FollowRocket.com Case Study Series

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Through targeted campaigns,. FollowRocket will ... media and online marketing experience to understand how to reach his
FollowRocket is a service dedicated to helping businesses discover new leads and opportunities through Twitter. Through targeted campaigns, FollowRocket will assist you to gain followers, develop leads, and maximize your social media investment to your benefit. FollowRocket is a small group of techno engineers, geeks, and marketers who are passionate (perhaps borderline obsessive) about Twitter. FollowRocket knows how to manipulate the “techy stuff” allowing you to spend your valuable time engaging customers and growing your business.

FollowRocket.com Case Study Series Ari Shapiro - Building Automation Industry

www.follow-rocket.com

FollowRocket.com Case Study Series This is perhaps the single most important tool I rely upon to grow my business and social media footprint. Discovering new client relationships and penetrating countless verticals directly through my twitter account is something that is especially rewarding given how effortless, convenient and cost effective FollowRocket is.

Ari Shapiro Account Manager, Intelligent Building Solutions Mircom Group of Companies

@ari_shapiro by the numbers Based on 5 months of FollowRocket service. Analytics based on activity between the months of December 2014 to April 2015)

NUMBER OF FOLLOWERS GAINED

6805

NUMBER OF MESSAGES VIEWED

92,500

NUMBER OF LINKS CLICKED ON

229

NUMBER OF RETWEETS

75

About Ari Shapiro Ari Shapiro is no amateur when it comes to technology. As a consultant for a multimillion dollar company, Mr. Shapiro’s number one role is to build relationships, generate sales and create brand awareness for Mircom Group of Companies. For the past year Mr. Shapiro has been working with the intelligent solutions team as an account manager and finds himself working almost exclusively in the field. He’s constantly meeting new people, going to meetings and trying to keep up to date with his clients. With the rapid pace of the business world, Mr. Shapiro knew it was time to find a way to create a stronger online footprint and be able to consistently generate leads.

The Challange Although tech savvy, Ari Shapiro didn’t quite understand how he could use his personal and professional social media accounts to subsequently generate sales. “The online world is constantly evolving; it’s hard to keep up! As a sales professional, I have an extensive network of contacts but I needed something to help me engage my clients at the highest level and vertical so I could get more exposure of not only my services but brand awareness for Mircom as well.” Mr. Shapiro didn’t have the professional social media and online marketing experience to understand how to reach his target audience, what content would attract more followers, how a social website could result in sales and what campaigns to run. And so, to keep up with the competition, he knew he needed to act.

The Solution Ari Shapiro took it upon himself to do some research and invest in some self-marketing initiatives. “The decision to use FollowRocket has paid off handsomely. FollowRocket has set up a system that adds credibility and legitimacy to my services; and as a result I’m finding more and more people are going out of their way to reach out to me, ask for my professional opinion and further inquire about my services. After two years of constant use of Twitter I had only managed to accumulate 213 followers with barely any reach or impact. However, after only six months of using FollowRocket my followers literally sky-rocketed to 6,500 followers. I found myself with one or two additional leads every couple of weeks because of my new social media engagement. The greatest thing about this service is the realization that there is never a shortage of business out there for me; all I needed to do was understand how to tap into those resources and generate more opportunities than I could ever imagine. Because I made the initiative to establish a stronger brand for myself in the on-line world I now feel I have more edge amongst my competition and I’m now seen in the office as a social media guru.”

NUMBER OF POSTS FAVORITED

95

NUMBER OF TWEET ENGAGEMENTS

Find out today why you can’t afford not to work with FollowRocket. Visit us online and see how our Twitter service will generate leads and create opportunities for your business. Real Followers. Unreal Results.

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FollowRocket (a service by Exclaim Marketing) 777 The Queensway, Unit D Toronto, Ontario M8Z 1N4

Toronto (416) 889-8345 Toll Free (866) 645-7088

www.follow-rocket.com www.exclaimit.ca