hardworking, strives to win

OPTIMISTIC =

Forward-looking, positive, relaxed, confident, enjoyable

EFFICIENT =

Finding ways to improve processes

PERFORMANCE =

Reliable, hi-tech, advanced, successful

ENTERPRISING =

Forward-looking, entrepreneurial, able to seize the initiative

PERSEVERANCE =

Committed, goal-orientated, steadfast

Finding the ‘fit’

CARING =

Enjoys other people, thoughtful, doing the right thing, contributes to a wider community

Defining the Flextronics employer brand platform

CONVENIENT =

Accessible, easy and efficient

Platform 1.4: Employer brand idea and interim expression guidelines

CURRENT =

n Define core values

EMPLOYER BRAND PLATFORM 1.4 P4

1.2: BRAND CHARACTER TRAITS 1.2.1: ANIMAL: ALASKAN MALAMUTE

1.2: BRAND CHARACTER TRAITS 1.2.16: MYTHOLOGICAL CHARACTER: HERMES

ASSOCIATED VALUES

• Plays a wide variety of roles: as sled dogs, hauling freight, performance dog, family pets • Has retained more of its original form and function than many other modern breeds, including its distinctive appearance

RATIONAL

EMOTIONAL

INTRINSIC

SMART

COLLABORATIVE

STRONG

DEVOTED

ACTIVE

• Because it has a long genetic foundation of living in the harshest environment imaginable, many of its behaviours are evolved to conform with “survival of the fittest” – thus, their strong, independent personality

RATIONAL

• Characterized by a sharp mind and fluid communication

EMOTIONAL

INTRINSIC

RESOURCEFUL

DETERMINED

COMMUNICATIVE

ADAPTABLE

COLLABORATIVE

ASTUTE

• Associated with symbols the rooster and the tortoise, purse or pouch, winged sandals, winged cap, the herald’s staff, the Greek kerykeion or Latin caduceus

PRESENCE

• Is directionally savvy • While they are generally slower in long-distance dogsled racing against smaller and faster breeds, their usefulness lies in the ability to help move heavy objects over shorter distances

ASSOCIATED VALUES

• Known as the divine messenger of the Olympian gods in Greek mythology

FLEXTRONICS ESTEEMS:

• Heralded as the god of wit, poetry, language and invention

FLEXTRONICS ESTEEMS:

• Team players who enjoy the challenge of tackling large, immediate challenges

• People who are able to bridge worlds and adapt quickly to new environments

• Known for being fleet-footed, cunning and sly – but with a big heart • Is incredibly resourceful and influential, being a irreverent diplomat between god and human

• The ability to keep overall objectives in mind

• Keen insight and the ability to can read between the lines

• Commonly characterized as independent and resourceful • Because of their intelligence, they can be difficult dogs to train. However, if the trainer understands Malamutes and how to keep them motivated, success is possible

• The ability to react quickly

• Those who are independent in spirit but have a strong sense of being part of a larger community

• Is quite fond of people, a trait that makes them particularly sought-after family dogs

• Strong opinions when they are sincerely held and respectfully given

• Although usually quiet dogs that seldom bark, when a Malamute does vocalize, it often appears to be “talking” by vocalizing a “woo woo” sound

• Toughness and drive that are not exclusive of playfulness and sociability

• A caring nature, big heart and collaborative personality

• People who are inherently resourceful and ready for anything



2: BRAND VALUES 2.2: BRAND PYRAMID

2: BRAND VALUES 2.1: CORE VALUES SUMMARY

RATIONAL VALUE

INSTANCES

TOTAL

EMOTIONAL VALUE

INSTANCES

TOTAL

1. SMART 2. INNOVATIVE 3. DEPENDABLE 4. PERFORMANCE 5. ATTENTIVE 6. EFFICIENT

4+5 5+1 3+3 2+1 3 1+1

9 6 6 3 3 2

1. COLLABORATIVE 2. STYLISH 3. DETERMINED 4. UNPRETENTIOUS

5+5 5+4 2+5 3+3

10 9 7 6

3 1 1 1 1 1 1 1 1

to: 1 4 3 2 3 1 1 3 6

3 2 1 1 1 1 1 1 1 1 1 1 1 1

to: 4 3 1 1 3 2 3 1 2 2 1 2 3 1

Reassigned*: INSIGHTFUL PROFESSIONAL CONSISTENT KNOWLEDGEABLE BALANCED RESOURCEFUL ADAPTABLE VALUED FRUGAL

Reassigned*: PLAYFUL DRIVEN HARMONIOUS APPRECIATIVE CURIOUS CLASSY DEDICATED OPEN PRESENCE INSPIRATIONAL APPEALING CREATIVE ENTERPRISING OPTIMISTIC

INTRINSIC VALUE

INSTANCES

1. WINNING 2. STRAIGHTFORWARD 3. INTELLIGENT 4. GLOBAL 5. ADAPTABLE Reassigned*: STRONG ACTIVE EXCELLENCE PROFESSIONAL DIVERSE RELAXED SIMPLE CONVENIENT SKILLED ENJOYABLE PLAYFUL COMMUNICATIVE ASTUTE

TOTAL

3+3 1+5 2+3 3+1 1+2

6 6 5 4 3

1 1 1 1 2 1 1 1 1 1 1 1 1

to: 1 1 1 3 5 2 2 2 3 2 2 4 3

RATIONAL

EMOTIONAL

INTRINSIC

HEAD

HEART

GUTS

DEPENDABLE / INNOVATIVE / PERFORMANCE / SMART

DETERMINED / COLLABORATIVE / STYLISH / UNPRETENTIOUS

ADAPTABLE / GLOBAL / INTELLIGENT / STRAIGHTFORWARD / WINNING

* Note: Where a value was not identified sufficient times to give clear insight, similar values are grouped together and their scores amalgamated and where necessary, a more inclusive term is substituted.





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3 : EMPLOYER BRAND PROFILE 3.1: PERSONALITY PROFILES

Project 3 – employer brand platform Step 1: create the foundation

3: EMPLOYER BRAND PROFILE 3.2.3: PERSONALITY WORD CLOUD: COMBINED

n Define brand personality

Based on the analysis above, a potential profile of Flextronics as an employer could be: Mathew

Matthew just turned 40, and he’s never been more excited about where his life is going. He’s put blood, sweat and tears into developing his career, and has worked his way up from the ground floor [determined]. He’s a dynamo at the office, and believes in giving nothing but 100% of himself 100% of the time [performance, winning]. His parents are from Denmark, but he was raised in California. While attending Cornell for his degree [intelligent], he worked as an intern at a tech start-up, and ended up heading their technology efforts upon graduation [smart, determined, innovative] because of the high levels of excellence he brought to everything he does [performance, winning]. He loved the fastpaced, always-on, team-centric energy of the start-up [innovative, collaborative] but eventually left there to start his own business [innovative] that allowed him to work abroad for 4 years in various countries as an independent consultant [adaptable, global]. He then returned to California, where he met his wife, who’s also in the industry. Although he’s been at Flextronics for over 7 years [dependable], Matt still loves the excitement of tackling unexpected challenges with his team [innovative, collaborative, adaptable]. He comes to work ready to achieve more and better than he did yesterday [determined, winning, performance]. Enthusiastic about everything he puts into his life, he is an avid basketball fan, and loves all snow sports [straightforward]. He is always trying out the latest gadgets, but not because he wants to appear hip [unpretentious] – instead, he is genuinely passionate about invention in all forms, and loves to inspire and be inspired by technology [stylish, smart, global]. Matt describes himself as “hard-working, easy-going ” [dependable, performance, straightforward, unpretentious]. His coworkers jokingly nicknamed him “Al” - short for Alligator, because, they say, “he might not be on your radar, but when he sinks his teeth into something, you know it.” [performance, winning].

n Define core values n Define example employee profiles

A potential prospective employee profile might look like: Rob

Although he only graduated a couple of years ago with a B.S. in engineering from Harvey-Mudd, Rob already has a ton of work and life experience [smart, determined, adaptable, intelligent]. Being a Millennial he knows software, tech, trends, social media like the back of his hand [innovative, collaborative, global], but his passion is making things (he is a regular at the Maker Faire) [innovative, determined, adaptable]. His Dad is originally from Shanghai and his mom is from the UK, but Rob was born in the US and grew up on the east and west coasts. Rob knew the industry climate, so as he was graduating he recognized that most manufacturing jobs were based abroad. Like a true engineer, he assessed the situation and came up with an innovative solution: he found a small American bicycle company with manufacturing headquarters overseas and got hired [smart, global]. This also enabled him to combine his sporting prowess from college (where he’d been a champion cyclist) with his professional career by becoming the technical director for the works team [performance, collaborative, winning]. After two years he moved back to be closer to his family using the money he’d made to buy a small investment property in lower SOMA in San Francisco [dependable, smart, unpretentious].


n Propose ‘Brand Idea’ n Propose brand expression


4: EMPLOYER BRAND IDEA 4.2: EMPLOYER BRAND IDEA

4: EMPLOYER BRAND IDEA 4.2.1: EMPLOYER BRAND IDEA: DEFINITION

COLLABORATIVELY INNOVATIVE PERFORMANCE


COLLABORATIVE = Collective power, caring, teamwork


INNOVATIVE = Constantly improving, operationally creative , finding connections, new ways to do old things

PERFORMANCE = Reliable, hi-tech, advanced, successful


4: EMPLOYER BRAND IDEA 4.3: EMPLOYER BRAND IDEA: EXPRESSION

5: APPENDICES 5.1: APPENDIX 1: SUGGESTED EMPLOYEE VIDEO PROFILES

Employees to be profiled for the videos should be people who are: • Creative and innovative:

i.e. has a story about how they helped improve the design of a customer product

• Hardworking:

i.e. has an example of how s/he was determined to come through for a client or coworker

• Fun, friendly, likeable:

i.e. is well-liked by coworkers, has been reported as such by clients

• Intriguing:

i.e. has an interesting story to tell about their life path, personal history, and how they came to work at Flextronics. They have real ‘interestappeal’ as to why they chose to work at Flextronics and how their career has blossomed since coming to work there and can therefore provide a clear example of the learning and advancement possibilities available within Flextronics

• Global:

i.e. has had exposure to other places, travels, born outside the US, lived outside the US, takes interest in global culture and regions

• Enthusiastic:

i.e. has energy and excitement about what they’re working on, a new project coming down the line, their family, their outside activities, and are generally is engaged with their lives

POWER UP.

• Excellence in everything they do: i.e. they go the extra effort, never settle for “just good enough” are forwardlooking, take pride in their work, have a story about a time they went the extra mile, and maybe also can tell about an outside activity or something in their personal life that they put their heart into





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Project 3 – employer brand platform Step 2: express the ‘Brand Idea’ n Create a visual identity



the product of this culture and therefore he prioritizes words from the ‘performance’ section and the balance of tone and style is directed accordingly. He would then employ the activation methods listed below in order to propagate his TLP platform.

johnsonbeesley Thought leader

Messaging

Tone & style

Project 3 – employer brand platform

Mike McNamara Culture

Concerted Collective Combined Engage Global Integrated Joint Mutual Open Shared Social Transparent Weave United

Inventive Pioneering, Original Rapid Reinvent Solutions Spearheading

Attentive Balanced Dependable Flexible Friendly Unpretentious

Active Can-do attitude Clear Direct Enterprising Insightful Optimistic Smart

Change Evolve Fresh Intelligent Unconventional Vanguard

Able Adaptable Astute Capable Compel Competent Competitive Determined, Driven Effectual Efficient Evoke Excellence Intent Passion Persistent Potent Powerful Proficient Resolve Repeatable Resourceful Skilled Tireless Unceasing Winning

Step 2: express the ‘Brand Idea’ n Create a visual identity n Create a verbal identity

Confident Evocative Passionate Precise Professional Strong

Example

Flextronics has a singular culture aligned with common language and collaboration to solve difficult problems for our customers and provide solutions that give them a competitive advantage in the global marketplace. We have a granular focus on winning, innovation, procedural efficiency, and putting in that “extra 10%” to deliver the most powerful solutions in the EMS industry.

Activation

1) Create and contribute to ‘The Extra 10’ blog and advertise it to your contacts. 2) Subscribe to client blogs from Cisco, HP, NASA etc and take an active part in the discussions. 3) Be aware of opportunities to be interviewed at events in areas to which you travel, such as being in the city where a party convention is taking place. 4) Always use photos and/or videos to illustrate your entries. 5) Remember to always be ‘social’ in social channels. Listen as well as speak.

FLEXTRONICS EVP: EXPRESSION GUIDELINES 1.0 P15



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Project 3 – employer brand platform Step 3: roll out campaign n Select, shoot and edit employee ‘Power Moment’ videos n Design campaign pages for internet and intranet n Create and manage Facebook, Twitter, LinkedIn, YouTube and Vimeo pages n Create and deploy Facebook App n Create and manage blog site



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Project 3 – employer brand platform

1: BRAND VOICE 1.1: DEFINITIONS AND COMMUNICATION GOALS

Step 4: keeping it on track

ndary words (tone and style) Seco

The brand voice is derived from definitions outlined in the Brand Idea. As such, these establish what our communication goals are.

s ou nti ete pr Un ly,

Act ive ,C an -do

ry words (messaging) Prima

Collective Po we r,

Attentive, Bala nced , De pen dab le, Fle xib le, Fr ie nd C , o d l l e e t r c e t i c v e, Co Con mbi O p , e l n a , u n t S u h e M ared , So d, E ng cia l, T ag ran e, sp G ar


li a

bl uc e , H c e i-t e c , h, ssf nc ed u l, S A d v a u st ai n a bl e

COLLABORATIVE Collective power, Caring, Teamwork

eering, Original, Rapid Pion , ive, ntional, Vanguard ent nconve nv g, U t, I en adin llig he te ear Sp

Brand Idea:

Co n cre st a N

Re

Expression guidelines 1.0

mwork Tea

Operationa lly ving, pro n im ding con ections, tly Fin do old thin gs an ive, ays to t w ew

Flextronics EVP October 2012

g, rin Ca

DEFINITIONS:

atti tu de , ptimistic, Smart htful, O Insig ing, pris ter En ct, ire r, D ea Cl

Chan t, ge, Join Evo Rein ed, rat nited ven lve, eg t, S Fre Int ve, U olu sh al, ea tio , I b u n W m i c ation m ns n lo t, goa nd co , en Bra ls

n Create visual and verbal guidelines

INNOVATIVE Constantly improving, Operationally creative, Finding connections, New ways to do old things

iv er e, s W iste inn nt, ing

S

le Ab in m ter , P De tent Po

,A

PERFORMANCE Reliable, Hi-tech, Advanced, Successful, Sustainable

tit pe ed dap P m ta ro , D Co ion, g, fic riv ble, nt, s in As ien en, ete Pas eas t, R Effe tute, Ca om p t, c C n , n l p e a e p c ble, Com t es U olv tual, Effi e, In ess, e, R l cient, Evoke, Excellenc e Tir epea illed, table, R k S , l u f esource

Co nfid ent,

g on Str Evo nal, cative ssio , Passionate, Precise, Profe


2: THOUGHT LEADERSHIP PLATFORM 2.1: STRATEGIC OVERVIEW

METHOD

Each thought leader’s talking points are a forum for expressing the Brand Idea. It is essential that, although the subject matter may differ, it is expressed using a common voice.

D HO ET M

Ca the rin e

Confident Evocative Passionate Precise Professional Strong

Mike Denn is Manufacturing on solut ions

Active Can-do attitude Clear Direct Enterprising Insightful Optimistic Smart

METHO D

Attentive Balanced Dependable Flexible Friendly Unpretentious

Brand Idea:

Co n cre st a N


OD METH

Change Evolve Fresh Intelligent Inventive Pioneering, Original Rapid Reinvent Solutions Spearheading Unconventional Vanguard

COLLABORATIVE Collective power, Caring, Teamwork

Smolley Dave Costs Tech

Weave United

mwork Tea g, rin Ca

Ca r Su olin pp e D ly ch o a

ions im ding , tly Fin do old thin gs an ive, ays to t w ew

Tone & style

Concerted Collective Combined Engage Global Integrated Joint Mutual Open Shared Social Transparent

, Power Mom er Up ent, Pow Po we .g. :e rO ns

10 xtra eE Th Operationa lly ving, n, pro connect

Messaging

Able Adaptable Astute Capable Compel Competent Competitive Determined, Driven Effectual Efficient Evoke Excellence Intent Passion Persistent Potent Powerful Proficient Resolve Repeatable Resourceful Skilled Tireless Unceasing Winning

ME TH O D

Mike McNamara Culture

es lad z-B de an rn .R He .S.E C

y le w ns i

As the subject matter is primarily concerned with describing the work environment, the focus of the messaging is drawn from the ‘collaborative’ section, though not exclusively so, and the tone and style is therefore aligned with these selections. Note also how words with similar meanings have been substituted for palette words in order to improve the flow.

Collective Po we r,

Here is an example of how the verbal guidelines have been used to refresh an existing piece, taken from the careers section of our internet site.

Bran de xp re ss io

1: BRAND VOICE 1.4: WORKING EXAMPLE

INNOVATIVE Constantly improving, Operationally creative, Finding connections, New ways to do old things

Re

PERFORMANCE Reliable, Hi-tech, Advanced, Successful, Sustainable

OD

E er C S gy yke Di Gene s str ibu ration tion

Hi gh Pau Pre l Hu m cis ion, phries Zero defects

ME

TH O

D

ME

TH

&

En

S

OD


li a

TH

At Flextronics, we recognize that we cannot do what we do without each other. Your teammates will have a strong social conscience and genuine collaborative spirit. You’ll contribute to this collective environment by actively engaging with other business units and geographies and constantly sharing knowledge, best practices or lessons learned.

bl uc e , H c e i-t e c , h, ssf nc ed u l, S A d v a u st ai n a bl e

r be n ar tio is B ina nço ord Fra l Co ba Glo

Example after

ME

Example before

We have a genuine collaborative intent when interfacing with peers, supervisors, subordinates and customers. We actively seek opportunities to engage other business units, establish relationships that build our portfolio of content experts and work together to solve problems. In addition to engaging others to create a better solution, we leverage and share any available knowledge, best practices or lessons learned.

d Rea Paul rategy t PF S

MET

HO

D


3: VISUAL GUIDELINES 3.1.1: POWER UP COLLATERAL EXAMPLE AND COMPONENTS 1

3: VISUAL GUIDELINES

In this section you will find a reference to all the components currently created for Power Up and The Extra 10 brand expressions. When creating additional visual components carefully review new designs and ensure they conform to the visual style that has been established. Ask yourself whether your new work ‘fits’ with the overall look and feel of the existing collateral and meets the communication goals outlined above.

Principal photography style

Logo

[FLX_PU_PAT_PROF_ PIC_1920X1080.PNG]

[FLX_PU_MASTER_LOGO.AI]

For this reason you will not find exact sizes or proportions detailed. As previously stated, a brand is a constantly evolving entity and therefore it’s visual expression must evolve as well. Be creative but judicious.

Top ‘wedgie’ [FLX_PU_TOP_WEDGIE.AI]

As noted above, there are currently only two distinct expressions for the Brand Idea that are additional and complementary to the master brand expression as detailed in the current Flextronics guidelines document. Therefore if what you are intending to create does not extend either of these two new expressions, you should defer to the master brand guidelines for further information.

Bottom ‘wedgie’ off

Power banner headers

[FLX_PU_BTM_WEDGIE_OFF.AI]

[FLX_PUP+PM+PON_BANNER_ HEADS_WHITE.EPS]

Bottom ‘wedgie’ over

[FLX_PUP+PM+PON_BANNER_ HEADS_BLUE.EPS]

[FLX_PU_BTM_WEDGIE_OVER.AI]

Shadow for open banner headers

Navigation button off [FLX_PU_MORE_BUTT_OFF.AI]

[FLX_PUP_BANNER_SHAD. PNG]

Navigation button over [FLX_PU_MORE_BUTT_OVER.AI]

“I want perfection.”

Does it fit?

Power Up background [FLX_PU_BG_GRAD.AI]

Do you? Joins us. facebook.com/flextronics/careers

Flex Blue 100 / 64 / 0 / 60

Flex Gray 0 / 0 / 0 / 51

Flex Light Blue 40 / 15 / 0 / 0

Flex Gray Blue 60 / 30 / 0 / 11

Lato Light is used for message copy with regular used for emphasis and headings. Photo background [FLX_PU_PHOTO_BG_GRAD.AI]

Power On background [FLX_PU_PON_BG_GRAD.AI]



TES BOLD IS USED TO CREATE ‘POWER’ HEADINGS Nova Round is used only for navigation labels

Colourways

Principal typography

Secondary typography always + ‘Chevvy’ [FLX_PU_CHEVVIES.EPS]

Navigation typography



johnsonbeesley

Project 3 – employer brand platform Step 4 keeping it on track The power of you...

n Create visual and verbal guidelines

1: Please state your name:

2: Where are you originally from?

How is it different from where you live now, if different?

If not different, what keeps you here?

n Create project reference document

3: What do you do in your spare time, or, what do you wish you had more time to do?

Flextronics EVP October 2012 Reference documentation

4: When you were 10 years old, what did you want to be when you grew up?

5: If you had unlimited money and resources, what would you do with a year off?

6: Can you describe a time when you enjoyed a friendly (or not so friendly) competition?

n Perform competitor Thought Leadership Platform messaging analysis

What spurred you on to win?

FLEXTRONICS EVP: REFERENCE DOCUMENTATION P40

4: EMPLOYEE QUESTIONNAIRE RESPONSES

01: Name

02A: Origin

02B: Different

02C: Not different

03: Spare time

04: 10 years old

05: Year off

06A: Competition

06B: Winning

07A: Challenge

07B: Challenge end

08: Fired up

09A: Team effort

09B: Team feeling

09C: Team achievement

10A: Job title

10B: Work location

11A: Previous job

11B: Reason for leaving

11C: Leaving feelings

12A: Finding the job

12B: Heard before?

13: Job story

14A: Career power

14B: Life power

14C: Change in you

14D: Flex power

15A: Flex highlight

15B: Memorable moment

Ahmer Qasim

Pakistan

I live in Charlotte North Carlina now

na

I enjoy spending time with my family, my wife, my 3.5yr old son I wanted to be a doctor and my 6.5months old daughter, play golf, read business journals. I wish I had more time to work out

I would travel the world with my family, I would volunteer to spend In college during a fund raiser and a magazine launch time supporting less fortunate children working with organization such as Plan USA and I would spend time trying new business ideas

The fact that if I put my mind in to it I can do it

On a customer project with Flextronics where on time delivery was The drive to win and the believe that we can do it as a team very poor and challenges were very high and with the right actions within 3 weeks time the business started to turn around

New challenges gets me fired up. I get inspired by success and my Yes the project I mentioned answering question # 7 I could have dad. I am passionate about my work where I can mentor people not done it without the team work that was put into it and my kids I can talk about both for hours

As a team people bring different expertise, ideas, thoughts, experiences which when used effectively can resolve any challenge. It was so good to see the results in the end

The goal we had for 99.9% on time delivery and the satisfaction that came along

Sr. Director WW Engineering Program Management

Charlotte, NC

Corning Fiber Optic Amplifier Manufacturing

The company loss business and key customers and was cutting down operations

Sad initially for a few days but then happy to go after new endeavors

My old boss moved to work Yes for Flextronics and he kept telling me about the company and contract manufacturing world sounded very interesting to me

I found out about what Flextronics does and what motivated me I have been with Flextronics for little over 10yrs and I have got to pursue an opportunity here was the fact that I will get to work industry experience for 20yrs with multiple customers and products. It is like multiple companies in to one and the broad work experience that I can get in a short period of time

I have become very The exposure working with people all around the world coming My ideas, my success and what we drive every day from our confident in public speaking from different cultures helps in bringing the world together. It has projects to build and take Flextronics to the next level in the industry and not afraid to share my made me feel how we are all connected opinion

Every day is a different challenge which really puts the statement "You Learn Everyday" into great perspective

What team work can do "I have project examples where things that seem to be almost impossible to do started to show positive results with the right team in place". People do make a difference

Alejandro de Alba

Guadalajara, Mexico

Living in the same city

I have traveled to 30+ countries, I like them for visiting, but I prefer to live here because I want to have my children growing with their extended family.

I love reading, to ride bicycle, motorcycle and horses; in general the outdoor activities.

A novel writer

Travel around the world and write a novel during the travel.

It's a booster, it takes the best part of me.

I'm a competitor, I enjoy to stretch to the edge to meet goals.

When we merged with Solectron we had the requirement to integrate our apps (eBPM) in a few months to all new sites in order to establish seamless control across the board, The target was to make it happen in 1/3 of the time that normally takes, with the same resources, and with all roadblocks that a merge of this size has. After furious work it happened against all odds.

The challenges fire me up, when I'm told something is not feasible. All the time, in a huge company like this the only way to make My passion is travel, I can talk for hours on the places, culture, things happen is collaborating with people from all areas involved. food and all ingredients around traveling.

Is great when a disperse team, with different cultures, various time zones, but one single shared goal can make.

To see other perspectives, and collectable be able to come up with enhanced ideas and action plans.

IT Corporate Applications Director

Guadalajara, Mexico

Advanced Technology Research

I got an offer from Flextronics that I couldn't avoid.

Weird at the beginning, Flex has it's own vocabulary so is difficult to ramp up. But after that I fit perfectly with the breakthrough culture that was in place.

My brother applied for a job, RH in the interview asked him if he knew people with a profile they were looking for (IT Development), then they called me.

Yes, is one of the biggest companies in Guadalajara.

I wasn't looking for a job, when I got the call from the recruiter I said "I have nothing to loose, why not?", the original 1 hour interview ended on 4 hours, 6 different people interviewed me, at the end the VP of IT who told me that if I was ready then I can go directly to HR to start the paperwork... I joined 2 weeks later.

I have a good balance, I I have grew in all ways, I know now how a fortune 500 company work hard but I have learnt operates, I have meet brilliant people (internally and business to wrap it and not interfeer partners) from whom I have learnt hopefully a bit. with my personal life.

Building and deploying the eBPM application across all sites at Flextronics; it helps to standardize, streamline and automate a 12+ corporate processes, savings of millions usd every year.

To have participated in a company integration, where people from all areas and regions got together to make a validation, mapping and transfer of processes and systems in a matter of weeks, what normally can take months.

Antonio Teglia

Italy

not different

My job and my family. Flex Medical in Italy and in Europe is growing I like short and long leisure trips, abroad or within my country; fast and it's very stimulating and rewarding. However I would be beside sightseeing, I love to try different foods from different happy to move where "the action" is regions . embracing the change and seizing new challenges Whenever I can I train myself at the gym or I go for a bicycle ride with friends. Table tennis and basketball are sports I really like to practice

As I was technically inclined I wanted to be an inventor or a scientist. I was also very good at drawing caricatures, so I would have loved to be a comics author or a cartoonist.

I would establish my own enterprise. My dream would be to combine science and art. So it would probably be in the entertainment industry (visual effects, video-games, interactive movies, etc.)

Two years ago Flex Medical Design Team was engaged by a top This was the first project we had to be so much technologically tier pharma customer to improve the design of a prototype complex and challenging. This was a rellay innovative device for medical device the customer had been developing with a the pharma industry and most of the challenges were in the competitor EMS (Sanmina). We had to demonstrate our way of scouting of the right suppliers to deliver the edge-technologies designing the device would be more effective than Sanmina's. that were neeeded to implement the improvement ideas that our The customer asked us to meet Sanmina and understand the Flex Medical Engineers had in mind. details of what they had done in the previous two years of So the challenge posed by innovation, like moving away from the development. usual consumer-healthcare products and suppliers, to find more sophisticated vendors and methododlogies to minimize risk for the As the product was very complex, of course Sanmina's people were somehow reluctant to disclose their secrets of the trade and customer and the end-users. especially their suppliers names. It was my task to work with the customer and explain what were the major risks in the supply chain that needed to be addressed with Sanmina. As a Advanced Project Sourcing Director I immeditely teamed up with Flex engineers to identify a better supply base than the one adopted by our competitor. By networking with our GPO and sites, and with a very flexible approach I contacted all the right manufacturers that allowed us to deliver in a short time a lighter, faster, and more accurate drug delivery device prototype. This won us the business.

Director Advanced Project Sourcing CH/DD SSCM Teamleader

Monza, Italy

Alcatel-Lucent

Alcatel-Lucent was focused on making the same type of product all the time. I wanted a new challenge based on ever changing environment and a wider product portflio

I knew I did the right thing for me and I found a totally different, In Alcalte-Lucent, more fluid, flexible environment. It took me a short time to Flextronics was one of the understand that I could bring some good value to Flex and as I had suppliers I used to deal excellent managers I was allowed to express my potential. Still I with. I was contacted by am sure I have not yet fully understood all aspects of the complex Flex Medical. reality of Flextronics and I know I will keep learning.

see #12

In February 2008, after 7 years as senior commodity manager in I could prove to myself (and to Flex) that my past experience was Flex allowed me to develop Alcatel-Lucent (telecom infrastructure), I was contacted by Flex very valuable in the EMS industry. I learnt a lot from very capable more self confidence and Medical as they were offering a position for a Advanced Project managers and I was given the opportunity to take on more and personal skills in particular Sourcing Director. I was looking for a new experience where I could more responsibilities not only in the advanced project sourcing but in the relationships change my way of working, develop new skills and knowhow, learn also as leader of the supply chain manager for medical devices, development, conflict about a new market, bring added value and have a career growth. focused on strategic customers. management and negotiation areas.

Brian Maddox

Kansas

I lived on a farm so living in San Jose is just about 180 degrees different.

n/a

Spend most of the time with my family. I enjoy being with the kids Farmer or Professional Baseball Player and doing all the regular kid activities

I would go to our Cabin in Crested Butte, CO and spend the entire year with the kids and doing activities such as fly fishing, mtn biking, snowboarding, etc.

Backpacking with my friends

Milpitas, CA

Sorry, don't understand the question

Daniel Tan

Singapore

China cultures are more reserved but in greater depth than N.A Singapore. Life back in Singapore are more trendy & in-lined with the mainstream Western cultures, for example Pop-Rock musics and fashions. Of course, there are 4 Seasons over here whilst it is always Summer back in Singapore, that makes life here more colorful than back home. There are a lot more places of interests and scenery to go around in China.

Rest at home surfing net, I go cycling when I have more time. I I aspired to be an engineer when I was young. wish to spend more time in the gym for a regular keep fit program.

Travel around the world and get to learn more cultures and meet more friends.

Annual jogging competition in schools and work place.

Graham Morton

UK (Scotland)

In the same Area

Location, quality of life, family commitments

Golf, Running, watching football (soccer), Local Charities

Mechanical Tradesman like my Father

Spend quality time with my wife and family, travel around the world, follow a fitness and wellness plan, learn a language

Winning back a customer account after losing it to other competitor. This took over 1 year of continuous relationship building, internal and external, building up confidence of the customer to offer a business opportunity.

Jaime Escoto

Mexico

I Live in the same city where I was born, The place has not had a significant change.

It is a quiet place, I live here because I can take care of my own Family, parents, brothers and in law family

Sometimes exercise, play with my sons, visit my family...

Engineer, I always liked to "build" things by using "legos" or pieces Get a list of the main necessities of my community or country and At the end of the university, 2 students and myself were waiting The support and help I can give to others, directly or indirectly. "if The transformation of the Lines I was in charge of, at that time The results of productivity achieved in the area where Lean was of wood.. for the announcement of the best student of the bachelor degree, you don´t live to Lean concept was not a common thing, so I worked on applied. not only solve them (give the fish), but also teaching the people they were discussing about who of them would be named, the transforming the manufacturing concept of some modules, I faced to solve the problems and live better (learn help, you don´t help to live" some people resistance to change and was almost forced to surprise was that none of them was named and I was the person how to fish). return to the original concept, at the end I convince them and who was named as the best student of the Mechanical engineering after seeing the beneficial results they "bought" the new concept generation 1994-1998. and we extended it to other manufacturing lines.

I am fired up by the continuous improvements projects not only in Achieve my Bachelor degree, The town were I was living was very the job but also in my life, things that can help us to live better, far from the university, in order to get there it was necessary to What inspires me is the motivation of the people, I like to travel 1.5 hours X 2 every day, pay 4 buses daily, and pay all the motivate others and transform the way of thinking, I can talk tuition and school supplies and at the same time work during the about it for hours, I am convinced that by changing our mind we morning, It would not have been possible without the help of can change our environment, we definitively decide what kind of others, at the end I could finish the Bachelor degree. life we want to live.

Janice Kuan

Penang, Malaysia

I am based in Penang but travel out to the Flex sites when needed. Love the place, they call it "Pearl of the Orient". It's a tropical paradise!

Catch up with close friends and family. Living my life with people who matters most to me.

Believe it or not, an air stewardess!

3 days and nights of calculations, risks assessment, worries and prayed to God.

Providing, caring and protecting my children. They are my source of inspiration and motivation.

It was during a Shingijutsu Lean Kaizen event in Flex Zhuhai. I led a Excellent accomplishment. It was a great team who listened and team who was said by the Japanese sensei (the late Sugai-san) as just did it. No concrete head! building a 'One Night Castle' for a transformation we did in the warehouse area.

Continuous improvement to space utilization and JIT inventory for Senior Director, Global Flex. Accounts Management

global role, based in Penang Celestica

I wanted the China exposure

John Mainey

I grew up in New York but also lived in Texas for 18 years

It is true that Southerners are more friendly! And the weather in Texas or in North Carolina is much better than New York!

I love being outdoors, especially the beach and the mountains, and I honestly don't exactly remember but I'm sure it was something I'm a huge sports fan. I also enjoy watching a good movie with my to do with banking since my Dad was in that business. Boy am I family. glad I didn't go that career route!

I'd spend it working with one of the non-profits in the area helping Working for a living is a competition. Being a GM for a site is a them on the variety of causes they support; United Way for competition all day, every day. example.

I have a responsibility to my employer and maybe even more The first time I was asked to be a GM was back when I worked for importantly to the employees I work with to provide good results IBM. My boss had suddenly resigned and I was approached to and keep jobs. It's what drives me. consider the job. Running a site of ~1300 people is a huge responsibility that I wasn't sure I could handle. But I ended up taking the job and have never looked back.

I knew the plant was going to be at a crossroads, either get sold or shut down, and I did not want to have someone else make that decision for me. I felt out of everyone at the plant I had the best feel for the people and their capabilities.

First and foremost I am passionate about my wife and children. Each one of my children are special, and two of them have very special needs. My oldest son has had cancer since he was 19, 13 years ago, and he's my hero. My stepson has Asberger's Syndrome, a form of autism. And my two daughters are terrific in their own way. My wife is my best friend. I work hard for them. When I get down, I think of them.

The first thing that comes to mind is not about a work accomplishment. It's about dealing with my sons' issues with cancer. Until you face this situation personally you don't know how you can handle it. And I really couldn't handle it by myself. Friends, family, co-workers, doctors, nurses,....all contributed and continue to support me and my son.

When faced with a child with cancer, I felt helpless, and very fearful that he would die. Facing the potential of that reality alone wasn't possible. I needed support from others to help get through the hard days.

The support from others allowed me to stay sane, not lose hope, and keep doing my job at work.

General Manager

Creedmoor and Charlotte NC

Solectron and IBM

Jose Rafael Rodriguez Preciado

Guadalajara Jal, Mexico Yes it is different because, I have a big and very happy family now, It does not apply. I'm studying and working i a new excellent position .

I would like to have more time for my family, and I want to do exercise

I would travel to Cozumel with my family, I would spend more time The competition was relaxing, and It make me feel important with my kids and mother, I would learn an instrument, I would take singing lessons.

The preparation and dedication of all the participates

In Flextronics the competition with the coworkers is too hard because the carers or knowledge of the people, we thought that I could never get the Engineer position but in this moment is a reality

Work, Dedication and Studies.

My story in Flextronics.

v

v

v

Quality Engineer

Flextronics GDL

IBM de Mexico

Juan Jose Gonzalez Regalado

Guadalajara Jalisco Mexico

I play baseball and I'm a baseball team manager of children aged 7- Baseball player 8 years and would like to have more time to this activity and to spend more time with my family

Travel around the world with my family

Personal growth and teamwork

When we were ranked as low performing supplier with our client but we now have rating of 90/100 on the score card.

Hard work, new strategies and teamwork

Baseball,continuous improvement

The last Kaisen event and the improvement in the score card of the customer

Because this requires teamwork and the Multidisciplinary vision of each of the members

Teamwork and the Multidisciplinary vision of each of the members Quality Analyst

Guadalajara North, Mexico

in a small shop as a designer

Kenji Takeuchi

Born in America, 1st I live in Georgia, USA. As a Japanese American living in the 'South', Atlanta, Georgia is a great city that has the international cultures Generation Japanese the southern culture is very interesting. It is similar in many ways as well as the slower and calmer 'southern' culture that seems American. Parents born to the way my family in Japan, both in 'farming' and 'country side' more relaxed than many other large cities. in Japan. environments.

I could not have done it alone because me and my 2 partners worked as a team and provided very different but essential skills to make us successful. Though we each had different strengths and responsibilities, we shared our passion and vision and remained aligned. As a team, we were very much stronger than each of us individuals. It was very exciting and rewarding to work together to accomplish our very challenging goals.

My team allowed me to protectively grow my strengths while they VP, Products and filled gaps with their respective strengths. I was able to really Technology understand what I was good at and what I was not as good at Home and Business Access doing. Understanding my weaknesses and strengths is very valuable and especially valuable when you can experiment and learn with a team that you trust and trusts you. The key is that we could admit and recognize each other's strengths and weaknesses in an open manner.

Norcross, Georgia USA

I was working for ConFocus, Acquired by Flextronics. a start-up company that I founded and sold to Solectron. Solectron was acquired by Flextronics.

What keeps me in North Carolina is the reality my family really enjoys it here! And as everyone knows, "if Momma ain't happy, ain't noone happy"!

The difference is the great experience of Europe and know how to NA work from another site of Flextronics.

I wanted to be a Doctor or Veterinarian

Travel and LIVE the world many times around...

Attendinga an intense training session organized by Flex and leading a team during the training. My team won!

The last kaizen event in which I was leading my team

I enjoy playing and coaching my kids with various sports. I am a I wanted to be like my father who was an aerospace engineer. I I would move my family to Japan for a year and allow my children In a prior job, I was part of an engineering project that had 2 coach on my 2 boys soccer and baseball teams. I enjoy playing knew I was going to be an engineer but didn't know what kind. to be immersed with the culture and language. My wife and I could teams taking 2 different approaches to build a product. We were tennis on my own free time. I wish I had more time to play my When I was about 10 years old my father gave me one of the first also learn the language (since I am not fluent in Japanese told that we were the plan B and the other team was plan A cello and play music again. I played in orchestras in high school, at Sony Walkmans and I thought that one day I would make them. anymore) and be close to our relatives and family for one year. because management thought the other team's approach was college, and in the community orchestra for many years. However, This is not too different than what we do now! better. We were not given the same resources and attention as recently, I took a break from playing since I became busy with my plan A. 3 children.

Teamwork, passionate customer focus, relentless conviction to win. Not meeting the target was never an option.

By continuously driving improvement, providing products and service in the way that I being the end user expect to get; to the point that my team is always proud to say they have done the tools that thousands of employees use everyday.

When I first arrived in Flextronics Medical 5 years ago, I was Creating and implementing the workflows, processes and team to aid engineering departments in the scouting, selection and coming from a very structured OEM company (Alcatel-Lucent). Flex Medical was in its infancy and the majority of the processes, approval of suppliers for Medical, was achieved by teamworking facilities and talented resources that are there today were not with Quality, Operations and Global Procurement talented available: they had to be conceived and then created or individuals sharing my same vision. implemented. As a director of advanced project sourcing I was tasked with immagining and creating from zero the processes and the team that would provide sourcing activites for design engineers, project managers, site procurement teams end NPI facilities both in USA, in Europe and in China. However there was very little base or structure to build upon and the mind-set of the people working in the procurement at the time was mostly pure-EMS oriented. The idea that Flex medical could actually design and develop products on their own (as commissioned by our customers) was not spreading and a lot of my work has been educating colleagues about what we could actually achieve and what enormous leverage this would give us in front of our suppliers. Today Flex Medical R&D and sophisticate supply chain management is regarded as one of the most important and promising opportunities and a lot of investments have been made to grow its potential.

Partecipating to the creation of a new product, scouting new technologies, defining new processes, helping customers improve their way of working and their products

Simple, I hate losing.

For me it was in IT when I first came to Flextronics and had to replace the current systems with Cognos Finance. The tools were not built to handle a company the size of Flex but we work diligently and partnered with Cognos to make it work.

At this point in my life I think the commitment to children and our You can reference the example above. If we didn't have a strong social responsibility to make sure they are all given a chance to team, Cognos would have failed. succeed in life.

It required the partnership with the vendor and the collaboration and the multitude of skills from many employees to get the task accomplished.

Sorry, don't understand this question. It was a team project so we VP Finance are all in it together.

Arthur Anderson

Kansas City , MO

I was the manager from AA Not prior to our consulting Flextronics engagement

I worked as a consultant for approx one yr working with he finance Given me an opportunity to work in so many areas I would not get for me the best thing is the I see a much more global view now vs when I was a kid on the friendships developed. farm. Culturally it has expanded my views x-fold. department. Post the end of the year I enjoyed the culture so at other companies such as IT, Finance and Acquisitions much that I decided to join the organization.

This is best asked of Flextronics. I lead the team to develop most The opportunity to work in different functions. of the finance apps we have today (Fred has taken them leaps and bounds since then). Also created a robust Ops structure for the Americas/Crp and now working to enhance FPA and M&A.

Culture and deep friendships in Finance

Aspired to be the best in my capabilities.

Many years ago I worked in an IC Semicon leadframe electroplating There were many experiments, contacting all the experts for process. All the upstream processes converged into the advices and solutions but all attempts failed. Recalling the basic processes that I took charge and then diverge to the downstream fundamentals learnt in the colleges, I experimented the use of processes. A peculiar defect knows as tin nodules suddenly special surface pretreatment process known as "Strike surfaced (it causes potential short circuits in IC packages) and the Electroplating" in place of normal "Acid-Dip" and the defect just entire factory was shutdown for ~ 1week. I was under vanishes! tremendous stresses from my superiors and management to resume the productions

It's all about professionalism, passions for work, aspired to be the best!

I felt proud to lead a team to resolve the issue. The problem involved multiple disciplines including Production, SMT/Wave Soldering manufacturing process and ICT testing...& hence exploring the problem in an individual realm and know-how may not resolve the problem.

Synergy, new ideas & opinions and assess to the ICT test machine Senior Engineering Manager Suzhou, China & program to improve the production yields.

Celestica Dongguan, China

For personal reasons, my fiancee lives in Suzhou, which is about Feel happy, knowing that life of weekly distant traveling (flying) 2000km away from Dongguan. I actually flown regularly & weekly will come to an end...and spend more time with fiancee. over the weekend to meet her. I normally left the company on Friday Evening for Suzhou and back to Dongguan on Sunday late Evening. The regular weekend flyingt had gone for about 1 year plus. Taking the offer in Flex means meeting fiancess more regularly and end the weekly distant traveling.

Flextronics HR Officer has Yes, many years ago in the been contacting me 90's when I worked in a regularly to join the PCB manufacturer in company several years ago. Singapore.

I accepted the offer to work in Flextronics and relocated to Working in Flextronics powered my career to achieve the goals Suzhou from Southern China. More importantly on personal level, I and targets thru intense Collaboration with other key members can spend more time with fiancee. and associates.

Yes. I worked with a team & passed several key NPIs and leadfree Intense Collaboration qualification for the high complexity PCBAs that is crucial to the customer.

A challenge. Close collaboration with the process engineers, technicians and rework operator to resolve the post rework solder bridging issue on the Alpine BGA of Teradyne Utah PCBAs. The annual realized saving is about US$36,000.

I believed that we had an excellent business solution for the customer and that the failure of losing previously to the competitor was used as positive motivator .

When studying for Management Diploma I failed the Financial Exam Hard work in study, focus on key elements of the subject, practice My work, the different challenges and overcoming them. People As Chairperson of the Local Village Childrens Gala, where the team As this was a community event and run by a committee, this twice, the 3rd re-sit was the last chance or Diploma was failed. on previous papers, support of my family and tutor. Kept focused that have come through adversity and won the challenges. Golf or built the Gala from a dying tradition (60 years) to a vibrant 2 brought its own challenges, however it needed different skill sets on my end goal of having a greater opportunity for an interesting Football are my passion away from work week community event. This included, Children and Adult Sports and cooperation of people with various backgrounds to get this and rewarding career if I had this educational background. day, Childrens Talent Competition, Community Celidh (dance), event organized over a 6 month period. Street Parade with Floats and Pipe Bands. This required a lot of coordination, volunteers, fund raising etc.

As a team we achieved to reenergize the Village event and bring back a community spirit which peaked during the 2 week Gala but continued throughout the year. Greatly satisfying from a personal point of view,

Global Account Director

UK (Home Office)

Marconi Instruments. A Test OEM company and part of GEC UK (17 years).

Wanted a new challenge in a vibrant and different industry and major EMS companies where just emerging

Apprehensive and excited. On my first day was asked if I would take up a different role from which I had been hired for. I did and enjoyed the experience.

I was recommended by a former work colleague and was contacted direct.

I met with a former work colleague at a social event and he sold me on the new EMS company and industry as one of the future (17 years ago Solectron & Flextronics) growth areas globally. I was very interested in the opportunities and challenges of this industry would bring. He recommended me to the Local HR and I was contacted, interviewed and hired over a 3 month period,

I have been able to work in different roles in dynamic and changing I have been successful in I have a very open mind and embrace change in a positive manner. I have brought my leadership and team skills to my different roles When I was promoted to Manufacturing Director of the plant in providing a comfortable Working with different cultures is a very worthwhile experience and established high performance teams and/or Customer Scotland. This was a major promotion and brought with it huge environments. Accounts. My enthusiasm to change has also allowed me to adapt responsibility and accountability for a large plant and its and needed when in a Global Company This has given me a wide range of experiences and knowledge that lifestyle for my family to the ever changing business environment. through my career, which workforce. can be used in work and outside work. has allowed both my kids to go through University . I have travelled to many countries and experienced working with different cultures. people etc which has been extremely interesting and a great learning experience.

Improve the ability to convince others to do something good for others even when they will not receive a reward back...

Lean Manager

Aguascalientes

I started working for Xerox, NA then Flextronics acquired the Xerox Aguascalientes operations and I passed to be a Flex Employee.

NA

I really like Flextronics, I like No, I heard about the environment, the values Flextronics when we were and the challenges we told that our plant was continuously have in the going to be company, it is very dynamic acquired by Flextronics. and allow the employees to grow and be alert and updated all the time.

When I was still studying the last year of the bachelor degree, I was told that this plant was needing a student to work in the Design area, I came here for an interview and immediately was hired, I was so happy because it was my first "professional" job, since then I have been working here, two years in design, 7 in manufacturing and 4 in Lean & Six sigma. I have grown in Flextronics since I was single student to now that I have a great family.

Working in Flextronics has allowed me to become the site lean Thanks to Flextronics I have I have changed who I am because I passed from being a single By doing continuous Lean projects with all the areas we power leader, currently I have been invited to conferences in schools and had the possibility to young to a married man with a good family, a good team that I Flextronics to be more productive, actually during the last Year internally I am in charge of designing the continuous improvement support the most important have the honor to coordinate in the job and a work that allows me the Kaizen projects did a very positive impact to the profit. thing I have in my life "My the non stop continuous learning, I see the world in a very positive strategy in the site Family" way where there are a lot of opportunities to help others.

Great

A headhunter in Singapore found me

Yes

I had to take 4 modes of transportation (car, plane, train, ferry,) I was given the opportunity to run a business unit and then the from my home in Penang to attend a FTF interview with the GM of site operations and now into global accounts & global program the Zhuhai site. A few Flex employees even showed me around the management vicinity of Zhuhai before I accepted the job offer. Very passionate people.

The business I ran for IBM was bought by Solectron and Solectron was bought by Flextronics

I was optimistic that in each case it was going to be a good thing for me and the employees I worked with.

N/A

Yes

See response to question 11.

Flextronics is a solid company that has offered me many I've been blessed to be able I learn something new every day as a GM. And by visiting the other Great question for which I have only an opinion. I hope I have challenges in the last 5 years since being acquired from Solectron. to work with many sites I have been able to learn and understand different cultures helped Flextronics become better known as a great company for outstanding people who and appreciate the diversity they provide us. Customers to partner with. I hope I have helped our employees have enriched my life. become better at what they do and happier in doing it so that they have provided great results for our Customers and for Flextronics.

The work environment was intolerable.

released with out the heavy load

My brother worked here.

Never

My story is too long and I can tell that work in Flextronics had been the best experience in my life.

v

In search of better performance and personal development

I felt good, because Fextronics was for me an improvement

a job fair

Yes for some friends who work here

Apply for the vacancy of metrologist and was a bit difficult as i A perfect example of this, was the recent oportunity that I have was competing with several candidates but in the end I could stay to work at Flextronics Hungary with the job after many interviews

It was exciting to be acquired by a large, multi-national company. The exposure and global nature was exciting.

I was acquired but knew While at Solectron, I heard I was working for ConFocus. I started ConFocus with 2 other Flextronics very well that Flextronics is big but partners to focus on products and services for the digital video because Solectron was very moves fast, making very and multimedia connected home market. We grew from 3 people impressed with Flex and quick decisions and does to about 50 people with very large customers like Cisco. We were their capabilities and not get bogged down in too then approached and decided to sell our company to Solectron so aggressiveness. much bureaucracy. that we could grow our capabilities and provide value to more companies, broader technologies and have more international exposure. When Flextronics acquired Solectron, I decided to stay with Flex because I heard that Flextronics is more agressive and makes faster decisions.

Awesome feeling of accomplished success!

Buying my first house for my family and the rest was history.

The partnership with Cognos and the power and collaboration of the team... ultimately not accepting failure.

In the end, our solution worked better and we were able to show During the period of the financial crisis that started in 2008, I was In the end, what allowed us to survive the financial crisis without our management that we understood the product and issues and the GM of our design and engineering team in Atlanta (Norcross). I letting any employees go was the entire team's determination to were able to overcome the perceptions. What spurred us to win is was determined that we would not have to 'let go' any of our find a way to bring value to our customers such that our that we wanted to prove to ourselves and others that we are employees. I did not think we could get through the crisis by organization can remain profitable and perform to our customer's capable of anything, even with less resources if we put our minds having our team become productive, bring new business, and satisfaction. to it and worked together. Being the 'underdog' really has a way make money as an organization during these hard economic times. of pulling a team together and getting passion to win.

By teaming up with the Flex Medical supply chain management Defining the preferred supplier list for Flex Medical was particularly team, the global procurement team and with the medical sites procurement teams it was possible to define the criteria that challenging. Not just because of the strict requirements imposed would allow to determine if certain suppliers can be considered by notified bodies, federal agencies, and customers, but also strategic or not for Flex Medical. because of the need to localize te supply base near our manufacturing sites around the globe to better manage total cost Apart from the high number of variables involved in the process and defining such a list is a huge task where a lot of diferent of ownership of the goods we buy and to allow a more efficient points of view need to be taken into account and the expertise of implementation of end-to-end supply chain solutions for our many different managers is necessary. customers. Supply base rationalization to identify and develop preferred/strategic suppliers is a huge task as many different departments will use the PSL is significant: site procurement, global quote team, strategic supply chain managers, material managers, engineering teams, etc. So the supplier selection process must be able to satisfy the requirements of a vast number of stakeholders.

Great, I had the opportunity to do projects for all countries where Flex operates, to interact with CFO along other execs, being constantly challenged, I haven't being bored on the past 10 years!!

Years ago in my previous company, ICT NDF was reported to be the main production bottleneck in the manufacturing of a leading Game Console product. I led a team of engineers both various sites and together with the local ICT test engineers, we identified the root causes as the no-clean SMT residues on the test pads / vias causing the problem. Many believed that wave soldering flux was the main root causes, which is not true. The site was misled by this belief for many years.

My passion in work and play is teamwork and leadership. I really I could not have accomplished starting up ConFocus, building it enjoy studying these aspects with my favorite sports teams (such and selling it to Solectron without my 2 other partners. as my favorite football team). I also get passionate about developing and growing teamwork with our teams at Flex. I can talk forever about how teams with the right leadership and passion and fire can accomplish so much more than teams with just talent but does not have any passion and teamwork. I can also talk for hours about my favorite sports teams and why they are successful or not for the same reasons.

I could not have done it alone because of the resources needed, the distance, and I did not have the possibility to pay a house and food near to the school and at hte same time take care of my parents.

The colleaguse that helped in this process brought in different perspectives and expertise and als different ways of working, making the process of defining the PSL much faster and consistent.

At the early stages of the EMS industry - No

Flextronics has given me the opportunity to grow my leadership capabilities and exposure to many different and broader technologies and aspects of running a business.

Flex allowed me to significantly broaden my network and better I brought to Flex my previous experience: a structured Developing a sourcing team that follows strategic customers' understand multicultural environments, giving me a deeper methodology to sourcing and procurement for design and NPI, a products for their entire product-life, from concept to mass comprehension of the commonalities between different people and disciplined approach to supplier development and relationship production phase out, managing sourcing and supply chain risks and different regions of the world. management, a solid technology and technical background. and developing robust and effective end-to-end supply chain I effectively implemented the Design Win Agreement concept with solutions. strategic suppliers, which allowed for increased marginality and funding of some design center key activities.

Working in Flextronics Yes, I am better aware that the power of team work and enable me to strike a collaboration to achieve the impossibilities. balance between career and family.

Very enriching work exposure

I am much smarter and nothing is impossible to me now!

I am able to contribute to Flex to achieve the goals and targets set for my role / team.

v

v

v

Giving the opportunity to grow as a professional and as a person

were I interchange knowdledge and interact with people from a Working always looking for zero defects and transmitting good different culture but focused to achieve the same goals that I practice of what we do in Mexico to Flextronics Hungary have in my daily job; it was very impressive for me to know that I was able to share our best practices from Flextronics Plastics Mexico in order to make improvements to increse the performance of the company in the other side of the world.

Flex continues to provide me international experiences. As a 1st generation American, it is important for me to get international exposures. Also, the flexibility with work and balancing my family time is great.

Working with so many different countries and cultures has changed the way I see the globe. We are all tied together and don't let geographies and citizenship make any difference in how we work and interact with each other.

Flex Medical did develop a new high-runner product for one of their major customers. Development took 2.5 years. The week before mass-production launch the customer decided to abort the program. I had to negotiate with all the suppliers involved in the program the cancellation of all purchase orders that had been placed for the mass production launch in order to minimize the liability for our customer (2.5 MUS$). After 4 months of intense negotiations I successfully attained a reduction of liability from 2.5M$ down to 400K$. This was of course very well taken by our customer and Flex management.

Winning the PACE account and with the site, Account Project and Customer teams, develop and establish a high volume STB operation serving the customer out of the new site in Timisoara (2003 - 2006) where we produced >4M units, met and beat customer expectations and became a very successful and profitable Account.

There are many, some good things have been Stryker project, Productivity system and Shingijutsu events.

When my team was recognized due to the transformation of the plant and the Lean Strategy, also when we won the first place in the Lean Competition

Intense collaboration with the wonderful Flex people.

Witnessing Flex Zhuhai campus transformation over the past 7 years into what it is today.

It's tough to point one highlight but I'll cover two. First, is the My most memorable thing about Flextronics is still a work in process. Our "high cost" sites such as those in Creedmoor and pleasure and honor to be the General Manager on two sites. As I Charlotte continue to be threatened for closure due to being said earlier, I've been blessed to work with many outstanding underloaded. What drives me to work as hard as I can is to one people, who have made such a positive impact on my life, our day fill those sites back up, and allow our employees to go to bed Customers and Flextronics. The second highlight is seeing Customers and their products grow, such as redbox. How cool is it at night without wondering if they would have a job to go to the to know that your site and team have enabled a game changer next morning. such as that?!?!

v

v

The opportunity to work in a high level global company

Undoubtedly the opportunity to travel to Hungary to support Flextronics for three months

I have brought Flextronics a new vision of what value we can bring The best highlight working at Flex is when we successfully The Flextronics management teams that I have worked with have our customers. I focus on bringing engineering and design completed a very difficult project for a happy customer after been really unique because our management team works hard and solutions to our customers that typically look at Flex only for facing numerous challenges. I won a new project that implemented stays focused but also knows how to relax, have fun and get to manufacturing services. I am proud that I am helping to change a new strategy that involved many new product design services know each other. The most memorable experience with when we the perception of Flex capabilities and bringing more value to our for our customer. The product design involved teams in Atlanta, had a meeting in Guadalajara and had a 'team building' outing customers. Ottawa, UK, Shenzhen, Shanghai, Taiwan and our customer in where we went to a nice dinner, listened to great mariachi music, Boston. We were able to invent and create new processes in and had a great tour of the local Mexican villages. product development and product management that never existed with Flex to allow all of our different teams to work efficiently together to ultimately deliver a successful program to the customer. They were very happy and have since asked us to work on more next generation projects.


4: COMPETITOR TLP MESSAGING ANALYSIS 4.1: JABIL WWW.JABIL.COM

n n

W

n

n

Instant focus on “Aim Higher” philosophy, and link to blog Stock price/trend and social links in header From front page, you get the 10k foot view of the company, their operating philosophy, services, and culture. Below the fold: Videos, locations, news. Followed by accolades, back patting and a secondary link to blog (post on innovation)

5 Twitter handles n 1 primary corporate n 3 business units n 1 initiative (startups) n ~650 followers with largest concentration at primary handle

m

3 Facebook pages n Most activity on/JabilCares; internal culture and employer brand positioning n May be ramping up careers page

YouTube n 23k views n 44 subscribers n 28 videos LinkedIn n Careers tab header graphic w/ messaging n Services tab w/ad link to blog and service segementation n 13,457 followers n 1 group (alumni) @

n n

n

mm

@

Primarily used as a supplement to News and Press Release page Despite ability to share content, they don’t encourage commenting and socializing within the blog. E.g., no call to action in final paragraph of post Categorically well organized content

Accountability, Empowerment, Excellence, Expertise, Growth, High Velocity, Improvement, Ingenuity, Innovation, Lean Process, Quality,




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We succesfully created and launched the ‘Power Up’ campaign, and were retained to manage, strategically guide, and report on the Flextronics social media ecosystem.



johnsonbeesley

Project 4 – social media management Tasks undertaken: n Plan, design, build, and launch a social media ecosystem n Provide Social CRM and manage daily operations of platform for 6 months n Content marketing, strategic analysis, creative support and execution n Periodic performance reports and ongoing strategic course correction



johnsonbeesley

Project 4 – social media management Day-to-day operations: n Twitter n LinkedIn n Facebook n Blog n YouTube n Vimeo



johnsonbeesley

We have consistently delivered value for the Flextronics brand, and are proud to have been chosen as their agency of record for an additional year of social media management, brand stewardship, and creative services. Here’s a look at some of the additional projects we’ve recently completed in our tenure.



johnsonbeesley

Recent projects – Facebook n Design and launch of an App which links all global location Facebook pages, and tracks individual and global likes CANADA

n Design and launch of 26 global location Facebook pages

MEXICO

BRASIL

UK & IRELAND

INDIA

INDONESIA



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Recent projects – Talent Network n Design of responsive microsite



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