GO HUMAN LOCAL COMMUNITY ENGAGEMENT CALL FOR PROJECTS OVERVIEW Are you interested in making your community safer for people who walk or bike? To increase the reach of the Go Human campaign, the Southern California Association of Governments (SCAG) is offering Local Community Engagement funding to local non-profit organizations, artists, students and innovators to implement projects that improve safety for people walking and biking throughout the SCAG region. Eligible counties: Imperial - Los Angeles - Orange - Riverside - San Bernardino - Ventura
BACKGROUND Southern California has some of the highest levels of pedestrian and bicyclist injuries and fatalities in the country. In the SCAG region, 1,580 people died and more than 149,000 people were injured in collisions in 2016. To address this challenge, SCAG, in collaboration with its county partners and the California Office of Traffic Safety, has implemented the Go Human campaign. Go Human is a regional outreach and advertising campaign with the goals of reducing traffic collisions and encouraging people to walk and bike more in the SCAG region.
GOALS & PROJECT EXAMPLES Through this Call for Projects, SCAG aims to fund 15-20 local community engagement projects. The primary goals are to increase the number of people who see or hear Go Human’s safety messaging, while simultaneously aiming to decrease the number of collisions involving people walking and biking. The local community engagement projects are intended to complement and reinforce the regional ad campaign and must be implemented between May and September 2018. While the primary focus should be on safe driving around pedestrians and bicyclists, proposed projects should also encourage more people to walk and bike. The list below represents a few possible ideas, but please get creative! Examples of eligible projects include, but are not limited to: •
Artistic enhancements to crosswalks, roundabouts, or other safety related infrastructure
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Murals or other art projects that promote safety or active transportation
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Bike Month events with a focus on safety
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Group bike rides or walking tours
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Temporary parklets or place-making features with active transportation or traffic safety components and engaging activities
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Social media or grass roots marketing tactics
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Gamification and Mobile Applications
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Creative or artistic elements heavily concentrated at a prominent intersection
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Parent-focused back to school safety strategies
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Other unique, engaging and visible programming primarily targeting drivers
GO HUMAN LOCAL COMMUNITY ENGAGEMENT CALL FOR PROJECTS PROPOSAL & SELECTION CRITERIA To submit a project for consideration, please submit a 1-2 page summary, including a project description, key success metrics, work plan, schedule, budget and applicant’s qualifications. Project proposals will be evaluated based on the following Selection Criteria. The questions provided in the Selection Criteria should be comprehensively addressed in the proposal summary.
Selection Criteria
Points
Reach/Impressions •
Approximately how many people do you expect will see or interact with the project?
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Who is the target audience, and how do you propose promoting the project to ensure the target audience is reached (i.e. social media, newsletters, etc.)?
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Will the project reach communities with vulnerable populations including low-income residents, seniors, and children?
30
Impact •
How does the project align with Go Human’s goals of reducing traffic collisions in Southern California?
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Specifically explain the traffic safety concerns in the project area, and how your project will address those concerns.
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Describe how the project will be memorable and connect with existing local safety efforts.
40
Feasibility •
How will the project be implemented within the timeline (no later than September 30, 2018) and budget identified in the scope of work?
•
What are your qualifications to complete this project?
30
Please consider that funding is limited. We anticipate that producing your project should only require the equivalent of one or two people, require minimal materials and take no more than 40 hours total to complete. Payments will be made to successful applicant upon completion of the project. Note that the applicant will be responsible for any permits or permissions if needed.
REQUIREMENTS 1. E-mail one (1) PDF version of your proposal (file cannot exceed 10MB and should be one complete document without multiple parts) with a project title, applicant name, contact email and phone number to Lindsey Hansen at
[email protected] before Friday, May 11, 2018, 10:00 a.m. local time (“Due Date/Time”). Allow sufficient time before the Due Date/Time. SCAG must receive proposals by the Due Date/Time (time to be determined by SCAG’s time clock). Any proposal received after the Due Date/Time will not be considered. Selected applicants will be notified by Friday, May 18. 2. Applicant must be at least 18 years of age and complete a W-9 form to receive payment if selected. 3. If selected, applicants must be prepared to provide a recap report detailing the project outcomes, including photos. Specific contents of the report will be determined based on the scope of the project. 4. Selected applicants should plan to work with SCAG staff to highlight projects on social media (either through the selected organization’s channels or Go Human channels) during or immediately following project implementation.
If you have any questions regarding the Go Human Community Engagement Call for Projects, please contact Lindsey Hansen at
[email protected] or (213) 236-1921.
