Games4Life update for local authorities

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Mar 22, 2012 - Social Media (Facebook/Twitter) – teaser comms, promotion of G4L ... Benefit from the multiplier effect
Change4Life Summer Campaign 2012

March 2012

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Games4Life ambition To use the momentum of the Diamond Jubilee, Olympics, Paralympics, and other major, televised sporting events to encourage more people to be more active through the summer and beyond

The role of Change4Life We believe Change4Life can communicate an achievable activity message to the nation throughout the summer of 2012. The Change4Life brand is the perfect vehicle for this. Its friendly, accessible tone builds a bridge between being active and having fun By increasing activity levels and reducing sedentary behaviour Change4Life supports your work in improving the health of the population

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Targeting adults and families A personalised activity pack is available to everyone who completes a Games4Life questionnaire

Supported with a six week eCRM programme plus themed content via a media partner (tbc)

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Targeting children Teachers of ages 5-11 Requesting schools to sign up to receive Games4Life themed materials including: • Lesson plans • Resource booklet • Wall chart • Competition and online content For children aged 5-11 A2 double sided map and sticker book One activity each day with ‘special’ weekend events Distributed through local supporter and C4L Sports Club schools w/c 14 May

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Targeting children cont/.. For children aged 5-11 and over Change4Life will be exhibiting at the final of the School Games at the Olympic park on 9 May

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What else? TV advertising • National TV advertising campaign starts 11 June Digital • C4L Website – new content and updating of 2011 ‘fun generator’ • Mobile optimised families registration and G4L content • Social Media (Facebook/Twitter) – teaser comms, promotion of G4L messaging • Digital Advertising/Search • Syndication of the questionnaire tool

PR • High profile media partnership • National and local PR campaign • Experiential event exhibition stand for use at Live Sites Not for onward circulation

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Games4Life toolkit A range of items are available free of charge to support your Games4Life activity: • • • • • • •

Questionnaires Press packs Posters Leaflets T-shirts Certificates Digital tools for syndication to your website

• • • • • • •

Bags Flags Banners Wristbands Stickers Fun wheels Change4Life films

These items can be ordered from change4Life, please get in touch with your requirements

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Local Authority Opportunities

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Provide activity plans for all residents Order questionnaires and distribute using your channels (digital or hard copy) AND/OR Provide incentives to complete a questionnaire e.g. sign up and get a free swim or a weeks gym trial? Benefits to you • A free activity plan for all residents • Free collateral including questionnaires, posters, PR content, and more • Recommended activities in the activity plan are all very accessible so encourages residents of all ages to get more active PLUS • Change4Life can supply the data provided by residents from the Games4Life questionnaire, specific to your area

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Co-branding of initiatives Co-brand existing physical activity programmes Games4Life Benefits to you • Joining up health and wellbeing initiatives under the umbrella Games4Llife brand will maximise recognition and understanding of these local initiatives • Free use of creative assets (posters, flags, bunting and more…) to develop impactful campaigns • Benefit from the multiplier effect of a national campaign whilst tailoring with local messages

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Events Host a Games4Life event AND/OR Link into activity happening at Olympic Live Sites in your area Benefits to you • Free Games4Life event materials to help support your event • Games4Life experiential exhibition stand available for use at Live Sites • Free collateral including questionnaires, posters, PR content, and more • Link your initiatives in with Games4Life PR and social media activity • Promotes health and wellbeing, improving the health of your population PLUS • Change4Life can supply the data provided by residents from the Games4Life questionnaire, specific to your area Not for onward circulation

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Co-brand employee engagement programmes Run Games4Life themed employee engagement programmes or Co-brand existing employer programmes and events with Games4Life Benefits to you • Promotes and engages a healthier and happier workforce • Links your employee programme to the national campaign • Provision of high impact assets to help brand existing events • Re-energises an existing programme with new content

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Key timings 30th March

Commitment to be part of Games4Life AND order you questionnaires

6th April

Final confirmation of your activity and materials required

9th May

Final of the School Games at the Olympic Park

11th June

Campaign launch

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Thank you [email protected]

Telephone: 020 7972 1664

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