(Page 3). Community Involvement. (Page 4). Social Media â Facebook. (Page 6). Email. (Page 8) .... Have you ever Liked
June 2013 Horace Mann Educator Advisory Panel Survey* Out of Pocket Expenses School Budget Cuts Community Involvement Social Media – Facebook Email
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*The Horace Mann Educator Advisory Panel has been in place since 2004 and consists of educators from across the country. Educators that sign up for the advisory panel are asked to complete 4 to 5 online surveys each year. Survey topics include a mix of educational-related topics and topics related to insurance and retirement. Currently, around 1,700 educators belong to the panel and are mostly Public K-12 teachers. Less than 15% of the panel members are Horace Mann customers.
Horace Mann Market Research
Types of Projects not Covered by School’s Budget What types of projects did you plan for this school year, or what materials did you need, that weren’t covered by your school’s budget? (check all that apply.)
How much of your own money have you used to fund classroom projects or to purchase supplies this school year?
40%
$51-$100
Reading and Language
39%
$101-$200
18%
Music and the Arts
18%
Character Education
14%
Parent Involvement
13%
Special Needs
13% 10%
Community Service
8%
Health and Sports
7%
College and Career Prep
4%
Early Development
10%
None
7%
Other:
0%
20%
13%
21% 13%
$601 or more
13%
N=796
Cooking Office supplies Environmental projects Films/photography Technology Field trips Classroom materials Textbooks Playground equipment Student rewards Professional organization memberships
40%
60%
22%
30%
$401-$600
31% 23%
2% 0%
2%
20%
40%
60%
How many projects did you abandon this school year because the cost wasn’t covered by your school’s budget or the cost wasn’t funded through other sources? 60%
15%
26%
39%
20%
38% 40%
19%
24%
19%
20% 0% One project
N=814
11%
All projects were paid for
2% 8%
$201-$400
16%
History and Civics
March, 2011
8%
$1-$50
Math and Science
Extracurricular
2%
None
51%
General Classroom Supplies
2
N=809
Two projects
More than two projects
None
March, 2011
Actions Taken as a Result of Budget Cuts Did your district take any of these actions or experience any of the following conditions as a result of budget cuts this school year? (Check all that apply.) Most common Actions 60%
Increased class sizes Cut budgets for school supplies
53% 44%
Salary freezes
42%
Fewer new hires Reduced funding for professional development
38%
Downsized/laid off teaching positions
38%
Oct 2010 69% 76% 50% 78%
Least common Actions Cut budgets for classroom technology
26%
29%
Higher fees passed on to students
25%
33%
Laid off administrative staff positions
24%
30%
73% 50%
Reduced funding or cut arts or music programs
21%
40%
21%
33%
38%
62%
Cutbacks or eliminations of bus routes
Reduced funding or cutting external field trips
38%
64%
Unpaid furlough days for staff
Attrition - staff weren’t replaced
38%
68%
Closed or consolidated school buildings
55%
Fewer days in the school year
N=772
32% 0%
20%
40%
57%
Reduced funding or cut sports programs
Downsized/laid off classroom support staff
Reduced employee benefits
28%
Oct 2010
60%
16%
21%
11%
20%
9% 0%
20%
13%
40%
60%
3
Top Ways Communities Can Get Involved Considering all the ways community groups or individuals can get involved with their local school district, and considering the needs of your students, what are the top 3 ways you’d like to see your community become more involved with your school? Total Top Three Responses
Donate technology tools or provide technology grants
23%
13% 12% 19% 17% 18%
Donate general classroom supplies or funds for classroom supplies Read to students/provide tutoring or mentoring
11% 10%
Create extracurricular activities for students (field trips/work study programs/volunteer programs)
47% 54%
17% 15%
43%
15%
45%
20%
Provide free medical/dental/mental health services
7% 7% 5%
19%
Improve school buildings and grounds
7% 8% 7%
22%
Purchase books for students
6% 8% 7%
21%
6% 9% 7%
22%
Support professional development for teachers through scholarships or workshops Provide free meals or reduced priced meals Donate playground equipment or sports equipment N=805
2% 1% 3% 2%
7% 6% 7%
15%
Top Way Communities can get Involved
2nd Best Way Communities can get Involved
3rd Best Way Communities can get Involved
4
Student Involvement
In what ways do students at your school get involved to make their school safer, nicer looking, or more conducive to learning?
Are students encouraged to volunteer at your school for things like building cleanup or student mentoring? Not Sure, 10% No, 44%
420 educators with comments
Yes, 46%
N=805
How critical is community involvement to schools in rural, suburban, or urban areas? Rural
100% 80% 60%
Urban
Suburban
63%63% 52% 31% 27% 26%
40%
7%4%11%
20%
1%2%
3%4%4%
0% N=804
Very Critical
Critical
5
Somewhat Critical
Not Critical
Not Sure
Student Involvement
# Comments
General clean up Including recycling Plant gardens
178 61 68
Beautify the building - paint or hang posters in the hallway Tidy up the playground or pick up trash outside Safety awareness or patrol, anti-bullying Participate in clubs at school Work with younger students Community good works Student council or other student organizations Special projects Taking personal responsibility Lunch room or cafeteria work Getting parents/others involved
55 49 47 44 42 34 32 26 19 12 2
Favorite Social Media Sites
6
Please tell us what your favorite three social media sites are. Only includes sites with 2 or more mentions.
Favorite Site
# of Mentions
2nd Favorite Site
# of Mentions
2nd Favorite Site
3rd Favorite Site
# of Mentions
# of Mentions
3rd Favorite Site
# of Mentions
Facebook
500
Pinterest
42
Twitter
113
Google
8
Twitter
57
Tumblr
5
Twitter
15
Pinterest
78
5
Linkedin
43
Myspace
5
Google
12
Facebook
54
3
Instagram
32
Yahoo
4
Youtube
9
Linkedin
28
Yahoo.Com Teachers Pay Teachers Myspace
Pinterest
21
Edmodo
3
Linkedin
8
Instagram
26
Tumblr
3
Facebook
21
Snap
2
Edmodo
5
Edmodo
13
Discovery
2
Youtube
11
Reddit
2
Instagram
3
Youtube
11
Diigo
2
Google
5
N=609
N=364
N=227
Are you an active member of Facebook? (You visit Facebook at least once a week.)
Have you ever Liked a business or brand on Facebook? No, 22%
60%
Yes, am an active Facebook member Yes, am a Facebook member but not very active
21%
No, am not a Facebook member
19%
N=803
3
Yes, 78% N=678 Only includes Facebook members
Why Someone Likes and Unlikes a Business on Facebook What are the main reasons why you Like a business or brand on Facebook? (check all that apply) It’s a local business that I support 41%
It’s a national brand that I’m familiar with The company was recommended The company’s advertising intrigued me Other: N/A – Have never Liked a business on Facebook N=639
Generally, what are the main reasons why you Unlike a business or brand on Facebook? (check all that apply)
32%
16%
6%
5%
15%
Education related To keep informed about business To Get promotions Business owned by a friend Aligned with personal interests Aligned with my politics Brand that I recommend Inspirational To show support publicly Worthy social causes I value the company Received exceptional service
Only includes Facebook members.
43%
Too many posts
64%
There was a promotion tied to Liking the business
7
The company’s page has too much self-promotion
23%
I changed my mind about that company or product
15%
Posts are offensive or unfriendly
12%
The company’s promotion or campaign has ended
11%
I Like too many companies Not enough posts
1%
Other:
2%
N/A – Have never Unliked a business on Facebook N=636
7%
Don't want to be tracked Don’t like business practices Not in line with my ethical standards Want to keep Facebook page personal Haven't participated in that business recently Don't want to provide personal info Don't use Facebook enough Don't like promotions
38%
Only includes Facebook members.
Checking Personal Email How many email accounts do you have? One or more personal email accounts, 6% None, 0.3%
About how often do you check your primary personal email account?
One or more work email accounts, 4%
25%
Once a day
31%
Two or three times a day Both work and personal email accounts, 90%
34%
More than three times a day Two or three times a week
6%
Less than twice a week N=795
5%
N=796
During the week, at what time of day do you typically check your primary personal email account? (check all that apply) 80% 60% 40%
68%
55%
32%
33% 15%
20%
4%
0%
N=797
8
Early mornings Lunchtime Right after work Evenings Late at night before 8:00 a.m. between 11:00 between 3:00 between 5:00 after 10:00 p.m. a.m. and 1:00 p.m. and 5:00 p.m. and 10:00 p.m. p.m. p.m.
Other times such as break time
All the time - sent to cell phone Throughout the day Planning period Break times Before school Whenever time allows When message is expected Between classes Throughout the morning Saturday mornings
Opening Emails and Company Newsletters What would prompt you to open an email from a company or business? (check all that apply)
How would you prefer to receive a newsletter from a company that you do business with? 80%
It’s from a company that I purchase products or services from
79%
55%
60% 40%
The subject line is brief and specific
25%
19%
15%
11%
20% 0%
The business doesn’t send me emails very often
Sent through email
21%
N=801 The subject line promises a reward or bargain The email (message or subject line) is personalized The subject line is emotional or involves a charitable cause The email is a chain or the subject line is threatening
Other: N=792
Sent through regular mail by itself
Sent through regular mail with billing statement
No preference
20%
How likely are you to read a company newsletter sent to you the following ways?
9% From a trusted 3% company Subject line is key If it was personalized 0.4% If I solicited the email If subject line 4% offered a discount
9
Very Likely
Likely
Somewhat Likely
Not Likely
80% 60% 40% 20%
32%34% 18% 16%
32%33% 18% 16%
29%32%27% 12%
Sent through regular mail by itself
Sent through regular mail with billing statement
0% Sent through email
N=797
