Google Adwords Planning Brief. Type of business / Overview. [ The business offers â¦. We help â¦. ] Our target market
Google Adwords Planning Brief Type of business / Overview [ The business offers …. We help …. ] Our target market / Overview Our ideal customer needs … ] Targeting Area [ Devon,
]
Advertiser’s goal / Expected conversion (eg. Sign ups, sales, calls) [ ] Products or services you want to promote, including the top 2 or 3 most important [ ] Specific destination URL’s for products [ ] USP’s, value proposition, current promotions, etc… [ ] 10 Compelling Ad text ideas / CTAs that convert to Click Through (in less than 100 characters) Your PPC ad needs to focus on answering the central question that is at the heart of your marketing
• • Ad group or keyword ideas [ ] Ad Scheduling [ ] Ad Extensions [ ] Devices [ ] Customer journey to purchase [ ]
