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The resident THE LIFESTYLE MAGAZINE FOR YOUR LONDON

SW NW SW19 THE HILL THE GREEN LIVING SOUTH LIVING NORTH RICHMOND GREEN WESTSIDE THE GUIDE THE MAYFAIR THE GROVE THE FULHAM THE ANGEL THE CHISWICK THE RICHMOND THE

MARKET LEADING PORTFOLIO

London’s local luxury

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The resident

MARKET LEADING PORTFOLIO

One brand. One resident. 1 brand. 13 personalities. Quality bespoke editorial written for each individual title. London’s finest publications, hand-delivered to carefully selected residents in London’s most affluent areas and available at the Apple Newsstand and on all Smart phones. Your opportunity to engage with the most affluent and influential residents in London’s finest neighbourhoods.

www.thelocalresident.co.uk

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AUDITING & MOSAIC PROFILING

Industry-leading auditing and measurement. The only local quality magazine publishing house in London that audits its titles independently. Buy with complete confidence. Each of our titles can independently prove both their print and household distribution quantities.

Unique insight and pinpoint accuracy to the most desirable households in each chosen area. Business community partnerships. Business distribution to five-star hotels, top venues, local business and leading local estate agents – only those venues verified as being absolutely suitable for our audiences are considered.

*Sources: Focus Groups (2012). TGI 2012. ESCP Street Survey. 4

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AUDITING & MOSAIC PROFILING


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OUR DISTRIBUTION PROMISE

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The resident

OUR DISTRIBUTION PROMISE

Our distribution promise. Hand delivered by London’s premier distribution company. Our distribution systems and processes adhere to the highest industry standards ensuring a local marketleading approach. In addition, we use state-of-the-art technology to ensure accurate distribution through GPS personal and vehicle tracking and monitoring.

To target and reach the right types of households for your communications we use Geoplan targeting software, Census Data and Royal Mail Postal Address File. This provides us with the most accurate and up-todate information about London’s homes and businesses.

We uniquely provide an in-house dedicated Distribution Specialist and Ground Force Team that personally

selects distribution points and carries out full reality checking. This ensures your message and all distributions are carried out and executed as set out by our strict criteria.

*Sources: Focus Groups (2012). TGI 2012. ESCP Street Survey.


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DISTRIBUTION MARKET LEADING PORTFOLIO

A1

A1

A406

Crouc

Hampstead

Camden Tow

A40 Kilburn Greenford

Marylebone Paddington Ealing Acton

Kensington Westmin

Gunnersbury

Pimlico Brentford

Fulham Battersea

Barnes

S Mortlake

Hounslow

Claph Wandsworth

Richmond

Balham

Twickenham

Strea Hanworth

Teddington Wimbledon Collier’s Wood Kingston Upon Thames

A309

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The resident

New Malden

DISTRIBUTION MARKET LEADING PORTFOLIO

DIRECT LONDON FOCUS

Wood Green

ch End

Stamford Hill

Highbury Islington

wn

Clerkenwell Mayfair Resident

City

Millwall

ster

A205 Deptford Greenwich

Camberwell New Cross

Shooter’s Hill

Stockwell Lewisham

ham Brixton

Brockley East Dulwich

Hither Green

Eltham

Dulwich Mottingham

atham Sydenham Chislehurst

A23


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MULTI-MEDIA

A dynamic digital offering for every reader Target more customers through our digital publications available online, Apple Newsstand, mobile applications and major social networking sites. We have uniquely enlisted the most innovative technology to enhance everyday community experiences. Our reader applications include mycityway which is your ultimate London guide delivering

personalised information and helping you get around better, faster, smarter. Additionally our application streetlife is the leading local social network that connects and shares information directly with people in your neighbourhood.

London24 is our pan-London brand which draws its content from our extensive portfolio of 17 local newspapers and 18 associated websites. This flagship site brings a comprehensive web proposition to both London and our clients. Find interactive editions of all titles on Apple’s Newsstand. Connecting readers with advertisers through print and online.

TM


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DISTRIBUTION MULTI-MEDIA

84%

*

of readers find local features of most interest to them.


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LUXURY LOCAL EDITORIAL

75%

*

of readers are most interested to read about local shops, restaurants and events in their community.

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The resident


Quality local editorial. More local editorial that connects with readers like no other London lifestyle magazine. Quality and desirable content that engages with our readers and your customers. Relevant sections creating the perfect environment for lifestyle advertising that engages our discerning audience. Up-to-date market trends and information about property prices and news – written by local estate agents.

Recognised and trusted brands connecting with London communities for more than 30 years.



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Local focus on London’s finest. Fresh, high-quality editorial from market-leading journalists, including leading food writer Tom Parker Bowles and interiors expert

Judith Wilson. Tom Parker Bowles is The Resident’s star food columnist, offering insightful editorial on London’s exciting gourmet scene in the magazine every month. When Tom’s not writing for us or the Mail on Sunday, he can be found filming Simon Cowell’s Food Glorious Food.

“The joy of Archant’s London titles lies in the sheer range, diversity and intricately defined character of their publications. Each magazine has its own soul, and caters beautifully to the area it serves” Tom Parker Bowles

“The Resident offers a unique combination: a local magazine with a luxury bias. I enjoy its finger-on-the-pulse emphasis and its support for emerging talent”Judith Wilson The world of interiors is brought to you every month by leading journalists, including London-based interiors specialist, author and TV star Judith Wilson.


The resident


“ We pride ourselves on delivering the best editorial content in our market, written by our team of talented and dedicated journalists who know their audience and areas inside out. ” Vicky Mayer, Editor-in-Chief


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A relevant and consistent environment. We have more than 30 years’ experience creating exceptional local-focused content that attracts an optimum audience for accompanying advertising.

Regular sections and in-depth features on the home, fashion, beauty – with the latest tips and trends on your doorstep – create an attractive environment for advertising. Homes and interiors: No other local magazines cover homes in the depth we do.

Fashion: Reflecting the latest looks and trends, we concentrate on luxurious local buys on your doorstep.

Health and beauty: We go beyond just the latest lipstick trends and focus on what’s hot, right up your street.


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“Knight Frank is delighted that Fulham residents have a lovely magazine which is brimming with editorial about the immediate area. This creates a 'good read' as well as creating useful publication to give to the buyers and tenants coming to the area from further afield. Why would they want to live anywhere else!”

*As a Group we carry a wider variety of property advertisers than any other lifestyle media owner in the UK

Department Head, Knight Frank

“Advertising in The Resident magazine allows Winkworth to showcase our properties to an affluent, propertyconscious readership – allowing prospective buyers to see the excellent value for money that Streatham houses represent” Director, Winkworth

“Trindle Rymer Irens advertises in SW Magazine as it is a publication that is comprehensively distributed throughout the area we cover and our advertisements attract many new buyers and sellers – great for our business. It is a wonderfully informative and colourful magazine, full of relevant articles and a magazine that we and the local residents look forward to receiving each month.” Director, Trindle Rymer Irens 18

The resident


Desirable residences. Our readers love London and love reading about property opportunities where they live. With a dedicated Property Editor, we provide market-leading local editorial on newsworthy

property features, must-buy properties and market comment from local experts. Every hand-crafted page works hard to inform and educate our property-loving audience on their community and property news within.



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Attracting your customers. We produce relevant local features that attract our reader's interest directly to your business. These include:

Food and drink: Local gastro delights on your doorstep. Travel: Hand-selected and tested holiday destinations and mini-breaks really worth a recommendation.

The country: Helping those who love city living enjoy the great outdoors.


The resident

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Over 2/3

of our readers enjoy trying new destinations.

Almost a

quarter of our readers choose to eat out locally at least once a week.


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ARCHANT COMMUNITY MEDIA

Archant Group. With a heritage of over 165 years, Archant London is one of the

UK’s largest independently owned regional media business. The company has an award-winning portfolio covering regional newspapers, local and national magazines, contract publishing and digital communications and is a full-service media business.

Archant’s portfolio brings together the best in local, regional and national publications in print as well as a variety of digital communications.

We’ve got it covered – Archant’s portfolio of local magazines reflects the finer things in life around the UK.

All facts and figures correct at time of print. 22

The resident

Research, influence and engagement We understand our audiences and are truly committed to engaging with our advertisers to ensure they reach their target.

Email and SMS campaigns: instant communication – instant reaction Email communications can be created and delivered to a highly targeted audience.

The advances in digital have seen consumer habits change faster than ever before and Archant has led the way in providing insight and ground-breaking research into what drives people to make their purchasing decisions.

Archant has a database of 2.3million customers, segmented by location and interest area for additional customer reach.

Engagement on the move

Inserts and print services

Archant has a market-leading mobile marketing platform – secure management and tracking of all campaigns via simple web interface, smartphone and tablet innovations.

Get immediate access to our full print and creative service for advertising, leaflets and inserts. As the largest independent Media Owner we have access to the most preferential rates on all print materials which we make available to all our clients.

We can target customers via SMS and mobile-optimise websites for instant purchase.

Average open rates of Archant newsletters is 24.14%.

Whether looking to improve on past campaigns or testing inserts for the first time we have the knowledge, passion and people to make your campaign work.


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