social media savvy. ⢠Readers of crime ... People in book clubs. The campaign ... Photo and #tag (#whereisAmy) competi
HIDDEN BODIES Joe’s latest obsession is about to become yours …
CAROLINE KEPNES
The campaign Objectives • To reach fans of crime fiction and mysteries. • To get Hidden Bodies on best-sellers lists.
Primary audience • Smart, young females, who are social media savvy. • Readers of crime fiction & mysteries. • Fans of crime shows. • People in book clubs.
Why we already love Caroline Kepnes? • YOU has sold well over 10K in ANZ! • We love to share our reading tastes with high profile fans "YOU is superb. So funny, apart from anything else, and properly clever. It is: different, hot." – Sophie Hannah
"Hypnotic and scary...never read anything quite like it." "I am RIVETED, AGHAST, – Stephen King AROUSED, you name it. The rare instance when prose and plot are equally delicious." – Lena Dunham
Pre- publication buzz •
ARC available on NetGalley in January – we now have 8K Australian and NZ members.
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Print ARCs to go to press and selected bloggers.
Marketing Street Fighter Media 200 strategically placed water stencils in Sydney, Melbourne, Adelaide, Brisbane, and Perth. A fun, long-lasting and unique way to catch people’s attention. Photo and #tag (#whereisAmy) competition to WIN copies of YOU.
Social Media Marketing The outdoors stencil campaigns will be supported by a clever, paid social media campaign through the month of May. Photo and #tag (#whereisAmy) competition to WIN copies of YOU. Reach: 250K impressions
Marketing • •
Better Reading New Releases That Won’t Let You Down in May. Better Reading May special feature which includes an editorial post and a Facebook giveaway.
Publicity • • • •
Extensive mail out to ANZ newspapers and magazines. Pitch to ABC Radio National Books and Arts Daily. Pitch to literary festivals in Melbourne and Brisbane. Hidden Bodies will also be part of our Guaranteed Reads program
HIDDEN BODIES CAROLINE KEPNES On bestseller lists in May 2016!
