Don't forget to add your online giving page to your email signature to encourage your contacts to sponsor you. ... email
Fundraising guide
Hello! Get ready for
Inside this guide 4 5 6 8 9 9 10 12 14 15
Why we need your help What you do will make a difference Five steps to getting started Tried and trusted fundraising ideas Fundraising at the office Fundraising at school Take it to the web Fundraising golden rules Paying in your dosh Diary of a fundraiser
some fundraising Thank you for taking the first steps to fundraise for Scope. We are really pleased to have you on board and look forward to supporting you every step of the way. Packed with lots of handy hints and tips, we hope you find this guide helpful in planning your fundraising activity for Scope. Feel free to contact the Events Team for a chat about any fundraising questions that you might have – we are here to help!
Top tip Look out for our top tips and hints to make your fundraising extra special.
020 7619 7270
[email protected] @ScopeEvents “I would recommend taking part in an event to anyone, and the extra bonus is raising money for such a great cause.” Mark
2
3
Why we need your help Top tip Tell us your reasons for choosing to support Scope – you could help inspire others to support us too.
Inspiring others
Scope’s purpose
Understanding how your fundraising can make a difference is really important. Being able to speak confidently about the charity will help you to inspire your friends and family to support you and your fundraising activity.
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we’ll be here. We provide support, information and advice to more than a quarter of a million disabled people and their families every year. We raise awareness of the issues that matter. And with your support, we’ll keep driving change across society until this country is great for everyone.
What you raise will make a difference £10 could pay for print guides for 12 disabled people or their families, helping them to understand and find support.
£20 could go towards two
£60 could go towards a
£517 could pay for the
‘Dad’s Breakfast’ support group where up to 12 fathers of disabled children can share advice and get support.
Soña’s story Soña (left) is a disabled mum of two daughters, Natalie and Mary, aged three and one. The social care she received to care for her daughters was cut overnight. “I was basically just trapped in my own house, and I felt very vulnerable, here by myself. I was really upset and stressed – there was no one to help me, the girls were everywhere, and I just couldn’t deal with it. I had falls with my daughter Mary in my arms. It was very scary.” 4
In January 2014, Soña contacted Scope’s helpline and was introduced to Karin, a regional response worker. Karin helped Soña fight the decision to cut her care and eventually took the council to court, as well as providing vital emotional support over many months. Finally, in October 2014, Soña was reassessed and granted 30 hours a week of support – far more than before, and enough to cover all of Natalie and Mary’s needs. ‘‘If anyone does happen to find themselves in this situation, get all the support that you can. You really can’t do it on your own.’’
calls to Scope’s helpline, which gives disabled people and their families vital information, reassurance and support.
development of a new piece of online information for thousands of people who may feel overwhelmed.
Top tip Don’t forget to share these stats with your supporters as they may well increase their sponsorship.
5
Five steps to getting started Whether you are fundraising for a sporting event or a social one, use the five Ws to kick start your plans into action.
• • •
6
Who? Who’s coming? Consider who you will be inviting to your activity. How will you do this? By social media, word of mouth or by a postal invitation? Tap into your contacts. Who can you ask to support you with your event? Can any of your contacts provide you with raffle prizes, entertainment or venue hire? Spread the word. Who can you ask to promote your event? Why not approach the local newspaper or your local café to put a poster in the shop window?
• •
• •
What? Looking for inspiration? Find more trustworthy ideas on page eight further on in this guide. What are your hobbies and what do you enjoy doing? Perhaps you could turn this into a fundraising idea?
• •
When? Plan with precaution. It’s best to avoid holding your event when it clashes with local or national events. Factor in time for travel. Don’t forget to book in advance: you can often get better deals on travel, accommodation and supplies.
• • •
Where? Where will your activity be held? Indoors or outdoors? You will need to think about the weather and time of year if outdoors. Will you need to provide route or venue maps for your guests?
•
Why? Shout out from the rooftops. Here is your chance to shout out about the fantastic work that Scope does for disabled people and their families.
Top tip
Look out for freebies. Do you have any contacts with your old school or local community centre where they may be able to offer the venue for free?
Don’t forget to ask your employer to match your fundraising total.
Is the venue accessible for disabled people? Can the venue be easily accessed by public transport? Public liability insurance. Does the venue have its own public liability insurance? It will need to cover the owners’ liability risks.
“Being part of the Scope team made a huge difference in the run up to the event and the race itself! The support was spot on.” Jenny 7
Tried and trusted fundraising ideas Here are a few tried and tested ideas that our fundraisers recommend.
Top tip Don’t forget to let us know what you are planning so we can provide you with lots of Scope fundraising items.
8
Bake sales
Prize draws
Golf days
Put your Great British Bake Off skills to the test.
The most popular fundraising pastime of all.
Combine your favourite hobby with fundraising. Charge players a fee to enter.
A plain and simple quiz night The perfect way to raise some dosh.
Car boot sales Always a great excuse for a spring clean and a chance to raise money.
Sweepstake
Bag packing
Choose a popular event, for example, The Grand National, Wimbledon or even Strictly Come Dancing.
Write to your local supermarket for a packing slot. Ask your friends to join you too.
Skydive Dare to be brave in aid of Scope.
Fundraising at the office Fundraising at work can be lots of fun. You get the chance to be as wacky and creative as you like. Here are a few ideas to get you started.
• • •
Staying in is the new going out Host a curry or pamper night and charge an entry fee.
•
Purple Fridays – On the last Friday of every month ask your colleagues to wear a purple piece of clothing or accessory and pay £1 for the privilege. Best / worst tie – Ask your fellow workmates to pay a fee to enter a best or worst tie competition. With a nice prize on offer, a lunchtime fashion show and then a staff vote, it will certainly put a smile on everyone’s face. Guess the baby photo competition – Bet you didn’t realise how cute your boss was as a baby. Ask all of your colleagues to send you their photo. Circulate the images and charge your friends to match the correct photo to the office character. A prize for the most correct answers will encourage people to join in.
Fundraising at school Be big and bold with fundraising at your school for Scope.
• • • • • •
Organise a sponsored event – walk, skip, run, swim or – the favourite with teachers – silence. Fly a kite! – The kite that flies for the longest is the winner. Students pay to enter their kite. Budding artists – Depending on the time of year ask pupils to design and sell items made in their art lessons. It could be Christmas cards, calendars, or even a paper weight. Pyjama day – Aimed at schools, ask pupils to come to school dressed in their pyjamas for the day with a donation in hand. Jumble sale – Ask pupils to bring in one item such as a toy, book, or item of clothing and hold a sale at school. This would work well at a Christmas or summer fete. Penny wars – Each class has a large see-through collecting jar / bottle which is placed in their classroom. Divide the pupils into teams and see who can fill their jar with the most pennies.
Organise a talent competition or karaoke night. 9
Take it to the web The internet is a great way to raise funds for your event, not to mention spreading the word! We have some tips below. You will be amazed at how easy and effective they are.
As simple as it sounds, people can’t sponsor you if they don’t know what you’re doing! Make sure you email your online giving page or electronic sponsorship form to your personal and work contacts and see the donations roll in.
Set up a Virgin Money Giving page Visit virginmoneygiving.com/charities/scope to set up an online fundraising page so people can donate quickly and easily. Your money will come directly to Scope. If your sponsor is an eligible UK taxpayer, Scope will also be able to claim back 25p for every £1 donated via Gift Aid. Gift Aid does not count towards your individual fundraising total, but Scope can claim up to 25 percent more on what you raise.
Using social media Social media is the perfect place to raise awareness of what you are doing. Be sure to add your online giving page to all of your social networks – Facebook, Twitter and LinkedIn.
Email signatures Don’t forget to add your online giving page to your email signature to encourage your contacts to sponsor you. 10
Emailing your contacts
eBay Selling your unwanted things on eBay is the perfect opportunity to have a clear out and raise a few pounds at the same time.
Write about it
Contacting your local press
You could be in with a chance of winning some fantastic prizes with Virgin Money Giving just by sharing your inspiring story. Visit the website for more information
Local newspapers are always on the lookout for an interesting story. Email them your story and fundraising link and you never know, you could make the press. We have extra PR support and guidance on our website.
blog.virginmoneygiving.com/ category/competitions/
Top tip A picture speaks a thousand words. Use emotive photos when promoting your event. 11
Fundraising golden rules On your fundraising literature
Raffles There are strict rules surrounding the running of raffles. If you are planning on selling your raffle tickets over a long period of time, then you need to obtain a license from your local authority. Please contact us for more details on this.
Please ensure that on all forms and literature you state that you are fundraising ‘in aid’ of Scope and not ‘on behalf of’ and remember to include our registered charity number 208231.
However, if you are selling and drawing tickets on the same day then the rules are relaxed. You can run one of these raffles without a license where:
Minimising risk You are personally responsible for ensuring that any event you are staging is covered by the appropriate insurance. Scope will not accept liability under any circumstances and you will not be able to rely on any insurance policy held by Scope. Please check with your venue whether they include any extra costs. 12
• • • •
Alcohol and public entertainment
Top tip Make sure you are clear with the guidelines so that you are confident when fundraising.
If you are selling alcohol at your event you may need a license and should liaise with your local authority. It’s easier to simply use a venue for your event that already has the appropriate license.
Food Check out the NHS food safety website to ensure that you are aware of food safety laws before preparing for your event.
Collecting cash donations in public
•
• •
•
Tickets are only sold at the event You do not spend more than £500 on prizes
•
For all cash collections in public, we can send you a collection pot, seal and a letter of authority. Simply contact us on 020 7619 7270 and we can provide these for you. (This is limited to two pots per fundraiser due to the cost to the charity). For private sites like pubs, shopping centres and supermarkets you will need the permission of the manager. For public areas such as town centres and streets you will need a license from your local authority. After the collection you will be required to inform your local authority of how much you raised in your collection. When conducting your collection you must remain stationary and not cause any inconvenience to members of the public. You are not permitted to collect cash door to door.
There are no cash prizes The winners are drawn at the event. 13
Diary of a fundraiser 89%
April
We are truly grateful for the time and effort that you have put into fundraising for Scope. So here is the important part – paying in your money!
Meeting with the boss
Tuesday 25
Work team lunch
Wednesday 26
Head down to the pub
Thursday 27
It’s pay day today!
There are five ways to do this:
Paying in slip: You will receive a paying in slip in your fundraising pack. You can take cash or a cheque to any NatWest bank to pay these directly to the Scope account.
Friday 28
Curry night
• • • 14
Online giving: Your money that comes through Virgin Money Giving will go directly to Scope.
Many thanks once again! Without your support we wouldn’t be able to continue making a positive impact on the lives of disabled people and their families.
Saturday 29
Wash the car
Bank transfer: You can make an online bank transfer directly to Scope. Contact us to get the reference and bank details.
Sunday 30
Baking with family
Over the phone: Call us on 020 7619 7270 and we will be able to take an instant
payment over the phone and the money will be added to your fundraising total.
• •
Week Month
Monday 24
Paying in your dosh Congratulations on reaching this stage of your fundraising!
Day
By cheque: Make cheques payable to ‘Scope’ with your name and your event clearly stated on the back. Please send cheques to Scope, 6 Market Road, London N7 9PW.
Ask if they offer a matched giving scheme ass round sweepstake for latest sporting P event or reality TV show Ask if they will keep a collection tin on the bar hare online giving page with colleagues, S friends and family when they have a few spare quid! Invite friends over for a homemade meal in return for donations Get it looking nice for today’s car boot sale Ready for bake sale tomorrow
15
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we’ll be here. Thank you for raising vital funds for disabled people and their families. If you would like any support with your fundraising please get in touch.
020 7619 7270
[email protected] scopeevents @ScopeEvents eventsscope 11240 Scope is a registered charity, number 208231. Copyright Scope July 2015
