Mar 26, 2014 - of time, within their social networks, and where the message spreads beyond their own. [social] networks
Going Viral Prof. Karine Nahon Author of the book, Going Viral (with Jeff Hemsley) Associate Professor at the Information School, Director of the Virality of Information (retroV) research group – University of Washington
Wednesday, March 26, 2014 19:00-20:30 Israel time [GMT+2]
Going Viral
Professor Karine Nahon
[email protected] http://eKarine.org http://twitter.com/karineb
Viral Information is New
Viral Information is New
Viral Information is not New
Rosa Parks
Yom Kippur War
מהות ההרצאה שלנו
What is Virality? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own [social] networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.
What is Virality? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own [social] networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.
What is Virality? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own [social] networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.
What is Virality? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own [social] networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.
What is Virality? Virality is a social information flow process where many people simultaneously forward a specific information item, over a short period of time, within their social networks, and where the message spreads beyond their own [social] networks to different, often distant networks, resulting in a sharp acceleration in the number of people who are exposed to the message.
https://www.youtube.com/watch?v=SsV2O4fCgjk
Viral Speed US Presidential Elections Video Created Obama Inauguration
Viral Reach
Social Information Flow
25000
Daily Views
20000 Promoted
15000
Social
10000 5000 0 0
10
Days
20
30
Source: http://www.buzzfeed.com/mjs538/thepepper-spraying-cop-meme
Is there a Cookbook for Virality?
באדיבותSocial Flow
Content Characteristics • • • • •
Humor Production quality Emotional impact Resonance Interests
https://www.youtube.com/watch?v=RxPZh4AnWyk
Structure of Networks • Rules, practices and arrangements • Typology
Structure of Networks • Rules, practices and arrangements • Typology
Is Viral Information Controllable?
Impacting Society Between • Reproduction of Social Structure and • Transformation of Social Structure
https://www.youtube.com/watch?v=mIQToVqDMb8
1200 Views (Millions)
1000 800 600 400 200
0
Virality challenges and consequently fundamentally transforms structures of institutions and power dynamics among stakeholders
Snowden
Post-Mortem What Happens when Viral Information Decays?
• Disinformation and misinformation • Igniting the process when needed • Information overload – more gatekeeping?
• Disinformation and misinformation • Igniting the process when needed • Information overload – more gatekeeping?
• Disinformation and misinformation • Igniting the process when needed • Information overload – more gatekeeping?
Thank You! Prof. Karine Nahon Going Viral
March 26, 2014
Our upcoming webinars The Online Learning and Teaching Environments (OLE( The MOFET Institute in Israel
http://www.mofet.macam.ac.il/amitim/ole/Pages/default.aspx
Our Team Rachel Krupel
Ilan Nagar
Einat Rozner
Smadar Bar-Tal
Jay Hurvitz
Miki Kritz
Nitzan Elkayam
We look forward to meeting you online!
