Aug 4, 2015 - EASTERN MICHIGAN UNIVERSITY SIGNS EXCLUSIVE ... Indianapolis. ... represent the university and its domesti
FOR IMMEDIATE RELEASE August 4, 2015
EASTERN MICHIGAN UNIVERSITY SIGNS EXCLUSIVE DOMESTIC LICENSING AGREEMENT WITH LEARFIELD LICENSING PARTNERS Indianapolis. Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that Eastern Michigan University has signed an exclusive agreement allowing Learfield Licensing to represent the university and its domestic licensing program. Eastern Michigan University, located in Ypsilanti, Michigan, has an enrollment of more than 23,000 students. The Eagles compete at the NCAA Division I level as members of the Mid-American Conference. Learfield Licensing has been hired to help maximize exposure opportunities for EMU through aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university's trademark licensing program. "This new agreement with Learfield Licensing Partners will help us expand the Eastern Michigan brand into new markets and other areas we have not reached previously, and will build our exposure and recognition right here in Southeastern Michigan,” said Heather Lyke, EMU's Vice President and Director of Athletics. “Our tremendous students, fans, donors and alumni will be thrilled with the additional products that will now be available to them, as well as the expanding ways they can purchase our Block E athletics merchandise.” “We are looking forward to beginning our partnership with Eastern Michigan University,” said Bob Bernard, president and CEO of Learfield Licensing. “The Eagles have a loyal following and great traditions, and we feel like we can make an immediate impact at retail and expand their brand into new channels of distribution.” Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners with professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit www.learfieldsports.com. For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit http://learfieldlicensing.com/.
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