The Zillow algorithm benefits you if you are at or near 100%. If you are lower than 100% you are helping all others who
H E R E A R E S O M E C R I T I C A L T I P S T H AT YO U N E E D T O U S E I F YO U WA N T A G O O D R O I . I F YO U ’ R E N O T U S I N G T H E S E T I P S YO U ’ R E P R O B A B LY L E AV I N G M O N E Y O N T H E TA B L E . 1. Never have less t han 100% Voice in a market. The Zillow algorit hm benef its you if you
are at or near 100%. If you are lower t han 100% you are helping all ot hers who are above t he 100% in your Zip-code.
2 . Have t he most Reviews and Past Sales in your zip-code. Make sure you claim all of your
past sales or t hey won't show up. Actively source reviews from all past clients but don't buy t hem because you will get caught and banned for a year.
3 . Have t he best prof ile in your market or c hange markets. Don't get an EGO about being
close to your home, if someone has a better prof ile t han yours in t he same Zip-code, you are driving leads to t hem by spending in t he same Zip-code unless you have an extremely dominant share of t he voice.
4 . No contract is required to use Zillow, but if you spend $5,000 or more per mont h do a
contract and you will get an additional ad spend bonus.
5 . If you spend more t han $3,000 you can use more t han one lender, donʼt get greedy, t he
lenders need to make a living if t hey are going to continue spending wit h you.
6 . Split ever yt hing wit h a good lender. Use someone t hat prioritizes you so t hat you can
maximize ef f iciencies.
7. Use a 10-day conversion plan to follow up on leads. Most leads conver t between day 2
and day 7.
8 . Hire an ISA ”Internal Sales Associate” to help you delegate your leads when you're
over whelmed. Do not use t he free ser vice Zillow of fers it ʼs not as good as an ISA .
9 . Don't worr y if t here are a ton of people spending in your market, just make sure t hat
your share of t he voice is at least 100% and you will get most of t he leads. A percentage of ever y dollar spent wit h Zillow pays for google ad spend or like kind marketing, t his marketing drives more buyers to Zillow, and t hese buyers will all be pushed over to t he showcased agents wit h t he most voice.
10 . Review your ad-spend per Zip-code weekly t hings are c hanging constantly and if you
don't adapt you are at risk of someone using all of t hese tips against you. We have been blessed to be associated wit h Zillow and we hope t hat t his post helps anyone who is tr ying to f igure out how to be successful working wit h t heir platform.
