5.9% $676,019,795. 5.4% $342,777,405. 6.2%. Gulf Shores & Orange Beach Tourism. TAXABLE RETAIL SALES. Foley, Alabama
Gulf Shores & Orange Beach Tourism DESTINATION GROWTH INDICATORS June 2016
2015 93.1%
2016 88.5%
% Var. -4.9%
Hotel Average Daily Rate
$206.60
$218.65
5.8%
Hotel RevPAR
$192.36
$193.57
0.6%
85.3%
83.8%
-1.8%
Condo Average Daily Rate
$291.52
$316.10
8.4%
Condo RevPAU
$248.63
$264.80
6.5%
Hotel Occupancy Rate
Condo Occupancy Rate
May 2015
May 2016
% Var.
Taxable Retail Sales
$79,869,572
$99,967,333
Taxable Lodging Rentals
$44,582,598
$47,195,716
YTD FY '15
YTD FY '16
% Var.
25.2% $332,403,604
$365,553,946
10.0%
5.9% $133,900,753
$145,895,204
9.0%
*All information contained in our statistical reporting is supplied to the AGCCVB by governmental entities, agencies and private businesses for compilation and inclusion on our web site and in printed materials. While the information supplied is deemed reliable, the AGCCVB can take no responsibility for its accuracy, all of same being subject to revision by the sources. If you have a specific question about the information, please contact the source directly.
Revised - 7/21/2016
GULF SHORES & ORANGE BEACH TOURISM OCCUPANCY SUMMARY HOTELS/MOTELS 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ANNUAL
Revised - 7/20/2016
NUMBER REP'T. 5 7 6 6 6 6 0 0 0 0 0 0 5
RM.NIT. RENTED 10,393 16,639 17,137 15,265 18,442 22,257 0 0 0 0 0 0 100,133
OCCUPANCY RATES TOTAL HIGH LOW 40.0% 57.0% 5.2% 68.5% 83.0% 16.6% 66.0% 87.0% 20.8% 60.7% 85.8% 25.8% 71.0% 83.3% 38.3% 88.5% 96.1% 74.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 79.9% 30.1% 65.7%
AVERAGE DAILY RATES TOTAL HIGH LOW $69.42 $114.26 $71.00 $77.00 $124.00 $60.34 $144.13 $201.00 $123.62 $151.46 $199.00 $115.67 $189.90 $260.00 $149.45 $218.65 $300.64 $158.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $151.33 $208.95 $155.30
Gulf Shores & Orange Beach Tourism HOTEL OCCUPANCY SUMMARY Gulf Shores & Orange Beach, Alabama Occupancy Rate
Revenue per Available Room
Average Daily Rate
DEC JAN FEB WINTER
2013 18.5% 23.5% 42.6% 27.7%
2014 22.0% 24.3% 41.6% 29.3%
2015 26.1% 27.8% 52.7% 33.9%
2016 29.9% 40.0% 68.5% 47.3%
2013 $93.98 $82.82 $95.86 $91.61
2014 $89.27 $80.82 $93.80 $88.83
2015 $90.27 $75.96 $95.88 $88.35
MAR APR MAY SPRING
64.0% 58.2% 74.1% 65.5%
67.8% 59.4% 76.4% 67.7%
66.4% 67.6% 80.9% 71.7%
66.0% 60.7% 71.0% 65.9%
$148.30 $149.38 $178.69 $160.19
$143.16 $153.50 $181.45 $159.85
$133.19 $148.97 $171.76 $152.75
$144.13 $94.91 $97.09 $151.46 $86.98 $91.22 $189.90 $132.45 $138.68 $162.93 $104.97 $108.23
$88.40 $95.08 $100.76 $91.97 $139.02 $134.81 $109.52 $107.45
JUN JUL AUG SUMMER
89.7% 91.1% 70.1% 83.6%
91.2% 97.1% 77.7% 88.3%
93.1% 88.5% $206.46 $212.09 $206.60 $218.65 $185.11 $193.40 95.6% 0.0% $216.01 $234.43 $230.86 $0.00 $196.83 $227.75 69.1% 0.0% $168.61 $181.49 $165.74 $0.00 $118.28 $141.05 85.9% 88.5% $199.26 $209.94 $204.62 $218.65 $166.54 $185.35
$192.36 $193.57 $220.78 $0.00 $114.61 $0.00 $175.73 $193.57
SEP OCT NOV FALL
59.4% 55.0% 33.5% 49.4%
66.3% 65.5% 41.6% 59.1%
70.2% 67.1% 40.1% 60.3%
$0.00 $0.00 $0.00 $0.00
$82.60 $69.69 $33.41 $61.98
$88.37 $83.18 $42.52 $73.59
$105.00 $80.90 $36.20 $76.98
$0.00 $0.00 $0.00 $0.00
ANNUAL
56.7% 60.9% 63.6% 61.8% $158.90 $161.26 $157.46 $147.48
$90.15
$98.18
$100.21
$91.12
Revised - 7/20/2016
0.0% $139.01 $133.36 $149.68 0.0% $126.62 $127.02 $120.60 0.0% $99.72 $102.12 $90.35 0.0% $125.52 $124.60 $127.57
2016 $77.59 $69.42 $77.00 $74.68
2013 $17.40 $19.50 $40.85 $25.42
2014 $19.68 $19.63 $39.06 $25.99
2015 $23.55 $21.11 $50.57 $29.96
2016 $23.18 $27.77 $52.72 $35.35
Gulf Shores & Orange Beach Tourism CONDOMINIUM OCCUPANCY SUMMARY RENTAL MANAGEMENT COMPANIES 2016
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ANNUAL
NUMBER REP'T. 6 6 6 5 5 5 0 0 0 0 0 0 33
RM.NIT. RENTED 65,997 91,211 78,166 38,042 76,167 90,420 0 0 0 0 0 0 440,003
OCCUPANCY RATES TOTAL HIGH LOW 53.7% 67.7% 30.0% 79.7% 85.2% 50.3% 66.8% 74.0% 50.5% 37.0% 43.6% 13.5% 55.8% 62.1% 23.3% 83.8% 97.4% 50.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 62.7% 75.5% 37.1%
AVERAGE DAILY RATES TOTAL HIGH LOW $47.82 $76.00 $38.70 $56.83 $77.00 $42.63 $144.75 $233.00 $80.17 $154.03 $291.00 $129.10 $227.96 $413.00 $198.91 $316.10 $472.00 $248.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $162.40 $273.74 $89.17
Gulf Shores & Orange Beach Tourism CONDOMINIUM OCCUPANCY SUMMARY Gulf Shores & Orange Beach, Alabama
DEC JAN FEB WINTER
Occupancy Rate 2013 2014 2015 2016 12.3% 16.1% 18.7% 20.3% 37.2% 45.6% 50.2% 53.7% 54.8% 66.6% 75.0% 79.7% 34.7% 42.0% 47.1% 50.7%
MAR APR MAY SPRING
59.4% 28.1% 43.7% 43.3%
53.9% 34.2% 47.4% 45.3%
57.9% 43.9% 53.7% 52.0%
JUN JUL AUG SUMMER
77.0% 81.4% 55.9% 71.4%
74.2% 89.8% 63.2% 75.8%
85.3% 83.8% $280.27 $299.57 $291.52 $316.10 $215.69 $222.36 $248.63 $264.80 90.5% 0.0% $319.36 $303.56 $327.92 $0.00 $259.96 $272.45 $296.72 $0.00 57.3% 0.0% $204.46 $192.93 $203.25 $0.00 $114.32 $122.02 $116.40 $0.00 78.0% 83.8% $275.47 $271.30 $285.19 $316.10 $196.75 $205.58 $222.58 $264.80
SEP OCT NOV FALL
35.1% 31.3% 19.2% 28.4%
36.4% 42.0% 19.7% 35.0%
48.2% 47.5% 22.7% 39.7%
$0.00 $0.00 $0.00 $0.00
$49.10 $40.26 $19.59 $36.14
$46.09 $50.01 $19.17 $41.76
$72.90 $58.11 $19.51 $50.59
$0.00 $0.00 $0.00 $0.00
ANNUAL
44.7% 50.4% 54.4% 56.5% $184.31 $178.41 $177.40 $157.34
$82.35
$89.90
$96.58
$88.83
Revised - 7/21/2016
66.8% 37.0% 55.8% 54.0%
0.0% 0.0% 0.0% 0.0%
Average Daily Rate 2013 2014 2015 $84.46 $59.65 $58.89 $48.49 $45.21 $44.90 $56.06 $55.23 $56.10 $56.65 $52.15 $52.40 $140.74 $167.57 $224.99 $174.50
$126.92 $166.42 $222.04 $171.07
$119.29 $164.73 $215.28 $165.27
$139.92 $126.46 $151.36 $128.63 $118.97 $122.44 $102.22 $97.08 $85.75 $127.10 $119.34 $127.33
2016 $66.82 $47.82 $56.83 $54.91
Revenue per Available Unit 2013 2014 2015 2016 $10.35 $9.61 $11.01 $13.55 $18.06 $20.61 $22.54 $25.69 $30.74 $36.81 $42.09 $45.30 $19.69 $21.92 $24.68 $27.84
$144.75 $154.03 $227.96 $179.53
$83.63 $68.46 $69.05 $96.71 $47.12 $56.97 $72.26 $57.05 $98.34 $105.26 $115.71 $127.10 $75.56 $77.46 $85.87 $96.93
Gulf Shores & Orange Beach Tourism TAXABLE RETAIL SALES Gulf Shores and Orange Beach Source: Cities' Revenue Department
DEC JAN FEB WINTER
2013 $32,095,319 $30,901,670 $38,055,063 $101,052,052
MAR APR MAY SPRING
$62,429,644 7.0% $52,238,272 -11.5% $71,773,719 11.9% $186,441,636 2.7%
$64,039,560 ** 2.6% $63,479,809 21.5% $63,280,609 -11.8% $190,799,977 2.3%
$66,116,356 3.2% $68,511,760 7.9% $79,869,572 26.2% $214,497,689 12.4%
JUN JUL AUG SUMMER
$90,162,725 $104,948,300 $68,884,138 $263,995,164
5.8% 10.9% 14.0% 9.9%
$100,473,137 $112,658,376 $77,609,267 $290,740,780
11.4% 7.3% 12.7% 10.1%
$109,326,509 $118,898,753 $75,560,558 $303,785,820
8.8% 5.5% -2.6% 4.5%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
SEP OCT NOV FALL
$45,305,873 $48,567,491 $29,491,246 $123,364,611
6.9% 18.3% -5.0% 7.8%
$49,657,016 $51,264,248 $35,380,797 $136,302,062
9.6% 5.6% 20.0% 10.5%
$59,752,018 20.3% $57,173,759 11.5% $38,025,888 7.5% $154,951,665 13.7%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
8.8% $365,553,946
10.0%
ANNUAL
$674,853,463
VAR. 6.3% 11.5% -0.2% 5.2%
2014 $34,463,776 $36,026,977 $38,727,002 $109,217,756
6.7% $727,060,575
VAR. 7.4% 16.6% 1.8% 8.1%
2015 VAR. $38,240,654 11.0% $38,787,973 7.7% $40,877,288 5.6% $117,905,915 8.0%
2016 $38,553,321 $39,115,593 $45,339,141 $123,008,055
VAR. 0.8% 0.8% 10.9% 4.3%
$76,140,151 $66,438,406 $99,967,333 $242,545,890
15.2% -3.0% 25.2% 13.1%
7.7% $791,141,089
** Police Jurisdiction no longer included - 2011, 2012, 2013 adjusted to not include PD
Revised - 7/6/2016
Gulf Shores & Orange Beach Tourism TAXABLE LODGING RENTALS Gulf Shores, Orange Beach, Alabama Source: Alabama Department of Revenue
DEC JAN FEB WINTER
2013 VAR. $5,128,784 16.5% $7,912,114 9.2% $10,892,009 -0.9% $23,932,906 5.7%
2014 VAR. $6,216,134 21.2% $8,444,930 6.7% $11,855,118 8.8% $26,516,182 10.8%
MAR APR MAY SPRING
$28,718,854 25.2% $20,872,648 -10.8% $36,158,196 8.9% $85,749,698 7.8%
$25,444,057 -11.4% $28,207,272 10.9% $36,736,166 30.2% $24,442,736 17.1% $30,155,057 23.4% $28,050,548 -7.0% $40,677,970 12.5% $44,582,598 9.6% $47,195,716 5.9% $90,564,762 5.6% $102,944,926 13.7% $111,982,429 8.8%
JUN JUL AUG
$71,897,282 0.0% $81,178,730 7.2% $43,091,042 20.9%
$75,754,877 5.4% $85,579,081 13.0% $91,668,010 12.9% $103,063,328 12.4% $46,014,171 6.8% $46,646,763 1.4%
SUMMER SEP OCT NOV FALL ANNUAL
Revised - 7/7/2016
$196,167,053
7.0% $213,437,058
$19,534,926 12.1% $17,748,269 19.5% $7,491,423 -2.2% $44,774,617 12.1% $350,624,274
2016 VAR. $7,387,330 6.0% $10,652,493 8.0% $15,872,952 12.4% $33,912,775 9.6%
$0 $0 $0
0.0% 0.0% 0.0%
$0
0.0%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
8.7% $432,916,021 13.6% $145,895,204
9.0%
8.8% $235,289,172 10.2%
$21,318,574 9.1% $20,822,822 17.3% $8,475,265 13.1% $50,616,661 13.0%
7.8% $381,134,662
2015 VAR. $6,970,493 12.1% $9,861,951 16.8% $14,123,385 19.1% $30,955,828 16.7%
$28,986,144 $25,307,032 $9,432,921 $63,726,097
36.0% 21.5% 11.3% 25.9%
Gulf Shores & Orange Beach Tourism TAXABLE RETAIL SALES Foley, Alabama Source: City of Foley
DEC JAN FEB WINTER
2013 $51,507,216 $37,069,248 $40,928,012 $129,504,476
VAR. 3.4% 4.8% 0.0% 2.7%
2014 $53,837,987 $37,622,105 $42,899,317 $134,359,409
VAR. 2015 4.5% $59,649,800 1.5% $42,737,562 4.8% $46,974,924 3.7% $149,362,285
VAR. 2016 10.8% $61,103,374 13.6% $44,557,860 9.5% $54,441,201 11.2% $160,102,435
VAR. 2.4% 4.3% 15.9% 7.2%
MAR APR MAY SPRING
$56,834,967 $48,079,455 $52,502,298 $157,416,719
8.2% 1.5% 6.8% 5.6%
$57,172,604 $53,191,423 $56,533,512 $166,897,539
0.6% $59,980,195 10.6% $53,929,451 7.7% $59,548,779 6.0% $173,458,424
4.9% $64,035,477 1.4% $57,794,398 5.3% $60,845,095 3.9% $182,674,970
6.8% 7.2% 2.2% 5.3%
JUN JUL AUG SUMMER
$61,276,977 $61,350,910 $52,979,801 $175,607,687
4.0% 3.7% 10.3% 5.7%
$66,887,841 $65,842,246 $54,519,022 $187,249,108
9.2% $68,122,433 7.3% $68,100,688 2.9% $55,444,838 6.6% $191,667,958
1.8% 3.4% 1.7% 2.4%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
SEP OCT NOV FALL
$47,071,058 $48,512,803 $47,837,927 $143,421,787
6.7% 6.2% 4.2% 5.7%
$50,115,696 $50,626,088 $52,185,723 $152,927,506
6.5% $54,150,246 4.4% $53,914,345 9.1% $53,466,538 6.6% $161,531,128
8.1% 6.5% 2.5% 5.6%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
ANNUAL
$605,950,669
5.0%
$641,433,561
5.9% $676,019,795
5.4% $342,777,405
6.2%
Gulf Shores & Orange Beach Tourism TAXABLE LODGING RENTALS Foley, Alabama Source: City of Foley
DEC JAN FEB WINTER
2013 $317,891 $456,938 $469,533 $1,244,362
MAR APR MAY SPRING
$987,602 8.2% $653,946 -7.4% $1,056,394 -0.03% $2,697,942 0.8%
$1,119,526 $950,937 $1,388,790 $3,459,253
13.4% 45.4% 31.5% 28.2%
$1,085,653 $993,119 $1,511,403 $3,590,175
-3.0% 4.4% 8.8% 3.8%
$1,474,821 $1,019,062 $1,786,015 $4,279,897
35.8% 2.6% 18.2% 19.2%
JUN JUL AUG SUMMER
$1,432,023 $1,620,999 $871,976 $3,924,997
$1,603,076 $1,994,793 $1,115,930 $4,713,799
11.9% 23.1% 28.0% 20.1%
$1,883,541 17.5% $2,320,648 16.3% $923,318 -17.3% $5,127,507 8.8%
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
SEP OCT NOV FALL
$479,838 4.6% $518,433 -17.3% * $358,342 4.7% $1,356,613 -5.0%
$607,703 $630,549 $391,970 $1,630,222
26.6% 21.6% 9.4% 20.2%
$808,317 $758,154 $520,809 $2,087,280
$0 $0 $0 $0
0.0% 0.0% 0.0% 0.0%
ANNUAL
$9,223,914
VAR. 4.2% 9.2% 0.1% 4.3%
7.2% 5.2% 27.2% 10.2%
4.1%
2014 VAR. $344,192 8.3% $364,798 -20.2% $532,225 13.4% $1,241,215 -0.3%
2015 $376,481 $459,904 $652,233 $1,488,619
$11,044,488
*Effective 10/1/13 lodging tax Increased to 7%
19.7% $12,293,581
VAR. 2016 9.4% $402,629 26.1% $462,963 22.5% $758,292 19.9% $1,623,885
33.0% 20.2% 32.9% 28.0%
11.3% $5,903,782
VAR. 6.9% 0.7% 16.3% 9.1%
16.2%
