App Name: Decide which Android OS API version to be compatible with ... WXGA 1280 x 800 (Google Nexus 7 Tablet or Samsung Galaxy 10.1) Learn more.
Going Live on Google Play App Name:
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Testing the App Decide which Android OS API version to be compatible with Learn more...
Test on different Android OS versions (only for versions below your chosen API version) Learn more... At what version does your app become unusable?
Test any advanced features you have “turned on” for higher spec devices Learn more... eg. hardware accelaration
Test screen resolution compatibility Learn more... HVGA 320 x 480 (Sony SK17i or HTC G13) Learn more... WVGA 480 x 800 (HTC G10 or Samsung NEXUS S) Learn more... WXGA 1280 x 800 (Google Nexus 7 Tablet or Samsung Galaxy 10.1) Learn more...
Test devices with non-standard input Learn more... eg. Sony Xperia Play or Moto Droid 3
Make sure any external services your app depends on are working and production ready Learn more...
Setup your in-app analytics to monitor and measure user behaviour eg. Flurry, Google Mobile App Analytics, Mixpanel
Pre-launch Marketing Define success by placing goals around active install rates, number of reviews and average rating score Learn more... Set up a website to promote your app Learn more... Create a 30-60 second promotional video to highlight features of your app Learn more... Nothing fancy, over the shoulder is fine, here’s a good example: http://www.youtube.com/watch?v=XI9n4fRLRuo
Set up Facebook page for app Learn more... Set up Twitter account for app Learn more... Prepare a newsletter for followers or target audience Learn more... Prepare a Press Release to circulate to media like popular blogs in your niche Learn more... Contact review websites and press - provide your app, press release, video and graphics Learn more... Setup your customer support channels Setup a dedicated email address Learn more... Include info inside the app Include info in the Google Play marketplace list Setup a page on your website with FAQ
Publishing on Google Play Register for a Google Play publisher account Learn more... Read and accept the Developer Distribution Agreement Learn more... Pay the $25 USD registration fee using Google Checkout
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Going Live on Google Play If you app is a paid app, set up a Google Checkout Merchant Account Learn more... Familiarize yourself with the Google Play Android Developer Console and learn about the tools for publishing Learn more... Read and understand Google’s Publishing Process Learn more... Setup your marketplace analytics account Learn more... Prepare promotional graphics Learn more... Minimum two screenshots, ideally between six to eight, of app in Developer Console (Required) 320 x 480, 480 x 800, or 480 x 854; 24 bit PNG or JPEG (no alpha) Full bleed, no border High resolution application icon (Required) 512x512, 32-bit PNG with alpha; Max size of 1024KB Promotional graphic (Optional) Learn more... 180 x 120, 24 bit PNG or JPEG (no alpha), Full bleed, no border Feature graphic (Optional) 1024 x 500, 24 bit PNG or JPEG (no alpha) with no transparency Upload your signed APK file Check your manifest, turn off debugging, clean up your directories, choose a good package name
Upload your graphics Link to your app’s YouTube video Write your app’s title and description Learn more... Choose the app’s category Learn more... Set your app’s pricing as free or paid - paid apps should be set in Google Play-approved price ranges Learn more... Set country/countries of distribution (and carrier) and price your products in appropriate currencies Learn more... Make sure your developer profile has the correct information and is linked to the proper Google Checkout Merchant account Learn more... Make sure that “Compatible devices” shows that your app is actually reaching the devices that you are targeting. If not, you should check with your development team on the apps requirements and filtering rules Learn more... Make sure your app does not violate content policy guidelines Learn more... Assign content rating for your app in the Developer Console (Everyone, low maturity, medium maturity, high maturity) Learn more... You’re ready to publish your app! Click Publish button in the Developer Console
Post-launch Tell the world! Email your newsletter list, Facebook fans, Twitter followers etc Insert Google Play badges on website, Facebook etc to link to your app Learn more... Tell your friends and family to download, rate and review the app Advertise through AdMob and Google AdWords Learn more... Partner up with other app developers to cross promote apps Partner up with app discovery platforms such as android.appstorehq.com and appolicious.com Fix the bugs that your new users have discovered Reply to any negative feedback you’ve received on the Google Play marketplace Monitor your sales, downloads, reviews, ratings and features Learn more...
Download checklist: http://bit.ly/PHQufs
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