Good Pitch Review 2012 - Sundance Institute

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Good Pitch Review 2012

Makes good films go further

Welcome

ngos

philanthropists

foundations

broadcasters

campaigners

film media

brands

policymakers

Good Pitch brings together documentary filmmakers with NGOs, foundations, philanthropists, brands, media and government around leading social issues – to forge coalitions and campaigns that are good for all these partners, good for the films and good for society.

Good Pitch is a partnership between BRITDOC, the Sundance Institute Documentary Film Program and Channel 4 Television. This initiative has been made possible by the generous support and continued enthusiasm of a core group of foundations and grantmakers. Good Pitch's Major Supporters are: Ford Foundation, Wyncote Foundation, The Fledgling Fund, Chicken & Egg Pictures, MEDIA EU Programme, CrossCurrents Foundation, Impact Partners, The Bertha Foundation, as well as our anonymous friends. Since 2008, 114 documentary projects have been presented at 16 Good Pitch events in London, Oxford, New York, Washington DC, Toronto, San Francisco, Johannesburg and The Hague. In that time more than 1900 organisations from across civil society and across the world have attended. A recipient of the FilmAid Community Leadership Award, Good Pitch is providing a unique opportunity for all sectors to share information, present the latest contemporary-issue projects, and together build strategic and successful audience engagement campaigns. In this document we would like to share our latest Good Pitch updates. Here we chart the success and impact of a handful of the film projects which have been through Good Pitch and emerged with new funding, new partners and new strategies for reaching audiences worldwide. Thank you for reading on.

The Good Pitch Partners

overheard on twitter @SamRoddick

@AsimHaneef

@Cineuropa

@icehaticehat

@Valerie_Keller

“I love #goodpitch it is knickers wetting in it’s inspiration… rock on”

“It strikes me that one of the things #goodpitch does brilliantly (besides so much else) is harness the power of networks”

“Enlightenment, inspiration, education, heart… 15 min ago we were talking about terror, war crimes, killing fields… welcome to #GoodPitch!”

“It’s so refreshing that people/organisations stand up & pledge real money or support. Haven’t seen enough of that recently #goodpitch”

Cineuropa.org

Hatice Ozdemirciler,

“Films + Outreach = Impact. Thank you @C4BRITDOC @fordfoundation & @sundancefest for curating & connecting to catalyse change via #GoodPitch”

MEDIA Desk UK

Valerie Keller, Veritas

Sam Roddick, Roddick Foundation

Asim Haneef, Al Jazeera

Partners

major supporters Us & EUROPE





A+ day” Yancey Strickler, Kickstarter

Nice to see high-level decisionmakers from organizations stepping up to participat.” Wendy Levy, New Arts AXIS

supporters US & EUROPE ®

Rachel Minard & Douglas Philips

WYNCOTE FOUNDATION

And anonymous donors



Extraordinary networking and spirit of community” Dan Cogan, Impact Partners

Goals of Good Pitch

To accelerate the best independent documentary filmmaking in the world.

To open new distribution routes and audience engagement opportunities for filmmakers.

To forge new partnerships between To connect changemakers with powerfilmmakers and all parts of civil society. ful films they can deploy in their work. To unlock new investment in documentary filmmaking.

To build a global ‘good’ network through worldwide Good Pitch events.

To build the capacity of the nonprofit sector by helping organisations work with documentary filmmakers.

To enrich the lives of individuals, transform communities and improve societies.

Facts & Figures on Good Pitch PARTICIPANTS 1900 organisations from 30 countries have attended a Good Pitch event including Austria, Belgium, Cameroon, Canada, China, Czech Republic, Denmark, Egypt, Ethiopia, Finland, France, Germany, India, Italy, Jordan, Lebanon, Lithuania, Nigeria, the Netherlands, New Zealand, Norway, Poland, Romania, South Africa, Spain, Sweden, Switzerland, Uganda, UK and USA.

1900

53

From organisations surveyed at Good Pitch events in 2012, we found:

ORGANISATIONS

47%

would promote the films to their membership

38+62+A

30 COUNTRIES

62%

40%

would organise screenings of the films for their members

of participants plan to follow up with presenting filmmakers

85+15+A

31+69+A

85%

would recommend Good Pitch to colleagues

31%

would like to share expertise and research resources with the filmmakers

ndation Adobe Foundation Afterschool Alliance Al Jazeera Alliance to End Hunger American Bar Association American Documentary American Jewish World Service A nternational Annie E. Casey Foundation Applied Research Center Arabella Philanthropic Investment Advisors Ariadne European Human Rights Funders Network Arnold ty Arte ArteEast Asda Walmart Foundation Ashoka Associated Press Atlantic Philanthropies Avaaz.org Babel Networks Babelgum Barnardo’s Baum Foundation Institute for New Media Technologies BBC Ben & Jerry's Foundation Benetech Bernard van Leer Foundation BFI Black Bag Black Coalition on AIDS Blue Shield of C ndation Boxgirls International Breakthrough Brennan Center for Justice Bright One Brightwide.com British Council The Bromley Trust California Council for the Hu ifornia Newsreel Call2Action Calvert Foundation Canadian Broadcasting Association Capital Impact CARE International Catapult Film Fund Cause & Affect Center for A enter for Asian American Media Fund Center for Constitutional Rights Center for Investigative Reporting Channel 4 Chess-in-the-Schools Chicken & Egg Pictures inereach Circadian Media Lab (CML) Citizen Engagement Lab CitizenGlobal Clinton Foundation Clinton Global Initiative (CGI) CND Columbia Foundation Comic Relief Comm Journalists Community Channel Compathos Foundation ConditionONE Congo NOW! Constellation The Co-Operative Cordaid Correctional Association of New Yor Foundation Creative Capital Foundation CrossCurrents Foundation CTVC Current TV Dalberg Global Development Advisors David and Elaine Potter Foundation EA Democracy Alliance Demos DEMOS dGenerate Films Digital Democracy Do Something Dobkin Family Foundation Dogwoof DrugScope Earth Pledge Foundation Family Charitable Trust The Elders elevenfiftyfive Embassy of Latvia Embassy of the Republic of Lithuania Emerging Arts Professionals English Table Tennis Association ment Industry Foundation Entreprenuers Foundation Environmental Film Fund Envy Equal Justice USA Equality California Esmee Fairbairn Foundation European ndation European Foundation Centre European Peacebuilding Liaison Office Evens Stichting Face Value Facing History and Ourselves Fairtrade Foundation Fayre Share ndation Fenton Communications Fidelity Charitable Services Film Angels Film Independent FilmAid International FILMCLUB Filmmakers Collaborative Firelight Media Flei ndation Flemish Audiovisual Fund Foundation for Jewish Culture Free Range Studios Free the Children French-American Foundation Freud Communications Friends Of T More than Frontline Club Full Circle Fund Fund for New Citizens Funders Concerned About AIDS Futures Without Violence G Tilonia The Fledgling Fund The Ford Foundation 1900 organisaCaldwell auger+Associates Generocity Media Gillian tions have Consulting Give2Asia GLAAD Global Citizen Year Global Fund for Women Global Philanthropy Forum Global roject Global Tolerance Global Witness Global Youth Action Network Google Google Earth Outreach Grantmakers in Film + Electronic Media Green For All Green for attended a Good reenpeace GRITtv with Laura Flanders Gruber Family Foundation Gucci The Guardian The Guggenheim Museum Hagedorn Foundation Hamptons International Film Festiva P it c h e vent sin ndation HBO Highlander Center HIVOS Homeless Link Family Foundation HSBC Human Rights in China Human Rights Watch Humanity United Idealist.org IDFA ce 2Hornthal 008, of Development Studies Institute of Ideas International Documentary Association International Human s Independent Lens Institute for Philanthropy representin Institute g allItalian areas Cultural Institute ITVS Jackson Family Foundation Jan Vrijman Fund JM Kaplan Fund John Burton Foundation Group International Labour Organization ISIS o f c ivil socJoseph dren Without Homes Johnson Family Foundation Rowntree Reform Trust Kennedy Foundation Kickstarter Kids Company King Baudouin Foundation Kiva.org Knight iety. ndation Launch Community Ventures LINK TV Liverpool Screen School, Liverpool John Moores University LokaalMondiaal London Citizens Los Angeles Social Venture Louverture Films MacArthur Foundation Mailman School of Public Health Making Every Adult Matter Maryland Network Against Domestic Violence mc2 media s Co Medecins Sans Frontieres MEDIA Meetup The Media Trust The Mozilla Foundation Microsoft Migration Policy Institute Mind Mitchell Kapor Foundation Mobile ctive.org MOFILM Mother Movement Strategy Center MTV Muslim Council of Great Britain NAACP Naked Communications Naked Edge Films Nathan Cummings Foundation lack Programming Consortium National Center for Media Engagement National Clearinghouse for the Defense of Battered Women National Council of La Raza stice Association National Endowment for Arts National Geographic TV National Hispanic Media Coalition National Network to End Domestic Violence National pact NCVYS New York City Mayor's Office of Immigrant Affairs New York State Coalition Against Domestic Violence New York Women in Film & Television New York ndation NHS Nokia Northern California Grantmakers NSPCC Oak Foundation ODI Ohio Justice & Policy Center ONE One Percent Foundation One World Media Open Cinem undations Opportunity Agenda Oprah Winfrey Network Campaign for Black Male Achievement Our Children's Earth Foundation Oxfam Oxfam Novib Paley Center n Health Pascal Decroos Foundation Pathways PBS Television Pears Foundation Peery Foundation People to People International Documentary Conference Philanthrop ew York Physicians for Human Rights Pima County Missing and Unidentified Persons Project Ping! London Plan International Post Carbon Institute POV Presente.org ricewaterhouseCoopers Prince’s Trust Progressive Jewish Alliance Project Survival Media Pulitzer Center on Crisis Reporting PUMA Purpose Queens Museum of Art Rappaport ndation Rayne Foundation REACT to FILM Red Cross Refugee Action ResPublica Retriever Development Counsel ro*co films international Rockefeller Foundation R Saatchi & Saatchi NY Sacred Planet Films San Francisco Department of Public Health HIV Research Section San Francisco Film Society San Francisco Green Film Festi co Pride Sanctuary for Families Save the Children Science, Engineering and Mathematics Link Search for Common Ground Seattle Office of Arts and Cultural Affair Sheffield International Documentary Festival Shell Foundation Skoll Foundation smartMeme Strategy & Training Project SnagFilms Soho House Group Southern enter SpeakOut Spitfire Strategies Stanford Center for Social Innovation Stanford University School of Medicine STEPS To End Family Violence SubCine Sustainatopia r Project The Economist Film Project New York Community Trust The Funding Network The Harmony Institute The Johnson Foundation at Wingspread The Leading on Reuters Foundation Thought Engine | Media Group Tides Foundation The Times Tipping Point Film Fund Transparency International Tribeca Film Institute Gucci T entary Fund Twenty-First Century Foundation UK Department for Culture & Media UN Department of Economic and Social Affairs UN Department of Public Information Unbound Philanthropy UNHCR UNICEF United Nations Association of the UK United States Chess Federation University Impact Fund University of Southampton Univer

Facts & Figures on Good Pitch FILMMAKERS

49.5%

38

76

films in production

films completed

200 filmmakers from 19 countries have presented 114 film projects at Good Pitch since 2008.

114

film projects

were women filmmakers

21+63+79+A 37+A 17%

were filmmakers of colour

200

FILMMAKERS

19

countries

37%

were first time filmmakers

new partnerships In addition 601 new partnerships have been forged directly through Good Pitch with filmmakers gaining access to mass membership, to research and experts, to archives, to lobbying and to new funders.

601

NEW PARTNERSHIPS

Herman’s House

Love Free or Die Center for American Progress

The Trial

Ai Weiwei: Never Sorry Guggenheim Museum

The Genius of Marian

Project Wild Thing bully

Facing History & Ourselves

Ping Pong

Roma Education Fund

Inocente

Center for Creative Aging

Greenpeace

$7.8m

American Civil Liberties Union

The National Coalition for the Homeless

Wellcome Trust

Filmmakers have leveraged an additional $7.8m in production and outreach funding.

49

LIVE CAMPAIGNS

There are 49 live outreach and engagement campaigns at November 2012.

The stories presented at Good Pitch have been sourced from 57 different countries worldwide.

These stories have covered a broad range of social issues including:

human rights

the environment

maternal health

poverty

old age

the economic crisis

education

veterans

LGBT rights

disability

sexual violence

CASE STUDIES

Budrus

DIRECTOR JULIA BACHA PRODUCER RONIT AVNI justvision.org/budrus facebook.com/Budrus @JustVisionMedia

THE FILM

Budrus follows a Palestinian community organiser, Ayed Morrar, who unites Palestinian political factions and Israelis in a Gandhian struggle to save his village from destruction by Israel's Separation Barrier. When his teenage daughter, Iltezam, organises a women’s contingent, they unleash a successful nonviolent movement that is still gaining ground today.

GOOD PITCH Director Julia Bacha and producer Ronit Avni brought Budrus to Good Pitch Silverdocs in 2009, where they were looking for production funding and outreach partners. Table participants included Amnesty International, National Endowment for Democracy, J Street, Sundance Institute, POV, Cinereach, Al Jazeera, Global Fund for Women, The Arca Foundation, Katahdin Foundation, International Human Rights Funding Group and the Hamptons Film Festival. Julia and Ronit leveraged $50,000 from

Sundance (production grant) and individual donors following the pitch. They also connected to valuable partners and solidified relationships with Amnesty International, J Street, Al Jazeera and the Global Fund for Women. Amnesty International featured the film at their film festivals worldwide whilst J Street – the political home for pro-Israel, pro-peace Americans – hosted community and lobby screenings in the US. Together they also developed a screening guide. The Global Fund for Women advances women’s rights by making grants that support and strengthen women’s groups around the world. Many of their board members are part of the Women Donors Network and helped to raise awareness about the film through their membership. Al Jazeera has featured segments of Budrus and an interview with director Julia Bacha on several shows across the network as well as with protagonist Ayed Morrar and producer Ronit Avni. The Arca Foundation recently came on

board as an outreach partner, supporting the campaign with $40,000.

WHERE THE FILM WENT AND WHAT IT DID Budrus has been shown at 53 film festivals internationally, including IDFA, HotDocs and Silverdocs. It received more than 18 awards from international film festivals, including Tribeca, Berlin and Jerusalem. The filmmakers have received awards from the King Hussein Foundation, the Common Ground Award from Search for Common Ground, and the Ridenhour Inaugural Film Prize. The film was theatrically released in over 100 cities in 4 countries, and was screened in more than 100 cities semitheatrically, after which it was broadcast on TV in 8 countries. Budrus’s website has received 219,750 unique site visits, 100,930 people have seen the trailer online, to date 8,066 people ‘like’ the film on Facebook and Twitter counts 1,372 followers. The team regularly communicates with more than 16,800 members on their mailing

BUDRUS

list. They also built relationships with respected figures who promoted thier work via their social media networks. These influential figures and groups include Michael Moore (with more than one million Twitter followers and almost 650,000 Facebook ‘likes’), HM Queen Noor (with over 208,835 Twitter followers), TED (with 191,778 Twitter followers and over 2.3 million Facebook ‘likes’), among others.

THE CAMPAIGN

Campaign Aims & Achievements The campaign aims to spread a message of nonviolent protest in the occupied territories of Palestine and Israel. The strength of the film’s message combined with an impressive number of strategic partnerships and screenings, press attention and political engagement has ensured that the campaign creates tangible impact.

Just Vision has: 1) embedded the idea in popular discourse, especially among journalists and activists, that a Palestinian-led, Israeli-supported nonviolent effort can succeed, and 2) equipped key audiences such as nonviolence leaders in the field with tools to expand their bases.

example of nonviolent mobilisation. The film countered that perception and is used by nonviolence leaders to encourage participation of women and youth, to spread their message and increase their leverage.

FILM CAMPAIGN PARTNERS

Prior to the film’s release few references to Budrus or to Palestinian nonviolent resistance generally existed online. Today 300,000 references exist in English, let alone Hebrew or Arabic. Budrus prompted journalists to finally and repeatedly give unprecedented front-page coverage to Palestinian and Israeli nonviolence efforts. Moreover, top journalists now cite Budrus as though they’d always been aware of its story and success.

The film has more partners than we could hope to name here, but they include a great number of family foundations in addition to those listed below.

Palestinians had associated nonviolence with failure prior to the Budrus outreach campaign since they and Israeli supporters lacked a recent, successful, local

The Arca Foundation, David & Barbara B. Hirschhorn Foundation, Dobkin Family Foundation, The Fledgling Fund, The Funding Network, Joshua Mailman

Production Funders International Center on Nonviolent Conflict, Chicken and Egg Pictures, Foundation for Jewish Culture, One Foundation, Sundance Documentary Fund, Women Donors Network...

Outreach Funders

Foundation, King Hussein Foundation, Sister Fund, Vital Projects Fund...

Outreach Partners Telos, Amnesty International, J Street, Churches for Middle East Peace, Search For Common Ground, New Israeli Fund, New America Foundation, Interfaith Youth Core, Arab American Anti-Discrimination Committee, Muslim Public Affairs Council, Holy Land Trust, Sharek Youth Forum, Ma’an News, Jerusalem Center for Women, Shu’fat Center for Women, Aida Refugee Camp, Future Generation Hands Association, Combatants for Peace, Peace NGO Forum, Rabbis for Human Rights, Israeli pre-military programs, Palestinian security academy.

MEDIA ENGAGEMENT Over 30 articles were catalysed in high profile press outlets around the world including The New York Times, BBC, Washington Post, PBS, NPR, MSNBC, The Independent, Channel 2 (Israel),

BUDRUS Jerusalem Post, Al Arabiya, Al Qudds, Al Jazeera English, LA Times, The Economist. August 2011: Director Julia Bacha spoke at TED Global. Showing excerpts of the film and speaking about the campaign, she then led a live two-hour discussion on the TED.com website. Since then, over 525,000 people have viewed her online talk, “Pay Attention to Nonviolence”, which has received over 14,000 ‘likes’. As a result, CNN featured her talk on its homepage and she was also interviewed on The Martin Bashir Show on MSNBC. Her TEDTalk was further promoted when TED teamed up with the Huffington Post to select the ‘Best of TED 2011’, which included Julia’s talk as one of the 18 most influential of the year. In addition to the sheer number of people reached, what is significant is that Just Vision was able to introduce the theme of Palestinian popular resistance into the discourse of traditionally apolitical yet highly influential institutions like TED. September 2011: On International Peace Day, the film was streamed for free on MUBI and LinkTV, followed by a live Q&A on Twitter, helping build the filmmakers’ web presence. At this time, the Budrus film page on MUBI received over 5000 unique visits and 22,500 page views, in addition to over 1000 Facebook ‘likes’. At the same time, Budrus screened for free on Palestinian TV followed by an interview with Ayed Morrar, protagonist in Budrus.

Late 2011: The team licensed Budrus to The Third Ear, the Israeli Netflix/ Blockbuster hybrid. In 2012, the film became available for sale, rent and via Internet streaming in Hebrew, significantly increasing Israeli access to the film. Summer 2012: Budrus became available in the US for streaming via iTunes, Netflix, Hulu and others, thanks to the Sundance Institute Artists Services. The film is also available for DVD rental via Netflix.

EDUCATIONAL IMPACT A campus engagement campaign operates in the US and in Palestinian and Israeli societies, where outreach staff engage youth from refugee camps, community centres large, national organisations and universities. The campaign in the US was kicked off by The New York Times best-selling author, Reza Aslan. The team has been coordinating screenings with groups at numerous US universities as well as with Jewish, Arab and Muslim student groups. March 2011: Budrus screened at Harvard University, followed by a panel with the film team, Director of the Middle East Institute, Hilary Rantissi, and noted community organiser and professor, Marshall Ganz. Screening attendees included the Tibetan government in exile, the Princess of Belgium and more than 80 entrepreneurs affiliated with the World Economic Forum’s Young Global Leaders Network.

In Palestinian society, the team convened screenings and discussions at universities, refugee camps, villages, community centers, youth groups and women’s organisations in locations including Ramallah, Budrus, Jenin, Aida Refugee Camp, Bil’in and Gaza City. After seeing Budrus, a Jordanian businessman offered 22 university scholarships to top performers at schools in Budrus. In Israel, the filmmakers have partnered with educational institutions, pre-military programs, art house cinemas, journalists and youth movements to screen the film. The campaign’s website features scenes from the film trailer, additional video content, lesson plans, a peacebuilding simulation exercise, facilitation guides and exercises on nonviolence, divergent narratives and media literacy. Much of the content is available in Arabic, Hebrew and English.

POLITICAL ENGAGEMENT Budrus was screened on Capitol Hill for 200 officials followed by a panel with Congressmen Keith Ellison and Brian Baird along with the filmmakers and protagonist. The director of Israeli and Palestinian Affairs at the National Security Council of the White House saw Budrus, and brought the film to Dan Shapiro, who is now Ambassador to Israel. Budrus screened twice for 130 diplomats from the US Department of State’s Foreign Service Institute.

Budrus has screened before ambassadors and diplomats from the US and Canada based in Jerusalem. In 2010, Budrus was screened before a group of Young Global Leaders of the World Economic Forum at the Middle East Regional Summit in Marrakech. September 2011: The team was invited by Princess Mathilde of Belgium to meet with her. Separately, her colleagues helped coordinate two screenings – at the Goethe Institute (attended by more than 350 people, mainly UN staffers) and before the European Parliament. October 2011: The team met with The Elders in Rio de Janeiro to raise awareness about the film, after which Richard Branson blogged about it.

PUBLIC AWARENESS Budrus has been featured in over 100 community screenings and workshops in the US, Israel and Palestine reaching more than 22,000 people. The American Library Association included Budrus among the 2011 list of Notable Videos for Adults. The team introduced American Baptist ministers, members of the Tea Party and veteran civil rights figures to Budrus' nonviolence leaders. The Popular Committees Against the Wall and Settlements have relayed that the film leads Palestinian communities to shift from a place of despair and chaotic organising to one of focus and strategic discussion.

September 2011: Producer Ronit Avni spoke on a panel at the Social Good Summit, which brought together thought leaders, celebrities and activists to discuss how new media and innovative ideas can tackle the world's challenges. The panel, hosted by Mashable, 92nd Street Y and the UN Foundation, ran concurrent with the UN General Assembly meeting. J Street screened the film for its top donors, board members and local organisers during two conferences in 2010 and 2011. May 2011: Churches for Middle East Peace (CMEP) screened Budrus at its national conference. With CMEP, the team has completed a discussion guide for clergy and Christian audiences who care about the Holy Land. Producer Ronit Avni screened the film and spoke at the Nobel Women’s Initiative, an annual conference featuring women Nobel Laureates and renowned women activists from around the world. Ayed Morrar was awarded the King Hussein Leadership Prize, the Checkpoints Award at the Bergen International Film Festival and Amnesty International’s A Matter of Act Award.

NEXT STEPS Ayed Morrar, protagonist of the film, is organising a nonviolence library and archive in the village of Budrus. He has also formed a new initiative: the Olive Revolution – a group of nonviolence leaders and activists who are committed

to an unarmed, popular resistance to the Israeli Occupation. He is now training others in the nonviolent methods that he and his partners developed during their long struggle. Through Ayed’s passion and energy, nonviolence leaders who felt limited in their reach are being reenergised. Today, nonviolent demonstrations are happening each Thursday, Friday and Saturday all across East Jerusalem and the West Bank.

The Invisible War

DIRECTOR Kirby Dick PRODUCER Amy Ziering InvisibleWarMovie.com facebook.com/invisiblewarmovie @Invisible_War

THE FILM

The Invisible War, by Oscar and Emmy-nominated director Kirby Dick and Emmy-nominated producer Amy Ziering, is a searing exposé of the epidemic of rape of soldiers within the US military, the institutions that perpetuate and cover up its existence, and its profound personal and social consequences. Focusing on the powerfully emotional stories of several young women, the film reveals the systemic cover up of the crimes against them and follows their struggles to rebuild their lives and fight for justice.

GOOD PITCH Kirby Dick and Amy Ziering pitched in San Francisco in 2011 where they were looking for funding and outreach partners.

Their table participants included ITVS, BeCause Foundation, Futures Without Violence, One Percent Foundation, Women’s Funding Network, Spark, American Civil Liberties Union (ACLU), Victim Rights Law Center, The Independence Fund and National Council On Crime & Delinquency. Following their pitch, Kirby and Amy received a $25,000 production grant from the Sundance Institute Documentary Fund. Sundance later granted them an additional $15,000 for outreach. An individual funder who attended Good Pitch donated $50,000 for production and their presentation also helped to encourage ITVS to increase its support of their project. They also established outreach partnerships with the ACLU, Victim Rights Law Center, The Independence Fund, and BeCause Foundation. ACLU defends and preserves the individual’s rights and liberties that the Constitution and laws of the US guarantee to everyone in the country. They helped the team with legal

questions and hosted a screening of The Invisible War for 19 retired military generals at their Military Advocacy Days event in Washington, DC. Victim Rights Law Center is the US leader in representing sexual assault victims’ legal rights within the civil context. They were helpful in setting up a screening of the film at a victims’ rights conference. BeCause Foundation helped to partially fund a brain trust in Washington, DC to build and enlist outreach partners. The Independence Fund is dedicated to giving injured military members the tools, therapies, and guidance they need to lead independent, productive, and satisfying lives. They gave the filmmakers contacts that helped them with background research. Following their pitch, both The Fledgling Fund and Chicken & Egg Pictures encouraged the team to apply for an outreach grant, which they received shortly after the event.

The Invisible War LOCAL OUTREACH PARTNERS

The Fledgling Fund gave the team a $35,000 outreach grant, which enabled Kirby and Amy to bring on an outreach director who is managing the campaign as well as monitoring its progress though tracking hits to the film’s trailer, signatures on their petition and persons signing up to the mailing list. Subsequently, The Fledgling Fund offered an additional $35,000 to underwrite further outreach efforts. Chicken & Egg hosted a grasstops screening in San Francisco that helped generate critical outreach funding and support. They also provided the team with a Liberty Completion Grant of $15,000.

WHO SAW IT? Estimated global audience: 300,000 Cinema: screened in the US with an audience of 50,000 Broadcast: scheduled for 2013 in the US, UK, France, Israel, Denmark and Canada Festivals: 23 US festivals including Sundance, HotDocs and LAFF Awards & prizes: 8 awards including

the Sundance Audience Award Online trailer: 138,884 views (YouTube) Website: 84,149 unique visitors since 1st June 2012 Facebook: 11,368 likes Twitter: 2,195 followers, including influential Twitter followers Loretta Sanchez (Senior Member of Armed Services and Homeland Committees), US Representative Niki Tsongas, Japanese artist Yoko Ono, musician Kate Nash and veteran foreign and national correspondent Andrew Malcolm as well as UN Women, Obama for America CO and Safe World Campaign.

THE CAMPAIGN The aims of the campaign are to help prevent further sexual assault within the US military and to raise public and political awareness to change US policy.

NATIONAL OUTREACH PARTNERS AAUW, American Association for Justice (AAJ), American Civil Liberties

Union (ACLU), BeCause Foundation, Creative Artists Agency (CAA), David Lynch’s Operation Warrior Wellness, Embrey Foundation, Feminist Majority, Fork Films, Futures Without Violence, Geena Davis Institute on Gender in Media, Give an Hour, Human Rights Watch, Iraq and Afghanistan Veterans of America (IAVA), Joyful Heart Foundation, Miss Representation, Ms. Foundation, National Women Veterans United, Netroots Nation, Paley Center for Media, Peace Over Violence, RAINN, Service Women Action Network (SWAN), Truman National Security Project, Ultra-Violet, West Point Women’s Association, V-DAY, Women Donors Network, Women’s Funding Network, Women’s Leadership Board of the Harvard Kennedy School, Wounded Warrior Project, The United States White House. The team is also working with FilmSprout, Ro*Co Films, and Women and Girls Lead (ITVS) to coordinate local community and educational screenings across the country. Each screening reaches between 50 – 250 people.

2nd Chance, Abuse and Sexual Assault Prevention Center (University of Pennsylvania), Counseling & Career Services Center (Adams State College), Fostering Activism for Community Transformation (F.A.C.T), Futures Without Violence, Gender Justice, Providence Veterans Association Medical Center, Salem Veterans Hospital and Roanoke College, Southern Arizona Center Against Sexual Assault, Sexual Assault Response and Prevention Program (University of Maryland), Stanford V-Week, TESSA, University of Rhode Island Department of Political Science and Women's Studies Program, Veterans Legal Services Clinic at Yale Law School, Women for Provocative Arts Council, Women's Health Task Force, Office of the Surgeon General, Women’s Resource Center (University of Illinois Urbana-Champaign), Women of Stanford Law, Women's Studies Student Association (California State University).

CAMPAIGN AIMS & ACHIEVEMENTS The campaign ‘Invisible No More’ is formed of a nonpartisan coalition working to end sexual assault within the US military and to help the healing process for survivors of Military Sexual Assault (MSA).

PUBLIC AWARENESS •

The Invisible War has been screened at over 400 community

The Invisible War

screenings in the US reaching an estimated 300,000 people. •





The team secured a screening at The Women's Memorial Museum in Washington DC. The screenings have led to increased funding of interview subject Susan Burke’s lawsuit and increased awareness of the work of two of the national outreach partners Service Woman’s Action Network (SWAN) and Protect Our Defenders (POD). Almost 10,000 people have signed a petition addressed to the Pentagon to change the ‘Zero

Tolerance’ policy from rhetoric to an actual reality. •





A major international law firm, Latham & Watkins, came forward and is exploring putting significant resources, pro-bono, towards the issue of MSA – as a direct result of an influencer screening of the film. Received national political press coverage in the US, including on CNN, ABC World News, Al Jazeera, Huffington Post, Army Times and Forbes. The campaign hashtag #NotInvisible was trending in the US during ‘Speak Out’ at Sundance,

mainly because MSA advocate and sexual assault survivor, Mary J. Blige was tweeting throughout the event. •

Renowned American cartoonist, Garry Trudeau, saw the film and featured Military Sexual Trauma (MST) in his strips to support the film’s theatrical release and to raise awareness.

committee ever for a film screening on Capitol Hill and had a standing room only screening at the Library of Congress. •

Utilised powerful business people as influencers and leaders to help spread awareness through large membership based organisations and to push for policy change.



The team has hosted two dozen private targeted grassroots screenings for influencers, policy makers, military leaders, philanthropists, activists and other potential stakeholders and partners.

POLITICAL & MILITARY IMPACT The campaign aims to generate widespread public awareness to effect political and cultural change within the military. •

Assembled

the

largest



Organised over 100 screenings at military bases and associated organisations.



Additionally, strategically showed the film to members of the Obama administration, the Department of Defense, the State Department, and various other government offices.

host



Held two private screenings for highest levels of military leadership.

President Obama issued his first-ever public statement denouncing the

epidemic of military sexual assault. Two days after watching the film, Defense Secretary Leon Panetta held a press conference to announce changes in Department of Defense policy on sexual assault. Secretary Panetta told one of the film’s executive producers that viewing the film had compelled him to take this action.  Both acts are in direct response to the pressure and outcry generated by the Capitol Hill screenings and the private screenings for military leadership.

EDUCATIONAL IMPACT / HEALING TOOL The team established a program that comprehensively addresses the needs of victims of rape in the military on an ongoing basis by providing treatment and support of a social network. The film aims to serve as a means of healing for survivors of military sexual assault. After almost every screening of the film, women who have never been able to talk about their assault before, come forward and share their story. One of the more moving and impactful elements of the film’s online work is the development of the film’s Facebook page into a safe haven for MST survivors to share their stories with a larger community of advocates and supporters.



Overall, Good Pitch had a huge impact on our ability to reach out to partners on our community engagement efforts and to raise money to support the production costs of the film. Good Pitch is the most powerful vehicle for helping filmmakers, nonprofits and funders connect - the impact of which greatly enhances our work." Lee Hirsch, Director

Bully

DIRECTOR Lee Hirsch thebullyproject.com facebook.com/TheBullyProject @TheBullyProject

THE FILM Over 13 million American children will be bullied this year, making it the most common form of violence experienced by young people in the nation. Bully, directed by Emmy-award winning filmmaker Lee Hirsch brings human scale to this startling statistic, offering an intimate, unflinching look at how Bullying has touched five kids and their families.

GOOD PITCH Director Lee Hirsch and producer Cynthia Lowen presented Bully at Good Pitch Tribeca in 2010 where they were looking for funders and outreach partners. Their table participants included Edelman PR, CBC News Network, MTV, National Black Justice Coalition, Google, The Pacific Foundation,

Gay, Lesbian and Straight Education Network (GLSEN), Facing History & Ourselves, Autism Speaks, BBC Storyville and Work In Progress. Following their pitch, Lee and Cynthia developed relationships with key organisations and broadcasters such as MTV and BBC, and succeeded in securing money to support the postproduction costs of Bully. They also made valuable partnerships for The Bully Project Social Outreach Campaign, including Google’s crisis team, MTV, the Anti-Defamation League, and Facing History & Ourselves – who introduced the team to the Einhorn Family Charitable Trust, who became one of the funders of the film’s post production, and major outreach supporters. Facing History & Ourselves believes that education is key to combating bigotry and nurturing democracy. They work with a large network of educators and hence became The Bully Project's leading educational partner, creating

a free downloadable viewing guide and on-line training to accompany the film. They have engaged over 3,500 educators using this curriculum as part of the ‘One Million Kids to See Bully’ campaign and as a result greatly expanded its network of participating teachers. They also hosted a series of taste-maker screenings in advance of the film’s release. The Anti-Defamation League defends democratic ideals and protects civil rights for all through a broad US network. They mobilised their network of regions to support Bully, hosted pretheatrical screenings and events during the theatrical release. Autism Speaks is the largest autism science and advocacy organisation in the US. They connected The Bully Project with other grassroots campaigns and participated in the special needs working group on the social outreach campaign, to create a special needs toolkit with the National Center for Learning Disabilities.

bully

MTV has supported the film with cross-promotion in MTV’s A Thin Line Campaign and other online initiatives around youth culture and support of the petition to change the film’s rating from R to PG-13.

WHO SAW IT? Cinema: screened in 7 countries (US, Canada and Iceland, Australia, South Africa, Mexico, South Korea) Festivals: 24 international festivals including Silverdocs, Tribeca and Zagrebdox Awards & prizes: winner of 6 film festival awards including True/False, Zürich Film Fest and LAFF Online trailer: 2,735,043 views on YouTube Website: 658,823 unique visitors Facebook: 109,000 likes Twitter: 30,285 followers

Alliance Network (GSAN), Human Rights Campaign, JPMorgan Chase, National Center for Learning Disabilities, National Education Association, Sears.

CAMPAIGN AIMS & ACHIEVEMENTS EDUCATIONAL IMPACT The centerpiece of the Bully campaign is the One Million Kids to See Bully movement, with the ambition to bring the film to one million young people and their educators across the US and Canada in order to improve the school climate and to promote school communities that are caring and inclusive. •

Bully played in 252 theatres in the US, including virtually every major city.



The screenings are flanked by a series of strategic initiatives from over 20 outreach partners, including Facing History's film guide which aims to help adult and student audiences explore the meaning for their schools and wider communities.

THE CAMPAIGN The Bully Project Social Action Campaign is a nationwide campaign aiming to inspire young people and communities to confront Bullying. 

FILM CAMPAIGN PARTNERS: OUTREACH PARTNERS American Federation of Teachers, AntiDefamation League, Ashoka, Autism Speaks, BBYO, DonorsChoose.org, DoSomething.org, Facing History & Ourselves, First Student, Gay Straight



Outreach partners DonorsChoose. org, theatre chains, and the nation’s largest bus company, First Student Busing, are helping to raise awareness about the film and increase audience numbers.



The

team

secured

high-profile

supporters of the campaign, including Meryl Streep, Ellen DeGeneres, Justin Bieber, The Yankees, 35 Members of Congress and The Mormon Church. •

So far, almost 200,000 children have seen the film through a new educational model that pairs curriculum, professional development, bussing, theatre tickets and youth action.



The film inspired an online petition started by a 17 year-old girl that drew over 520,000 signatures, and set in motion the change of the film's original film rating rating of "R" (restricted, children under 17 require to be accompanied) to "PG-13" (parents strongly cautioned. Some material may be inappropriate for children under 13).



In advance of the film’s release, Lee and Cynthia created AntiBullying Twitter Tuesday, engaging parties to participate in a socialaction campaign against Bullying via Twitter and other social platforms.  The goal was to create a full day of trending topics around anti-Bullying messaging, which was the largest coordinated action in Twitter history.

bully

PUBLIC AWARENESS



Community screenings and events tied to the film have occurred nationwide, from the White House to the citizens in Paducah, Kentucky.

Bully screened for the U.S. Department of Justice in Sioux Falls, South Dakota, US.



In Salt Lake City, the team gathered Mormon leaders, educators, and civic and philanthropic leaders who committed to ensuring that every middle and high school student in Utah will see Bully.



Prior to theatrical release, The Bully Project worked with partner organisations to host approximately 40 community and tastemaker screenings in the US.



Bully screened at the White House for senior staff, congressional and educational leaders and Washington based nonprofits.





Concurrent with this screening, the White House announced that President Obama was endorsing two bills pending in Congress to address Bullying and discrimination faced by students across the nation.



In response to screenings, public leaders in education, civic organisations and elected officials have come on board to support our One Million Kids to See Bully initiative. The public profile of the film and national conversation is changing from denial and alarm to a roll up our sleeves “Let’s make some change” dialogue that is truly bipartisan. Figures from across

the political spectrum, from democratic Congressman Mike Honda to conservatives such as Mike Huckabee have come out in support of this film. •

Partner organisations such as DonorsChoose.org, Facing History & Ourselves, DoSomething.org and Ad Council have received a significant amount of public donations due to The Bully Project, totalling $850,000.



Change.org went from only a few thousand to 572,000 engaged petitioners around the issue of bullying due to the film’s impact.

THE INTERRUPTERS

DIRECTOR/PRODUCER Steve James PRODUCER Alex Kotlowitz theinterrupters.com facebook.com/Interrupters @TheInterrupters interruptviolence.com

THE FILM The Interrupters tells the moving and surprising stories of three Violence Interrupters who try to protect their Chicago communities from the gangrelated violence they once employed. From acclaimed director Steve James and bestselling author Alex Kotlowitz, this film is an unusually intimate journey into the stubborn persistence of violence in our cities.

Table participants included John Hopkins Center for the Prevention of Youth Violence, Department of Youth Rehabilitation Services, John D. and Catherine T. MacArthur Foundation, The Fledgling Fund, One Economy, Diane and Norman Bernstein Foundation, Mobile Commons, National Human Services Assembly, Ford Foundation, Urban Media Solutions and Alliance of Concerned Men. Following the pitch, the MacArthur Foundation provided the filmmakers with production funding. The Fledgling Fund encouraged Steve and Alex to apply for an outreach grant, which they received shortly after the event.

GOOD PITCH

WHO SAW IT?

Steve James and Alex Kotlowitz presented The Interrupters at Good Pitch Silverdocs in 2010 where they were looking for production completion funds as well as funds for outreach. Moreover, they were hoping to find partners that could assist them in their outreach campaign.

Estimated global audience: 4.5 million Cinema: screened in the US with a theatrical audience of 41,000 and a community screening audience of approximately 16,000 Broadcast: 9 territories worldwide, including US, Europe and Africa Festivals: 19 international festivals including Sundance, Sheffield Doc/Fest

and SXSW Awards & prizes: 9 awards including ‘Outstanding Achievement Nonfiction Filmmaking’ and ‘Best Direction’ by Cinema Eye Honors Online trailer: 220,018 views on YouTube Website: 114,000 unique visitors Facebook: 6,458 likes Twitter: 4,577 followers

THE CAMPAIGN The Interrupters Community Engagement Campaign uses the documentary as the centrepiece of a two year effort to engage audiences and communities in reflection, discussion and action around the structural causes of street violence, and creative approaches for interrupting the cycle of retaliatory violence.

FILM CAMPAIGN PARTNERS: OUTREACH PARTNERS Ceasefire, Peace Alliance, City of Chicago, City of Philadelphia, City of Oakland, City of Minneapolis, City

the interrupters programs in Chicago, Toronto and Oakland.

of Toronto, City of Milwaukee, ITVS, New Jersey Community Development Corporation, Wexner Center, Kings of Kings Foundation, LA Violence Prevention Coalition, The Nonviolent Peaceforce, San Francisco Community Response Network, YouthAlive!, Seattle Youth Violence Prevention Initiative, Health Resources In Action, Aim4Peace, One Vision One Life.

CAMPAIGN AIMS & ACHIEVEMENTS COMMUNITY ENGAGEMENT

film and met the filmmakers. This gave young people an opportunity to tell adults about their own experiences of the violence that plagues their lives daily. The most repeated phrase from these high school students that day was: “We need to show The Interrupters in my school”. •

The filmmakers’ aim was to use The Interrupters as a tool to start the conversation on the complexities of the roots of violence. •

The campaign was launched at the Youth Media Summit in Chicago in 2011, where nearly 100 Chicago area high school students from different neighbourhoods, races and communities watched the



Building on this success, another summit was held at the Columbus, Ohio Wexner Center where over 700 area high school students watched the film. Following the screening, the students broke into groups to brainstorm solutions to the violence they faced daily in their own schools and communities. The Interrupters has also been screened at youth correctional facilities where both youth and adult inmates, probation officers,



The filmmakers continue to partner with local governments throughout the US for mayoral sponsored screenings in Milwaukee, Philadelphia, Oakland and Toronto. In June 2012, the outreach team’s partners at CeaseFire coordinated a screening of The Interrupters at the United States Conference of Mayors, which resulted in the conference adopting a resolution stating that the US Conference of Mayors affirms its support for public health approaches to violence prevention as pioneered by the CeaseFire health approach.



However, the most notable impact that the outreach team and film has seen is the $1 million partnership between the City of Chicago and CeaseFire. Mayor Rahm Emanuel hosted a screening of The Interrupters followed by a private discussion with public health and city officials in February 2012 which was key to making the Mayor aware of the program and its potential impact on quelling the rising numbers of homicides in Chicago.



The film facilitated the opening of more CeaseFire offices, including one in New Orleans and an international office in Bermuda.

judges, public defenders and State’s Attorneys watched the film. •

One Juvenile Court judge in the Chicago area has made the film required viewing for youth on probation for any kind of gun case or one involving violence.



To date, over 400 community screenings have taken place in US community centres, classrooms, churches and governments at the local and federal level.



The film has been seen by several faith-based organisations, including Muslim and Christian organisations as well as Quakers.



In collaboration with Peace Alliance, the team continues to organise events highlighting different community mentor

the interrupters





The team collaborated with the Peace Alliance to encourage audiences to write to their local congressman after a screening to urge them to pass the Youth Promise Act; a bipartisan piece of legislation that earmarks funds for youth oriented violence prevention programs. To date, there are 80 co-sponsors to the Youth Promise Act. The Peace Alliance has found this film to be an invaluable tool for both movement building and winning concrete political victories for more sensible community safety strategies. The film also built on much needed solidarity in support of violence prevention and intervention amongst those less directly impacted. Recently, the team has launched an interactive website (www. interruptviolence.com) which will not only be a hub for the film's educational video modules to be used with The Interrupters Community Discussion Guide, but the site will also contain an interactive shrine to give audiences a place to grieve, find a community that can share in their grief and

aid their healing. Moreover, it will be a place where the public can familiarise themselves with victims who are often no more than headlines for the local news.



The Interrupters was screened for over 100 US Mayors at the 2012 Cities United Conference.



It was also shown to roughly 50 health professionals during the 2012 Annual Meeting of the National Association of County and City Health Officials in Los Angeles.



The Mayor’s Offices in Chicago, Philadelphia, Oakland, Milwaukee and Toronto have all been directly involved in community screenings and in most cases, the mayors themselves have been in attendance to support the event.



The Interrupters has been chosen by the US State Department for the 2012 American Film Showcase.



In May 2012, the Google Chicago headquarters hosted a community screening of The Interrupters for employees and the public. The event was promoted by Google Places as a way for Chicago residents to get to know what was going on locally in their adjacent neighbourhoods.

POLITICAL CHANGE •

The film was screened before delegates of the United Nations to celebrate International Peace Day in 2011.



Virginia Congressman Bobby Scott hosted a screening on Capitol Hill in support of the Youth Promise Act. Coordinated by the American Civil Liberties Union, a broad range of attendees from public defenders and law professors, to high school principals, students, public health officials, advocacy organisations, Hill staff including senior Judiciary Committee staffers and people from the Administration watched clips of the film shown by producer Alex Kotlowitz and interrupters Ameena Matthews and Cobe Williams followed by a discussion on the issues of the juvenile justice system with Congressman Bobby Scott and key officials of the ACLU.

PITCHED AT Good Pitch New York 2011 and Good Pitch Europe 2011

AIDIRECTOR/PRODUCER WEIWEI:AlisonNEVER SORRY Klayman aiweiweineversorry.com facebook.com/awwneversorry @AWWNeverSorry

THE FILM Ai Weiwei is China’s most famous international artist, and its most outspoken domestic critic. Against a backdrop of strict censorship and an unresponsive legal system, Ai expresses himself and organises people through art and social media. In response, the Chinese authorities have shut down his blog, beat him up, bulldozed his newly built studio, and held him in secret detention. Ai Weiwei: Never Sorry is a nuanced exploration of contemporary China and one of its most compelling public figures; it is the inside story of a dissident for the digital age who inspires global audiences and blurs the boundaries of arts and politics.

GOOD PITCH Good Pitch New York 2011 played a crucial role in getting the film finished with the Sundance Institute offering Ai Weiwei: Never Sorry a production grant, followed by an anonymous donor providing completion funds. First-time director Alison Klayman solidified strong partnerships with table participants;

Human Rights in China, an organisation using the power of social media to create change, enthusiastically integrated the film as a case study in advocacy. Other partners include the Guggenheim Museum, Paley Center for Media and Kickstarter. Kickstarter, the world's largest funding platform for creative projects, hosted the theatrical release opening night party of Ai Weiwei: Never Sorry at its NYC HQ and the team continues to promote the film. Alison also pitched at Good Pitch Europe 2011. Here, she received support from the Lisson Gallery which has worked on the UK theatrical release and collaborated with distributor Artificial Eye on promotional activities. The gallery also aims to connect to other museums and galleries in the future. Index On Censorship became a keen partner in the outreach campaign at Sundance, providing giveaway materials highlighting oppressed artists around the world. Film Club was interested in showing the film to schools in their network, and Chicken & Egg Pictures invited Alison to reapply for a grant after seeing her pitch and provided a Liberty Grant that helped with finishing and outreach efforts at Sundance.

WHAT’S NEXT? Ai Weiwei: Never Sorry has excelled on the 2012 festival circuit. It won the Special Jury Award at the Sundance Film Festival and has screened at more than 33 film festivals internationally, including Berlinale, True/ False, Movies That Matter (Youth Jury Award winner), Sheffield Doc/Fest and Silverdocs. Since Spring 2012, the film has been acquired for theatrical release in at least a dozen countries including the US, UK, Germany, Scandinavia, and Canada. Screenings of the film and activities around them are taking place in museums, universities and galleries. These activities raise awareness of threats to freedom of expression, call for action to protect fundamental human rights, and reinforce local efforts to bring about change. The film’s social media community has been active and engaged, with almost 37K followers on Facebook and Twitter, and a robust #RaiseYourFinger photo campaign that has been contributed to from fans all over the world. In 2013 the film will become available online and on DVD, and will broadcast on major television networks including Sky and PBS Independent Lens. The filmmakers will expand their outreach efforts and educational materials to accompany these milestones in the film’s rollout.

PITCHED AT Good Pitch New York 2011

BROOKLYN CASTLE

DIRECTOR/PRODUCER Katie Dellamaggiore brooklyncastle.com facebook.com/brooklyncastle @brooklyn_castle

THE FILM Amidst financial crises and potentially devastating budget cuts, Brooklyn Castle takes an intimate look at the challenges and triumphs facing members of an inner-city school's champion chess team. Brooklyn’s Intermediate School 318 (I.S. 318) is a school in a low-income community, and more than 65% of its students are from homes with incomes below the federal poverty level. It also has the best junior high school chess team bar none in the entire country. The team’s members (87% of whom live beneath the poverty line) win almost every tournament in which they compete, and regularly defeat schools with resources the school can only dream about. Brooklyn Castle follows the lives of five of these amazing kids for a year and sees their triumphs and struggles, both on and off the chessboard. The film also

bears witness to how, even with a staff that cares and students that work hard, recession-driven budget cuts can undermine the most hard-won achievements in America’s public schools.

GOOD PITCH The team pitched Brooklyn Castle at Good Pitch New York in 2011 where they found the forward momentum they were seeking to begin vigorous planning of their campaign. They developed relationships with organisations who played a crucial role in developing their outreach campaign and are now strong allies, including Afterschool Alliance, the United States Chess Federation, MTV and Do Something. Moreover, Google showed great interest in the film and organised a tournament for the chess team against Google’s employees, which the kids won 45-9. Google also screened the film at their headquarters, which resulted in director Katie Dellamaggiore participating in the annual Google Ad Week where she will be part of a panel discussing ‘The Art of Successful Storytelling’.

WHAT’S NEXT?

The film aims to build a movement in support of chess and other quality afterschool programs in underserved middle schools and junior schools. Ultimately, it aims to provoke substantive conversation at national levels about the inestimable value of these programs in improving outcomes for underserved youth and to increase fiscal support in order to maintain their long-term viability. In partnership with several organisations, the film team has launched a nationwide campaign inspiring young people, parents, teachers and communities as a whole to protect their afterschool programs, and in particular to maintain chess. Following its SXSW premiere, where it won the Audience Award, Brooklyn Castle was acquired by the Producers Distribution Agency (PDA) and has recently been theatrically released in the US.

PITCHED AT Good Pitch Tribeca 2010

GIVE UP TOMORROW

DIRECTOR Michael Collins PRODUCER Marty Syjuco giveuptomorrow.com facebook.com/giveuptomorrow @giveuptomorrow

and Amnesty International which has promoted the film and activated its membership base in multiple countries.

THE FILM

WHAT’S NEXT?

After languishing for 12 years on death row in a Philippine prison, Paco Larrañaga finds hope when the international human rights community champions his case and launches a grassroots campaign that triggers the abolishment of the death penalty. This not only saved Paco's life, but the lives of hundreds of inmates whose possible innocence may have been disregarded by flawed judicial and social systems.

Since its world premiere at Tribeca Film Festival in 2011, where it won the Audience Award and the Special Jury Prize for Best New Director, the film has played to critical and worldwide acclaim at more than 60 festivals in more than 30 countries. The Ford Foundation hosted a screening at the New York Paley Center of Media as part of its Philanthropy NY series.

Introducing world audiences to the fragile democracy of a former Spanish and US colony, the multi award-winning film Give Up Tomorrow points to a huge crisis in the Philippine criminal justice system, a state of affairs that puts everyone who lives there at constant risk.

GOOD PITCH Give Up Tomorrow pitched at Good Pitch Tribeca in 2010 where it secured outreach funding from the Fledgling Fund – recently followed by a second grant – and from POV’s Diverse Voices Project Fund. The film team formed new relationships with several organisations, many of which participated in screenings in the US and Europe, including Equal Justice USA, Penal Reform International

The Free Paco Now campaign engages the public in specific calls to action in the hope of persuading Spanish authorities to release Paco from prison. So far, it has had some remarkable impacts: • 3 months after the campaign launch, Paco was no longer being asked to admit guilt by the Spanish prison authorities and was granted his first permission to leave prison for 3-6 days per month. The film team was there to capture the first time in 15 years that Paco left prison. • Thousands of letters have been sent to the President of Spain and key members of European Parliament requesting justice for Paco. In April 2012, the film was screened at the Human

Rights Festival in San Sebastian, Spain (Audience Award) – where Paco is incarcerated. Within one week Paco was transferred to ‘medium’ security and is now allowed to leave the prison everyday to attend classes. • After the film’s June 2012 theatrical release in Spain, with major support from Amnesty International, the Queen of Spain visited the Philippines and appealed to the Philippine President for clemency for Paco. • Educating the Next Generation in the Philippines uses the film and specially designed media content to help launch Innocence Projects across Philippine campuses to inspire the future agents of change. • In the Philippines, the film is being used as a tool to target policymakers, NGOs and the media to promote reform and legislative change. • In the US, outreach partners POV and Amnesty International have begun community/campus screening tours focusing on states where the Death Penalty remains in place. • Paco’s release on parole in Spain where he remains incarcerated under Philippine jurisdiction is now anticipated.

PITCHED AT Good Pitch Silverdocs 2010

LOVE FREE OR DIE (FORMERLY: THE TRUTH WILL SET YOU FREE) DIRECTOR Macky Alston PRODUCER Sandra Itkoff lovefreeordiemovie.com twitter.com/MackyAlston

THE FILM Love Free or Die is about a man whose two defining passions the world cannot reconcile: his love for God and for his partner Mark. It is about church and state, love and marriage, faith and identity – and one man's struggle to dispel the notion that God's love has limits. In 2003 Gene Robinson became the first openly gay person to be elected bishop in the high church traditions of Christendom. This ignited a worldwide firestorm in the Anglican Communion, inciting possible schisms in the 80 million-member denomination. One year after being muzzled by the Archbishop of Canterbury, Bishop Robinson finds himself speaking from the steps of the Lincoln Memorial at Barack Obama's Inauguration. He confronts those who use religion as an instrument of oppression, and claims a place in the church and society, not just for LGBT people, but for all.

GOOD PITCH Love Free or Die pitched at Good Pitch Silverdocs in 2010 where the team secured funding from the Ford Foundation and ITVS and cemented relationships with

some key NGO partners, including: •







Human Rights Campaign (HRC) has created and funded events, training and screenings, and provided key strategy counsel. The Center for American Progress organised a key DC screening for White House officials and NGO leaders and also became involved in the film’s outreach. Welcoming Resources at the National Gay and Lesbian Task Force is a powerful partner in the grassroots strategy to faith groups, and has helped secure the team’s place in US state campaigns to advance LGBT equality as well as denominational campaigns within Christian national church bodies. Auburn Seminary has facilitated over 250 community screenings, largely by request from churches, communities centres and campuses who use the film to crack open the conversation they are dying to have.

WHAT’S NEXT?   The film premiered at Sundance 2012 where it won the US Documentary Special

Jury Prize for An Agent of Change and has since screened at 60 film festivals, and an additional 206 unique venues in 145 cities, 39 states and 6 countries. It was broadcast as the season opener for PBS’s Independent Lens series on October 29, 2012, strategically before the US elections in November. Love Free or Die Friends and Family Plan equips people to reach out to faith communities they know and love who do not support LGBT equality. Learn more here: www.lovefreeordiemovie.com/ friends-and-family-plan.html Since the film’s completion, Bishop Robinson left his previous role to become Senior Fellow at the Center for American Progress and has developed a center at St. Thomas’ Episcopal Church in DC to promote civil discourse and conflict resolution. The Episcopal Church gathered in 2012 for the first time since the 2009 General Convention depicted in the film. It took the next set of bold strides toward the full inclusion of LGBT people in the life of the church, among them, the approval of a liturgy for the blessing of same-gender marriages.

PITCHED AT Good Pitch Hot Docs 2009 and Good Pitch2 The Hague 2012

OUR SCHOOL

Director/Producer Mona Nicoara & Miruna Coca-Cozma www.ourschoolfilm.blogspot.co.uk facebook.com/ourschool

THE FILM Our School follows three Roma (commonly know as ‘Gypsy’) children from a small Transylvanian town who participate in a project to integrate the ethnically segregated Romanian schools. When their school is desegregated, Alin, Benjamin and Dana set out for the city school, optimistic for education and new friendships, even as funds earmarked for integration are questionably used to build a ‘Roma-only’ school in their village. Their innocent optimism quickly sours when the children are met with low expectations and further isolation. Touching on issues ranging from institutionalised racism, public education, and the intractability of poverty, the film culminates in an outrageous finale that cements the Roma children’s struggle in the annals of egregious human rights violations.

GOOD PITCH The film team pitched Our School at Good Pitch Hot Docs in 2009 where they raised their profile in the film community. They also engaged their executive producer, solidified their relationship with Finnish broadcaster

YLE who ended up pre-buying the film, and began the process of receiving multiple grants from Chicken and Egg Pictures. At Good Pitch2 The Hague, the team pitched to a table of panellists including organisations offering access to their European networks such as ERSTE Foundation, ASN Bank, United Against Racism and Bernard van Leer Foundation. Long-time partner Roma Education Fund who gave the film a production grant and contributed its convening power and expertise to advocacy screenings of Our School, such as the July 2012 screening in US Congress, also attended. Moreover, the Roma Education Fund, together with Amnesty International, served as on-the-ground partners in those countries where there is a dearth of local NGOs advocating for Roma education, including Slovakia and Croatia.

WHAT’S NEXT? Our School has been shown at more than 50 film festivals around the world, including One World Film Festival in the Czech Republic, Thessaloniki Doc Fest in Greece, Transylvania International Film Festival in Romania, CPH:DOX in Denmark, Movies That Matter in The Netherlands, Tribeca and Silverdocs in the US. The film received the top

awards at Silverdocs and Human Rights Arts and Film Festival in Australia, as well as the Graine de Cinéphage Award at Films de Femmes in France. It was nominated for Best Eastern European Documentary at the Silver Eye Awards and Best Romanian Documentary at the Gopo Awards. The film has been released theatrically in Switzerland and Romania and will soon be broadcast in Switzerland, Romania, Belgium, Finland, Denmark and Israel, with additional interest from France and Germany. The team is currently working on Video On Demand distribution deals in Romania, Poland, South Korea and Switzerland. The film is being used as an advocacy tool for effective Roma integration strategies with strategic screenings in the UN, European Parliament, European Commission and before several national parliaments and governments. The team is using the film as a training tool for inclusive schooling for educators and administrators, through targeted national advocacy and educational distribution strategies that began in 2012 in Romania, Hungary, the Czech Republic and Switzerland, and in the US, through the Reel Education and New Day Films filmmaker collectives.

PITCHED AT Good Pitch Silverdocs 2009

SPLIT ESTATE

DIRECTOR/PRODUCER Debra Anderson www.splitestate.com @splitestatedoc

THE FILM A compelling Emmy Award-winning documentary about the environmental and public health impacts of natural gas drilling on Colorado’s Western Slope, this film shows the dirty side of hydraulic fracturing and natural gas, an energy source the industry touts as a clean alternative to fossil fuels. Imagine discovering that you don’t own the mineral rights under your land, and that an energy company plans to drill for natural gas two hundred feet from your front door. Imagine having little recourse, other than accepting an unregulated industry in your backyard. Split Estate maps a tragedy in the making, as citizens in the path of a new drilling boom in the Rocky Mountain West struggle against the erosion of their civil liberties, their communities and their health.

GOOD PITCH The team pitched Split Estate at Good

Pitch Silverdocs in 2009 where they formed new relationships with broadcasters that went on to screen their film, including Discovery Communications’ Planet Green channel and POV. Discovery offered the team their US broadcast 15 minutes after the pitch. Other invaluable outreach partners include 1Sky who cooperated on an action for the US broadcast and Sierra Club. Good Pitch was the team’s first introduction to Ben and Jerry’s Foundation, which later funded the outreach campaign for the film.

WHAT’S NEXT? Split Estate premiered in Los Angeles and New York with 28 screenings at the International Documentary Association's DocuWeeks in 2009, and was broadcast nationally eight times to 57 million homes on Planet Green. These screenings sparked the creation of a multi-year international community engagement campaign, which has resulted in screenings in living rooms, political chambers, boardrooms, community halls, film festivals and classrooms in

the US and abroad, including Australia, France, South Africa, Spain, Sweden and Tunisia. The campaign has also reached activists and influential political leaders and agencies.   The team is in contact with a multitude of NGOs, community coalitions and individual activists invested in protecting lands and health from further devastation and dedicated to promoting sustainable, just energy solutions. In 2010, Split Estate received an Emmy Award in the category of ‘Outstanding Individual Achievement in Craft: Research’. The film’s recent expanded international distribution is timely, broadcasting in many countries throughout the world, as many communities are surprised by the plans of gas and oil companies to explore for fossil fuels. Citizens of Russia, Sweden, the UK and Canada, for example, have turned to Split Estate and its campaign for help, using the film in a variety of ways to educate and provoke informed discussion of the issues.

PITCHED AT Good Pitch UK 2009

TOWN OF RUNNERS DIRECTOR Jerry Rothwell PRODUCERS Al Morrow & Dan Demissie www.townofrunners.com facebook.com/townofrunners @townofrunners

THE FILM Many of the world’s greatest runners hail from Bekoji, a small town in rural Ethiopia. Town Of Runners follows three young villagers as they move from school track to national competition, and from childhood to adulthood. There are few opportunities for these young people beyond farming; athletics offers the chance of a different life. The film is a portrait of African youth seen not through a lens of poverty but one of ambition and hope.

GOOD PITCH The filmmakers pitched Town Of Runners at Good Pitch UK in 2009. The event was an important gateway to organisations who would prove useful in the team’s learning curve about the potential of the film and its associated outreach campaign.

Table participants included More4, Farm Africa, Running Across Borders (RAB), FilmAid, Institute for Development Studies, AP, Right to Play, ONE, What On Earth Is Going On? and Tipping Point Film Fund. RAB is an organisation that expands economic opportunity to East African youth through running. They became a key partner in developing the film’s outreach programme to create sporting and educational opportunities for young people in Bekoji. RAB also connected the filmmakers to the Girls Gotta Run Foundation (GGRF), which empowers young women runners and their communities by providing them with the resources needed to reach their athletic, educational and individual goals. The film team now works closely with GGRF, which has expanded its programme to Bekoji.

WHAT’S NEXT

The film premiered at Tribeca Film Festival in 2012, together with its UK theatrical release. Since then, Town Of Runners has had 175 screenings in cinemas across the UK. The film has also screened on PBS (US), Arte (Germany and France) and RTP (Portugal) and at festivals including Sheffield Doc/Fest in the UK, Addis Ababa Film Festival in Ethiopia and DocVille in Belgium. The team aims to raise money and help develop opportunities for young people in Bekoji. They continue to connect athletics clubs and audiences all over the world with Bekoji’s story, so that the village can use the thing it’s best at – running – to bring international support to the town for the things it needs the most: education and facilities.

TAKING GOOD PITCH GLOBAL GOOD PITCH2 In 2011, BRITDOC launched a satellite version of the forum, called Good Pitch². This enables us to spread the model, sharing our learning and enabling local organisations around the world to host their own Good Pitch forums. With the aim of reaching beyond North America and Europe, Good Pitch2 fosters a global network of filmmakers and change organisations. The selection of films and issues presented varies depending on the location of the Good Pitch2 event and regional priorities, but filmmakers' concerns are invariably focused on the most urgent issues of global development, including matters of governance, healthcare and education, gender equality, disaster preparedness, human rights and environment. Once selected, the local host receives training and access to the Good Pitch model, brand and web tools. The inaugural Good Pitch² event in Johannesburg in September 2011 was a huge success, with over 200 observers and 113 organisations gathering

to hear the seven film teams pitching documentary films and related social justice campaigns. They made valuable contacts with broadcasters and potential funders, received great interest from leading NGOs, grassroots community groups and educational organisations, and developed existing relationships with funders. Participants included Just Detention International, Sonke Gender Justice Network, Ford Foundation, Human Rights Watch, Amnesty International South Africa, Gauteng Film Commission, Freedom of Expression Institute, Community Media Trust, UNHCR, South African Broadcasting Company, Nelson Mandela Foundation, Medecins Sans Frontieres, Department of International Relations and Cooperation SA and Wits Justice Project. The majority of participants expressed the desire to take part in a future event of this kind. The second Good Pitch² took place as part of the Movies that Matter festival at The Hague in March 2012. Seven film teams, including Academy Award-winning documentary Saving

Face (pictured right), formed partnerships with major networks, film festivals, local community groups, politicians and experts. Two films secured production funding following their pitch, totalling €40,000. Participants included Roma Education Fund, Dutch Film Fund, Hivos, European Network Against Racism, IKON, Prince Claus Fund, Mama Cash, International Crisis Group, and prominent foundations such as Bernard van Leer Foundation, Foundation for Democracy and Media and DOEN Foundation. For 2013 BRITDOC is ready to facilitate the very first Good Pitch² events in India, China and Poland. We have interest from new partners including the team behind Kerala Film Festival in India, the CNEX documentary group in China, and the HumanDoc Film Festival in Poland, while the South African producers from the Tri-Continental Film Festival are debating whether to return Good Pitch² to Johannesburg or to take it north to Kenya, for the second event on the African continent. We are also speaking with colleagues in Brazil, Argentina and Uruguay who are considering hosting a Good Pitch2. Saving Face, presented at Good Pitch2 The Hague 2012

Film title 25 to Life A Place At The Table (formerly Finding North/Hungry in America) A Small Act A Very Dangerous Man A Whole Lott More After the Apocalypse Ai Weiwei: Never Sorry American Promise American Village Anatomy of Poverty The Anderson Monarchs Barefoot Engineers Big Boys Gone Bananas!* Brooklyn Castle Brown Gold (formerly $H*T!) Budrus (formerly Budrus has a Hammer) Bully (Formerly The Bully Project) Burma Soldier Call Me Kuchu Cape Spin: An American Power Struggle (formerly Cape Wind) Casablanca Calling Cooked Crime After Crime Dancing in Jaffa Dancing With Hugo Boss The Day After Peace Dear Mandela Democrats Detropia (formerly Detroit Hustles Harder) Easy Like Water Erasing David Escape Fire Fish Fight Europe The Flaw Garbage Dreams The Genius of Marian Gideon’s Army Give Up Tomorrow God Loves Uganda Green Shall Overcome Hell & Back Again Herman's House (formerly The House That Herman Built) High Tech, Low Life The House I Live In How To Re-Establish a Vodka Empire How To Survive A Plague In the Company of Bees In Your Voice, In Your Heart Inocente The Interrupters

GOOD PITCH ALUMNI

Film team Mike Brown, Yvonne M. Shirley Lori Silverbush, Kristi Jacobson Jennifer Arnold Lesley Katon, Tim Rich Victor Buhler Sarah Tierney, Anthony Butts Alison Klayman Joe Brewster, Michele Stephenson Emily Topper, Mary Posatko Elinyisia Mosha, Christo Hird Eugene Martin, Daniel Kalai Jehane Noujaim Fredrik Gertten, Elin Kamlert Katie Dellamaggiore, Kali Holloway Annika Gustafson, Phil Jandaly Julia Bacha, Ronit Avni Lee Hirsch, Cynthia Lowen Annie Sundberg, Nic Dunlop, Ricki Stern Malika Zouhali-Worrall, Katherine Fairfax Wright Robbie Gemmel, Joshua Ray Levin Rosa Rogers, Hilary Durman Judith Helfand Yoav Potash Hilla Medalia, Diane Nabatoff Heather Leach Jeremy Gilley Christopher Nizza, Dara Kell Camilla Nielsson, Henrik Veileborg Heidi Ewing, Rachel Grady Glenn Baker, Steve Sapienza Ashley Jones, David Bond Susan Froemke, Matthew Heineman Will Anderson David Sington Mai Iskander Anna Fitch, Banker White Dawn Porter Marty Syjuco, Michael Collins Roger Ross Williams Megan Gelstein, Rick Butler Danfung Dennis Angad Bhalla, Lisa Valencia-Svensson, Loring McAlpin Stephen T. Maing Eugene Jarecki, Chris St. John, Melinda Shopsin Daniel Edelstyn, Hilary Powell David France, Howard Gertler James Erskine Ed Lovelace, James Hall Yael Melamede, Andrea Nix Fine Steve James, Alex Kotlowitz

The Invisible War The Island President (formerly Higher Ground) Justice For Sale Kaputt The Killing Fields of Sri Lanka The List (formerly The Promise of Freedom) Love Free or Die (formerly The Truth Will Set You Free) The Market Maker Mass e Bhat Monica and David Moving to Mars Moving Windmills My Neighbourhood The Nature Project (working title) The New Black The Next Harvest Not In Our Town: Light In The Darkness Not On The Label (formerly Cocaine Unwrapped) Oil and Water On The Streets One Mile Away (formerly What's Going On) Our School Out in the Silence Pig Business Ping Pong Pushing the Elephant (formerly Rose & Nangabire) The Reckoning Reportero Resilient Resist The Revolutionary Optimists The Road to Bethlehem Seventeen The Special Need Split Estate The Square State Builders The State Of Arizona The Supreme Price To Be Heard/Power Poetry To Catch a Dollar Town of Runners Turkey Creek The Undocumented (formerly Resolution 07-609) Untitled Partners In Health Documentary Up in Smoke (formerly Burning Needs) We Are Many We The People What Tomorrow Brings Who Is Dayani Cristal? YouthBuild Zhinan: Architects of the New Iraq

Kirby Dick, Amy Ziering Jon Shenk, Bonni Cohen Ilse van Velzen, Femke van Velzen Pekka Lehto, Inka Rusi, Beatrix Wood Callum Macrea, Zoe Sale Beth Murphy, Sean Flynn Macky Alston, Sandra Itkoff Eli Cane Richard York, Hannan Majid Alexandra Codina, Beckett Horowitz Mat Whitecross, Karen Katz Tom Rielly, Ben Nabors Julia Bacha, Ronit Avni David Bond, Ashley Jones Yoruba Richen, Yvonne Welbon Hugo Berkeley, Osvalde Lewat Patrice O’Neill Rachel Seifert, Katherine Eisner Francine Strickwerda, Laurel Spellman-Smith Penny Woolcock, Nick Maguire Penny Woolcock, Dylan Duffus Mona Nicoara, Miruna Coca-Cozma Dean Hamer, Joe Wilson Tracy Worcester Hugh Hartford, Anson Hartford Beth Davenport, Angela Tucker Paco de Onis, Pamela Yates Bernardo Ruiz Andrea Nix Fine, Sean Fine Marc Silver, Lucas Ochoa, Thomas Benski, Gael Garcia Bernal Maren Grainger-Monsen, Nicole Newnham Leila Sansour, Peter Bourne Morgan Matthews, Ruth Kelly Carlo Zoratti, Henning Kamm Debra Anderson, Christian Leahy Jehane Noujaim, Karim Amer Anne Poiret, Patrick Winocour, Heidi Fleisher Carlos Sandoval, Catherine Tambini Joanna Lipper Edwin Martinez, Roland Legiardi-Laura, George Weiner Gayle Ferraro Jerry Rothwell, Al Morrow, Dan Demissie Leah Mahan, Bryan Parras Marco Williams Kief Davidson, Cori Stern Adam Wakeling, Brian Woods Amir Amirani, Taghi Amirani Soniya Kirpalani Beth Murphy, Sean Flynn Marc Silver, Lina Srivastava Annie Sundberg, Ricki Stern Frances Tarlton Farenthold, Mary Ann Bruni