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CONTENTS 01. Editorial

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02.Business Feeds

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03. Longer Lives, Better Living.

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04. The Beggar + The Billionaire

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05. Beauty With Purpose – Story Behind Miss World Organisation

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06. Miss world Winners of India

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07. 5 Mistakes of Startup Fundraising And What To Do Instead

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08. Ginger Cup : Way to engage your customers during tea breaks

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09. 4 Tips for Navigating Adversity and Change

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10. AatmNirbhar - Social Entrepreneurship venture for Women

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11. Risen like a Phoenix from the Ashes

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12.Turmeric- The Golden Spice Of India

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13. Business 2018 - Brands and Trends.

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14. My Gov My India

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06. Miss world Winners of India

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04. The Beggar + The Billionaire

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06. Miss World winners of india

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11. Risen like a Phoenix from the Ashes

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with the editor

Dear Business Owners and Readers, Feeling very proud to have Manushi Chillar at coverpage of our 7 th edition. Congratulations Manushi! Really we have each day as the real reward. Connecting new professionals across the globe. Sharing things with each other. Making life bigger day by day. Celebrate each ordinary moment. It’s the ordinary moments that create the beauty in your life. Celebrate each day, each week and cheers to this gorgeous, blessed life which have been given. These ordinary moments are the moments that change destiny. Don’t compare yourself or try to be someone else. There's always someone out therewho has more money, a more (perceived) perfect relationship, or something which you don’t have. Comparing yourself or trying to be someone else is a game you’ll never win. As Oscar Wilde said, “Be yourself” everyone else is taken." You have a way about you that no one else has. You bring something special to the world. Everything you do, only you can do in the special way that you do it. The world is your classroom and the people in it are your assignments.  Every interaction you have encountered with the people in this world is a lesson to teach you something you need to learn.

Editor in Chief : Hrishikesh Desai CEO : Mayur Dabhade Managing Editor : Swapnil Dabhade Designing Head : Md Wajahath Khan Md A. Obaid Creative Head : Mrunali Vishe Published by: 360Track Systems Designed By : Bluegen Studio

It’s not about you. Focus on serving others and your stress and expectations on how you should do this life will be lifted.

Technology Partner : The Horizon Technologies

Expand your circle. No, this doesn’t mean you need to go network with a bunch of new people, but actually meeting your customers, like minded business owners  (in real life) is where the magic happens. Timing is everything. In life, things rarely go as you expect them to. When timing doesn’t add up, it’s the most annoying thing in the world, but it also needs to be taken as a sign. You just have to trust it’s all happening for a reason because more often than not, it always is.

Advertising Partners : Ravishankar Behar Parag Hatiskar Selva Kumar Ananda Ayyangar Faiz Yousuff Dharmendra Chandramuni Ankit Agrawal Abhijeet Pandhare Kavish Promotors Riyaz Khan Mustafa Chunawala

Together we can create magical positive difference. Those who have connected with us, we share definitely maximum with them to be super Changers in business. Will be back on first day of New Year, to share with you, new great success stories. Wishing you great 2018. Be Happy and don’t forget to make others happy. We are starting one lovely project to make this happen. Very soon we raise the curtains.

Available on: JioMags Issuu Magzter Readwhere

Stay Connected and grow together. With Love and Respect, Team HelloBiz

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NEWS FEED With the rise of the Internet as the go-to research tool for consumers, a robust digital presence is more important than ever for businesses looking to reach new audiences and gain more customers. But how do you go from zero to hero when it comes to an active online existence? Here Bluegen Studio come to rescue you, they understand how to project your brand technically as well as artistically. They are excel in the art and practice of planning and projecting ideas and experience with visual and textual context. Contact : bluegenstudio.com | 9032757325

If you’re… Thinking about a Trustworthy Technical Support partner? / Worried about your Tech Support Plan budget? / Concerned about not letting your Clients, down because of poor Server Management? We’re a relevant answer to your search!! HostechSupport, is a leading IT Company based in Nasik since 2006. With great pride, I am introducing our brand as an expert in delivering various IT solutions for your businesses. Our Services include 24/7 Remote technical support, Server Management & Cloud Management Services, Website design & development including Custom web development, Software & Application development, Mobile applications (Android & iOS) & Digital Marketing solutions like Content writing, SEO, SMM, Email marketing etc. We’re a benchmark for the 24/7 Tech Support provision to our Web hosting & Data center clientele since 2006. You may have a look at our recent reviews: http://www.serchen. com/company/hostech-support/#reviews Please visit https:// hostechsupport.com to browse across the umbrella of our services. We would be more than happy to attend your queries on our 24/7 Live chat assistance or shoot an email to sales@ hostechsupport.com to know more about the FREE Tech Support Trial. Ravneet Walia, Client Relationship Manager, HostechSupport, Ph: 0253-6646107.

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A warm welcome to all art lovers… ArtistHub.Online provides a global platform for artists worldwide to showcase their art, and at the same time, offers a great wardrobe of artworks to choose from for art hobbyist. ArtistHub.Online employs some exciting and unique ideas right from Art Library- bringing newness to your interior every month- to Happy Birthday- a great way to keep in touch with your beloved ones. Get a personalized merchandise designed for you, may it be your nameplate or a sketch of yours. Personalized gifts is the newest trend topping the charts right now. These are adorable goodies and artifacts with name or image of your loved ones printed on it. Want to amaze your near ones with a gift? Want to thank your customers and employees with special Diwali gift? Want to send New Year gifts to your customers? And, we have great news for you! Now you do not need to run from one gift store to another to select best gifts. At Artist Hub, we bring the whole collection of immaculate gifts for you and deliver it to your doorstep. www.Artisthub.online

LastZ Group owns businesses across India engaged in AGRO, SERVICES, Garments, RETAIL, REAL ESTATE , PHARMACEUTICAL And ENTERTAINMENT INDUSTRY. We are group of companies in various sectors as of follows: 1) Lastz Securities Private limited Is set to make Indian Stock Market a booming industry in India. As we realised and have international research to make trading platforms more hassle free and effective to every Indian who wish trade and make some great money. 2) Lastz Emprada Services Private Limited - In 2016 Amalgamated with two big companies S.K Fire Works and S G Electricals So here Lastz Emprada Services Private limited is ready to serve and upgrade the service sector of India. With having manufacturing unit in China and Germany. 3) Lastz Motion Pictures Private Limited ® Today is great day as this got incorporated on this auspicious day. We are set to make back to back 6 movies releases in 5 years from now which includes Marathi Hindi Movies. Initial development will start by June 2018 End for 2 iconic TV serials.  We are in research of *Theme Park* In Non - Regional Region. We have collaboration with various brands of the country  4) Equara Construction Company LLP.-Its one of the largest developer in the country yet it’s a smartest startup construction company in India Who building homes for affordable buyers with 12 projects. Completed 35000 sq ft development in 3 months which is yet fastest, quickest in India Infrastructure history. 5) Lastz Agro Farms Pvt Ltd :- Having 100 acres Farms of Alphonso Mangoes , Guava , Jackfruit and various species of flowers  in Ratnagiri, Kolhapur Maharashtra. Having 50 acres of Coconut Farming in Tamil Nadu. Regards,  Parag Hatiskar Director and CEO.

Field staff is everywhere and is very crucial for the business for many reasons. However, managing this field staff is a challenging task. Knowing where the field employee is very important to better manage the team and enhance productivity. Whether it’s a sales employee, service staff or delivery staff, you need a systematic approach in order to manage your field staff members. The Horizon Technologies’ On The Field mobile app is an answer to this problem. On The Field offers operational convenience for managing field employees by means of real-time location tracking, meeting updates, order booking and consolidated client records. On The Field enables companies to gain visibility and better control while managing their field staff. Employees are provided with an easy-to- use, interactive mobile application which captures and reports real time location data. Employees can submit meeting details and even book products for the clients while on the field. All the location data, meeting details and orders are synced online to the server and depicted in an admin panel, which can be accessed by the employer and manager. The admin panel provides consolidated information and the important insights as well. On The Field’s capabilities expand to Geo-tagged attendance, meeting scheduling, client records management and employee performance analysis. On The Field can benefit enterprises with large or small remote workers to optimally manage their workforce for better productivity and performance. Managers can keep an eye on their field employees, easily share information, reduce field operating costs, and improve customer service. On The Field suits for every industry that handle field staff, including Sales, Service, Pharma, FMCG, Logistics & E-commerce, Facility Management, Security and Survey. On The Field renders an efficient way to track and monitor the performance of employees working on the field. www.onthefield.in

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LONGER WHY I’M

In every part of the world, people are living longer than they used to. Thanks to scientific advancements, fewer people die young from heart disease, cancer, and infectious diseases. It’s no longer unusual for a person to live well into their 80s and beyond. My dad will celebrate his 92ndbirthday in a couple weeks, a milestone that was practically unimaginable when he was born. This fact—that people are living longer than ever before—should always be a wonderful thing. But what happens when it’s not? The longer you live, the more likely you are to develop a chronic condition. Your risk of getting arthritis, Parkinson’s, or another non-infectious disease that diminishes your quality of life increases with each year. But of all the disorders that plague us late in life, one stands out as a particularly big threat to society: Alzheimer’s disease. You have a nearly 50 percent chance of developing the disease if you live into your mid-80s. In the United States, it is the only cause of death in the top 10 without any meaningful treatments that becomes more prevalent each year. That trend will likely continue as baby boomers age, which means that more families will watch their loved ones suffer from cognitive decline and slowly disappear. Despite this growing burden, scientists have yet to figure out what exactly causes Alzheimer’s or how to stop the disease from destroying the brain.

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I first became interested in Alzheimer’s because of its costs—both emotional and economic—to families and healthcare systems. The financial burden of the disease is much easier to quantify. A person with Alzheimer’s or another form of dementia spends five times more every year out-of-pocket on healthcare than a senior without a neurodegenerative condition. Unlike those with many chronic diseases, people with Alzheimer’s incur longterm care costs as well as direct medical expenses. If you get the disease in your 60s or 70s, you might require expensive care for decades. These costs represent one of the fastest growing burdens on healthcare systems in developed countries. According to the Alzheimer’s Association, Americans

R LIVES, BETTER LIVING. DIGGING DEEP INTO ALZHEIMER’S BY BILL GATES

This fact — that people are living longer than ever before — should always be a wonderful thing. But what happens when it’s not?

will spend $259 billion caring for those with Alzheimer’s and other dementias in 2017. Absent a major breakthrough, expenditures will continue to squeeze healthcare budgets in the years and decades to come. This is something that governments all over the world need to be thinking about, including in low- and middleincome countries where life expectancies are catching up to the global average and the number of people with dementia is on the rise. The human cost of Alzheimer’s is much more difficult to put into numbers. It’s a terrible disease that devastates both those who have it and their loved ones. This is something I know a lot about, because men in my family have suffered from Alzheimer’s. I know how awful it is to watch people you love struggle as the disease robs them of their mental capacity, and there is nothing you can do about it. It feels a lot like you’re experiencing a gradual death of the person that you knew. My family history isn’t the sole reason behind my interest in Alzheimer’s. But my personal experience has exposed me to how hopeless it feels when you or a loved one gets the disease. We’ve seen scientific innovation turn once-guaranteed killers like HIV into chronic illnesses that can be held in check with medication. I believe we can do the same (or better) with Alzheimer’s.

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I’ve spent considerable time over the last year learning about the disease and the progress made to date. There’s a lot of amazing work being done in this field to delay Alzheimer’s and reduce its cognitive impact. What I’ve heard from researchers, academics, funders, and industry experts makes me hopeful that we can substantially alter the course of Alzheimer’s if we make progress in five areas: o We need to better understand how Alzheimer’s unfolds. The brain is a complicated organ. Because it’s so difficult to study while patients are alive, we know very little about how it ages normally and how Alzheimer’s disrupts that process. Our understanding of what happens in the brain is based largely on autopsies, which show only the late stages of the disease and don’t explain many of its lingering mysteries. For example, we don’t fully understand why you are more likely to get Alzheimer’s if you’re African American or Latino than if you’re white. If we’re going to make progress, we need a better grasp on its underlying causes and biology. o We need to detect and diagnose Alzheimer’s earlier. Since the only way to diagnose Alzheimer’s definitively is through an autopsy after death, it’s difficult to identify the disease definitively early in its progression. Cognitive tests exist but often have a high variance. If you didn’t sleep well the night before, that might skew your results. A more reliable, affordable, and accessible diagnostic—such as a blood test— would make it easier to see how Alzheimer’s progresses and track how effective new drugs are. o We need more approaches to stopping the disease. There are many ways an Alzheimer’s drug might help prevent or slow down the disease. Most drug trials to date have targeted amyloid and tau, two proteins that cause plaques and tangles in the brain. I hope those approaches succeed, but we need to back scientists with different, less mainstream ideas in case they don’t. A more diverse drug pipeline increases our odds of discovering a breakthrough. o We need to make it easier to get people enrolled in clinical trials. The pace of innovation is partly determined by how quickly we can do clinical trials. Since we don’t yet have a good understanding of the disease or a reliable diagnostic, it’s difficult to find qualified people early enough in the disease’s progression willing to participate. It can sometimes take years to enroll enough patients. If we could develop a process to pre-qualify participants and create efficient

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registries, we could start new trials more quickly. o We need to use data better. Every time a pharmaceutical company or a research lab does a study, they gather lots of information. We should compile this data in a common form, so that we get a better sense of how the disease progresses, how that progression is determined by gender and age, and how genetics determines your likelihood of getting Alzheimer’s. This would make it easier for researchers to look for patterns and identify new pathways for treatment. By improving in each of these areas, I think we can develop an intervention that drastically reduces the impact of Alzheimer’s. There are plenty of reasons to be optimistic about our chances: our understanding of the brain and the disease is advancing a great deal. We’re already making progress—but we need to do more. I want to support the brilliant minds doing this work. As a first step, I’ve invested $50 million in the Dementia Discovery Fund—a private fund working to diversify the clinical pipeline and identify new targets for treatment. Most of the major pharmaceutical companies continue to pursue the amyloid and tau pathways. DDF complements their work by supporting startups as they explore less mainstream approaches to treating dementia. I’m making this investment on my own, not through the foundation. The first Alzheimer’s treatments might not come to fruition for another decade or more, and they will be very expensive at first. Once that day comes, our foundation might look at how we can expand access in poor countries. But before we can even begin to think about how we do that, we need lots of scientific breakthroughs. With all of the new tools and theories in development, I believe we are at a turning point in Alzheimer’s R&D. Now is the right time to accelerate that progress before the major costs hit countries that can’t afford high priced therapies and where exposure to the kind of budget implications of an Alzheimer’s epidemic could bankrupt health systems. This is a frontier where we can dramatically improve human life. It’s a miracle that people are living so much longer, but longer life expectancies alone are not enough. People should be able to enjoy their later years—and we need a breakthrough in Alzheimer’s to fulfill that. I’m excited to join the fight and can’t wait to see what happens next.

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THE BEGGAR + T

There was once a billionaire who had all the money in the world but not much else. Sure he possessed regal mansions, royal yachts and jewels of every sort. But each morning, when he awoke, his heart longed for a wealth that felt truer. As a child, he sensed he had gifts within him that could produce artistry, talents inside him that would reveal mastery and potential that just might astound humanity. As a young man, he knew the secret to a special life was less about things–and more about experiences. Less about getting and more about growing. Less about taking and more about giving.

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THE BILLIONAIRE Along with… …discovering beauty in unexpected places, doing work that enriched his spirit, being kind to strangers on everyday streets and passing through each day with simple grace. And quiet strength. But as he grew older, and as he accumulated his vast fortune, those ideals became less important. He stopped thinking about his special life. And started living fully in society. One day, the billionaire met a beggar on a road. The beggar’s clothing was tattered. The old man’s hair was in knots. A tin can sat before him. With only a few coins in it. Yet, for all his seeming poverty, the beggar had an exquisite richness about him. The kind cash can never buy. “You’ve lost your way, haven’t you,” spoke the beggar. “I sense you have everything yet you feel very little. You own so much in the world but remember so little of your true–and best–self.” “Yes,” admitted the billionaire. “Yes, you’re right.” “Who are you when no one is watching you?” Questioned the beggar. “What are the deepest longings of your heart and the most daring dreams of your soul?” “Are you intimate with your greatness? And in relationship with your highness?” “This is the wealth that the wise amongst us know of.” The billionaire stared at the beggar. “How do you know me so well?” he wondered aloud. “I know you because I was once you. And my misfortune can serve as your lesson.” “It’s never too late to remember who you truly are, you know,” offered the beggar as he scratched his ancient beard. “And this new day offers you a second chance at beginning your finest life. It’s never too late to be who you wish to be. And lead the life I trust your heart aches to live.”

The billionaire closed his eyes for a moment. The billionaire felt tears in his eyes. Over the years he’d betrayed himself. And the regrets that had consumed him. He vowed to change. Not just for he and those he loved most. But for the world. That demanded more of his genuine nature. And brightest light. The billionaire promised himself–that from then on–he’d only release work that was poetic. That he’d develop the people at his businesses. That he’d serve more humans in the marketplace and within communities. That he’d take more risks and count more blessings. And that he’d model possibility while dedicating himself to philanthropy. For the benefit of humanity. He also told himself he’d be more vulnerable, fill the holes within him he’d been trying to mask with materialism, become a better man and show up as a dramatically kinder person. As he opened his eyes, he saw that the beggar was gone. And where he had sat was a torn piece of paper that simply read: “Every life matters. Every one of us can be great. Each day is a gift. Today’s a perfect time to start. I believe in you. You have what this journey takes. And I love you.” 2018 is a precious platform you’ve been blessed with. –To unchain your potential. –To elevate the caliber of your work. –To serve your customers vividly. –To multiply your health beautifully. –To get lofty ambitions done. –To install the skills of the titans. –To forgive those yet unforgiven. –To exemplify strength, honor and decency. –To start living with true beauty. This–above all else–is my vast wish for you… …I’m here to help you. To inspire you. To serve as an instructor for your genius and a champion of your bigness. We CAN do this together. Just because last year may not have been amazing doesn’t mean that this year can’t be iconic. But PLEASE do something to get the process started. Make a decision, read a book, take a leap, start a course.

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BEAUTY WITH PURPOSE

STORY BEHIND MISS WORLD ORGANISATION Hellobiz | Page No 16

Miss World is the oldest running international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley’s widow, Julia Morley, has co-chaired the pageant. Alongside with its rivals, the Miss Universe and Miss Earth contests, Miss World pageant is one of the three most publicized beauty contests in the world; together with Miss International, the group is known as Big Four international beauty pageants. The current Miss World is Manushi Chhillar of India who was crowned on 18 November 2017 in Sanya, China. She hopes to open a chain of non-profit hospitals in rural areas An Indian medical student has been crowned Miss World 2017 making her country the joint-most successful in the beauty pageant’s history. Manushi Chhillar, 20, is the sixth Indian winner of the prestigious competition, following in the footsteps of Bollywood actresses Priyanka Chopra and Aishwarya Rai.

Her win means that India is now level with Venezuela as they both hold six victories over the course of the pageant’s 67 years. TrainedasanIndianclassicaldancer, Chhillar who also enjoys painting hopes to open a chain of non-profit hospitals in rural areas, according to the Miss World website. Following her win, Chhillar tweeted, “Thank you, everyone, for your constant love, support. “This one’s for India.” Theyoungmedicalstudent’ssuccessquickly became a trending topic on Twitter as people came out to congratulate her win including India’s PM Narendra Modi and Manohar Lal Khattar – the minister of her home state of Haryana. Chhillar was crowned the winner by last year’s champion Stephanie del Valle of Puerto Rico, while Stephanie Hill of England and Andrea Meza of Mexico finished as runners-up. Aguilera and Ivian Sarcos.

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ERIC MORLEY, CREATOR OF ‘MISS WORLD’ Eric Douglas Morley was born on November 26th, 1918 in Holborn, central London and was initially educated at Whitstable grammar school in Kent. His father, who Morley later claimed ‘was at Oxford and spoke nine languages’, died young, and his mother and stepfather both died of tuberculosis when he was 11.

As an orphan, Eric was sent by the London County Council to the boys’ training ship ‘Exmouth’, moored at Grays. Here he clearly displayed an entrepreneurial streak, breaking bars of toffee into squares and selling them to friends. At the age of 14, he joined the Royal Fusiliers as a bandbox and continued to play the French

horn for the rest of his life. During the war he became a captain in the Royal Army Service Corps, organising entertainments for the troops and on being demobbed in 1946, Eric Morley joined Mecca as a publicity sales manager. Three years later he created ‘Come Dancing’, which was a great success and became the world’s longest running television program. During the early 1950s Morley began to adapt traditional seaside beauty contests to fashion shows, and used them to help publicise the Festival of

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Britain in 1951. Having then established a ‘Miss World’ contest, Morley was prompted to turn it into an annual event held in the Royal Albert Hall, following the launch of an American rival, ‘Miss Universe’ in 1952. The importance of Morley’s role at Mecca grew rapidly and by 1953 he was a director of Mecca’s dancing division. In 1959‘MissWorld’wasfirsttelevised,and at its peak in 1968, the show received an audience of 27.5 million in Britain alone. Although the contest is no longer broadcast in Britain on terrestrial television, it remains popular elsewhere and in 1997 attracted a worldwide audience of 2.5 billion people from 155 countries. Eric Morley also took Mecca in other directions, including the introduction of betting and gaming, with the arrival of commercial bingo in Britain in 1961. Morley’s wife, Julia, who he had met at a dance hall and married in 1960, ran the contest during the 1970s and 80s. Meanwhile, he had worked his way up the hierarchy and by 1971 had become chairman of Mecca and a director of

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Grand Metropolitan, which had taken over Mecca the previous year. The focus of Morley’s activities then began to change, following an unsuccessful plan to create ‘Merrie England’, an amusement park, in 1972. He turned to politics and enjoyed a relatively short period of success for the Conservatives, but his interest evaporated after losing the nomination to another candidate before the 1983 general election. In 1991, Morley bought out ‘Miss World’ for £800,000, after it made a loss for the first time since its creation. Throughout his life, Morley worked for numerous charities, and ‘Miss World’ alone raised a total of over £30 million for various causes. At the age of 63 he completed the London Marathon despite a damaged hamstring, and supported both the Variety Club of Great Britain and Variety Clubs International (the latter as president in 1978.) He died on November 9th 2000. Morley had adapted the seaside beauty contest into fashion shows at Mecca dance halls; he developed this into a national beauty pageant and a TV concept. ‘Miss Festival of Britain’ began in 1951 as a promotional tool for Mecca and once international contestants arrived in London for the event, the press dubbed it ‘Miss World’, initially holding the competitions in Mecca halls. The first competition coincided with the Festival of Britain. When an American rival Miss Universe contest was launched, Morley turned Miss World into an annual event held every November, initially at the Mecca owned Lyceum Theatre and later in the Royal Albert Hall. It was first televised in 1959, and became a popular fixture with Morley’s announcement of: “I shall announce the result of Miss World, in reverse order”.

The pageant was watched by 27.5 million in Britain at its peak in the 1970s and 1980s. In 1970, flour bombs were thrown at the compere, Bob Hope, by protestors. Morley answered his critics saying, “If it is shameful to women, then the best thing they can do is turn it off.” The competition raised more than £30 million for charity. In 1983 he floated Miss World Group on the Unlisted Securities Market of the London Stock Exchange, keeping a 51 per cent stake. To counter feminist critics of the show, he tried to reduce the emphasis on the bathing-costume round and emphasise the girls’ other attributes by drawing attention to their “poise, personality, talent, figure, facial beauty, deportment, ability to be interviewed and so forth”. Although the terrestrial TV channels no longer broadcast the show in Britain, it remains popular worldwide, and in 1997 was capable of attracting a TV audience of 2.5 billion across 155 countries. The competition—and its related events such as Miss United Kingdom, Miss England and Miss Scotland—could generate great earnings and Morley controversially acted as agent to the winners, keeping them under tight supervision. Morley had married his wife Julia in 1960 after meeting at a dance hall. In 1968, she took over the dayto-day running of Miss World and, following Morley’s death in 2000, became chairman of the pageant. At the age of 63, Morley completed the London Marathon despite a damaged hamstring, and supported both the Variety Club of Great Britain and Variety Clubs International, the latter as president in 1978.

JULIA MORLEY CHAIRMAN AND CEO OF THE MISS WORLD ORGANISATION Julia Evelyn Morley (born 1939) is a British businesswoman, charity worker and former model. She is the Chairwoman of the Miss World Organisation which runs the annual Miss World competition. She is the widow of Miss World founder Eric Morley, who organised from the first pageant in 1951 until his death in 2000. Born Julia Pritchard in London, she worked as a model, and met Eric Morley, then a director of Mecca Dancing, at a dance hall in Leeds; the couple married in 1960. She became Chairwoman of Miss World after her husband died in 2000. As Chairwoman of Miss World, she introduced ‘Beauty With A Purpose’ which raises money in support of sick and disadvantaged children. In 2009, Morley used the opening of the Miss World Festival to launch the Variety International Children’s Fund with a Charity Dinner which raised over $400,000 for nutritional, educational and medical projects in Haiti. When Simon Cowell was given the 2010 Humanitarian Award at the Variety World Conference in Hollywood, he commented that Julia Morley should be collecting the award in his place for her work as a humanitarian. A few months later Julia Morley herself was given the Humanitarian Award by Variety of Ireland. In 2013, while visiting Haiti with Miss World 2013 Megan Young, Morley experienced a serious accident while visiting an orphanage. Young only received minor injuries from the fall while Morley suffered a

hip fracture. Miss World owner: How a mother and housewife gave the beauty pageant positive legacy. Beauty pageant is so much more than bikinis and washboard stomachs – raising around £300m for charity and boosting local tourism and trade since its first competition. Variety, the children’s charity, last week hosted one of the property industry’s most successful networking and fundraising events at a glitzy hotel in London. Target Parking, my company, is a regular supporter of the event, called “the PROPS”, and we hosted Julia Morley, chairman and owner of the Miss World Organisation, together with the current Miss World, Yu Wenxia of China. The event raises money for disabled, disadvantaged children who need wheelchairs and each year, Julia attends with the reigning ‘Miss,’ crown, sash and all, who presents awards to individuals and companies in the property industry who have excelled. Miss World has grown substantially since Julia took over the business in 2000, when her husband Eric died. Charity has always been at the heart of the MWO: under her chairmanship, it has raised an unbelievable £300m for charitable causes – and 60 years since its inaugural event, it still boasts a billion viewers a year and has a massive impact on everything from tourism to foreign investment to local

philanthropy. How was Miss World conceived? In 1951 the first Miss World pageant was introduced as part of the Festival of Britain celebrations to boost national pride and garner overseas attention. After a decade of war, Eric Morley, Julia’s husband, was tasked with creating a PR exercise for Mecca (who owned everything from cinemas to ice skating). Twenty-six of the ‘world’s most beautiful women’ gathered together in one place – and so, Julia tells me, “Miss World was born”. At its peak, the show claimed an audience of 27.5m in Britain alone – a figure comparable to that of a Royal wedding. The first Miss World, Sweden’s Kiki Haakonson, was the first and last winner to be crowned in a two-piece swimsuit – which dispels the belief that Miss World was and is one big bikini fashion show. And in 1959, Loretta Powell of the USA arrived at the House of Commons clad in a stetson, ruffled shirt and cowboy trousers. The two sternfaced coppers in charge demanded she hand over her ‘firearms’ as even copies are not allowed in the British Parliament.

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How has Miss World Organization grown? From 26 countries in its first year, 15 years later, some 86 countries participated – the very year that Halle Berry represented the USA. At its 50th anniversary in London, a television audience of 2.3bn witnessed India retain the Miss World crown and in the UK alone more than 8m people tuned in during the two-hour broadcast on Channel 5. Why do so many countries participate? Julia is in the business of tourism, she says. MWO has a staggering effect on local economies which is hardly surprising given 14pc of the world’s population (me included) watch it every year. The proof’s in the numbers. South Africa’s Sun City saw its overseas visitor numbers treble during the four continuous years that Miss World was broadcast from there between 1992 and 1995. In 2000, when Miss World was held in the Maldives, low season bookings jumped from 60pc to almost 90pc of capacity as a direct result according to their Ministry of Planning and National Development. In 2006, more than 20,000 new jobs were created and an estimated £41m was added to the country’s coffers as a result of Miss World taking place in Poland and Sanya in China, who hosted Miss World in 2010, saw international tourist figures rise by 42pc following the event. The City’s foreign exchange revenues from tourism and increased international trade rose by 70pc, in what their mayor described as the “Miss World effect”. So it’s not just about bikinis and washboard stomachs?

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Definitely not: Just look at the bios of some of the competitors. As early as 1966, India’s first Miss World, Reita Feria, qualified as a doctor and every year there have been engineers and opera singers as well as models and Hollywood actresses. In 1980, Julia formally implemented changes in the judging process to reinforce that. For the first time personality and intelligence came into the evaluation and, of equal importance, was that vital statistics were no longer deemed “vital”. How big is the business? MWO is a huge, international network and countries who participate license the Miss World name from MWO. Some years ago, Julia downsized. “I didn’t like being part of a big organisation which didn’t allow flexibility in management decisions,” she says. Now there’s no Board which is something she doesn’t treat with frivolity and has allowed her to make quick decisions when she needs to. She has small team where “everyone piles in”, a modest turnover of £5-6m per year and, she enthuses, “I love it.” What has been your biggest achievement in business? “Undoubtedly Beauty with a Purpose,” Julia says. In 1972, “I was a mother and housewife in an unfamiliar business world” when Eric asked her to get more involved. She didn’t think women having to go on stage in swim suits – walking and turning – was enough. So she talked to participating countries about how they might work alongside the contest to leave a lasting effect on local charitable causes and 40 years later, her brainchild has raised nearly £300m.

By encouraging the organisation, the Miss World contestants and the winner to initiate or assist in leaving a positive legacy, MWO ceased to become a mere PR exercise overnight and became “so much more than a pageant”. Instead, she points out, it turned into a business with social cohesiveness, good intentions and global education firmly at its core. Arguably Miss World is one of the world’s biggest international networks. Julia, I am certain, has a friend in every port and city in all four corners of the world and, “until the day I die”, will be working tirelessly to use it continue the incredible work she started giving Beauty, inner and out, a channel and purpose to do well. Beauty with a Purpose which I started in 1972 is the heart of Miss World, each country chooses a project close to their home presenting their projects at Miss World. I am so incredibly proud of all the hard work and results achieved by the young women around the world and hope you enjoy reading about their projects. Miss World Organization The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the world’s biggest, Since its launch in 1951, the Miss World organisation has raised more than £250 million for children’s charities, that help disabled and underprivileged children,] Miss World is franchised in more than 100 countries. Miss World, Limited is a privately held firm, and thus figures for its earnings, expenses and charitable contributions are not publicly available.

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MISS WORLD WINNERS FROM INDIA

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India hold the most Miss World title holders – 6 winners. The first Indian crowned Miss World was Reita Faria in 1966, followed by Aishwariya Rai in 1994, Diana Haydon in 1997, Yukta Mookhey in 1999, Priyanka Chopra in 2000 and now Manushi Chhillar in 2017.

01 REITA

FARIA POWELL1966 (born August 23, 1943) born to Goan parents in British Bombay (now Mumbai) is an Indian model, doctor and the winner of the  Miss World 1966  pageant, to become the first Asian woman to win the event. She went on to become the first Miss World winner to qualify asa  Doctor  whowon  MissWorld1966  for  India.Afterher one-year tenure as Miss World, she refused modeling and films and instead concentrated on medical studies. Reita Faria was a student at the Grant Medical College & Sir J. J. Group of Hospitals  where she completed her M.B.B.S. degree. Thereafter she went on to study at King's College Hospital, London. She married her mentor David Powell in 1971, and in 1973, the couple shifted to Dublin, where she started her medical practice. Reita was a judge at Femina Miss India in 1998, and has come back to judge the Miss World competition on a few occasions. For instance she was a judge along with Demis Roussos at the Miss World final of 1976 held in London where  Cindy Breakespeare  was crowned Miss World.

02 AISHWARYA

RAI - 1994 (born 1 November 1973), also known by her married name  Aishwarya Rai Bachchan, is an  Indian  actress, model and the winner of the Miss World 1994 pageant. Through her successful acting career, she has established herself as one of the most popular and influential celebrities in India. Rai has received numerous awards and accolades, including two Filmfare Awards from eleven nominations, and she was awarded the Padma Shri by the Government of India in 2009. She has often been called "the most beautiful woman in the world". Rai married actor  Abhishek Bachchan  in 2007 with whom she has one daughter. Her off-screen roles include duties as a brand ambassador for several charity organisations and campaigns. She is a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). In 2003, she was the first Indian actress to be a jury member at the Cannes Film Festival.

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03 DIANA

HAYDEN1997 (born 1 May 1973) is an Indian actress, model, and beauty queen. She won the  Femina  Miss India  contest in 1997 and was crowned  Miss World 1997. Following her tenure as the global representative for the Miss World organization, Hayden moved to the UK and studied acting at the Royal Academy of Dramatic Art. She also studied at the Drama Studio London, where she concentrated on the works of Shakespeare and earned a Best Actress nomination from the studio. In 2001, she made her screen debut in the film version of Shakespeare’s Othello in South Africa. She hosted Miss Europe twice in 2001 and 2002 in Lebanon, along with Miss Lebanon 1997 and Julien Lepers. Diana was signed by the Avalon Academy in 2006 as the face of the Academy and currently serves as a celebrity Guest Lecturer for airline personnel training programs. In 2008, Diana Hayden became a wild card entry on the  second season  of the popular Indian TV show  Bigg Boss. She wrote a book called A Beautiful Guide which is an encyclopedia on grooming and also deals with personality development and confidence building. She took two years to complete the book which was released on 6 August 2012.

04 YUKTA

MOOKHEY 1999 (born October 7, 1977 in Bangalore, India) is an Indian actress, model and the winner of the Miss World 1999 pageant. Mookhey entered the film industry and her first film was an item number in the 2001 Tamil movie Poovellam Un Vasam directed by Ezhil, starring Ajith kumar and Jyothika in the lead roles. She made her Hindi film debut with Pyaasa in 2002 starring with Aftab Shivdasani. The film proved to be a flop at the box office. In 2005, she acted in two films Memsahab and Love in Japan and in 2006, she appeared in the music video Kathputali.

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05 PRIYANKA

CHOPRA 2000 (born 18 July 1982) is an Indian actress, singer, film producer, philanthropist, and the winner of the Miss World 2000 pageant. One of India’s highest-paid and most popular celebrities, Chopra has received  numerous awards, including a National Film Award and five Filmfare Awards. In 2016, the Government of India honoured her with the Padma Shri, the fourth highest civilian award, and Time magazine named her one of the 100 most influential people in the world. Forbes listed her among the World’s 100 Most Powerful Women in 2017. Although Chopra initially aspired to study aeronautical engineering or criminal psychology, she accepted offers to join the Indian film industry, which came as a result of her pageant wins, making her Bollywood debut in The Hero: Love Story of a Spy (2003). She played the leading lady in the box-office hits Andaaz (2003) and Mujhse Shaadi Karogi (2004), and received critical acclaim for her breakout role in the 2004 thriller Aitraaz. In 2006, Chopra established herself as a leading actress of Indian cinema.

06 MANUSHI

CHHILLAR 2017 (born 14 May 1997) is an Indian model and beauty pageant titleholder who was crowned  Miss World 2017. She was previously crowned Femina Miss India 2017 on 25 June 2017. Chhillar is the sixth Indian woman to win Miss World, and the first since Priyanka Chopra won Miss World 2000. Bringing back the Miss World to India after 17 long years, Manushi Chillar stood tall and stole hearts. Manushi is a medical student from Haryana, and after winning the Miss India title in June 2017, she went on to participate in the international pageant. Her flawless looks in combination with her smart and thoughtful answers declared her as the true winner, leaving the entire nation ecstatic.

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5 MISTAKES OF STARTUP FUNDRAISING AND WHAT TO DO INSTEAD

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How ready are you to go out and ask random people to fund your startup? When you reach that point where your baby business needs to eat money to survive, how do you sharpen your money hunting skills and increase your chances of fundraising successfully? The key is to give the investors what they want so that they give you what you want. Here is a quick checklist to get your mindset on the right track. In this article I will share the Top 5 mistakes startups make when fundraising and what to do instead.

1. Not creating a market for yourself. You know you are awesome, but are you investors aware of exactly how awesome your are? Have you done your investor education? Have you created a feeling of excitement scarcity? Are you making investors line up, auction and compete to invest with you? If not, your idea might need a little repackaging. Do not make the mistake of only speaking to one investor. Write yourself a concise and enticing short script and practice, practice, practice! Having done that, get to work building a network around yourself and a pipeline where you will be continuously exposing your idea to a steady flow of new investors. 2. Lengthy jargon.

your competitor is. Embarrassing, to say the least. Don’t forget to research your investor too! Investors will remember you a lot better if you can show that you admire them. Oh, sir, you were quoted saying the most genius thing “...” i cannot agree more… bla bla bla… and here is how it’s relevant to my startup! Cha-ching! 4. Setting unrealistic assumptions. Have you heard of the ‘China dream’? Ahhh, if only i can sell one thing to every person in China i am going to be soooo rich... Nevermind all China... if I can sell my product to just 1% of China’s population I’m going to be soooo rich, ahhh. Snap out of it, reality check, how mature is your customer acquisition process? Here you really must have a solid strategy for spreading your business with a plan B, plan C, and even better all the way up to plan Z.

You are not lecturing your investors, you are selling to them! While you are immersed and excited in the details of how your baby company operates, all investors really need is an overview and way forward. Keep it as simple as possible, so that even if your listeners had to skip their morning coffee, they would still be able to grasp the big idea behind your startup. You just have to explain the basics of any business: What is the problem you are trying to solve? What is your solution. 3. Not doing your research. Imagine getting into a discussion, having the investor mention your competitor… and you not knowing who

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5. Believing your idea is special and that is all that matters. I’m sooo sorry. It is the 21st century, so it is really really hard to think of an idea that NOBODY has ever thought about before. Not only that, but did you know that ideas are these creatures that can go into hibernation in a little dream box in your head and survive there without food or you doing anything about them for the longest period of time? What sells is execution, and you the executor. How do you make your idea a reality? How are you different? What is your team, your passion, your PLAN? Convincing the investor that you are the best person to execute your idea is what sells it. Avoiding these mistakes should position you a step ahead of the average startup. Try to stand in your investor’s shoes and present an idea that would be interesting to multiple investors, is simple enough to understand, and is relevant to the market and them. Backed by practical strategies and a solid implementation plan, you would soon have a pool of interested investors to choose from!

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Actually, Entrepreneurship found me. An idea as an opportunity came to me at the right time, at right place, with a right intention through the right person (My Husband). It was not that easy, to take decision as it seems now. I was working for full time in a reputed company, in a good position. But I always used to feel, that my capacity was much more than what I was doing. My craving for taking more challenges in work and learning opportunities drove me here, to jump into entrepreneurship.

GINGER CUP

ENGAGING BRAND WITH YOUR CUSTOMERS FOR 3-5 MINUTES DURING TEA BREAKS

I loved the idea and without any second thought I agreed to work together. We provide new marketing media to our clients which has positive attributes of both current marketing forms (Online and Offline). GingerCup marketing solution uses Paper Cups as prime media for advertisement. It helps brands to engage with their customer for nearly 3-5 mins during tea breaks which is not provided by any other media. In addition to this, the client can plan GingerCup campaign keeping its target

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customers in mind ex. Professionals in Tech parks, Corporate Companies, HNI’s in Airlines, Trains, Colleges, Hospitals or Fitness centres etc (like in digital marketing). These cups are provided free of cost to consumers (Colleges, IT companies, Tea Vendors, Airlines, Trains), which help them to save a significant cost every month. “To provide the best adverting experience in a cost-effective way.” Is our main mission with vision of “To be a media that should be the best and default choice for branding across the verticals. Everyone should understand the

potential of this media.” Though this is not a B2C business model, still we had to build a consumer culture, as this is very new and unique media for the businesses to adopt. We ran pilot campaigns for brands like Yumist, Wooplr, MyWash (Part of HouseJoy), Superprofs. They understood the potential of the media. Later, we ran full-fledged campaigns for few of them.

There are many life lessons I learned about business relationship, but one thing I strongly believe, nobody buys your product if they don’t trust you.

Whenever I get calls from my existing clients for repeat campaigns. That’s the most overwhelming moment of success for me. Our own product (Papercups) does marketing for us. They keep revolving around our potential customers and bring them to us with a curiosity. We have a plan to add more such creative media as a marketing solution. Involve more automated and technical ways to the system. And to expand our services across the globe. Our experiances in Leadership are as follows : Be quick in decisions - Most important thing is to be quick in your decisions because many people need decisions from you. And if you can’t make them fast, your business is going to suffer. Delegate Work – We cannot do each and everything by own. Resource management and delegating right work to right people is an art of a skilful leader. Be Original – Don’t waste your time to be someone else which you are not. As time passes, leaders develop an artificial personality which they believe is more like leaders. Leaders can be introvert, extrovert, shy, serious or funny, but in a long run to sustain you must be authentic.

And when we speak from heart rather than mind, people trust you, even in a business deal. Being truthful and sticking at my principles made me confident enough to stand in front of any storm. The biggest mistake I’ve made as an entrepreneur is Hiring, Yes. Initial hiring mistake. But fortunately, we realised it fast and overcome. We have brilliant ideas, client base and extremely well support system in terms operation, execution. We hire right people to bring our idea to life. This is most important factor and we should do it with great care. Hiring right set of people was one of the biggest hurdles to us. And we have learnt hard lessons also from it. We really need an eagle eye, when it comes to hire new talent. Now we have a right set of likeminded people working with us. Networking, references, linkedin has played vital role in hiring right people rather than hiring from main stream job portals. Second biggest hurdle was, building consumer network in new domains, based on campaign’s demand. Later, we hired more associates in different locations, and tied up with good number of consumers in various locations in all different institutions, like corporate companies in prime locations, Colleges, Shopping complexes, Airlines, Trains. We are proud to be associated with some reputed airlines, like Jet Airways, Indigo, TruJet. Gingercup is now operational in PAN India. I meditate, on a regular basis. It helps me to relax, ejuvenate and prepare me to face the next battle. As an entrepreneur, it is vital that we practice self-care and a balance in our emotions. An uncluttered mind helps you to be confident when things are hardest and make you prepare to motivate your team confidently. My Message to Entrepreneurs, When you run a business, your most valuable asset is your mind and your health. Give priority to self-care. Keep the spark of your creativity high, follow your passion. Let go of BUSY as a ‘Status Symbol’ and invest in CREATIVITY instead. You really need to have an uncluttered mind.

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4 TIPS FOR NAVIGATING

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In my work around the world, I hear a lot of frustration as people, leaders, and managers face significant industry changes and work harder than ever — frequently, they are frustrated because in the past, bad decisions were made at their organizations and they feel they are taking the brunt of those poor decisions. For instance, in one bank that I know well almost every part of the business had a great year — except the division that lost billions of dollars and negated all of the other divisions’ success. This made life very tough for the employees in the successful divisions. So, what can we learn and how can we grow from adversity? One of the most common characteristics of successful people is that we have a very strong “internal locus of control.” In other words, we believe that our success in life is a function of the motivation and ability that we bring to the world. Less successful people tend to see success as a function of external factors — or the environment. Normally this belief in our control over our own destiny works in our favor. It makes us motivated and encourages us to build our skills. It helps us take responsibility. (It also keeps us from wasting money on lottery tickets!) When negative environmental factors impact our success, our strong internal locus of control makes it hard for us to accept the reality of the external environment. We begin to get angry because “It isn’t fair,” and we ask questions like, “Why am I being punished for others’ mistakes?” I cannot help any company get back the billions of dollars it has lost. And I cannot help individuals get a bonus or save their valued staff members. I will try to help

you make the best of the situation. My suggestions are: 1. Realize that we all make mistakes. The individuals who made bad decisions — or their bosses — are just humans. Historically, these people have made some very good bets. Recently they made some very bad bets. You don’t have to love them, but just accept them for being who they are. Carrying around anger directed toward your fellow employees does not help you, your company or the people who work with you. 2. Forgive yourself. You are an adult. You chose to work with this company. In a way, you made a bet. Sometimes our choices don’t work out as we had planned. This does not make you a bad person — just a human being. At a deeper level, the person you are really mad at may be yourself. Don’t be personally ashamed because your company has lost money. While you can own your own performance, you can’t own the performance of people who you do not control. 3. Reassess the situation. One of greatest challenges for investors is to learn the meaning of “sunk cost.” What’s done is done. Let it go. Objectively reconsider your situation. Given the world that exists today, do you want to stay? If so, make the best of where you are. Do you want to leave? If so, begin searching for another job. 4. Remember your deeper mission in life. Behave in a way that optimizes benefit for yourself and the people that you love. Don’t cut off your nose to spite your face by letting your anger override your logic. I have seen many otherwise smart people make stupid decisions when they were angry. Don’t let this happen to you.

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AATMNIRBHAR - SOCIAL ENTREPRENEURSHIP VENTURE FOR WOMEN

My initial encounter with entrepreneurship happened on my first solo trip to Leh Ladakh immediately after my XII board exams. I was so mesmerised with the idea of solo budget backpacking to places like Ladakh that I wanted to start with an experiential travel company but back then I didn’t have the know-how. I think every entrepreneur somewhere has a “keeda” of entrepreneurship all along. They just don’t know it until they are given an opportunity and the tools to discover it. In my life this occurred during the first year of my graduate college life when I was selected for the “Entrepreneur at Residence Programme” of a fitness start-

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up in its incubation phase. Before I knew, I was one of it’s co-founders and thus began my entrepreneurial journey. Aatm Nirbhar is a social entrepreneurship venture that employs women from marginal families to help up skill other women and in turn empower them. At present, this is happening in the form of a two-wheeler driving training school in the small towns of Mathura (U.P.) and Bharatpur (Rajasthan).

Today everyone from politicians to Bollywood superstars are talking big about feminism and women empowerment for good. But the part of India that I grew up in (which also resembles the majority of India) is still about homemaking women in sarees and for these women, empowerment lies in small things such as the freedom and expertise to be self-dependent in ways like riding a Scooty to the market or the doctor or her kid’s school. And these small dreams and needs of women in small towns is what Aatm Nirbhar is trying to fulfil. Also. Aatm Nirbhar generates employment for women from financially poor families. Currently, our trainers are contributing upto 50% to their family incomes. We also hold personality development workshops with them time to time. In a country with unreliable public transport, most Indian Women - specially the ones in small towns and cities have to depend on their husbands, brothers, autorikshaws, etc to get their daily petty tasks done From my office maid in Pune who rides a bicycle to my mom back in Mathura who recently learnt how to ride a scooty - there are thousands of women who have become self-reliant because of the simple ability to balance on two wheels. Many even call it a dream come true.

course has been designed to fit the variety of demanding roles that women of all ages have to play and also their convenience. A student can choose any time of the day suitable to her. Also, the lady trainer picks a student up from her house and drops her back post training.  The course is designed keeping in mind that 95% of women who enroll have never rode a bicycle. Every trainer is given a prior training in training methodology, traffic rules, first aid and vehicle’s basic engineering to ensure a safe and standardised training but in spite of having a set of techniques each training is tailored according to the student. The strength of Aatm Nirbhar as a business lies in the fact that although what we are doing is very simple and basic, the timing is perfect. If we talk about the India apart from metropolitan cities, there is a different revolution going on all together at an individual level among women. I

like to call it the “saree to suit” revolution, where women are standing up for their rights, freedom and dreams one small step at a time. So I think that Aatm Nirbhar has got just the right time and target market to tap into. The reason I started Aatm Nirbhar was because my mom was struggling to find a lady Scooty trainer for years to fulfil this one dream of hers - to ride a Scooty which she believes gives her wings. So personally, my great moments of success happen everyday when I meet an exmiddle aged student, clad in saree with the pallu tucked in while she is riding a Scooty. For Aatm Nirbhar as a company and as a team our greatest achievement until now was completing 100 trainings in less than 2 months with a 100% track record. We haven’t needed to market Aatm Nirbhar since the inception since all batches go booked in advance. Because

This is the vision of Aatm-Nirbhar, to make every woman in India self - reliant and not dependent on anyone for something as basic as going to work, or dropping kids to school, or shopping or anything else. Our aim is to go pan-India in the next two years. Since Aatm Nirbhar is a service company, the service being the Scooty driving trainings that we provide. The training

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we are based in small cities word of mouth works heavily in favour specially because of our 100% track record. Every person you meet here knows someone in their first connection who is in the dire need to learn how to ride a scooty. Quite unexpectedly for us Facebook has also worked wonders. Infact to gauge Aatm Nirbhar’s success as a business model I created a Facebook page even before hiring trainers. We started getting enquiries within a few hours and were booked in advance for 20 days. That’s is when I went on to hire trainers and created a B-Plan for Aatm Nirbhar. In the near future I see Aatm Nirbhar’s Scooter Driving School for women expanding pan-India. In more years to come I plan on expanding the services range we provide to women that help them become self-reliant. The future plan is to be able to look back and see lives millions of ordinary women around the country and probably the globe, impacted in simple yet powerful ways. I was Never really a follow-the- group person. Right from childhood, I’ve believed in doing what drives me. In class VII itself, I started an NGO named Kartavya to educate poor kids. I robed in my friends to teach different subjects

too. When we started we had 30 kids in our class. By the time we reached our 3rd year and it was my class X board, everyone else wanted to study and get good marks, I wanted to make a difference so I would teach all the subjects by myself. During my college’s first year, I co-founded Pune largest venture backed fitness startup and led teams in business development, operations, HR and customer relations. Today I run a startup in two states of the county that will soon be expanding to more. My best experience as a leader in Aatm Nirbhar is when I get to meet seemingly ordinary girls and women looking for some inspiration to get out of their cocoons and the motivation to achieve their small dreams and wishes. Nothing beats the feeling when you are the reason behind another woman’s metamorphosis and that many more are looking up to you. One key learning that I have taken from my very little entrepreneurial experience and business relations is to never mix business with personal matters. Going entrepreneurs often over step the line leading to damaged relations and poor business decisions. Business decisions should never be made with an emotional baggage. Just after the launch of my first start-up, we happened to over-hire employees. It’s funny how over-hire in this case means 10 people. However, the reason behind “over” is the fact that we weren’t able to build a synergistic team. Almost everybody in the team had the same skill sets at a time when diversity should have been our top priority. Fortunately for us, we realised this soon enough to scale the team size down within a couple of months and didn’t burn much our funding on salaries that weren’t giving enough returns on sales. When I am too drained from work, I go for short bike rides on my 500 CC Desert Storm or I cook myself a nice meal while listening to Coke Studio songs. When I get drained from personal life issues, I start to work. Because of the glamour that’s associated by youth with the word “start-up”, most startup hurdles are associated with strategic decisions. In my opinion for a consumer facing start-up strategic decisions are over rated. I have seen start-up founders unnecessarily complicating their business models thinking about strategies from all business spheres when the basic problem lies in the service or the operations. Whenever I face an obstacle, I keep my head calm and try to find the most simply explainable reason behind it. This helps me make a quick decision and execute it even quicker. This process becomes specially easier when you have a clear vision and mission that you are working towards. Being a fresh graduate myself, my message is for all young entrepreneurs, some probably still in college and just been hit by a solid business idea. For some reason the word “start-up” has increasingly started to sound like “Bollywood” to youngsters today who think starting up is swag. Well it is, but it is also much more. A start-up is not an over night miracle. It takes years to build and to be successful. 9 years old Zomato is still termed as a start-up. So have patience, keep working hard, never give up and most importantly believe in yourself. Thank You.

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True dedication, passion, and hard work towards the goal helped me rise like a phoenix from Ashes.

RISEN LIKE A

PHOENIX FROM THE ASHES Hellobiz | Page No 38

I am presently working as a Full time Food Blogger, Hospitality and Food

Chef Consultant and Culinary Expert at “FITMAG” http://www.fitmag.in

http://www.mangobunch.com/ and Chef, Food Author & Food Expert at http://womenpla.net http://womenpla.net/author/reetu-udaykugaji Food Author & Food expert at http://www.mangobunch.com

Speciality Chef with www.Percept Knorigin. com , www.cinecurry.com

From my Facebook group “Knowledge is Wisdom”

Oxygen Infotainment and www.chefsutra. com and as a Food Author withwww.pioneerchef.com, theurbanspice.com ,www.pinksworth.com , www.tanyamunshi.com,

wherein my students and I share a lot of Current / Latest trends in Hospitality,

Consultant, Speciality Chef and Food Author at www.plattershare.com

Food, Food Styling, Food Plating and Food Photography.

I am a member of Western India Culinary Association (WICA)  Also, I am into writing recipes both Desi that’s Indian & Videshi that’s International and articles for various online and offline publications.

In the past, I have worked as a Program Head- Culinary Arts, Queen Margaret University, Edinburgh at the ITM Institute of Hotel Management, Nerul, Navi Mumbai. In the past, I have also contributed as an Associate Professor-Food Production at D. Y. Patil University, School of Hospitality and Tourism Studies, Navi Mumbai. At the D.Y.Patil University and Stadium, I had been into the menu planning and have prepared the most delectable and exotic cuisines for the Former Hon. President Of India Her Excellency Smt. Pratibha Tai Patil, “The God of Cricket”Mr. Sachin Ramesh Tendulkar, “The Great Wall of Indian Cricket” Mr. Rahul Dravid and various other dignitaries and eminent personalities. Intricately prepared cuisine designed to capture a delicious and exciting range of flavours, textures and aromas. Handled Special Food Preparations for IPL matches, T 20-20, International Cricket Matches at the D.Y. Patil Stadium, Navi Mumbai. So I have cooked the most delectable cuisines for small to very large numbers. True dedication, passion, and hard work towards the goal helped me rise like a phoenix from Ashes. Road to success is not always walking on a cake. I have grown up seeing my mother, cook delectable cuisines for the entire family. I guess that I have got it through my genes. Also, as a child, I knew I wanted to be a chef. Also my role model Chef Satish Arora ji, a chef extraordinaire has always been a constant source of inspiration

for me. I was born in a Punjabi family where my parents were broad minded but I had to face a lot of opposition from the relatives who thought that Hotel management was not a career for the gender female. So much was the pressure that I had to continue with my F.Y.BCom, I successfully completed it , but thought what was I doing with my life. I decided to just sit back at home and told my parents that if I don’t pursue Hotel Mgt. to become a chef then I am not continuing with my studies anymore. Admissions to the S.Y.Bcom were about to close, my parents thought I was joking but soon they realized that I am really doing it. All that I am or ever hope to be, I owe to my angel mother. My mother that day decided to take me and get me into one of the finest Institutes of Hotel Mgt. She paid my entire fees from her savings and got me an admission to my dream world i.e. D.Y.Patil Institute of Hotel Mgt. and Catering Technology, Navi Mumbai.

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I knew what she did for me can never be repaid, but least I can do is make her proud. I was always a topper in Academics. I received appreciation from all. I made sure to make her proud by receiving the Certificate of Merit. Constant dedication and hard work in academics -Prestigious Medal and Certificate of Merit in 1995 from His Excellency Honorable Dada Saheb Dr.D.Y.Patil, Former Governor of Bihar and West Bengal and the President of Dr. D.Y.Patil University, Dr. Vijay D. Patil. With 20+ years of experience in the world of culinary, I believe that food is like oxygen to me. Food for me is God. As my profession demands cooking and tasting Non-Vegetarian foods & in spite of being a pure vegetarian, I perform my duties religiously as I understand the cause behind it is holy and noble. I profoundly believe that food whether vegetarian or non-vegetarian, if cooked with utmost love and positivity touches the heart of a person relishing it.  I am privileged to be a Chef and a Mentor. If I have to say what my biggest achievements are, they would be shaping the careers and motivating thousands of students. I am indeed blessed to see my students excel in their careers and holding immense respect, gratitude and love for me. I believe that the food that I cook / prepare should not only touch the hearts but also the souls of the people relishing it. Never Give up is what I learnt from my Mother. I recently lost my beloved mother in November 2016, I thought of quitting my work.  My father Mr. M.S. Arora, and my husband Uday Kugaji literally had to make me understand that I had  to get back to my work for the sake of the students. They had their modules to be completed and therefore were dependent on me. Exactly how I was dependent on my

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mother for deriving strength.   So after the 8th day I was back in the office only for my kids (my students). Still struggling with the pain of this irreparable loss. I am an emotional person, I have seen lot of insecure people in my life , who have positions but lack in knowledge, did not allow my work to be in the picture at all. I strong faith in God made me more confident. I want to tell all those people who are insecure but unfortunately sit on higher positions, Dare to be different, In order to be irreplaceable one must always be different. This is a humble bow down to all my critics and fake friends, if you wouldn’t have pulled me down I wouldn’t have risen like a phoenix from the Ashes. I believe in Karma, I still continue to be humble with all because we all are human and we cannot compare ourselves to be God. I still trust people, I still believe in Humanity and this world is not a bad place to live in. We have very good people also , who believe in sharing , being happy for you when you are happy and being sad in your sadness. Each one has taught me something including people who wanted me to fall on my face. Thank you to all for being a part of my life as a blessing or as a lesson. I owe my success to my Angel mother Mrs. Manjit Arora, My father Mr. M.S. Arora , Uday Kugaji , my husband my biggest support who encourages me to never give up and all my students (My kids) who have been a great inspiration in my life to give my best at all times. I have no regrets, I picked up the positives and dropped all the negatives from my life. I strongly believe in “Real Chefs Share and Teach”. My message to the budding chefs of tomorrow “Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi

Learning is an everlasting process, I learn from every one even from my students, from every person I know or I don’t even know. Pick up the Positives and DROP THE NEGATIVES. Upgrading oneself must be constant, may it be skills, training, technology or recent trends in Culinary and Hospitality Besides being humble, be proud of your roots. Extreme faith in God almighty, Passion, Creativity and lots of Patience is the Mantra to be a great Chef. Dedication, commitment, and destiny will take you a long way. I believe that if this can happen to me , it can happen to anyone. From a struggling girl to do a Three Year Diploma in Hotel Mgt. Catering Technology to the Cover page of one of the Leading Magazines to Top 50 Rising Stars India 2017, It took immense faith in God , a strong will power, Hard work and dedication. Now I hold a Double Masters…….. I continued with my studies that is completed my graduation and then I did Masters in Tourism Mgt. and Masters in Human Resource Mgt. Last but not the least Respect to all the Chefs who work so hard to bring a smile on the faces of people, even when they are in the toughest times in their professional and personal lives. Food is our language, our Religion and kudos to all the Chefs for speaking the language of Love called “Food”. With Culinary Regards, Chef Reetu Uday Kugaji Chef, Mentor, Culinary Expert, Food Blogger & Author, Hospitality and Food Consultant. My website: http://www.chefreetuudaykugaji.com/

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Sanskrit it is known as Haridra, also has more 53 names. Turmeric has originated in the in Southern India. A wonder and Powerful spice indeed. Erode, a city in the South Indian state of Tamil Nadu, is the world’s largest producer of and the most significant trading center for this golden spice, also Erode is known as “Yellow City,” “Turmeric City”. Sangli, a city of Maharashtra, is second only to Erode in size, production and trading for turmeric.

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TURMERIC In Sanskrit it is known as Haridra, also has more 53 names. Turmeric has originated in the in Southern India. A wonder and Powerful spice indeed.

THE GOLDEN SPICE OF INDIA

Turmeric is not only used as a cosmetic, beauty aid but also as a spice and medicine. It is an anti-oxidant and antiinflammatory. It is used to aid digestion. Used as an antiseptic for burns, cuts and wounds. Turmeric is widely used as an herbal medicine for Rheumatoid Arthritis, conjunctivitis, skin cancer, small pox, chicken pox, wound healing and urinary tract infections. Used in many Indian traditions and ceremonies, it is considered pure especially in Prayers, Religious Rituals and marriage ceremonies. Culinary uses of Turmeric , manufacturing food products such as canned beverages, dairy products, baked products, ice cream, yellow cakes, yogurt, sweets, cake icings, cereals, sauces, and gelatins. It is a substantial ingredient in most commercial curry powders. Turmeric has numerous uses in Asian cuisine. It is used both in savory and sweet dishes, and is widely used in Eastern specialties such as fresh turmeric pickle.  It is used as a preservative and as a margination in many dishes. It is a natural food coloring which imparts beautiful yellow colour and robust peppery flavor to the food dish in which it is used. Lost recipes of India include Haldi Ka Halwa. Dadi Maa ke Gharelu Nuskhe which simply means Grandmothers quick Tips includes Golden milk that is Haldi Doodh, mix Turmeric with Mustard oil and Salt and apply, you will get relief from tooth ache, suffering from cold, mix Honey, Turmeric and Black Pepper and consume it. Sharing 1 recipe that is an anti-oxidant and antiinflammatory.

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Welcome Winters , Chilling with Hot Golden Latte (Turmeric Milk) Golden Latte (Turmeric Milk) This golden mystic health drink is a medicinal milk which is Ayurveda –inspired, contains turmeric and has anti-inflammatory and anti-oxidant properties. Cures cough, cold and helps reduce weight. Preparation Time: 05 minutes Cooking Time: 10 minutes Serves: 4 Ingredients and Quantity: Milk – 05 cups Turmeric powder/ ground dried turmeric- 01 tsp. White peppercorn, crushed- ¼ th tsp Honey, organic-02 tsp. / as desired Method: 1. In a heavy bottomed pan, heat milk on a medium flame. 2. Simmer for 10 minutes until it starts boiling and reducing. 3. Add turmeric powder, crushed white peppercorn stir it and simmer for another 01 minute. 4. Pour in the serving glass, add honey. 5. Serve it very hot. Chef Tips: 1. You may add a ½ tsp of clarified butter (Ghee) in order to cure cold. 2. You may add an inch of cinnamon stick while simmering the milk, but remember to remove it before serving. Page 3 of 3 3. If you are a ginger lover, add ground ginger, you definitely need to strain the milk then, before serving. By Chef Reetu Uday Kugaji Chef, Mentor, Culinary Expert, Food Blogger and Author, Hospitality and Food Consultant.

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BUSINESS 2018 BRANDS AND TRENDS. The top things CMOs should be aware of Brands and Trends, as we inch closer to the new year: 1. We are in an experience economy. Antiquated rules of engagement no longer apply. The old rules of business were ruled by what was dubbed, Total Quality Management. Winning companies would win or lose based off of their ability to deliver a quality product seamlessly and consistently. This, in their view, would drive customer loyalty and assure a category or market leadership position. Today, and for the past decade actually, largely in a Jobsian shadow, we have rapidly left that notion behind in lieu of the age of Total Experience Management. As commodification has been rampant across industry sector, with offerings based on price point becoming increasingly difficult to differentiate, winning experiences have become paramount, and the ability to drive true engagement has become the Holy Grail, whether you are selling apples or automobiles. Consequently, marketers are being tasked with crafting interactions with customers instead of mere transactions. To do this, they must not lead the customer journey with the “sale” but rather the carrot that will drive to it. That carrot must be translated into the ability to transform storytelling into a vital business competency that takes the why and who of the brand and translates them into experiences that create lasting emotional connections. This type of thinking will without question help define distinction and competitive advantage in 2018. Emotional engagement is the sister to rational engagement. Rational engagement is based on the stimulation of the mind, whereas emotional engagement is based upon the stimulation of the heart. In today’s age of brand experience, it seems that emotional engagement is proving to be more

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and more critical to achieving winning results and effective storytelling and digital marketing are at the heart of this movement. In order to be able to master the new art of emotional engagement, you can no longer tell customers what you care to, or create the experiences you desire them to have. You must tell them the stories they crave to hear, and provide the moments that they seek to feel connected and emotionally engaged. This significant paradigm shift has led to an economy predicated on engagement and experience and has paved the way for an era of digital marketing driven by strategic, digital marketing analytics rather than naked creativity. When thinking about how to gain competitive advantage in the marketing realm in the year ahead, think about capturing key insights and then use those insights to transform storytelling into a strategic business competency that generates content experiences that bring the brand to life. 2. In the age of experience, EVERYONE is a customer. Today, organizations that use artful storytelling to create winning experiences are the ones who are leading our new era of collaborative commerce forward – and moving product, improving engagement and retaining employees. The key to their success is realizing that today, everyone, inside and outside of the organization, needs to be viewed as a customer. The following is a framework to use for experience design through a B2B, B2C, and B2E lens for the coming year: B2B Experience Pivoting from a product centric approach to one that is experience-based, B2B companies are harnessing creativity and technology to tell winning stories that will help educate

and inform on the new age of business transformation upon us. To do this, they are using storytelling to optimize the customer experience through the following spheres: economic, innovation, agility/transformative ability, future aspiration and brand engagement. B2C Experience Today, consumers want to be a part of a brand that does more than give them immediate gratification from a product or service. They want to become a part of a brand that they believe in – a brand voice – one that can enrich their daily lives in ways that create meaningful and impactful engagement. Conveying the cornerstone of your company’s purpose-driven thought leadership in ways that bridge to the world at large, beyond the bottomline, is critical to success in today’s competitive landscape. Today’s best consumer experiences are defined by telling informed stories that impact the following spheres of influence and create emotional engagement: future motivation, trust, personalization/ loyalty, empathy and education. B2E Experience According to Harvard Business Review, 89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction  ; 84% said it can affect an organization’s ability to transform; and 80% said it helps increase customer and employee loyalty. To operationalize your purposedriven narrative into mantras that bring your brand purpose to life in your organization, consider how you can impact the following spheres of

influence to help you create authentic employee experiences that delight, inform and engage: future motivation, leadership/core values: trust, reward + recognition, education and immersion. 3. We are in an era of purposeful business driven by collaboration, inclusion, and the notion of leaving the world a better place. Empathy is the NEW BLACK. The collaborative purpose economy we are living in has elicited a call to action to business leaders to contribute to the world as much as their own bottomline, and do so in ways that bridge the gap between the public and private sectors to activate real change. This paradigm shift has instigated a pivot point where brands are now aiming to connect with customers on a much deeper and more personal level. The new recipe for successful engagement in business today is one centered around three core themes: aspirational purpose, inclusion and empathy. Creativity is defined as the ability to make the complex elegantly simple, so for that reason, we see the definition for customer engagement that is authentic and measurable, as a simple formula that we call The New Inclusion Equation: Access + Ideas = Purposeful Action.  What this translates to as we move forward, is the need for brands to make customers feel included in the aspirations to make tomorrow better than today. The key ingredient in making this endeavor successful is the notion of adding a touch of empathy to your marketing, storytelling and overall experience development. Smart organizations will approach the creation of winning experiences by finding their purpose and then using it as a creative and aspirational theme

with which to engage. Consequently, an approach to building + operationalizing brand purpose will be increasingly valuable in achieving desired business outcomes. Transforming collaboration and inclusion from activities into strategies will be critical to achieving such endeavors in 2018. With internal audiences, the idea of brand purpose can be married with internal culture to deliver best-in- class storytelling and content experiences to employees with an eye on retaining them and turning them into brand advocates. Similarly, when applying this notion to B2B or B2C experience, a brand’s purpose must be connected to the themes driving external culture to achieve the same type of optimal experience throughout the customer funnel. 4. Stop worrying about Artificial Intelligence. Start focusing on Augmented Intelligence. Many CMOs and other senior executives today have been inundated with messages and directives about Artificial Intelligence (AI) in the past year, many of which have been inaccessible and confusing. With that in mind, it’s important to understand that the best path to the future will not be powered by AI as a stand-alone solution that replaces man, but rather by Augmented Intelligence solutions – Man + Machine – where man’s abilities will be enhanced by machine learning and cognitive technology. When thinking about how to fold AI into marketing efforts in the year ahead, it’s important to think backwards in the sense of looking at what you are trying to achieve, and then introducing the best pieces of AI technology that can heighten your current brand

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experience. Most critical to such an approach will be realizing that AI is not just about harnessing the insights big data can provide on the science side of the marketing house, but having the vision to understand how AI can be used to positively impact the creative process as well. Currently only .5% of data is used to generate advertising or creative at the world’s leading brands, according to Forrester. This creates a huge opportunity for smart marketers to harness data-driven storytelling that informs content experiences to achieve brand leadership and market distinction. 5. Don’t just be smart. Be emotionally intelligent. As Simon Sinek told us all this year, it is much more important today to focus on the why and who as opposed to the what. In a world where products have become increasingly commoditized by price point, and consumers are looking for experiences that enable them to vote with their wallets, connecting on a deeply emotional level, has never been important. In the year ahead, it won’t just be important for brands to continue to be more purposeful, collaborative, inclusive and empathic in all their engagement efforts, rather, what will separate the winners from the losers, will be those who make a commitment to sharpen their Emotional IQ. As the general push for being more “mindful” across the board continues to ensue, the emotional factors driving it become even more important. According to this month’s Harvard Business Review “By understanding that the mechanism behind mindfulness is the

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improvement of broader emotional intelligence competencies, leaders and the brands they steward can more intentionally work on all of the areas that will have the strongest impact.” Research across hundreds of brands in dozens of categories shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs. That means that by appealing to any of dozens of “emotional motivators”, such as a desire to belong, to succeed in life, or to feel secure, brands will engage with customers. On a lifetime value basis,emotionallyconnectedcustomers are more than twice as valuable as highly satisfied customers. These emotionally connected customers buy more of your products and services, visit you more often, exhibit less price sensitivity, pay more attention to your communications, follow your advice, and recommend you more – everything you hope their experience with you will cause them to do. Companies deploying emotional- connectionbased strategies  and metrics to design, prioritize, and measure the customer experience, find that increasing customers’emotionalconnectiondrives significant improvements in financial outcomes. As a result, contextual, emotional and sentiment thoughtdriven AI is the next wave of marketing (and advertising). Three Elements Marketers Must Be Aware of When Using AI Tools to Drive Emotional Intelligence

1. We are not all the same. Care for and customize your models an people will respond. One size fits all does not work in the realm of emotional engagement. 2. AI only works and connects emotionally when it’s trained on good data. Using a known brand such as Watson or Google Cloud is great, but if you don’t train it on real-world data that is like your customer when you introduce it to real people, it won’t work — or worse. We currently use natural language understanding and machine vision with IBM Watson to deliver dynamic advertising that is built to understand people for who they are, enabling brands and agencies to move toward using AI products for their clients, without a headache and in an unbiased way. 3. Use true care when looking at programmatic techniques. These affect people psychologically. Just because someone gives you 110% ROI by throwing hurtful content at anyone, doesn’t mean you should do it. Care about people and they will respond to your brand and emotionally engage. Trends in 2018 - To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions customer connections and engagement.

1. Master Micro-Moments : Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone. As per  Think with Google,  micro-moments  are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location. Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need. A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships. 2. Visualization More Important Than Ever : For all the exciting and informative things founds online, whether it is a couple of kittens playing, a baby laughing, or a top commercial featuring a popular model, there is always an element of video. With a video, people tend to accept and attach on a much deeper level due to the usage of visuallyrich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.With time, brands have been able to capitalize on the introduction of highly- engaging video features on different social media platforms like Facebook,Twitter, Snapchat and Instagram. For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry. Mobile users are tending

to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity. YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.  Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube. Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of more than 2 billion active users watching about 8 billion videos each day. Consumers are more tempted from videos because of the deeper attachment they experience from the visual onscreen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future. 3. The Best Visibility with Native Ads : To grab a plain sight exposure in front of the right audience, native advertising has become one of the most soughtafter marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of- context ad pops out of nowhere is a big no- no for the user. This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with. Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it. As per the data provided by  Polar  and  BI intelligence, CTR rates for premium native ads on mobile gadgets were four times higher, than the count of non-native display ads. The data also stressed that native ads calls for better engagement rates on tablets and smartphones as compared to desktop systems.

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4. Say ‘Yes’ to Personalized and Customer-Centric Content :This year, one thing is for certain that content marketing is going to be the core focus when devising a marketing plan while running hand-in- hand with a very important goal: a personalized experience for each customer. But the glaring question remains in place: How can you know that each customer’s specific needs are perfectly catered? The key is to drift away from traditional static content to a more dynamically-rich content. The best practice is to create a dynamic website and a smart marketing automation plan that delivers top content. This creates a unique experience for the customer that matches their specific needs and preferences. Consider the following scenario: A new visitor just navigates on your website. The message you want to communicate them would be different than the message running for an existing customer. For this new visitor, a standard message containing a ready-made snapshot of your offers and a chunk of engaging content will go well. As for the current customers, an individualized message pertaining their specific needs can be thrown to retain and pull them back in order to acquire a new product that entered your listings just recently. What is smart content? As HubSpot defines ‘smart content’, “content that is intelligently personalized to your customer’s needs”. Without needing to execute the ‘one-size- fits-all’ philosophy on a macro level on your customer base, building a smart content promotes the perception of different buyer personas, which in turn creates a communication that fits each customer’s needs and requirements individually. Why should you create personalized messages? Because it drives a better performance! HubSpot recently ran a survey that inspected the data of 93,000+ calls-to- action acquired from their platform over a

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12-month duration. The result concluded that call-to- action directed to users did 42% better than generic call-to- actions. Such results are enough to motivate brands into creating and sending personalized and customer-oriented messages. The move brings along a plethora of benefits for both the business and customers: providing customers precisely what they need, the brand is retained in the memory for significant information, and also importantly, enhancing lead conversions. The eventual reward is a long-lasting and healthy relationship with your customer. The numbers for personalized messaging speaks for themselves. 61% of customers rely more on a company that is inclined to create custom and individualized content. Hence, the probability to choose the same company for a future purchase is high. 88% of content marketing professionals are considering to add personalization elements in their plans. The idea is self-explanatory: when brands tend to associate with people, it’s personal, so the personalization of your content makes sense too. It’s the most powerful way to reach your customers as intended and propel the desired conversions. 5. Raise a Team of Influencers :If you get a customer to love your brand, he/she can become the basis through which a positive word-of- mouth and brand awareness can be spread. But how do we transform a customer into a strong influencer? Although there are various ways to achieve this, but the basic roadmap remains the same—acknowledging and providing the needs your customers are literally looking for. If you offer solutions that truly understand and solve their problem, then it becomes easy to make them more brand loyal. In order to genuinely acquire a team of influencers that could become an additional weapon in your arsenal of brand promotion and recognition, marketers first need to understand the benefits a group of influencers can provide. Function like a Snowball Effect! As stated above, if a

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customer is pleased with the performance of your brand, it’s nearly possible he/she will promote it in their circle and environment, whether at a workplace, a social gathering, an old friends gathering, on a social media platform, or even at a casino night. The point is to express your positive opinion and experiences regarding a brand to others you care about. Imagine a customer commenting something like,“This app has made me fall in love with music all over again”, or “hey, did you see the launch of that new beautiful-looking Bleu de Chaufee bag?” The message triggers a chain reaction, the satisfied customer will tell his/her friends, family and other people in the circle, the group will be impressed to try the brand themselves and spread the word further, and so the cycle continues and thrives.This indicates a snowball effect— what started with a minor state of significance, gradually rolled over to become a powerful influence in the form of pleased customers acting as dedicated promoters of your brand. Acquire maximum impact from your defined budget! Converting customers into mighty influencers is one of the most low budgets but indispensable way to encourage your brand recognition. But what if you want to grab more control over the whole process? You can take control to the next level by hiring some elite brand ambassadors or popular profiles such as celebrities, artists, or a much modern and hot trend nowadays—well-known bloggers or YouTube sensations. Agreeably the return on investment and spread of brand awareness at the hands of such elite industry influencers is undoubtedly positive. But let’s not forget that not every firm in the industry is financially sound enough to afford such initiatives. You may have a product equipped with state-of- the-art features and offering a plethora of benefits to its target market, but when there is a well-known person promoting the product to the audience him-/herself, this calls for an extra boost in public interaction and response. The best thing about influencers is they can be hired on the basis of your budget, regardless of its scale. It all works on person-to- person interaction. When a high-profile celebrity is out there interacting with audience to promote your brand, there is an extremely high probability for spreading of brand awareness, without stopping anytime soon.

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6. Investment in Content Developers: It’s all about creating a content that is easily memorable, unique and personalized in nature. So how do we do it? Hire an experienced writer who is not only able to write unique and creative content, but his knowledge base should be potent enough to fluently write on a variety of topics in order to attract a large audience from different industries. The game plan is to develop and promote a content that retains existing customers who will keep coming back for more as well as attract others through an encouraging word-of- mouth. An acquainted writer knows best how to play with words perfectly and creatively. The professional will createa story/case study relating to your brand well that allows customers to feel attachment with the brand on much deeper and personal level. The practice of building editorial groups consisting of journalists, production leads, etc. is on the rise to position them as thought-leaders. The objective of the editorial and content development team is to produce attractive content that facilitates a healthy conversation. They also urge the audience to trust you on providing them updated and authentic information on different industry subjects. The impact of in-house content development! A potential way to work with a team of content creators is by partnering with a video channel giant—such as YouTube. As per Think with Google, Toyota is working on a multitude of campaigns with YouTube content developers with the goal of sending personalized content to their customers.The leading automobile company has asked content experts to produce content this is customer-oriented while incorporating their brand intelligently. The move earned the firm a brand engagement of 180 million and above impressions, a YouTube content series, along with increased revenues. 7. Convert with the Right Data:If you have the right data, then a professional digital marketer can understand the exact customer behavior and what it takes to deliver the best efforts. Especially this year when the trend of providing real-time responses to consumers in growing increasingly crucial, associating the data with the right tools will be very vital.

Why is there a need for Big Data? Big data is one of the most commonly heard terms in data management that comes with a number of questions. Due to the massive amount of data involved and its heavy emphasis on different digital marketing cultures like segment marketing, personalized marketing, native marketing, etc., its implementation into marketing strategies is quite complex and impossible to cover in brief. Equipped with the right marketing arsenal, any digital marketing agency can  utilize big data. Take the case of EGC Group for example, a top digital marketing agency excelled in big data science and management. EGC’s data states that even though a number of companies are using Google Analytics, they aren’t incorporating the data with marketing automation and CRM tools (Marketo, HubSpot, Salesforce, etc.). Here are some figures that help us understand the impact and increasing importance of big data trend that is likely to go strong in the coming years. 1. Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes 2. Every 9 out of 10 owners feel their businesses have missed opportunities because sales agents were not able to make the most out of the information available in front of them 3. IDC forecasts for  big data industry to reach around a worth of $102 billion by 2019 Final Words With digital technology on the rise to sophistication and global acceptance, the scope for different businesses and brands to engage and interact with their target market is boundless now — 2017 being the most active year up till now. Therefore, it is ‘now’ when companies should start incorporating these trends in their strategic planning process for 2018. You may be a nice 6 months ahead of the actual execution phase, but getting well-prepared beforehand will give you a competitive edge. Note : - Credits of this article goes to Various authors. It is shared for awareness purpose.

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The citizen-centric platform empowers people to connect with the Government & contribute towards good governance. MyGov platform is a unique path breaking initiative which was launched on July 26, 2014 by none other than the Hon’ble Prime Minister of India, Shri Narendra Modi. It is a unique first of its kind participatory governance initiative involving the common citizen at large. The idea of MyGov brings the government closer to the common man by the use of online platform creating an interface for healthy exchange of ideas and views involving the common citizen and experts with the ultimate goal to contribute to the social and economic transformation of India. In its short span of existence till date, MyGov platform has been more than successful in keeping the citizens engaged on important policy issues and governance, be it Clean Ganga, Girl Child Education, Skill Development and Healthy India to name a few. There is no doubt that this platform has made inroads in diminishing the gap which has traditionally existed between the citizen and the government. MyGov platform has become a key part of the policy and decision making process of the country. Where the platform has been able to provide the citizens a voice in the governance process of the country and create grounds for the citizens to become stakeholders not only in policy formulation and recommendation bit but also implementation through actionable tasks. Given the importance of this platform in transformation of India through participatory governance, the platform has been constantly undergoing upgrades to ensure an enhanced level of user experience. The major attributes of MyGov includes Discussion, Tasks, Talks, Polls and Blogs on various groups based on the diverse governance and public policy issues. Today MyGov has more than 1.78 Million users who contribute their ideas through discussions and also participate through the various earmarked tasks. In addition to this the platform gets more than 10,000 posts per weeks on various issues which are analyzed and put together as suggestions for the concerned departments who are able to transform them into actionable agenda.

platform in future. As mentioned by the Hon’ble Prime Minister, Shri Narendra Modi, MyGov is an initiative which should culminate into a mass movement towards selfgovernance or ‘surajya’. As further progress is being made under the umbrella of Digital India, utilizing the technology to further revolutionalise the public service delivery and citizen engagement, MyGov platform is all set to become a key agent for this change taking inputs from the citizens, the ultimate beneficiary and leverage their collective feedback to improve policy change and implementation.

National Portal of India https://www.india.gov.in/ This is the Official Portal of the Government of India, designed, developed and hosted by the National Informatics Centre (NIC), a premier ICT organization of the Government of India under the aegis of the Ministry of Electronics & Information Technology. History The Portal has been developed as a Mission Mode Project (MMP) under the National E-Governance Plan (NEGP) of the Government. The portal was launched in November 2005. Objective / Vision The objective behind the Portal is to provide a single window access to the information and services being provided by the Indian Government for citizens and other stakeholders. An attempt has been made through this Portal to provide comprehensive, accurate, reliable and one stop source of information about India and its various facets. The current Portal is a metadata driven site that links to the other Indian Government Portals/websites for most updated information.

With these impressive numbers, one has to say this is just the beginning and there is a lot more to come on this

Hellobiz | Page No 55

Hellobiz | Page No 56