grower strawberry - Henderson County Extension - NC State University

Oct 29, 2010 - good chance they will be extended, best not to count on it, ... to expand the promotional campaign ini- tiated last year. ... Drip Systems & Equipment • Drip Filter Stations ..... to give input throughout the year via email or phone.
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The

StraWberry

north carolina strawberry association

october 2010. vol. 16, NO. 9

2010 Expo Sponsors

NCSA Receives Grant for Marketing & Promotion

The NC Strawberry ­Association has just recently been informed that we have received funding for our proposal “Building the Market for N.C. Strawberries” from the USDA Specialty Crop Block Grant Program, administered by the North Carolina Department of Agriculture & Consumer Services. The funding of $40,250, about twice what the Association received last year through this grant program, will allow us to expand the promotional campaign initiated last year. The project will include: • Direct promotions through the media across the state (such as radio and TV ads). • Consumer focus groups and surveys to gather consumer ideas and reactions to proposed promo materials. • More signage for strawberry farms and farm stands and point-of-purchase signs and information for supermarkets, restaurants, and schools that use local berries. (Signs that will work for nonNC members will be printed too.) • Increased media outreach across the state to encourage news and feature stories about strawberries. • Further development of our social networking promotions (Facebook, etc.) and website. • Exploring markets to wineries, processors, restaurants, and institutional and wholesale buyers. • Creating new tools for farmers such as group sales order forms, templates for flyers and coupons, and strawberry health benefits and recipe handouts. We’ll be able to contract some outside expertise to help us with design, video, media outreach, and focus groups, and will be looking for a media-savvy intern early next year. Be sure to attend the discussion about this at the Expo during the “Tools for Promotion” session on November 10 if you have some ideas and suggestions. There will also be many other opportunities for input. Members who might

Grower

V�r���i� Bea�� Register Now! To save printing and postage costs, most members were NOT mailed a separate conference brochure. Conference information and a registration form are in this newsletter. You may also find them at www.ncstrawberry.com (or in September’s newsletter). Be sure to register by Nov. 1 to avoid late fees. Remember that workshops may fill up early. Also, make your Expo hotel reservations at 800-365-3032 right away. Special conference rates at the Wyndham in Virginia Beach are guaranteed through October 7. While there is a good chance they will be extended, best not to count on it, especially as the Expo gets close. Contact the NCSA office if you experience any reservations issues. Spread the word: If you know a grower or supplier who might not know about the Expo, tell them! Contact the NCSA office to have an Expo brochure mailed or emailed to that person. See you at the beach... like to be on the advisory committee for the project should contact the NCSA office.v

These Sponsors have confirmed as of September 27, 2010. We thank them all very much for their support. Host Sponsor Military Aviation Museum Platinum Sponsors Virginia Farm Bureau North Carolina Farm Bureau Virginia Department of Agriculture & Consumer Services Lassen Canyon Nursery Gold Sponsors Virginia Beach Farm Bureau Virginia Beach Convention & Visitors Bureau Virginia State University Colonial Farm Credit & AgCarolina Farm Credit Southern Region Small Fruit Consortium Reddick Fumigants Country Folks Grower Silver Sponsors Nourse Farms Lewis Nursery and Farms Arysta Lifescience Cottle Strawberry Nursery Bronze Sponsor Cullipher Farms, Inc. Southern Container Corp of Wilson Mid-Carolina Packaging Natural Industries Hendrix & Dail Exhibitors There’s not enough room to list all exhibitors all here – more than 30 companies have now signed on to exhibit, and others are expected. We are pleased to have most of our “regular exhibitors” returning this year and to welcome several new exhibitors to the Strawberry Expo. To see the most current list of exhibitors, visit www.ncst