Fundamentals of Video SEO

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Fundamentals of Video SEO. Rachael ... How video aids marketing & SEO. • Videos rank ... Check out https://moz.com
Fundamentals of Video SEO Rachael Dines Director – Shake It Up Creative Ltd

Video – it’s serious

60% The hours people spend watching videos on YouTube, year-on-year

How video aids marketing & SEO

• Videos rank; blended search results • A video search result has a 41% higher CTR than plain text

• On-site video increases dwell time by avg 2 minutes • Video; easily digested, useful, leads to more links

“If a picture is worth a thousand words, and video shoots at 30 frames per second, then a 60-second video really does contain the equivalent of 1.8 million words!” Dr. James McQuivey, Forrester Study

More Backlinks

Better SERPS

Lower Bounce

Better CTR

Finding the goal

I need to find an answer

Why people watch videos / visit

I want to relax/laugh/watch crazy cats

Choose the right type of video: Tutorial, webinar, product demo, humorous how-to? Example goals: Increase site visitors by 1000 within six months Double my database within six months Take £500 more in revenue per month within six months

Search engine happiness The search engines like: • Video content optimised with video keywords • A title at least 5 words long, keyword at the beginning • A video hosted on your own domain in addition to sharing sites

• An optimised description • Keyword within the video’s filename • Transcripts

• Schema.org meta data

Keywords & Tagging

Tags aren’t the most important thing Include related keywords, remember, spiders can’t watch videos

Select an appropriate category Helps you get here…

Auto-transcripts

And, a site map You need the RAW video player link - where the original video file is located Check out https://moz.com/blog/video-sitemap-guide-forvimeo-and-youtube

UX metrics

YouTube determines the quality of your video by: • Video retention

• Comments • Shares • Thumbs up/down

• Subscribes • Add to playlist

Schema.org

• Improves rich snippets • Use the schema.org/VideoObject type to describe videos • Ensure that video and markup is visible without executing any JavaScript or Flash • Add the markup properties directly to the HTML of the page with your video/s on • Test it at: https://developers.google.com/structured -data/testing-tool/

Schema.org

Marketing tips

Keep videos professional but friendly Promote promote promote!...

Using the word "video" in an email subject line boosts open rates by a whopping 19% (HighQ / Hubspot) Ask viewers to share, subscribe, comment, vote More real views=higher rankings OneLoad distribution – 20 different platforms, analytics

Thank you @MarPro_UK @ShakeItCreative