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holiday season - Google Services
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Last year's holiday season was a record-breaker. Online sales are expected to increase from 6% to 8% this holiday season
H O L I D A Y S E A S O N
HOW TO BE READY FOR THE
HOLIDAY SEASON
Last year’s holiday season was a record-breaker 6%
$14 billion in advertising spend
8%
1
Online sales are expected to increase from 6% to 8% this holiday season
28%
of total 2014 ad spend
20%
was during the holiday season
3
2
of annual sales come during the holiday season
4
Here’s how you could earn more from your ads Change your ad sizes
GO WIDE
Use wider ad sizes for more success
Combine your ads Increase competition by
showing text and display ads
Supersize your revenue Increase coverage with up to 3 ad units per page
And to make sure your content shines this holiday season Use Google Trends to explore what’s popular
Trends
Optimize your content for all screens
Data Point 1 Data Point 2 Data Point 3 Data Point 4
www.iab.com - Quarterly revenue growth trends Q1 1996 - Q1 2015 www.iab.com - Internet Advertising Revenue Report June 2015 www.marketingland.com - October 2015 www.marketingland.com - September 2015
Understand your traffic by linking Analytics to AdSense
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