HERSHEY’S #SAYMORE PINTEREST PARTY SWEEPSTAKES OFFICIAL RULES NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND NOT LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY AND/OR DO NOT AGREE TO THESE OFFICIAL RULES. 1. Eligibility The Hershey’s #SayMore Pinterest Party Sweepstakes (“Sweepstakes”) is open only to legal residents of the fifty (50) United States (including District of Columbia), who are eighteen (18) years or older at the time of entry. Void in Guam, the U.S. Virgin Islands, and other U.S. territories and possessions, and where prohibited by law. Employees of Ignite Social Media, The Hershey Company (“Sponsor”) or any of its affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes and their immediate family (spouse, parents and step-parents, siblings and step-siblings, children and step-children, and their spouses) and/or household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. 2. Sponsor The Hershey Company, 100 Crystal A Drive, Hershey, PA 17033 3. Administrators Amy Bellgardt, Edmond, OK 73003 Ignite Social Media, LLC 15501 Weston Parkway, Suite 120, Cary, NC 27513 4. Timing The Sweepstakes begins on December 14, 2015 at 8:00 PM Eastern Time (“ET”) and ends on December 14, 2015 at 9:00 PM ET (“Sweepstakes Period”). Administrators are the official timekeepers for the Sweepstakes. 5. How to Enter To enter you must follow @momspark Pinterest accounts at https://www.Pinterest.com/momspark/ and create Pin themed around the winter holidays including the hashtags #SayMore and #WIN in the description of the Pin (“Entry” and collectively, “Entries”) during the Sweepstakes Period. Entries must also comply with the Entry Requirement listed in section 6 of these Official Rules. Online entries will be deemed submitted by the authorized account holder of Pinterest account submitted at time of Entry. By entering, you agree to be bound by these Official Rules. Note: Administrator may not receive Entries from Pinterest users with “private” boards due to the way Pinterest operates its services. Use of any automated system to enter is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, illegible or misdirected Entries, which will be disqualified. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email used to enter will be deemed to be the entrant. An “authorized account holder” of an email address is the natural person in whose name the email address has been issued by the Internet Access provider or on-line service provider. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official 643.1

Rules; or acts in a disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor and its agencies are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Sweepstakes which may limit the ability of an individual to participate in or accept a prize in the Sweepstakes, or by any human error which may occur in the processing of the entrie