Aug 13, 2010 - Interactive, Digital and Integrated - whereas many other .... RAnK. 2007. RAnK. 2008. AgencY. totAL. CREA
CREATIVE RANKINGS
CAMPAIGNBRIEFASIA’S
CREATIVE RANKINGS After spending the past four Campaign Brief Asia Creative Rankings surveys in the No4 position Dentsu Inc Tokyo has broken through to the top position following formidable performances at award shows in 2009. No1 position is a first for Dentsu, and a first for any Japanese agency. It also signals the increasing significance of Japan as a creative power in the AsiaPacific region. Another first for the Rankings is that Malaysian agencies fill both No2 and No3 spots. 16
CAMPAIGN BRIEF ASIA
It’s become almost traditional in these Campaign Brief Asia Creative Rankings that Ogilvy & Mather Singapore emerges in the top spot. In fact over the past 10 years only Saatchi & Saatchi Singapore (in 2007) and Creative Juice Bangkok (in 2006) have beaten them to the crown. This year we see Dentsu Inc Tokyo jump to the top of the Creative Rankings and Ogilvy Singapore somewhat ‘languishing’ in their lowest position in a decade at No5. Dentsu leads the way from a ‘new look’ top of the table chart. Saatchi & Saatchi Malaysia’s three year dream run at award shows has been rewarded with second position this year and the even more dynamic performance of BBDO Proximity Malaysia over just 12 months sees them rank third. Saatchi Malaysia jump from fifth last year and BBDO Proximity Malaysia move up a staggering 23 places. Ogilvy & Mather Bangkok complete their resurgence which began last year by moving back up the Rankings into fourth position. This year only BBDO Proximity Malaysia and O&M Bangkok are new to the Top 10, with both JWT Singapore and Leo Burnett
Bangkok dropping out. But this is Dentsu’s year with their 2009 award-winning performance increasing around 30% on 2008’s haul. Last year Dentsu amassed 1025 Creative Ranking points, scoring very well at Cannes, London International, Spikes Asia, D&AD, Clio and AdFest. Dentsu’s great strength is that they have been able to pick up awards across most categories - especially Interactive, Digital and Integrated - whereas many other agencies have had to make do with excellence in conventional categories like Print and Outdoor. BBDO Proximity Malaysia were 2009’s top scoring agency over the award season. They scored 1066 points, nearly all of them for their Jeep “Two World’s” print and poster campaign - easily the world’s most awarded print campaign this year. They scored very well at every show, especially D&AD, London International and One Show. It’s no surprise then to see six people from the BBDO Proximity Malaysia creative department filling the top six positions in our individual ranking of creatives working in Asia (see page 28). ISSUE #50 2010
Hottest 25 Agencies in ASIA 1 Dentsu Inc Tokyo (4/4/4/3) 1802 2 Saatchi & Saatchi Malaysia (5/12/19/28) 1490 3 BBDO Proximity Malaysia (26/35/28/62) 1346 4 Ogilvy & Mather Bangkok (14/5/5/11) 1311 5 Ogilvy & Mather Singapore (1/2/3/1) 1192 6 Ogilvy & Mather Mumbai (7/7/22/20) 1148 7 Saatchi & Saatchi Singapore (2/1/2/12) 1077 8 Lowe Worldwide Bangkok (10/36/36/37) 1063 1060 9 Hakuhodo Tokyo (3/8/28/43) 894 10 BBDO Bangkok (8/10/6/4) 879 11 Leo Burnett Mumbai (11/19/24/23) 841 12 JWT Mumbai (16/16/16/68) 840 13 Projector Tokyo (18/-/-/-) 14 Ogilvy & Mather Shanghai (15/32/126/120) 771 15 TBWA\Tequila Singapore (21/84/23/5) 704 15 Leo Burnett/ARC Malaysia (13/25/45/35) 704 704 15 Creative Juice Bangkok (12/3/1/10) 678 18 JWT Singapore (6/6/37/25) 671 19 JWT Shanghai (34/13/7/29) 615 20 GT Inc Tokyo (31/41/-/-) 593 21 Ogilvy & Mather Beijing (19/21/43/-) 563 22 Leo Burnett Bangkok (9/11/26/19) 518 23 JWT Beijing (113/147/-/-) 481 24 Y&R Singapore (23/43/38/60) 476 25 TBWA Shanghai (27/34/13/7)
Sir John Hegarty David Abbott Neil French Marcello Serpa Graham Warsop John Webster Bob Barrie Jim Riswold Steve Henry Jeff Goodby David Droga Mark Tutssel Lionel Hunt Warren Brown Keith Reinhard Tim Delaney Hal Riney Roy Grace Paul Fishlock Bill Bernbach Andy Berlin Arthur Bijur Ron Mather Linus Karlsson Paul Malmstrom Anthony Simonds-Gooding Lee Garfinkel Indra Sinha Tracy Wong Siimon Reynolds Adrian Holmes Steve Elrick Jack Vaughan David Lubars Graham Fink Bruce Bildsten Bill Oberlander Scott Whybin Neil Godfrey Chuck McBride Joe Pytka Jan van Meel Dean Hanson Kash Sree Andrew Clarke Jean-Marie Dru John Bevins Patrick Low Mark Fong Len Cheeseman Nick Bell Helmut Krone Edmund Choe Jagdish Ramakrishnan Francis Wee Gary Goldsmith David Denneen Mark Sitley Ravi Deshpande Steffan Postaer Tham Khai Meng Donald Gunn Kirk Souder Bob Isherwood Richard Kirshenbaum Jonathan Bond Jim Mountjoy Richard Foster Peter Souter Eugene Cheong Malcolm Duffy Lim Sau Hoong David Guerrero Basil Mina Erik Heisholt
Sir John Hegarty David Abbott Neil French Marcello Serpa Graham Warsop John Webster Bob Barrie Jim Riswold Steve Henry Jeff Goodby David Droga Mark Tutssel Lionel Hunt Warren Brown Keith Reinhard Tim Delaney Hal Riney Roy Grace Paul Fishlock Bill Bernbach Andy Berlin Arthur Bijur Ron Mather Linus Karlsson Paul Malmstrom Anthony Simonds-Gooding Lee Garfinkel Indra Sinha Tracy Wong Siimon Reynolds Adrian Holmes Steve Elrick Jack Vaughan David Lubars Graham Fink Bruce Bildsten Bill Oberlander Scott Whybin Neil Godfrey Chuck McBride Joe Pytka Jan van Meel Dean Hanson Kash Sree Andrew Clarke Jean-Marie Dru John Bevins Patrick Low Mark Fong Len Cheeseman Nick Bell Helmut Krone Edmund Choe Jagdish Ramakrishnan Francis Wee Gary Goldsmith David Denneen Mark Sitley Ravi Deshpande Steffan Postaer Tham Khai Meng Donald Gunn Kirk Souder Bob Isherwood Richard Kirshenbaum Jonathan Bond Jim Mountjoy Richard Foster Peter Souter Eugene Cheong Malcolm Duffy Lim Sau Hoong David Guerrero Basil Mina Erik Heisholt
The advertising “A” list.
Contributors to these books.
Weird. What a coincidence? Introducing the new Cutting Edge editions. Available at bookstores or from amazon.com Published by Pearson Education
Figures in brackets represent previous Creative Ranking positions over the past four years. ISSUE #50 2010
CAMPAIGN BRIEF ASIA
17
DENTSU TOKYO
CREATIVE RANKINGS
Campaign Brief Asia’s Agency of the Year Award is judged solely on creative results at the most important world and regional award shows. After many years of solid performances Dentsu Inc Tokyo has finally broken through to comfortably sit at No1 position in this year’s Campaign Brief Asia Creative Rankings. Dentsu did it on the back of an outstanding 2009 performance across most of the award shows that count.
Toyota iQ tvc campaign
Uniqlo’s Tokyo Fashion Map Dentsu Inc Tokyo is Campaign Brief Asia’s Regional Agency of the Year for the first time. In 2009 Dentsu amassed 1025 Ranking Points which when combined with the 777 Points picked up in 2008 sees them sitting on top of the 180
other award-winning agencies that were tabulated in this year’s Creative Rankings. In 2009 Dentsu’s best performances were at the London International Awards (270pts), Cannes Lions (205pts), Spikes Asia (160pts), D&AD (140pts), Clio
“Melody Road” for Dunlop Falken Tyres (130pts), AdFest (85pts) and One Show (35pts). It’s worthy also noting that Dentsu had a broad base - in excess of a dozen campaigns - that were recognised at these award shows. Also of note is that going into this
year’s award season the agency carries forward 1025 points, which places them only behind BBDO Proximity Malaysia in the lead up to next year’s Creative Rankings. This gives them every chance of maintaining No1 position next year.
G E T C A M PA I G N B R I E F A S I A E V E R Y D A Y W W W . C A M PA I G N B R I E F A S I A . C O M 18
CAMPAIGN BRIEF ASIA
ISSUE #50 2010
CAMPAIGN BRIEF Asia’s AGENCY of the year
CREATIVE RANKINGS
THE HOTTEST 181 AGENCIES IN ASIA RANK 2009
RANK 2008
RANK 2007
AGENCY
1 4 4 Dentsu Inc Tokyo 2 5 12 Saatchi & Saatchi Malaysia 3 26 35 BBDO/Proximity Malaysia 4 14 5 Ogilvy & Mather Bangkok 5 1 2 Ogilvy & Mather Singapore 6 7 7 Ogilvy & Mather Mumbai 7 2 1 Saatchi & Saatchi Singapore 8 10 36 Lowe Bangkok 9 3 8 Hakuhodo Tokyo (incl. Kettle) 10 8 10 BBDO Bangkok 11 11 19 Leo Burnett Mumbai 12 16 16 JWT Mumbai 13 18 - Projector Tokyo 14 15 32 Ogilvy & Mather Shanghai 15 21 84 TBWA\Tequila Singapore 15 13 25 Leo Burnett/ARC Malaysia 15 12 3 Creative Juice Bangkok 18 6 6 JWT Singapore 19 34 13 JWT Shanghai 20 31 41 GT Inc. Tokyo 21 19 21 Ogilvy & Mather Beijing 22 9 11 Leo Burnett Bangkok 23 113 147 JWT Beijing 24 23 43 Y&R Singapore 25 27 147 TBWA Shanghai 26 72 - Bascule Inc Tokyo 27 30 27 BBDO Proximity Singapore 28 104 97 McCann Erickson Hong Kong 29 54 146 Beacon Communications Tokyo 30 17 20 Y&R Malaysia 31 91 61 Ogilvy & Mather Tokyo 32 46 51 ADK Tokyo 33 43 23 Naga DDB/Rapp Malaysia 34 22 14 JEH United Bangkok 35 33 51 Ogilvy & Mather Hong Kong 36 28 22 JWT Malaysia 36 - - Euro RSCG Singapore 38 58 104 DDB DM9 JaymeSyfu Manila 39 36 38 Leo Burnett Singapore 40 59 45 Publicis Ambience Mumbai 41 24 17 BBDO Guerrero/Proximity Manila 42 60 58 TBWA Santiago Mangada Puno Manila 43 76 64 Y&R Bangkok 44 20 15 McCann Erickson Mumbai 45 48 91 Ogilvy & Mather Bangalore 46 113 - Saatchi & Saatchi Guangzhou 47 99 147 Bartle Bogle Hegarty Shanghai 20
CAMPAIGN BRIEF ASIA
RANK 2008
RANK 2007
AGENCY
TOTAL
RANK 2009
1802 1490 1346 1311 1192 1148 1077 1063 1060 894 879 841 840 771 704 704 704 678 671 615 593 563 518 481 476 395 359 358 345 334 326 305 302 300 292 281 281 278 277 255 244 239 212 210 203 190 181
48 61 147 Cheil Communications Korea 49 32 24 McCann Erickson Singapore 49 94 59 Leo Burnett Hong Kong 51 29 31 Ogilvy & Mather Malaysia 52 39 30 Rediffusion Y&R Mumbai 53 45 18 Lowe & Partners Malaysia 54 63 94 Bates141 Taiwan 55 81 50 Mudra DDB Mumbai 56 44 75 Saatchi & Saatchi Vietnam 57 90 147 Bartle Bogle Hegarty Singapore 58 64 - Monday Bangkok 59 74 81 Contract Advertising Mumbai 60 50 91 JWT Jakarta 61 55 109 JWT Hong Kong 62 37 42 Publicis Bangkok 63 169 94 Grey Worldwide Beijing 64 - - Lowe Worldwide Jakarta 65 51 34 Ogilvy & Mather New Delhi 66 41 39 Saatchi & Saatchi Bangkok 67 104 60 Lowe Worldwide Shanghai 68 55 51 Ground Tokyo 69 67 104 Diamond Ogilvy Seoul 70 - - Guangzhou Newsun/JWT Guangzhou 71 53 68 Publicis Malaysia 72 - - Publicis Gurgaon 72 65 63 DDB Singapore 72 135 - Creativeland Asia Mumbai 75 - - Ogilvy & Mather Gurgaon 75 49 66 Grey Worldwide Hong Kong 77 51 40 Kinetic Singapore 78 149 162 DDB Hong Kong 79 38 37 McCann Erickson Bangkok 79 42 29 JWT Bangkok 81 102 49 Ogilvy & Mather Taiwan 81 - - Leo Burnett Kraesindo Jakarta 81 88 112 Dentsu Kansai Osaka 81 82 - Dentsu Bangkok 85 95 113 Leo Burnett Manila 86 35 26 JWT Manila 87 - - Publicis Mumbai 87 62 74 Euro RSCG Kuala Lumpur 89 - - Rediffusion Y&R Gurgaon 89 - - Bartle Bogle Hegarty Japan 91 47 33 Euro RSCG Flagship Bangkok 91 80 129 Bates141 Shanghai 93 77 87 Ongoing Bangkok 94 85 - Contract Advertising New Delhi
TOTAL
RANK 2009
RANK 2008
RANK 2007
180 175 175 169 168 164 161 160 159 155 151 149 148 145 140 135 134 133 131 126 120 110 106 99 95 95 95 94 94 93 91 89 89 87 87 87 87 86 85 81 81 80 80 79 79 75 74
95 96 97 98 98 100 101 102 102 102 102 106 107 108 109 109 111 112 112 112 112 112 112 112 119 120 120 122 123 123 123 123 127 127 127 127 127 127 127 127 127 136 136 136 136 140 140
- 68 25 - - 132 82 66 135 55 150 - - 78 135 150 - - - 72 150 - - - 176 82 110 132 96 - 86 78 113 113 113 40 113 - - - 69 112 74 127 127 104 99
- Think Factory Bangkok 56 Saatchi & Saatchi Mumbai 9 McCann Erickson Malaysia - Firstell Communications Shanghai - ACE Saatchi & Saatchi Manila - DDB Shanghai 133 Matchbox Bangkok 67 Y&R Manila - TBWA Mumbai 44 Grey Worldwide Mumbai - Campaigns & Grey Manila - Dentsu Razorfish Tokyo - Creativia Korea 78 Ogilvy & Mather Jakarta 133 Daiko Advertising Osaka - Bates141 Mumbai - Bates141 Jakarta - Tribal DDB Hong Kong - TBWA Hakuhodo Japan 87 Nongshim Communications Seoul 147 McCann Erickson Tokyo - Lowe Worldwide Bangalore - DDB Mudra Bangalore - AOI Advertising Tokyo 11 Grey Worldwide Malaysia 97 Publicis Singapore - Leo Burnett Solutions Sri Lanka - Leo Burnett New Delhi 133 Ogilvy & Mather Calcutta - JWT Tokyo 97 CC+E Advertising Shanghai 86 Bangkok Showcase - Showcase Tokyo - Saatchi & Saatchi Beijing 173 OgilvyOne Hong Kong 28 Ogilvy & Mather Manila - Eight Partnership Hong Kong - Drill Toyoko - Dentsu Y&R Tokyo - DDB Philippines 47 Batey Singapore 127 Ogilvy & Mather Vietnam 76 Meridian Communications Bangalore - Leo Burnett Guangzhou 162 BBDO Jakarta 51 TBWA Bangkok 133 OgilvyOne Tokyo
ISSUE #50 2010
ISSUE #50 2010
AGENCY
TOTAL
RANK 2009
RANK 2008
RANK 2007
AGENCY
TOTAL
71 70 69 66 66 61 60 55 55 55 55 50 50 48 45 45 42 40 40 40 40 40 40 40 37 35 35 34 32 32 32 32 30 30 30 30 30 30 30 30 30 27 27 27 27 25 25
140 140 144 144 144 147 148 148 148 148 148 148 148 148 156 157 157 157 157 157 157 157 157 157 166 166 166 169 169 169 169 169 174 174 174 174 174 174 174 174
- 71 - 131 169 130 - - 135 135 - 135 135 135 - 150 - 150 150 150 150 150 88 150 - - 148 - 102 - 135 150 181 135 181 127 181 181 - 97
- Grey Vietnam 73 Ad Planet Singapore - McCann Erickson New Delhi 91 JWT Taiwan - Bates141 Vietnam/Cambodia 71 Euro RSCG Mumbai - Yomiko Tokyo - Shigaya-Gumi Tokyo - Nude Communication Bangkok - i-DNA Brand Communication Shanghai - Grey Tokyo 162 Draft FCB Shanghai - Cheil Communications New Delhi - BBDO CNUAC Shanghai - TBWA\Tequila Hong Kong - TBWA Malaysia - Saatchi & Saatchi Jakarta 179 Publicis Shanghai 173 Phoenix Ogilvy Sri Lanka - M&C Saatchi Malaysia - Lowe Worldwide Vietnam - Euro RSCG Taipei 69 Draft FCB Jakarta - Build Creative Haus Tokyo - Tribal DDB Shanghai - TBWA Vietnam 70 Far East DDB Bangkok - Rediffusion Y&R Bangalore 113 Publicis Hong Kong - McCann Erickson Manila 133 Lowe Worldwide Manila 131 Idea Avenue Bangkok - Triad Advertising Sri Lanka 133 Tokyu Agency Tokyo 117 OgilvyOne Seoul 113 OgilvyOne Bangkok - Frontier International Tokyo - Euro RSCG Delhi - DOF Inc Tokyo 87 777 Interactive Tokyo
25 25 24 24 24 22 20 20 20 20 20 20 20 20 17 15 15 15 15 15 15 15 15 15 12 12 12 10 10 10 10 10 5 5 5 5 5 5 5 5
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CREATIVE RANKINGS
The award shows that count in the 2009 Creative Rankings
THE TOP 10 MOST AWARDED CREATIVE DIRECTORS IN ASIA
Akira Kagami Dentsu Inc. Tokyo
1
Adrian Miller Saatchi Malaysia
2
When calculating the Creative Rankings all of the four big international shows count - Cannes, D&AD, One Show and Clio. Winners and finalists at these shows have been judged on a world stage and deserve the high points they attract here. Again all categories except Design, Media and PR at Cannes are included (see the full points breakdown to the right). Each year we fine tune the value given to wins at each show based on how generous or tough they are to win. This year we have tried to even up the balance between AdFest and Spikes Asia. The latter were extremely generous in handing out gongs this year so we have not included the Bronze level at all. Also the value of Gold and Silver drops to match AdFest wins. The finalist level at Clio is also dropped this year. The biggest change is the introduction of the London International Awards to the Creative Rankings. A decision not taken lightly, but the LIA deserve inclusion and, in CB Asia’s opinion, the value of winning there is higher than at one or two of the other international shows.
RANKING POINTS ALLOCATIONS Cannes: Grand Prix 100 (film 150); Gold 50 (film 90); Silver 40 (film 75); Bronze 30 (film 60); Shortlist Single 15 (film 30); Shortlist Campaign 20 (film 40). Titanium: Grand Prix 150, Winner 90; Shortlist 50. Cyber, Promo, Media and DM categories: Grand Prix 75; Gold 40; Silver 30; Bronze 20. D&AD: Gold 100; Silver 60; Silver Nomination 50; Accepted in the Book 30. The One Show: Best of Show 100; Gold 50 (film 75); Silver 40 (film 60); Bronze 30 (film 50); Finalist 15 (film 20). London International: Best of Show 100; Gold 50; Silver 40; Bronze 30; Finalist 15 Clio: Grand Prix 100; Gold 50 (film 75); Silver 40 (film 60); Bronze 30 (film 50). AdFest: Best of Best +20; Gold 20; Silver 10; Bronze 5. Spikes Asia: Grand Prix 40; Gold 20; Silver 10. AWARD Awards: Gold 40; Silver 25; Bronze 15; Finalist 5. The Work: Accepted in Annual 12.
MOST NOTABLE MOVES UP THE TABLE IN 2008 AGENCY
Ronald Ng BBDO Malaysia
Richard Copping Saatchi Singapore
22
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3
7
Wisit + Nopadol O&M Bangkok
Supon Khaotong Lowe Bangkok
4
8
Rob Gaxiola O&M Singapore
Susumo Miyazaki Hakuhodo Tokyo
5
9
6
Piyush Pandey O&M Mumbai
10
Suthisak Sucharittanonta BBDO Bangkok
ISSUE #50 2010
UP FROM
UP TO
BBDO Proximity Malaysia
26
3
Ogilvy & Mather Bangkok
14
4
McCann Erickson Hong Kong
104
28
Ogilvy & Mather Tokyo
91
31
DM9 DDB Philippines
58
38
GT Inc Tokyo
31
20
JWT Beijing
113
23
Bascule Inc Tokyo
72
26
Saatchi & Saatchi Guangzhou
113
46
Four years ago we introduced an extra bonus for tvc winners and finalists at these big four shows. This has worked very well and provides a more balanced result than in previous years. It is generally acknowledged that it is more difficult for Asian agencies to succeed in film categories at international shows compared to the print and outdoor categories. So when agencies do succeed Campaign Brief Asia believes it is fair that they be rewarded. It also compensates for the regular occurrence where the same ad or campaign often wins in both print and outdoor categories, giving double points to the agency and creative team. The other four regional shows that count are AdFest, Asia Spikes), AWARD Awards and The Work. Like the various sporting rankings, Campaign Brief Asia’s Rankings are based solely on performances over the past two year period. Creative awards won more than two years ago are not counted in these tables. Points are allocated to the agency, writer and art director only. And it is important to note that no Craft awards count in these calculations.
Most notable moves downWARDS IN 2008 AGENCY
DOWN FROM
JWT Singapore 6 Leo Burnett Bangkok 9 McCann Erickson Mumbai 20 BBDO Guerrero Proximity Manila 24 McCann Erickson Malaysia 25
DOWN TO
18 22 44 41 97
THE FINE PRINT: A huge amount of care is taken when compiling the Creative Rankings but no responsibility can be taken for errors. All credits used in the rankings have been taken from either award annuals or award websites. Any mistakes on entry forms and missed credits by award shows will unfortunately be reflected here.
THE LATEST CREATIVE NEWS + VIEWS W W W . C A M PA I G N B R I E F A S I A . C O M ISSUE #50 2010
CAMPAIGN BRIEF ASIA
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CREATIVE RANKINGS
ASIA’S MOST CREATIVE COUNTRIES Take a look at the improved share that Japan has earned over the past three years of the Campaign Brief Asia Creative Rankings! As a country Japan has taken great strides forward, whilst Asia’s traditional bastions of creativity Singapore and Thailand have each year steadily slipped backwards. Three years ago Singapore accounted for 25% of all awards won in Asia. Today that figure is around 15%. In just the past 12 months their performance at awards has dropped a huge 7.5% (Singapore had a total of 8294 pts in last year’s Creative Rankings). Creative standards in Japan, India and China have improved and this is eroding into Singapore’s share. Thailand too, is being marginalised - dropping from a 27.5% share in 2006 to just over 16% today. Japan’s position is greatly enhanced by their fantastic performances in the growing Titanium, Cyber, Integrated and New Media categories introduced to award shows over recent years. India has managed to overhaul Malaysia to maintain 4th spot and Mainland China and Hong Kong also managed to substantially improve their share of award wins. It’s worrying times for Malaysia with agencies struggling to shine on the world stage and their two super star agency performers unsettled by the loss of their senior creative people. 24
CAMPAIGN BRIEF ASIA
RANK COUNTRY
2006 %
1 JAPAN 8.9% 2 THAILAND 27.5% 3 SINGAPORE 25.0% 4 INDIA 11.6% 5 MALAYSIA 13.2% 6 MAINLAND CHINA 6.5% 7 HONG KONG 1.2% 8 THE PHILIPPINES 3.4% 9 INDONESIA 0.8% 10 KOREA 0.3% 11 TAIWAN 1.3% 12 VIETNAM 0.3% 13 SRI LANKA 0.01%
2007 %
2008 %
9.8% 20.7% 25.4% 13.9% 15.3% 5.9% 1.4% 5.0% 0.8% 0.6% 0.7% 0.3% 0.01%
13.1% 18.6% 22.9% 13.7% 14.5% 7.2% 2.3% 4.2% 0.9% 1.0% 0.7% 0.8% 0.05%
2009 POINTS
ASIA’S MOST CREATIVE NETWORKS 2009 %
6432 17.58% 6123 16.74% 5657 15.46% 5144 14.06% 5106 13.96% 4149 11.34% 1282 3.50% 1188 3.25% 516 1.41% 385 1.05% 287 0.78% 262 0.72% 55 0.15%
The Creative Ranking totals of every agency in each country are added together to tabulate the 2009 points score and this is represented as percentages in the 2009 column. The previous 3 year history is also shown ISSUE #50 2010
ASIA’S MOST AWARDED NETWORKS (2009) 2009 2008 2007 NETWORK TOTAL
2009 2008 2007 NETWORK TOTAL
1 1 1 Ogilvy & Mather (7150) 2 3 3 JWT (3619) 3 2 2 Saatchi & Saatchi (3943) 4 4 5 Leo Burnett (3167) 5 5 6 BBDO (2387) 6 7 3 TBWA (1992) 7 9 9 Dentsu (1412) 8 11 10 Lowe Worldwide (1269) 9 8 8 Y&R (1731) 10 13 12 DDB (705)
11 10 11 Hakuhodo (1280) 1060 975 12 7 4 McCann Erickson (1769) 730 13 12 13 Publicis (711) 483 14 14 14 Euro RSCG (395) 451 15 15 15 Grey Worldwide (385) 16 19 19 Bartle Bogle Hegarty (110) 416 383 17 16 16 Bates (355) 200 18 17 - Cheil Worldwide (150) 35 19 18 18 Draft FCB (149) 15 20 20 20 M&C Saatchi (15)
6646 3841 3228 3212 2890 2287 2026 1552 1370 1121
The past two year ranking positions are also tabulated and the figure in the brackets is last year’s total points score for the network. ISSUE #50 2010
CAMPAIGN BRIEF ASIA
25
CREATIVE RANKINGS
EIGHT YEARS STRAIGHT FOR OGLIVY
THE Runner-up NETWORKs in 2009
#3 SAATCHI & SAATCHI
#2 JWT
The star of the show for Saatchi is without doubt their Malaysian office. This year they continued their rise, replacing their sister Singapore agency as the No2 ranked agency in Asia. Saatchi Malaysia scored 821 Ranking Points in 2009, getting excellent results for their print work at D&AD (240pts), One Show
Rank Agency 2 Saatchi Malaysia 7 Saatchi Singapore 46 Saatchi Guangzhou 56 Saatchi Vietnam 66 Saatchi Bangkok
#1 OGILVY & MATHER For Eugene Cheong (right), Ogilvy Asia’s new Creative President, this is his ‘first watch’ for the Campaign Brief Asia Creative Rankings. Filling the formidable shoes of Tham Khai Meng was never going to be easy, but despite the drop from No1 position for O&M Singapore there are several encouraging pluses for Cheong. As a Network Ogilvy is an enormous 2805 points in front of the second placed network, JWT. To put some perspective on this lead, that’s the equivalent of 56 Gold Lions at Cannes. Ogilvy has three offices in Asia’s Top 6. O&M Bangkok, at No4 overall and No1 in Thailand, was one of the stars of this year with an outstanding performance across most shows, most notably Cannes, London International, AWARD, Spikes Asia and The Work 09. O&M Singapore had a disappointing year by their very high standards but they still did enough to rank 5th in Asia. O&M Mumbai also showed their consistency with another excellent year moving up to No6. China, out of Shanghai and Beijing, continued to be a productive creative contributor for the network, although they will have to back this up again this year to fight off a good challenge from JWT. O&M Japan bounced back in a big way this year. A similar performance in 2010 should see the agency reach a top 20 position next year. 26
CAMPAIGN BRIEF ASIA
Rank Agency
Eugene Cheong
ISSUE #50 2010
Rank Agency 96 Saatchi Mumbai 98 ACE Saatchi Manila 127 Saatchi Beijing 157 Saatchi Jakarta
Points 70 66 30 15
#4 LEO BURNETT
Points
4 O&M Bangkok 1311 5 O&M Singapore 1192 6 O&M Mumbai 1148 14 O&M Shanghai 771 21 O&M Beijing 593 31 O&M Tokyo 326 35 O&M Hong Kong 292 45 O&M Bangalore 203 51 O&M Malaysia 169 65 O&M New Delhi 133 69 Diamond Ogilvy Seoul 110 75 O&M Gurgaon 94 81 O&M Taiwan 87 108 O&M Jakarta 48 123 O&M Calcutta 32 127 OgilvyOne Hong Kong 30 127 O&M Manila 30 136 O&M Vietnam 27 140 OgilvyOne Tokyo 25 174 OgilvyOne Bangkok 5 174 OgilvyOne Seoul 5
Points 1490 1077 190 159 131
(210pts), AdFest (100pts) and Clio (90pts). Saatchi Singapore dropped to No7. Saatchi has never had a creative reputation in China so it was good to see their Guangzhou office rising up from 113th last year to 46th and 6th in China this year. Saatchi Vietnam are our inaugural Agency of the Year in that market.
As a network JWT managed to regain the No2 position, which they held briefly in 2006. The strength of their performance was through good contributions from Mumbai and Singapore, but it was really JWT’s China offices that made the difference to them this year. Both JWT Shanghai and JWT Beijing greatly improved on below par performances in 2008. Shanghai has always been one of the network’s most productive award winners but in 2008 the office struggled creatively with just 100 points. This year they bounced right back with 571 points over the 2009 awards season. JWT Beijing’s success was even greater - picking up 503 points in 2009, compared to just 15 points in 2008. Add in the performance of Guangzhou Newsun/JWT and it’s an excellent result for JWT in China. Two major disappointments for
Rank Agency Points 12 JWT Mumbai 841 18 JWT Singapore 678 19 JWT Shanghai 671 23 JWT Beijing 518 36 JWT Malaysia 281 59 Contract Advt Mumbai 149 60 JWT Jakarta 148 ISSUE #50 2010
the network would be the fall of the Singapore office from their Top 10 ranking, plus the lowly Creative Ranking position their Bangkok agency currently finds itself in. Over the past two previous Creative Rankings JWT Singapore has held down sixth position overall in Asia. This year they find themselves dropping to 18th position. In 2006 JWT Bangkok ranked No11 overall in Asia, after holding No13 for the two years prior. This year they find themselves way down in 79th position with just 89 points. JWT Manila too has also lost creative momentum. After reaching a high of No26 position two years ago they now find themselves sitting at No86 in Asia. A good result for the network came from JWT Jakarta, again finding themselves in top position in the Indonesian market.
Rank Agency Points 61 JWT Hong Kong 145 70 Guangzhou Newsun/JWT 106 79 JWT Bangkok 89 86 JWT Manila 85 94 Contract Advt New Delhi 74 123 JWT Tokyo 32 144 JWT Taiwan 24
Leo Burnett fell just 16 points short of overhauling Saatchi & Saatchi for third position in our Network Ranking. Mumbai and Beacon Communications Tokyo had very
Rank Agency Points 11 Leo Burnett Mumbai 879 15 Leo Burnett/ARC Malaysia 704 22 Leo Burnett Bangkok 563 29 Beacon Tokyo 345 39 Leo Burnett Singapore 277 49 Leo Burnett Hong Kong 175
good performances, however Malaysia with just 66 points in 2009 look set for a big fall next year. Hong Kong has seen improvements but Singapore failed to improve their position.
Rank 81 85 120 122 136
Agency Leo Burnett Jakarta Leo Burnett Manila Leo Burnett Sri Lanka Leo Burnett New Delhi Leo Burnett Guangzhou
Points 87 86 35 34 27
#5 BBDO What a sensational performance from BBDO Proximity Malaysia! The agency shot their way to No3 in Asia - up from No26 last year. 1066 Ranking Points was the highest score for any agency in 2009 - nearly all for their phenomenal award-winning Jeep “Two Worlds” campaign. Given recent senior ECD moves it’s going to be very interesting to see if they can maintain the momentum throughout
Rank Agency Points 3 BBDO/Proximity Malaysia 1346 10 BBDO Bangkok 894 27 BBDO Singapore 359
2010. BBDO Bangkok again proved themselves to be the network’s most consistent performer in our Rankings and Singapore bounced back well from a particularly disappointing 2008 awards season adding 285 points in 2009. BBDO Guerrero/ Proximity Manila dropped from 24th last year to 41st overall this year. They also lost their stranglehold on the No1 position in The Philippines.
Rank 41 136 148
Agency Points BBDO Guerrero Manila 244 BBDO Jakarta 27 BBDO Shanghai 20 CAMPAIGN BRIEF ASIA
27
CREATIVE RANKINGS
tHE hottest creatives in asia 20 Hottest creatives in ASIA 1 Ronald Ng BBDO New York
1240
1 Kevin Le BBDO Proximity Malaysia
1240
3 Eric Hor BBDO Proximity Malaysia
1163
4 Mun Tuck Wai BBDO Proximity Malaysia
1157
5 Gary Lim BBDO Proximity Malaysia
1062
6 Wisit Lumsiricharoenchoke Ogilvy & Mather Bangkok 1052 6 Willeon Leong BBDO Proximity Malaysia
1052
8 Nopadol Srikieatikajohn Ogilvy & Mather Bangkok
1037
9 Gumpon Laksanajinda Ogilvy & Mather Bangkok
995
10 Lydia Lim Ex Saatchi & Saatchi Malaysia
894
11 Koichiro Tanaka Projector Tokyo
890
12 Hans Lee BBDO Proximity Malaysia
874
13 Ong Kien Hoe Ex Saatchi & Saatchi Malaysia
869
14 Adrian Chan BBH Singapore
729
15 Troy Lim Ogilvy & Mather Singapore
715
16 Suthisak Sucharittanonta BBDO Bangkok
704
17 Yasmin Ahmad Leo Burnett/ARC Malaysia
690
18 Ashidiq Ghazali BBH Singapore
678
19 Kevin Lee Ogilvy & Mather Shanghai
677
20 Thirasak Thanapatanakul Creative Juice Bangkok
664
No1 - Ronald Ng (ex BBDO Proximity Malaysia. Now BBDO New York)
No1 - Kevin Le (BBDO Proximity Malaysia)
No3 - Eric Hor (BBDO Proximity Malaysia)
No4 Mun Tuck Wai (BBDO Proximity Malaysia)
No5 Gary Lim (BBDO Proximity Malaysia)
No6 Wisit Lumsiricharoenchoke (O&M Bangkok)
No7 Willeon Leong (BBDO Proximity Malaysia)
No8 Nopadol Srikieatikajohn (O&M Bangkok)
No9 Gumpon Laksanajinda (O&M Bangkok)
No10 Lydia Lim (now Y&R Singapore)
No11 Koichiro Tanaka (Projector Tokyo)
No12 Hans Lee (BBDO Proximity Malaysia)
No13 Ong Kien Hoe (now Saatchi & Saatchi China)
No14 Adrian Chan (BBH Singapore)
No15 Troy Lim (O&M Singapore)
GET CAMPAIGN BRIEF ASIA EVERYDAY WWW.CAMPAIGNBRIEFASIA.COM 28
CAMPAIGN BRIEF ASIA
ISSUE #50 2010
ISSUE #50 2010
CAMPAIGN BRIEF ASIA
29
CREATIVE RANKINGS
THE HOTTEST CREATIVES IN ASIA RANK RANK NAME 2009 2008
AGENCY
1 84 Ronald Ng BBDO New York 1 100 Kevin Le BBDO Proximity Malaysia 3 105 Eric Hor BBDO Proximity Malaysia 4 105 Mun Tuck Wai BBDO Proximity Malaysia 5 223 Gary Lim BBDO Proximity Malaysia 6 190 Wisit Lumsiricharoenchoke O&M Bangkok 6 223 Willeon Leong BBDO Proximity Malaysia 8 126 Nopadol Srikieatikajohn O&M Bangkok 9 35 Gumpon Laksanajinda O&M Bangkok 10 29 Lydia Lim Y&R Singapore 11 19 Koichiro Tanaka Projector Tokyo 12 113 Hans Lee BBDO Proximity Malaysia 13 56 Ong Kien Hoe Saatchi & Saatchi China 14 1 Adrian Chan BBH Singapore 15 5 Troy Lim O&M Singapore 16 10 Suthisak Sucharittanonta BBDO Bangkok 17 23 Yasmin Ahmad Leo Burnett/ARC Malaysia 18 3 Ashidiq Ghazali BBH Singapore 19 37 Kevin Lee O&M Shanghai 20 13 Thirasak Thanapatanakul Creative Juice Bangkok 21 438 Watchara Tansrikeat O&M Bangkok 22 2 Richard Copping Saatchi & Saatchi Singapore 23 66 Naoki Ito W+K Tokyo 24 27 Edmund Choe Saatchi & Saatchi Shanghai 25 - Yod Kosolnirattiwong O&M Bangkok 26 12 Joel Clement Saatchi & Saatchi Bangkok 27 17 Supon Khaotong Lowe Bangkok 27 17 Kittinan Sawasdee Ex Lowe Bangkok 29 23 Tan Yew Leong Leo Burnett/ARC Malaysia 30 33 Porakit Tanwattana Lowe Bangkok 31 136 Adams Fan O&M Shanghai 32 4 Sompat Trisadikun Leo Burnett Bangkok 33 22 Ronojoy Ghosh Saatchi & Saatchi Singapore 34 15 Eddie Azadi TBWA\Tequila Singapore 34 15 KC Chung TBWA\Tequila Singapore 36 - Rafael Freire JWT Shanghai 37 35 Santosh Padhi Taproot Mumbai 37 - Huang Wei JWT Beijing 37 - Dechun Qiu JWT Beijing 40 26 Adrian Miller Ex Saatchi & Saatchi Malaysia 41 40 Rotrob Ramakomut Lowe Bangkok 41 40 Piya Churarakpong Lowe Bangkok 43 62 Nils Andersson Y&R Beijing 44 - Jacqueline Ye JWT Shanghai 45 - Yang Yong Liang JWT Shanghai 45 - Lillie Zhong JWT Shanghai 47 47 Xia Zheng TBWA Shanghai 47 47 Susie Sun TBWA Shanghai 30
CAMPAIGN BRIEF ASIA
TOTAL
RANK RANK NAME 2009 2008
1240 1240 1163 1157 1062 1052 1052 1037 995 894 890 874 869 729 715 704 690 678 677 664 658 648 635 624 621 618 586 586 584 568 553 548 538 536 536 520 515 515 515 509 502 502 494 493 483 483 476 476
47 38 Sarawut Hengsawad TBWA Shanghai 47 47 Nie Lang TBWA Shanghai 47 45 Nicky Zhang TBWA Shanghai 47 47 Michelle Wu TBWA Shanghai 47 47 Lesley Zhou TBWA Shanghai 47 47 Elvis Chau TBWA Shanghai 47 47 Amani Qian TBWA Shanghai 56 - Chayapon Wingprawat O&M Bangkok 57 42 Russell Barrett Leo Burnett Mumbai 58 34 Primus Nair Saatchi & Saatchi Malaysia 59 46 Wesley Hsu Lowe Bangkok 60 - Nasrullah Husami O&M Mumbai 60 - Ashish Naik O&M Mumbai 62 31 Steve Hough Y&R Malaysia 63 76 Robin Wu O&M Shanghai 64 11 Serene Loong O&M Singapore 64 - Saurabh Kulkarni O&M Mumbai 66 78 Andrew Petch Ace Saatchi & Saatchi Manila 67 75 Andrew Goh O&M Singapore 68 143 Dominic Stallard Lowe Bangkok 68 143 Clinton Manson Lowe Bangkok 70 6 Eric Yeo O&M Singapore 71 28 Andrew McKechnie Ex JWT Singapore 72 9 Jagdish Ramakrishnan O&M Singapore 72 82 Chanatthapol Tiensri BBDO Bangkok 72 82 Ariyawat Juntaratip BBDO Bangkok 75 101 Subun Khow BBDO Bangkok 76 178 Victor Ng Euro RSCG Singapore 77 58 Christie Herman Saatchi & Saatchi Malaysia 78 376 Andy Greenaway Saatchi & Saatchi Asia 79 142 Wuthisak Anarnkaporn Creative Juice Bangkok 80 97 Takayuki Sugihara Projector Tokyo 81 138 Supparat Thepparat BBDO Bangkok 81 125 Kongpope Siriwattanagarn BBDO Bangkok 83 134 Kelvin Leong O&M Shanghai 84 226 KB Vinod Leo Burnett Mumbai 85 21 Jureeporn Thaidumrong JEH United Bangkok 86 127 Vinayak Gaikwad Creativeland Asia Mumbai 87 201 Matthew Curry O&M Beijing 88 379 Minsheng Zhang O&M Shanghai 88 60 Apiwat Pattalarungkhan Think Factory Bangkok 90 187 Damisa Ongsiriwattana Creative Juice Bangkok 91 226 Kornthon Anantananukun O&M Bangkok 92 105 Kris Garford Spindler O&M Bangkok 93 55 Andrew Lok BBDO Shanghai 94 119 Ted Lim Naga DDB/Rapp Malaysia 95 206 Will Tao O&M Shanghai 96 631 Senthil Kumar JWT Mumbai
AGENCY
TOTAL
476 476 476 476 476 476 476 467 464 453 452 444 444 439 438 434 434 420 410 399 399 392 383 382 382 382 376 366 364 354 348 345 342 342 326 320 315 314 302 300 300 298 293 290 289 287 285 284 ISSUE #50 2010
RANK RANK NAME 2009 2008
AGENCY
97 13 Eugene Cheong O&M Singapore 98 - Maurice Wee TBWA\Tequila Singapore 98 98 Clarence Chiew JWT Singapore 98 90 Ang Sheng Jin JWT Singapore 101 90 Peerapat Peeraman Lowe Bangkok 102 509 Hono Nakano O&M Tokyo 103 95 Panusard Tanashindawong Creative Juice Bangkok 103 95 Nanat Teparak Creative Juice Bangkok 103 84 Agnello Dias Taproot Mumbai 106 43 Kulvadee Doksroy O&M Bangkok 106 44 Khanitta Wichitsakonkit O&M Bangkok 108 136 Haibo Huang O&M Shanghai 109 39 Jon Chalermwong Saatchi & Saatchi New York 110 154 Vistasp Hodiwala JWT Mumbai 110 154 Simone Patrick JWT Mumbai 110 154 Kaushik Iyer JWT Mumbai 110 154 Debu Purkayashta JWT Mumbai 110 154 Arkaddyuti Basu JWT Mumbai 115 164 Nikhil Panjwani Publicis Ambience Mumbai 116 247 Supachai Toemtechatpong Leo Burnett Bangkok 117 379 Tianhong Zhou O&M Shanghai 117 171 James Yap Saatchi & Saatchi Malaysia 117 171 Ian Lee Saatchi & Saatchi Malaysia 120 685 Deepak Singh Leo Burnett Mumbai 121 54 Aniruth Assawanapanon Think Factory Bangkok 122 56 Suwit Ekudompong JEH United Bangkok 123 117 Kirsten Ackland M&C Singapore 124 - Stephen Kyriakou Euro RSCG Singapore 125 93 Rahul Mathew Rediffusion Y&R Mumbai 126 422 Hiroki Nakamura Dentsu Tokyo 127 123 Rowan Chanen M&C Saatchi Hong Kong 128 23 Joseph Cheong JWT Singapore 128 192 Edward Ong Y&R Singapore 130 140 Ken Funaki Hakuhodo Kettle Tokyo 131 324 Ng Fan Saatchi & Saatchi Guangzhou 132 - Karthik Sekhar JWT Mumbai 133 351 Kittisak Prechapanich Leo Burnett Bangkok 133 138 Hital Pandya Euro RSCG Malaysia 135 124 Setthar Kheowngamdee Creative Juice Bangkok 136 - Terry Tsang McCann Erickson Hong Kong 137 - Kit Ong O&M Shanghai 138 7 Noranit Yasopa Lowe Bangkok 139 - Wong Wai McCann Erickson Hong Kong 139 - Nicky Sun McCann Erickson Hong Kong 141 72 Wiboon Leepakpreeda Monday Bangkok 141 72 Passapol Limpisirisan Monday Bangkok 143 146 Raymond Yung O&M Shanghai 143 146 Phoebe Liao O&M Shanghai ISSUE #50 2010
TOTAL
RANK RANK NAME 2009 2008
282 276 276 276 275 274 269 269 269 266 266 263 262 257 257 257 257 257 256 254 247 247 247 244 243 241 239 237 236 230 229 226 226 225 224 220 219 219 212 211 210 208 199 199 195 195 194 194
145 - Weina Ha O&M Shanghai 145 183 Jacky Lung O&M Beijing 147 393 Yusuke Kitani Dentsu Tokyo 147 - Kampei Baba Bascule Tokyo 149 154 Stephen Zhong O&M Shanghai 149 99 Daniel Kee JWT Malaysia 151 30 Stuart Mills O&M Singapore 151 - Mike Sutcliffe O&M Singapore 153 185 Ivan Hady Wibowo JWT Jakarta 153 887 Forest Young O&M Beijing 155 118 Weerachon Weeraworawit JEH United Bangkok 155 - Nobuo Hara Bascule Tokyo 157 - Pradeep D’Souza JWT Singapore 157 143 Gururaj Rao O&M Mumbai 157 - Christiano Choo JWT Singapore 160 - Lee Hsueh Ling Euro RSCG Singapore 160 146 Derek Huang O&M Shanghai 162 813 Yinbo Ma BBH Shanghai 162 813 Carol Ong BBH Shanghai 164 - Yuki Kishi Dentsu Tokyo 164 151 Ryoji Tanaka Hakuhodo Tokyo 166 120 Sumesh Peringeth Saatchi & Saatchi Vietnam 166 68 Doug Schiff O&M Beijing 168 154 Komal Ranjan JWT Mumbai 168 103 Jackson Mah JWT Malaysia 170 369 Megumi Kasuga Bascule Tokyo 170 - Craig Love O&M Singapore 172 - Lena Hou O&M Beijing 172 - Kweichei Lam O&M Beijing 174 167 Wataru Yamamoto Dentsu Tokyo 174 - Gary Lam McCann Erickson Hong Kong
AGENCY
TOTAL
193 193 190 190 189 189 187 187 186 186 185 185 184 184 184 182 182 181 181 180 180 179 179 177 177 175 175 174 174 172 172
CAMPAIGN BRIEF ASIA
31
CREATIVE RANKINGS
RANK RANK NAME 2009 2008
AGENCY
TOTAL
176 438 Wong Shu Kor Naga DDB/Rapp Malaysia 171 177 8 Pipat Uraporn Leo Burnett Bangkok 169 178 175 Vijay Solanki JWT Mumbai 167 178 992 Masahide Yoshimi O&M Tokyo 167 180 422 Masayoshi Boku Bascule Tokyo 165 181 337 Wichian Thongsuksiri O&M Bangkok 164 181 62 Thomas Yang JWT Singapore 164 181 71 Simon Welsh BBDO Guerrero/Proximity Manila 164 181 - Ng Heok Seong Lowe & Partners Malaysia 164 181 - Mohan Prabhakar Lowe & Partners Malaysia 164 181 - Joseph Lee Lowe & Partners Malaysia 164 187 265 Peeble Goh BBDO Proximity Malaysia 163 187 66 Gavin Simpson O&M Malaysia 163 189 273 Louie Sotto DDB DM9 JaymeSyfu Manila 162 190 165 Xingshen Qi O&M Beijing 161 190 165 Shengxiong Chen O&M Beijing 161 190 246 Richard Yu Bates141 Taiwan 161 193 - Tomomi Motose Bascule Tokyo 160 193 492 Kohei Kawasaki GT Inc Tokyo 160 195 - Rocky Ren O&M Beijing 159 195 265 Gayle Lim Lowe Shanghai 159 197 132 Vinod Sudheer O&M Mumbai 157 197 186 Sweta Ghorawat O&M Mumbai 157 197 186 Ramamurthy S O&M Mumbai 157 200 474 Arthur Tsang Saatchi & Saatchi Guangzhou 156 201 242 Taku Tsuboi Hakuhodo Tokyo 155 202 190 Thomas Tsang O&M Hong Kong 154 202 887 Grenville Francis Naga DDB\Rapp Malaysia 154 204 234 Yoshimitsu Sawamoto Dentsu Tokyo 152 204 192 Simon Jenkins Freelance Singapore 152 206 404 Melvin Mangada TBWA Santiago Mangada Puno Manila 151 207 - Wataru Sato O&M Toyko 150 208 - Yu Zhenhua O&M Beijing 147 208 - Song Yue O&M Beijing 147 210 492 Yasuharu Sakaki Dentsu Tokyo 145 210 103 Yan Chay Tan JWT Malaysia 145 210 625 Shinya Seino Dentsu Tokyo 145 213 733 Ratapon Houyhongtong O&M Bangkok 144 214 201 Scott McClelland Y&R Singapore 143 215 204 Ng Pei Pei Saatchi & Saatchi Singapore 142 215 268 Gigi Lee Saatchi & Saatchi Malaysia 142 217 149 Raj Deepak Das BBDO Bangkok 141 217 149 Kajnarong Inpornvichitr BBDO Bangkok 141 219 753 Seichi Ookura Hakuhodo Tokyo 140 219 492 Saiko Kamikanda GT Inc Tokyo 140 221 - Yanli Song O&M Shanghai 139 221 310 Manan Mistry Contract Advertising Mumbai 139 221 208 Eugene Tsoh O&M Hong Kong 139 221 175 Colin Lee O&M Shanghai 139 221 310 Anshumani Khanna Contract Advertising Mumbai 139 226 - Arayanan Markchoo O&M Bangkok 138 227 89 Hor Yew Pong Saatchi & Saatchi Malaysia 136 227 474 Asawin Techasakulsin Lowe Bangkok 136 229 175 Satoshi Takamatsu Ground Tokyo 135 230 324 Vimal Singh Contract Advertising Mumbai 134 231 - Jeong-Ho Im Hakuhodo Kettle Tokyo 130 231 - Atsushi Fujimaki Projector Tokyo 130 233 178 Jon Loke O&M Singapore 129 234 65 Joel Limchoc ex BBDO Guerrero/Proximity Manila 127 235 404 Nishant Jethi Leo Burnett Mumbai 126 32
CAMPAIGN BRIEF ASIA
RANK RANK NAME 2009 2008
AGENCY
TOTAL
236 - Adrian Pranata BBDO Proximity Singapore 125 237 192 Prasert Vijitpawan Lowe Bangkok 124 237 360 Krai Kittikorn Lowe Bangkok 124 237 - Jordan Dong O&M Shanghai 124 240 345 Thongrob Chantarak Euro RSCG Flagship Bangkok 122 240 474 Takahiro Tsuchiya Dentsu Tokyo 122 242 - Yosuke Murai Dentsu Tokyo 120 242 - Tsubasa Kayasuga Dentsu Tokyo 120 242 - Masae Miki Dentsu Tokyo 120 242 393 Katsuhiro Shimizu Beacon Communications Tokyo 120 242 446 Johnnie Tey Grey Beijing 120 247 - Zhong Yuan O&M Beijing 119 248 250 Steven Lee JWT Hong Kong 118 249 631 Takuya Matsuo O&M Tokyo 117 249 234 Audrey Lean Saatchi & Saatchi Malaysia 117 251 - Emmanuel Upputuru Publicis Gurgaon 116 252 295 Takayuki Yamada ADK Tokyo 115 252 295 Katsuya Sato ADK Tokyo 115 252 242 Katsuhiko Suzuki Hakuhodo Tokyo 115 252 295 Hiroshi Kuyama ADK Tokyo 115 252 74 Edwin Leong JWT Malaysia 115 257 345 Napapatch Kantasil McCann Erickson Bangkok 114 258 200 Linda Pham Saatchi & Saatchi Vietnam 112 258 - Khor Kok Yang Lowe & Partners Malaysia 112 258 - Echo Li O&M Beijing 112 258 604 Craig Howie BBH Shanghai 112 258 288 Chi Minh De Leo Saatchi & Saatchi Vietnam 112 258 - Billy Lu O&M Beijing 112 264 256 Paul Chan DDB Hong Kong 111 265 492 Soichiro Yamamoto Bascule Tokyo 110 265 992 Lester Lee McCann Erickson Singapore 110 265 625 Kazuaki Hashida Hakuhodo Kettle Tokyo 110 265 460 Hidekazu Sato Beacon Communications Tokyo 110 265 - Aki Kimura Dentsu Tokyo 110 270 625 Leo Zhang BBH Shanghai 109 270 247 Andrew Crocker O&M Hong Kong 109 272 265 Wikorn Rojarayanont Monday Bangkok 108 273 - William Mathovani BBDO Proximity Singapore 107 274 733 Raymond Ng Naga DDB/Rapp Malaysia 106 274 - Chris Fong McCann Erickson Hong Kong 106 274 335 Chow Kok Keong Naga DDB/Rapp Malaysia 106 274 250 Cheung Yee Mui JWT Hong Kong 106 274 - Cherry Yiu McCann Erickson Hong Kong 106 274 250 Arthur Tse JWT Hong Kong 106 280 - Tsubasa Oyagi Hakuhodo Tokyo 105 280 254 Sagar Mahabaleshwarkar Rediffusion Y&R Mumbai 105 280 254 Hiroshi Sasaki Dentsu Tokyo 105 283 256 TT Ho Lowe Shanghai 104 283 256 May Yong JWT Malaysia 104 283 446 Korn Tepintarapiraksa O&M Bangkok 104 286 261 Tsunao Arita Dentsu Tokyo 102 286 133 Rain Yu O&M Beijing 102 286 261 Makoto Shinohara Dentsu Tokyo 102 286 - Denise Tee TBWA Santiago Mangada Puno Manila 102 290 604 Santi Tubtimtong Leo Burnett Bangkok 101 291 - Yu-Ki Sakurai Dentsu Tokyo 100 291 - Tomoko Arai Dentsu Tokyo 100 291 - Hiroshi Koike Dentsu Tokyo 100 294 184 Teh Le Vin Publicis Malaysia 99 294 234 Renee Lim O&M Singapore 99 ISSUE #50 2010
RANK RANK NAME 2009 2008
AGENCY
TOTAL
294 214 Andy Soong Publicis Malaysia 99 297 275 Wai Man Chow O&M Hong Kong 97 297 643 Naoya Hosokawa Dentsu Tokyo 97 299 767 Sittichai Okkararojkij Y&R Bangkok 96 299 446 Kittisak Poonnotok Y&R Bangkok 96 299 466 Fei Leung DDB Hong Kong 96 302 211 Sajan Raj Kurup Creativeland Asia Mumbai 95 302 - Koichi Kosugi Hakuhodo Tokyo 95 304 283 Tim Chai TBWA\Tequila Singapore 94 304 - Shantanu Suman Publicis Ambience Mumbai 94 304 283 Ong Kah Yong TBWA\Tequila Singapore 94 304 283 John Merrifield TBWA Asia Singapore 94 308 320 Naronghai Prathumsuwan Y&R Bangkok 92 308 - Manuel Villafania TBWA Santiago Mangada Puno Manila 92 310 943 Zaidi Awang Leo Burnett/ARC Malaysia 90 310 422 Yoshihiro Sato Dentsu Tokyo 90 310 295 Yooho Lee Cheil Communications Korea 90 310 295 Tomoki Harada Hakuhodo Tokyo 90 310 295 Sua Lee Cheil Communications Korea 90 310 - Katherine Khor McCann Erickson Singapore 90 310 295 Kangwook Lee Cheil Communications Korea 90 310 - Eirma Webster BBH Singapore 90 310 295 Chaehoon Lee Cheil Communications Korea 90 310 - Brian Siy TBWA Santiago Mangada Puno Manila 90 310 422 Angie Featherstone BBH Singapore 90 321 643 Vikash Chemjong O&M Gurgaon 89 321 247 Sin Eng Lee BBDO Proximity Singapore 89 321 438 Martin Tong Leo Burnett Hong Kong 89 321 - Feel Fu Saatchi & Saatchi Guangzhou 89 321 643 Basab Tito Mazumdar O&M Gurgaon 89
ISSUE #50 2010
RANK RANK NAME 2009 2008
AGENCY
TOTAL
321 643 Ajay Gahlaut O&M Gurgaon 327 79 Rajiv Rao O&M Mumbai 328 316 Tom Ormes Iris Singapore 328 216 Tin Sanchez BBDO Guerrero/Proximity Manila 328 345 Sirode Siramanon Dentsu Bangkok 328 345 Panote Wangchaiya Dentsu Bangkok 328 212 Lisa Ng Publicis Malaysia 328 316 Lilian Lee BBDO Proximity Singapore 328 206 Kittitat Larppitakpong Saatchi & Saatchi Bangkok 328 970 Joanne Chow BBDO Proximity Malaysia 328 220 Donevan Chew O&M Malaysia 337 631 Jonnal Yen Firstell Communications Shanghai 338 268 Teng Run Run McCann Erickson Singapore 338 - Takeshi Tsuji ADK Tokyo 340 - Thanonchai Sornsrivichai Phenomena Bangkok 340 192 Tan Chee Keong O&M Malaysia 340 360 Ooi Toe Lee Publicis Malaysia 340 360 Hong Xiao Yeen Publicis Malaysia 340 970 Ed Cheong JWT Singapore 340 337 Chong Khong Lum Publicis Malaysia 346 - Yerry Indrajaya Leo Burnett Kreasindo Jakarta 346 - Rupert England Y&R Singapore 346 163 Angie Sim JWT Malaysia 349 - Nateepat Jaturonrasmi Leo Burnett Bangkok 350 - Yohey Adachi BBH Tokyo 350 331 Varalee Sangsomsap Publicis Bangkok 350 295 Theerapol Koomsorn Ongoing Bangkok 350 215 Taya Sutthinun Publicis Bangkok 350 - Takuya Kuwahara Dentsu Tokyo 350 - Takumi Oguri Hakuhodo Kettle Tokyo
89 88 87 87 87 87 87 87 87 87 87 86 85 85 84 84 84 84 84 84 82 82 82 81 80 80 80 80 80 80
CAMPAIGN BRIEF ASIA
33
CREATIVE RANKINGS
RANK RANK NAME 2009 2008
AGENCY
350 Takeshi Okamoto Hakuhodo Kettle Tokyo 350 Sundar Iyer JWT Mumbai 350 Shameem Mohammed Rediffusion Y&R Gurgaon 350 Sanpathit Tavijaroen Publicis Bangkok 350 Pijarinee Kamolyabutr Ongoing Bangkok 350 Megha Dutta Rediffusion Y&R Gurgaon 350 Kaviraj Muslonker JWT Mumbai 350 Jaideep Mahajan Rediffusion Y&R Gurgaon 350 Deepesh Jha Rediffusion Y&R Gurgaon 350 Daisuke Suzuki Beacon Communications Tokyo 350 Chalit Manuyakorn Publicis Bangkok 350 Anunay Rai Rediffusion Y&R Gurgaon 350 Akio Yamauchi ADK Tokyo 369 Swati Goel McCann Erickson Mumbai 369 Showtika Somjid Lowe Bangkok 369 Santosh Sonawane O&M Mumbai 369 Raylin Valles Publicis Gurgaon 369 Nopparat Siangsirisak BBDO Bangkok 369 Nazly Kasim Saatchi & Saatchi Malaysia 369 Kapil Tammal McCann Erickson Mumbai 369 David Guerrero BBDO Guerrero/Proximity Manila 377 Thanawat Sakunnanthiphat Monday Bangkok 377 Somchok Kunjaethong Y&R Bangkok 377 Samantha Yu O&M Shanghai 377 Quentin Yeong McCann Erickson Hong Kong 377 Mark Kong McCann Erickson Hong Kong 377 Komson Yamshuen Monday Bangkok 377 Kijchapon PatiwongphaisarnY&R Bangkok 377 James O McCann Erickson Hong Kong 377 Farrokh Madon McCann Erickson Singapore 377 Akon Li Saatchi & Saatchi Guangzhou 387 Pann Lim Kinetic Singapore 387 Jutatip Praditgate O&M Bangkok 387 Divya Bhatia O&M Gurgaon 390 Nilanjan Dasgupta Mudra DDB Mumbai 390 Naoki Nishimura Beacon Communications Tokyo 390 Masato Mitsudera Beacon Communications Tokyo 390 Jetesh Menon ARC Worldwide Mumbai 390 Hiroshi Akinaga Dentsu Tokyo 390 Guru Munishwar ARC Worldwide Mumbai 390 Gloria Martie Leo Burnett Kreasindo Jakarta 390 Faraz Alam Mudra DDB Mumbai 390 Albion Li Grey Beijing 390 Akira Yao Dentsu Tokyo 400 Wendy Chan Saatchi & Saatchi Guangzhou 400 Vivek Godbole O&M Bangalore 400 Thanasorn Janekankit BBDO Bangkok 400 Piti Pongrakananon Leo Burnett Bangkok 400 Natee Liktsuwankool BBDO Bangkok 405 Somboon Charukijphaisarn Publicis Bangkok 405 Leonard Wiguna JWT Jakarta 405 Ken Lu BBH Shanghai 405 Jarrod Reginald O&M Malaysia 405 Gregory Yeo BBDO Proximity Singapore 405 Elisa Tan JWT Singapore 405 Anton Jaya Lowe Jakarta 405 Andruya Andrus Lowe Jakarta 405 Aaron Phua JWT Singapore 414 Nattawud Rattanajeena Think Factory Bangkok 414 Komsan WattanavanitchakornBBDO Bangkok 34
CAMPAIGN BRIEF ASIA
TOTAL
80 80 80 80 80 80 80 80 80 80 80 80 80 79 79 79 79 79 79 79 79 77 77 77 77 77 77 77 77 77 77 76 76 76 75 75 75 75 75 75 75 75 75 75 74 74 74 74 74 72 72 72 72 72 72 72 72 72 71 71
RANK RANK NAME 2009 2008
AGENCY
TOTAL
416 Teonghoe Teng O&M Beijing 70 416 Samakorn Lohachala Publicis Bangkok 70 416 Roshni Kavina Saatchi & Saatchi Mumbai 70 416 Prangthip Praditpong Nude Communications Bangkok 70 416 Luv Kalla Saatchi & Saatchi Mumbai 70 416 Kevin Lim TBWA\Tequila Singapore 70 416 Kentaro Kimura Hakuhodo Kettle Tokyo 70 416 Guilin Bo O&M Beijing 70 424 Sandesh Kambli McCann Erickson Mumbai 69 424 Mulder Shen O&M Shanghai 69 424 Karunasagar Sridharan Publicis Ambience Mumbai 69 424 Fajar Kurnia O&M Singapore 69 428 Prasad Venkatraman McCann Erickson Mumbai 67 428 Norman Tan Lowe Shanghai 67 428 Junichi Harima Dentsu Kensai Osaka 67 428 Brian Charles Capel Leo Burnett Kreasindo Jakarta 67 428 Brandie Tan BBDO Guerrero/Proximity Manila 67 433 Ronny Hsu Bates141 Taiwan 66 433 Randy Lee Y&R Malaysia 66 433 Murphy Chou Guangzhou Newsun/JWT 66 433 Lion Tsai Bates141 Taiwan 66 433 Herbert Hernandez DDB DM9 JaymeSyfu Manila 66 433 Heng Yik See Y&R Malaysia 66 439 Yoshiyuki Mikami Hakuhodo Tokyo 65 439 Varun Mehta Mudra Communications Mumbai 65 439 Paul Bo O&M Beijing 65 439 Nick Lim McCann Erickson Hong Kong 65 439 Nami Hoshino Hakuhodo Tokyo 65 439 Haruo Yoshida Beacon Communications Tokyo 65 445 Shailender Mahajan O&M Gurgaon 64 445 Nimit Songsri Monday Bangkok 64 445 Joey Chung Leo Burnett Hong Kong 64 445 Gogie Sinson DDB DM9 JaymeSyfu Manila 64 445 Danny Chin Naga DDB/Rapp Malaysia 64 445 Adrian Yeap Saatchi & Saatchi Singapore 64 451 Eddie Wong Saatchi & Saatchi Singapore 63 452 Willyes Lam Saatchi & Saatchi Guangzhou 62 452 Vineet Mahajan Contract Advertising New Delhi 62 452 Natasha M Martis Contract Advertising New Delhi 62 452 Jo Jong Saatchi & Saatchi Guangzhou 62 452 Jason Aspes O&M Hong Kong 62 452 Deepak Joshi O&M Bangalore 62 452 Angela Arches TBWA Santiago Mangada Puno Manila 62 452 Aidan Au BBDO Proximity Malaysia 62 460 Jody Xiong DDB Shanghai 61 461 Zhao Fei O&M Beijing 60 461 Wasin Pothikasem Ongoing Bangkok 60 461 Toshiya Inoue Hakuhodo Tokyo 60 461 Shi Yang He Grey Beijing 60 461 Pongchai Rattanasirilak Matchbox Bangkok 60 461 Parun Dharmapanij O&M Bangkok 60 461 Nuttayut Sankia Matchbox Bangkok 60 461 Mitsugu Yabe Hakuhodo Tokyo 60 461 Melissa Roshini Mudra DDB Mumbai 60 461 Masugu Kitakaze Hakuhodo Tokyo 60 461 Kraichit Chareonpanish Matchbox Bangkok 60 461 Kosuke Masuda Hakuhodo Tokyo 60 461 Kojiro Futamura Hakuhodo Tokyo 60 461 Kiattisak Kitabhuwanontha O&M Bangkok 60 461 Kazuhide Adachi Dentsu Tokyo 60 ISSUE #50 2010
RANK RANK NAME 2009 2008
AGENCY
461 Kaori Mochizuki OgilvyOne Tokyo 461 Kan Ishii Hakuhodo Tokyo 461 Kama Yu O&M Beijing 461 Junya Masuda 777 Interactive Tokyo 461 Jittra Tuetipsakul Publicis Bangkok 461 Anton Budi Santosa JWT Jakarta 461 Alex Avis BBH Shanghai 483 Wirat Charoenwinwatchai Think Factory Bangkok 483 Sachin Kamble O&M Mumbai 483 Richard Chong JWT Malaysia 483 Pornnarong Dinromrun Think Factory Bangkok 483 Permboon Malaiwan Think Factory Bangkok 483 Jigi Dalal O&M Mumbai 483 Adulwit Chawala Leo Burnett Bangkok 490 Nittha Pruksacholavit JEH United Bangkok 491 Timothy Chan DDB Hong Kong 491 Sridhar Gopolratnam BBDO Proximity Singapore 491 Snehal Bhuvad Publicis Ambience Mumbai 491 Shikka Sud Publicis Gurgaon 491 Roy Yung O&M Hong Kong 491 Mo Chong O&M Singapore 491 Ming Chan Grey Hong Kong 491 Manoj Jacob O&M Bangalore 491 Karn Singh O&M Mumbai 491 Jasphine Chew Saatchi & Saatchi Malaysia 491 David Sin Grey Malaysia 491 Chris Chiu Leo Burnett Singapore 491 Chanissara Ngampan Y&R Bangkok 491 Andrea Billy Lowe Jakarta 491 Aji Bekti Lowe Jakarta 491 Aditya Lyengar Publicis Ambience Mumbai 507 Yiping Liu Guangzhou Newsun/JWT 507 Lee Lee Bates141 Taiwan 507 Bruse Lee Bates141 Taiwan 507 Satyawan Hande ARC Worldwide Mumbai 507 Ryoichi Karasuno Dentsu Kansai Osaka 507 Priti Kapur DDB Singapore 507 Masaki Matsuba Beacon Communications Tokyo 507 Jungho Hwang Cheil Communications Korea 507 Jennifer Hu O&M Taiwan 507 Dave Ferrer JWT Manila 507 Akihito Abe OgilvyOne Tokyo 518 Supanimit Areevong Monday Bangkok
ISSUE #50 2010
TOTAL
60 60 60 60 60 60 60 59 59 59 59 59 59 59 58 57 57 57 57 57 57 57 57 57 57 57 57 57 57 57 57 56 56 56 55 55 55 55 55 55 55 55 54
RANK RANK NAME 2009 2008
AGENCY
TOTAL
518 Stephen Mui Guangzhou Newsun/JWT 54 518 Siddesh Khatavkr Publicis Ambience Mumbai 54 518 Shiv Parameswaran JWT Mumbai 54 518 Renee Chen Bates141 Taiwan 54 518 Paul Yu Leo Burnett Hong Kong 54 518 Ng See Lok McCann Erickson Malaysia 54 518 Nelson Liu Bates141 Taiwan 54 518 Mayuresh Wagle Publicis Ambience Mumbai 54 518 Jesse Wong JWT Hong Kong 54 518 Chaowen Zheng Guangzhou Newsun/JWT 54 518 Badong Abesamis TBWA Santiago Mangada Puno Manila 54 530 Zhihuri Tan Guangzhou Newsun/JWT 52 530 Tham Khai Meng O&M Worldwide 52 530 Ted Royer Droga5 New York 52 530 Taya Soonthononvipat JWT Bangkok 52 530 Tammy Foo Tribal DDB Hong Kong 52 530 Somchai Dejnarongpitak O&M Bangkok 52 530 Siwen Bao O&M Shanghai 52 530 Ryan Mendonca O&M Mumbai 52 530 Roc Zhao Lowe Shanghai 52 530 Pranussadej Tantipong Leo Burnett Hong Kong 52 530 Nutchanun Chiaphanumas Leo Burnett Hong Kong 52 530 Motofumi Kanesaka Dentsu Tokyo 52 530 Mark Fong Y&R Singapore 52 530 Mags Lim O&M Malaysia 52 530 Kenny Choo Ex O&M Shanghai 52 530 Katie Ng Leo Burnett Hong Kong 52 530 Joji Jacob DDB Singapore 52 530 Huy Nguyen Saatchi & Saatchi Vietnam 52 530 Gavin Wang Lowe Shanghai 52 530 Daniel Loo O&M Malaysia 52 530 Dai Guo Guangzhou Newsun/JWT 52 530 Craig Rosenthal Lowe Shanghai 52 530 Benny Quek Y&R Singapore 52 553 Alex Lim Thye Anu Publicis Singapore 51 554 Yvonne Chia Publicis Singapore 50 554 Yuta Sejima Dentsu Tokyo 50 554 Yoko Takenouchi ADK Tokyo 50 554 Tomohito Tanaka Dentsu Tokyo 50 554 Susumo Soga ADK Tokyo 50 554 Steve Elrick BBH Shanghai 50 554 Sayaka Sakata Hakuhodo Kettle Tokyo 50 554 Sanjun Yoo Cheil Communications Korea 50
CAMPAIGN BRIEF ASIA
35
CREATIVE RANKINGS
RANK RANK NAME 2009 2008
AGENCY
554 Payal Juthani Creativeland Asia Mumbai 554 Masakazu Ido Dentsu Tokyo 554 Loh Wei Cheng Publicis Singapore 554 Leigh Reyes Y&R Manila 554 Joo-Ho Chung Creativia Korea 554 Joel Chin DDB Singapore 554 Jae-Ki Lee Creativia Korea 554 In-Suh Chung Creativia Korea 554 Il-Jin Ko Creativia Korea 554 Gun-Woong Choi Creativia Korea 554 Dang Lei Saatchi & Saatchi Guangzhou 573 Vivien Chou O&M Taiwan 573 Vivi Wu Bates141 Shanghai 573 Raymond Li Bates141 Shanghai 573 Ramanjit Singh Gulati Saatchi & Saatchi Malaysia 573 Qiang Zeng Bates141 Shanghai 573 Phairat Uaphadunglert BBDO Bangkok 573 O Poon DDB Hong Kong 573 Mamoru Ichino Dentsu Tokyo 573 Ken Lee Y&R Malaysia 573 Jayesh Raut O&M Mumbai 573 Eva Zhong Bates141 Shanghai 573 Chen Shan Bates141 Shanghai 573 Adam Siriraka JEH United Bangkok 586 Ashish Khazanchi Publicis Mumbai 587 Sotaro Yasumochi Dentsu Tokyo 587 Santaya Saralak O&M Bangkok 587 Ryo Ohtsubo Dentsu Tokyo 587 Piet Human Leo Burnett Singapore 587 Nat Promdhep O&M Bangkok 587 Masahito Nakagawa Daiko Advt. Tokyo 587 Lisa Hsu O&M Taiwan 587 Kenny Chian O&M Taiwan 587 Karanee A O&M Bangkok 587 Kara Bautista JWT Manila 587 Joe Dy JWT Manila 587 Hideaki Fukui Dentsu Tokyo 587 Chanwichit Kluyngern JEH United Bangkok 600 Tino Liu O&M Shanghai 600 Timothy Li Leo Burnett Hong Kong 600 Ronnie Amador DDB DM9 JaymeSyfu Manila 600 Meggy De Guzman BBDO Guerrero/Proximity Manila 600 Karen Wong Saatchi & Saatchi Malaysia 600 Cyrus Ho Leo Burnett Hong Kong 600 Christine Yu Bates141 Taiwan 600 Allan Montayre DDB DM9 JaymeSyfu Manila 609 Zhou Ning O&M Beijing 609 Warawut Kaennakham JWT Bangkok 609 Wang Zong Liang Saatchi & Saatchi Guangzhou 609 Tatsuya Kuritsuka O&M Tokyo 609 Tao Zhang O&M Shanghai 609 Suchitra Garlot O&M Singapore 609 Stella Chung McCann Erickson Hong Kong 609 Sonny Low McCann Erickson Malaysia 609 Shyamsunder Goud Leo Burnett Mumbai
TOTAL
50 50 50 50 50 50 50 50 50 50 50 47 47 47 47 47 47 47 47 47 47 47 47 47 46 45 45 45 45 45 45 45 45 45 45 45 45 45 44 44 44 44 44 44 44 44 42 42 42 42 42 42 42 42 42
RANK RANK NAME 2009 2008
AGENCY
TOTAL
609 Shirin Johari O&M Mumbai 42 609 Santi Suwanvalaikorn McCann Erickson Bangkok 42 609 Samantha Hepburn McCann Erickson Malaysia 42 609 Ryan Rubillar TBWA Santiago Mangada Puno Manila 42 609 Ritu Sharda Publicis Gurgaon 42 609 Rich Shiue Firstell Communications Shanghai 42 609 Pamela Song McCann Erickson Malaysia 42 609 Nitesh Shah Publicis Gurgaon 42 609 Ning Xue Guangzhou Newsun/JWT 42 609 Naree Leungvititgoon McCann Erickson Bangkok 42 609 Na Cheng Guangzhou Newsun/JWT 42 609 Mohit Tomar Publicis Gurgaon 42 609 Mela Advincula Leo Burnett Manila 42 609 Mark Bamfield Freelance Singapore 42 609 Lii Chiang Firstell Communications Shanghai 42 609 Lee Szu-Hung McCann Erickson Malaysia 42 609 Kunj Shah O&M Bangalore 42 609 Kens Cao Firstell Communications Shanghai 42 609 Kam Wei-Fong McCann Erickson Malaysia 42 609 Jules Tan McCann Erickson Malaysia 42 609 Jovian Lee Leo Burnett/ARC Malaysia 42 609 Jie Zheng Guangzh609ou Newsun/JWT 42 609 Jay Lee DDB Hong Kong 42 609 Jae Hyuk Jang Diamond Ogilvy Korea 42 609 Huang Yan Jung Saatchi & Saatchi Guangzhou 42 609 Giant Kung Firstell Communications Shanghai 42 609 Dipti Deorukhkar Publicis Ambience Mumbai 42 609 David Wong BBDO Proximity Singapore 42 609 Daniel Upputura Rediffusion Y&R Mumbai 42 609 Anil Thomas O&M Bangalore 42 609 Allison Kiew McCann Erickson Malaysia 42 609 Ajesh N. O&M Bangalore 42 609 Abhinav Pratiman Rediffusion Y&R Mumbai 42 651 Yuki Sakurai TBWA Hakuhodo Tokyo 40 651 Susie Chow O&M Hong Kong 40 651 Sugitomo George So Dentsu Tokyo 40 651 Siddhi Yadav McCann Erickson Mumbai 40 651 Shoichi Tamura Dentsu Tokyo 40 651 Shin Nagashima Hakuhodo Tokyo 40 651 Seung-il Park Nongshim Communications Seoul 40 651 Sanghun Yoo Cheil Communications Korea 40 651 Samson Samuel Rediffusion Y&R Bangalore 40 651 Ryohei Manebe Dentsu Tokyo 40 651 Roopra Sarbjit McCann Erickson Mumbai 40 651 Rohit Dubey Grey Mumbai 40 651 Prajato Guha Thakurta McCann Erickson Mumbai 40 651 Ompong Remigio Campaigns & Grey Manila 40 651 Nirmala Chenappa Mudra DDB Bangalore 40 651 Murai Yosuke Dentsu Tokyo 40 651 Mohammed Ajmal Mudra DDB Mumbai 40 651 Mohamed Rizwan Rediffusion Y&R Mumbai 40 651 Melissa Lai O&M Hong Kong 40 651 Masakatsu Tagagi Bascule Tokyo 40 651 Mark Benjamin O&M Mumbai 40 651 Li Ye O&M Shanghai 40
RANK RANK NAME 2009 2008
AGENCY
651 Koshi Uchiyama GT Inc Tokyo 651 Keisuke Anamoto Beacon Communications Tokyo 651 Karen Lai O&M Hong Kong 651 Jonathan Cockett O&M Hong Kong 651 Joe Lai Tribal DDB Hong Kong 651 Ji-yeon Han Nongshim Communications Seoul 651 Jatinder Sandhu O&M Hong Kong 651 Hisashi Fujii Hakuhodo Tokyo 651 Hirofumi Nakajima TBWA Hakuhodo Tokyo 651 Hideyuki Tanaka TBWA Hakuhodo Tokyo 651 Cliff Luk JWT Hong Kong 651 Anto Noval Rediffusion Y&R Bangalore 685 Zoe Ong Y&R Singapore 685 Vasan Wangpaitoon BBDO Bangkok 685 Tony Sarmiento Ace Saatchi & Saatchi Manila 685 KV Sridhar Leo Burnett Mumbai 685 Kultida Rotchanawit O&M Bangkok 685 Kim Chiu Bates141 Taiwan 685 Juhi Kalia Saatchi & Saatchi Jakarta 685 Joel Lim Euro RSCG Malaysia 685 Jagjit Singh Publicis Gurgaon 685 Ivan Yeo Naga DDB/Rapp Malaysia 685 Gang Hu JWT Shanghai 685 Chee-Wee Choo Euro RSCG Malaysia 697 Puneet Kapoor McCann Erickson Mumbai 697 Prateek Bhardwaj McCann Erickson Mumbai 697 Phoecus Lee Grey Malaysia 697 Leo Yeung Leo Burnett Hong Kong 697 Kittiphan Palmoke JWT Bangkok 697 Imelda Untoro JWT Jakarta 697 Gautam Mehta Grey Malaysia 697 Dessi Tambunan JWT Jakarta 697 Arnicknard Krobnoparat BBDO Bangkok 697 Arnab Biswas O&M New Delhi 707 Vito Winarko O&M Jakarta 707 Ratna Puspita O&M Jakarta 707 PK Anil McCann Erickson Mumbai 707 Leonardus Bramantya O&M Jakarta 707 Joni Caparas BBDO Guerrero/Proximity Manila 707 Glenn Alexander O&M Jakarta 707 Bo Builin O&M Beijing 714 Yasuo Matsubara Beacon Communications Tokyo 714 Thawatchai ChanachaiyoungyuenEuro RSCG Flagship Bangkok 714 Ross Fowler O&M Singapore 714 Rerngchai Prompicharn Euro RSCG Flagship Bangkok 714 Ramesh De Silva Leo Burnett Solutions Sri Lanka 714 Puttipong PattanapongsagornEuro RSCG Flagship Bangkok 714 Masakazu Taniyama Dentsu Tokyo 714 Kotaro Hirano Hakuhodo Tokyo 714 Koichiro Toda Dentsu Tokyo 714 Kazuomi Goto Dentsu Tokyo 714 Joshua Tay Y&R Malaysia 714 Itaru Yoshizawa Hakuhodo Tokyo 714 Greg Rawson O&M Singapore 714 Daisaku Nojiri Dentsu Tokyo
TOTAL
40 40 40 40 40 40 40 40 40 40 40 40 39 39 39 39 39 39 39 39 39 39 39 39 37 37 37 37 37 37 37 37 37 37 36 36 36 36 36 36 36 35 35 35 35 35 35 35 35 35 35 35 35 35 35
RANK RANK NAME 2009 2008
AGENCY
TOTAL
728 Prasanna Sanke Publicis Mumbai 34 728 Meredin Xu DDB Guan Shanghai 34 728 Heeral Desai O&M Mumbai 34 731 Ye Zhi Guang Saatchi & Saatchi Guangzhou 32 731 Viroj Jarusarn Creative Juice Bangkok 32 731 Tinus Strydom Bates141 Shanghai 32 731 Teeravit Kimsatra JWT Bangkok 32 731 Suraches Tavieng Bangkok Showcase Bangkok 32 731 Sunbok Lee Diamond Ogilvy Korea 32 731 Sujoy Roy O&M Calcutta 32 731 Soubhik Payra O&M Calcutta 32 731 Simon Chew TBWA\Tequila Singapore 32 731 Shizu Yamada JWT Tokyo 32 731 Sharique Khan Publicis Mumbai 32 731 Sean Lee Leo Burnett Hong Kong 32 731 Saravut Ketsri Creative Juice Bangkok 32 731 Santosh Ramakrishnan Leo Burnett Mumbai 32 731 Rojana Chuasakul Bangkok Showcase Bangkok 32 731 Rey Tiempo BBDO Guerrero/Proximity Manila 32 731 Raymond Wong Grey Hong Kong 32 731 Rajat Dawar Rediffusion Y&R Mumbai 32 731 Prasad Rao McCann Erickson Mumbai 32 731 Peidong Sun CC&E Shanghai 32 731 Parinya Sarasung BBDO Bangkok 32 731 Nucharat Nuntananonchai BBDO Bangkok 32 731 Nirun Sommalardpun BBDO Bangkok 32 731 Miranda Shing Leo Burnett Hong Kong 32 731 Ming Zhang CC&E Advertising Shanghai 32 731 Milind Palav McCann Erickson Mumbai 32 731 Mike Ludwig Bates141 Shanghai 32 731 Midori Usui JWT Tokyo 32 731 Mahesh Parab McCann Erickson Mumbai 32 731 Liu Zhong Quing Saatchi & Saatchi Guangzhou 32 731 Leon Wang CC&E Shanghai 32 731 Kittiwong Sudtanakit BBDO Bangkok 32 731 Ketan Deshpande McCann Erickson Mumbai 32 731 Kato Tsang Grey Hong Kong 32 731 Justine Lee TBWA\Tequila Singapore 32 731 Jun Qian JWT Shanghai 32 731 Jongok Shin Diamond Ogilvy Korea 32 731 Jimmy Santiago TBWA Santiago Mangada Puno Manila 32 731 Jayatsen Bhattacharya O&M Calcutta 32 731 Janus Peng O&M Taiwan 32 731 Jamie Lo Bates141 Taiwan 32 731 Gary Amante BBDO Guerrero/Proximity Manila 32 731 Edmund Vong Y&R Singapore 32 731 Dhanashri Ubhayakar O&M Mumbai 32 731 David Seah Bates141 Shanghai 32 731 David Mo JWT Shanghai 32 731 Daming Zheng CC&E Advertising Shanghai 32 731 Daisy Zheng JWT Shanghai 32 731 Chokchai Tupanyakanok Bangkok Showcase Bangkok 32 731 Chen Ning O&M Beijing 32 731 Charmaine Sankar Y&R Malaysia 32 731 Barbara Jiang Grey Hong Kong 32
CREATIVE NEWS EVERYDAY WWW.CAMPAIGNBRIEFASIA.COM 36
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ISSUE #50 2010
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CREATIVE RANKINGS
RANK RANK NAME 2009 2008
AGENCY
731 Au Kin Cheong Saatchi & Saatchi Guangzhou 731 Annish Diddee Publicis Mumbai 731 Akshay Seth O&M Mumbai 786 Zamri Dzakaria BBDO Proximity Malaysia 786 Yuya Furukawa Dentsu Tokyo 786 Yuni Yoshida Hakuhodo Tokyo 786 Yoshihiro Kobayashi Hakuhodo Tokyo 786 Yoichiro Nishikawa Dentsu Tokyo 786 Yohei Kawano ADK Tokyo 786 Yeo Yen Yan Leo Burnett/ARC Malaysia 786 Yee Wai Khuen O&M Malaysia 786 Yasushi Arikaua Beacon Communications Tokyo 786 Yasuhisa Nito Dentsu Tokyo 786 Vincent Lee DDB Singapore 786 Valerie Chen Publicis Modem 786 Toru Tsuya Dentsu Tokyo 786 Timothy Cheng McCann Erickson Hong Kong 786 Tay Kok Khuan OgilvyOne Malaysia 786 Takeharu Yoshida Hakuhodo Kettle Tokyo 786 Susumu Namikawa Dentsu Tokyo 786 Suryadipura BBDO Proximity Malaysia 786 Sung-ha Liu Nongshim Communications Seoul 786 Spencer Wong McCann Erickson Hong Kong 786 Sohei Okano Dentsu Tokyo 786 Shunya Araki Dentsu Tokyo 786 Shin Masudo Dentsu Tokyo 786 Sheila Dela Cuesta Leo Burnett Singapore 786 Shannon Tham O&M Hong Kong 786 Satoshi Hanai GT Inc Tokyo 786 Ryota Jikuya Bascule Tokyo 786 Ryosuke Sakaki Dentsu Tokyo 786 Ryo Miyawaki Hakuhodo Tokyo 786 Ravi Eshwar BBDO Proximity Singapore 786 Raoul Panes Leo Burnett Manila 786 Prasoon Pandey Corcoise Films Mumbai 786 Paul Allen TBWA\Tequila Singapore 786 Noriko Yamada Dentsu Tokyo 786 Nobuhiro Nakaji Dentsu Tokyo 786 Mikito Nunome McCann Erickson Tokyo 786 Masako Hasebe Dentsu Tokyo 786 Marcus Wagner O&M Shanghai 786 Makoto Wakaki ADK Tokyo 786 Maki Maquiling DDB Philippines 786 Makato Teramoto Dentsu Tokyo 786 Lorraine Liu Eight Partnership Hong Kong 786 Lito Gemora O&M Manila 786 Lee Siew Tin OgilvyOne Malaysia 786 Kestrel Lee Ri Qiang TBWA/Tequila Singapore 786 Kitti Chaiyaporn Publicis Bangkok 786 Kimberley Flanagan TBWA Mumbai 786 Kelvin Chong BBDO Proximity Malaysia 786 Kelly Who O&M Shanghai 786 Kam Singh O&M Mumbai 786 Jun Nishida Dentsu Tokyo 786 Jignesh Maniar O&M Mumbai
TOTAL
32 32 32 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
RANK RANK NAME 2009 2008
AGENCY
TOTAL
786 Jigar Fernandes Bates141 Mumbai 30 786 Jeanie Tan Saatchi & Saatchi Guangzhou 30 786 Jai Ding O&M Beijing 30 786 Isamu Nakamura McCann Erickson Tokyo 30 786 Hsueh Ling Lee Euro RSCG Singapore 30 786 Hirozumi Takakusaki Dentsu Tokyo 30 786 Hiroyuki Misono Dentsu Tokyo 30 786 Hiroyo Kanehako Dentsu Tokyo 30 786 Hiroki Ishiyama ADK Tokyo 30 786 Hilton Wong McCann Erickson Hong Kong 30 786 Golf Nuntawat BBH Singapore 30 786 Frank Wolfgang Muller O&M Shanghai 30 786 Feng Lei O&M Beijing 30 786 Eric Hoffman Drill Inc Tokyo 30 786 Eiki Ann Dentsu Y&R Tokyo 30 786 Edwin Poh BBDO Proximity Singapore 30 786 Dutsanee Emmuwattana O&M Bangkok 30 786 Dushyant Pal Singh Rediffusion Y&R Bangalore 30 786 Divya Sharma Rediffusion Y&R Gurgaon 30 786 Dean Sciole Saatchi & Saatchi Beijing 30 786 David Pun McCann Erickson Hong Kong 30 786 Danny Chan McCann Erickson Hong Kong 30 786 Dacha Ramjan Publicis Bangkok 30 786 Christopher Chan Eight Partnership Hong Kong 30 786 Cey Enriquez Leo Burnett Manila 30 786 C. Ravikumar O&M Bangalore 30 786 Brad Wilson TBWA\Tequila Singapore 30 786 Boyd Champness BBDO Proximity Singapore 30 786 Bo Deng O&M Beijing 30 786 Atsushiro Shimizu Hakuhodo Tokyo 30 786 Apple Jiang Saatchi & Saatchi Beijing 30 786 Anu Joseph Creativeland Asia Mumbai 30 786 Anne Yu Saatchi & Saatchi Beijing 30 786 Allen Lee O&M Shanghai 30 786 Ali Silao TBWA Santiago Mangada Puno Manila 30 786 Alex Wong BBDO Proximity Malaysia 30 786 Albert Lim OgilvyOne Malaysia 30 786 Alan Leong Leo Burnett/ARC Malaysia 30 786 Akira Kojima Hakuhodo Tokyo 30 786 Abhijit Avasthi O&M Mumbai 30 878 Morian Madjid JWT Jakarta 29 878 Eugene Tan Kinetic Singapore 29 880 Yusuke Tsukamoto Dentsu Tokyo 27 880 Yukio Hashiguchi Dentsu Tokyo 27 880 Yoyo Chen JWT Shanghai 27 880 Wing Wong Leo Burnett Guangzhou 27 880 Vinod Lai Heera Eshwer Meridian Communications Bangalore 27 880 Travis Sorge Ex BBH Singapore 27 880 Takashi Yokemura Dentsu Tokyo 27 880 Suriya Chanripaswongse McCann Erickson Bangkok 27 880 Satish Sethumadhavan Publicis Mumbai 27 880 Samir Sojwal O&M Mumbai 27 880 Ravikumar C. O&M Bangalore 27 880 Preeti Verma Bates141 Mumbai 27 880 Pooh Tang JWT Hong Kong 27
RANK RANK NAME 2009 2008
AGENCY
880 Pauline Tsang JWT Hong Kong 880 Patrick Buchanan BBDO Guerrero/Proximity Manila 880 Nick Morgan JWT Shanghai 880 Moyeenul Alam Euro RSCG Malaysia 880 Mike Chiu JWT Hong Kong 880 Merlee Jayme DDB DM9 JaymeSyfu Manila 880 Marcus Rebeschini Y&R Asia 880 Manoj S Motiani O&M Mumbai 880 Kota Tohata Dentsu Tokyo 880 Jyoti Lad Leo Burnett Mumbai 880 Jason Jin DDB Shanghai 880 Jason Hodges Freelance Singapore 880 Jaruphun Phayungsak Y&R Bangkok 880 James Makanas BBDO Bangkok 880 Ivan Liu Bates141 Taiwan 880 Indah Irawandhani Kamarga Bates141 Jakarta 880 Houston Lau JWT Hong Kong 880 Gelo Lico Ace Saatchi & Saatchi Manila 880 Garbee Ge Leo Burnett Guangzhou 880 Eugene Demata DDB DM9 JaymeSyfu Manila 880 Eric Duan JWT Shanghai 880 Echo Shao Bates141 Taiwan 880 Dong Hai Liu Grey Beijing 880 Denchai Kheereeluk Leo Burnett Bangkok 880 Darrick Subrata Bates141 Jakarta 880 Case Deenadayalan Euro RSCG Malaysia 880 Bongkochatorn Naksawat BBDO Bangkok 880 Biboy Royong Ace Saatchi & Saatchi Manila 880 Awaluddin Rusdiansyah BBDO Jakarta 880 Ashish Pathak JWT Mumbai 880 Andreas Junus Bates141 Jakarta 880 Amy Koo JWT Shanghai 880 Alfred Wong Leo Burnett Hong Kong 880 Alan Couldrey O&M Bangkok 927 Trisha Uy Y&R Manila 927 Toshi Morikawa Hakuhodo Kettle Tokyo 927 Tan Leong Lee Adplanet Singapore 927 Taesik Kim Cheil Communications Korea 927 Sham Nasaar DDB Singapore 927 Seulki Lee Cheil Communications Korea 927 Sangwook Lee Cheil Communications Korea 927 Rajib Gupta Grey Vietnam 927 Nitin Srivastava O&M Gurgaon 927 Moto Tanaka Hakuhodo Tokyo 927 Minal Phatak JWT Mumbai 927 Michael Tai AdPlanet Singapore 927 Lim Wei DDB Singapore 927 Leo Teck Chong AdPlanet Singapore 927 Hiroyuki Nagami Hakuhodo Tokyo 927 Feng Ling Adplanet Singapore 927 Ashan Wickremasinghe Leo Burnett Solutions Sri Lanka 927 Alfred Teo AdPlanet Singapore 927 Aditya Upadhyaya Grey Vietnam 946 Zarak M Zain Leo Burnett/ARC Malaysia 946 Yujean Bahk Diamond Ogilvy Korea
IT’S ABOUT THE WORK 38
CAMPAIGN BRIEF ASIA
ISSUE #50 2010
ISSUE #50 2010
TOTAL
27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 27 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 24 24
RANK RANK NAME 2009 2008
AGENCY
TOTAL
946 Vno Tang JWT Shanghai 24 946 Trixie Diyco Ace Saatchi & Saatchi Manila 24 946 Tony Lin Bates141 Taiwan 24 946 Tim Green JWT Vietnam 24 946 Rolando Cordova Saatchi & Saatchi Singapore 24 946 Ray Villacarlos Lowe Manila 24 946 Ranadip De Saatchi & Saatchi Singapore 24 946 Paul Anderson BBDO Guerrero/Proximity Manila 24 946 Ong Shi Ping O&M Hong Kong 24 946 Nicholas Kosasih O&M Jakarta 24 946 MengLu Xu JWT Shanghai 24 946 Maui Reyes BBDO Guerrero/Proximity Manila 24 946 Marci Reyes TBWA Santiago Mangada Puno Manila 24 946 Kat Tan O&M Singapore 24 946 Jonathan Yuen Kinetic Singapore 24 946 John Sampson Bates141 Cambodia/Vietnam 24 946 Jihye Kim Diamond Ogilvy Korea 24 946 Hayley Wen Bates141 Taiwan 24 946 Gian Carlo Lanfranco Saatchi & Saatchi Singapore 24 946 Gary Caulfield O&M Jakarta 24 946 Freddy Bong Goenawan JWT Jakarta 24 946 Eight Lu JWT Shanghai 24 946 Darma Adhitia O&M Jakarta 24 946 Dabok Kim Diamond Ogilvy Korea 24 946 Chan Hwee Chong O&M Singapore 24 946 AS Anam TBWA\Tequila Singapore 24 946 Abhijit Karandkar O&M Mumbai 24 975 Sukesh Nayak O&M Mumbai 22 975 Nitesh Tiwari Leo Burnett Mumbai 22 975 Nitesh Sah Leo Burnett New Delhi 22 975 Mukesh Tak Leo Burnett New Delhi 22 975 Mitsuhiro Kutsukake Dentsu Tokyo 22 975 Mario Serrano Lowe Manila 22 975 Lissa Boluso BBDO Guerrero/Proximity Manila 22 975 Leo Wan DDB Shanghai 22 975 Keatnapin Sobhinnon BBDO Bangkok 22 975 Jo Collings O&M Singapore 22 975 Jeck Ebreo BBDO Guerrero/Proximity Manila 22 975 Fei Wang O&M Beijing 22 975 Elyn Wong O&M Singapore 22 975 Brian Ma Leo Burnett Hong Kong 22 989 Zero Xie i-DNA Brand Comm. Shanghai 20 989 Zack Lee i-DNA Brand Comm. Shanghai 20 989 Yoshihiro Yagi Dentsu Kansai Osaka 20 989 Yeon Joo Lee Diamond Ogilvy Korea 20 989 Yasuhisa Kudo GT Inc Tokyo 20 989 Winna Kiao-on Nude Communications Bangkok 20 989 Wang Yong DraftFCB Shanghai 20 989 Viral Pandya Cheil Communications New Delhi 20 989 Vikram Pandey Leo Burnett Mumbai 20 989 Vedobroto Roy Cheil Communications New Delhi 20 989 Thammarat Yunchalad Leo Burnett Bangkok 20 989 Tetsuya Tsukamoto Dentsu Tokyo 20 989 Tara Deetae Ongoing Bangkok 20 989 Supicha Tiptamool O&M Bangkok 20
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CREATIVE RANKINGS
RANK RANK NAME 2009 2008
AGENCY
989 Shoji Taniguchi Daiko Advt. Tokyo 899 Shintaro Hashimoto Shigaya-Gumi Tokyo 989 Shikha Trikha TBWA Gurgaon 989 Sean Liang O&M Taiwan 989 Saori Yanagid Shigaya-Gumi Tokyo 989 Sail Zhang DraftFCB Shanghai 989 Ross Ventress BBH Singapore 989 R Venkatraman Creativeland Asia Mumbai 989 Pan Jiang BBDO Shanghai 989 Pakkapong Veerapattananirund Ongoing Bangkok 989 Oki Kei Grey Tokyo 989 O.R. Radhakrishnan Rediffusion Y&R Mumbai 989 Neil Flory Saatchi & Saatchi Vietnam 989 Naoto Oiwa Dentsu Tokyo 989 Naomi Thommy Leo Burnett Mumbai 989 Nadya Kirillova Dentsu Tokyo 989 Momo Hou BBDO Shanghai 989 Minoru Fujisaki Yomiko Tokyo 989 Mahesh Ns Mudra DDB Mumbai 989 Larry Ong i-DNA Brand Comm. Shanghai 989 Kyo Hibino Daiko Advt. Tokyo 989 KP Anil McCann Erickson Mumbai 989 Kiu Chan Leo Burnett Hong Kong 989 Kazuro Marubashi Dentsu Tokyo 989 Johan Vakidis O&M Shanghai 989 Jeremiah Lee DraftFCB Shanghai 989 Jao Bautista BBDO Guerrero/Proximity Manila 989 James Lim i-DNA Brand Comm. Shanghai 989 Iwanoto Takeshi Grey Tokyo 989 Huzefa Kapadia Creativeland Asia Mumbai 989 Hiwako Hamada Dentsu Tokyo 989 Hidetoshi Kuranari Dentsu Tokyo 989 Hideki Watanabe Beacon Communications Tokyo 989 Hermant Shringy O&M Mumbai 989 Haruyuki Takato Shigaya Gumi Tokyo 989 Haruko Tsutsui Dentsu Kansai Osaka 989 Gerard Jayaranjan TBWA Gurgaon 989 Geetu Kashyap Cheil Communications New Delhi 989 Fritz Gonzalves O&M Mumbai 989 Eita Nakajima Dentsu Tokyo 989 David Hoi McCann Erickson Hong Kong 989 Dararat Ussaneerungruene JWT Bangkok 989 Dale Lopez BBDO Guerrero/Proximity Manila
TOTAL
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
RANK RANK NAME 2009 2008
AGENCY
TOTAL
989 Chutima Sangphung Nude Communications Bangkok 989 Airy Han BBDO Shanghai 1048 Yoichi Komatsu Dentsu Tokyo 1048 Vilaiwan Boonyhu JEH United Bangkok 1048 Stanley Tan Saatchi & Saatchi Singapore 1048 Sarbjit Roopra McCann Erickson Mumbai 1048 Rajit Chaudhuri Leo Burnett Mumbai 1048 Penporn Somnus Y&R Bangkok 1048 Moto Takagi Dentsu Tokyo 1048 Krishna Mani O&M New Delhi 1056 Zenobia Pithawalla O&M Mumbai 1056 Zel Laurel Campaigns & Grey Manila 1056 Yutaka Hayashi Hakuhodo Tokyo 1056 Yutachai Thumsuwan O&M Bangkok 1056 Yuriko Ishida Build Creative Haus Tokyo 1056 Yuichiro Fuke ADK Tokyo 1056 Youna Chung Cheil Communications Korea 1056 Yang Zhong O&M Beijing 1056 Yajun Hu O&M Beijing 1056 Winnie Chan DDB Hong Kong 1056 Wichit Jiamsirikarn McCann Erickson Bangkok 1056 Walita Jamonchureekul BBDO Bangkok 1056 Wai Khuen Yee Saatchi & Saatchi Malaysia 1056 Vo Tra Lowe Vietnam 1056 Vita King Euro RSCG Taipei 1056 Vijay Anand Mudra Communications Mumbai 1056 Toshinori Matsuura Beacon Communications Tokyo 1056 Todd Waldron Ex BBH Singapore 1056 Thoai Nguyen Grey Vietnam 1056 Thawatchai Saengthamchai O&M Bangkok 1056 Takuya Takahashi Hakuhodo Tokyo 1056 Taewit Jariyanukulpun BBDO Bangkok 1056 Suvit Jaturiyasajagul McCann Erickson Bangkok 1056 Su Wang JWT Beijing 1056 Simson Wu Saatchi & Saatchi Guangzhou
20 20 17 17 17 17 17 17 17 17 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
More than 500 additional creatives scored between 15 points and 5 points in these Creative Rankings. A complete listing of all these names with their totals is available for download at www.campaignbriefasia.com
NEIL BAILEY
ADRIAN BROWN
GARRY OWENS
GEOFF LUNG
FLORIAN GROEHN
JEREMY HUDSON
MICHAEL KAI
GARTH ORIANDER
LOU D’ANGELO
PAUL TORCELLO
TREVOR KING
DANIELA FEDERICI
GAVIN O’NEILL
PAUL ROSS JONES
MARCO SACCHI
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CAMPAIGN BRIEF ASIA
ISSUE #50 2010
AUSTRALIA
SINGAPORE/HONG KONG
INDIA
CHINA
UAE
email
[email protected] Executive Producer Guy Venables
email
[email protected] Executive Producer Melanie Low
email
[email protected] Executive Producer Nema Cherian
email
[email protected] Executive Producer Shane Nunn
email
[email protected] Executive Producer Yara Khlat
Sydney Melbourne phone +61 2 9380 8822 phone +61 3 9534 1400
Singapore phone +65 6222 1275
Hong Kong phone +852 2866 7720
Mumbai phone +91 22 2351 3986
Shanghai Beijing phone +86 21 5175 2722 phone +86 10 5978 9651
Dubai phone +971 4 347 3085
CREATIVE RANKINGS
SINGAPORE AGENCY of the year
O&m SINGAPORE
Singapore’s Hottest Agencies RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Singapore’s Hottest Creatives RANK 2009
TOTAL POINTS
1 Ogilvy & Mather Singapore 2 Saatchi & Saatchi Singapore 4 TBWA\Tequila Singapore 3 JWT Singapore 5 Y&R Singapore 6 BBDO Proximity Singapore - Euro RSCG Singapore 8 Leo Burnett Singapore 7 McCann Erickson Singapore 14 Bartle Bogle Hegarty Singapore 10 DDB Singapore 7 Kinetic Singapore 13 Publicis Singapore 11 Batey Singapore 12 AdPlanet Singapore
1192 1077 704 678 481 359 281 277 175 155 95 93 35 30 25
1 2 3 4 5 6 7 7 9 10 11 12 13 14 15 16 17 17 17 20 21 22 22 24 24 25 25
RANK NAME 2008
THAILAND AGENCY of the year
O&M Bangkok
Thailand’s Hottest Agencies
AGENCY
TOTAL POINTS
- Lydia Lim Y&R Singapore 1 Adrian Chan BBH Singapore 4 Troy Lim O&M Singapore 3 Ashidiq Ghazali BBH Singapore 2 Richard Copping Saatchi & Saatchi Singapore 12 Ronojoy Ghosh Saatchi & Saatchi Singapore 9 Eddie Azadi TBWA\Tequila Singapore 9 KC Chung TBWA\Tequila Singapore 7 Serene Loong O&M Singapore 20 Andrew Goh O&M Singapore 5 Eric Yeo O&M Singapore 14 Andrew McKechnie ex JWT Singapore 4 Jagdish Ramakrishnan O&M Singapore - Victor Ng ex Euro RSCG Singapore - Andy Greenaway Saatchi & Saatchi Asia 8 Eugene Cheong O&M Singapore - Maurice Wee TBWA\Tequila Singapore 26 Ang Sheng Jin JWT Singapore 26 Clarence Chiew JWT Singapore - Kirsten Ackland M&C Saatchi Singapore - Stephen Kyriakou Euro RSCG Singapore 13 Joseph Cheong JWT Singapore - Edward Ong Y&R Singapore 15 Stuart Mills O&M Singapore - Mike Sutcliffe O&M Singapore - Pradeep D’Souza JWT Singapore - Christiano Choo JWT Singapore
894 729 715 678 648 538 536 536 434 410 392 383 382 366 354 282 276 276 276 239 237 226 226 187 187 184 184
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
Thailand’s Hottest Creatives
RANK RANK AGENCY 2009 2008
TOTAL POINTS
1 2 3 4 5 6 7 8 9 10 11 11 13 14 15 16 17 18 19 20
1311 1063 894 704 563 300 212 151 140 131 89 89 87 79 75 71 60 32 25 20
5 Ogilvy & Mather Bangkok 3 Lowe Bangkok 1 BBDO Bangkok 4 Creative Juice Bangkok 2 Leo Burnett Bangkok 6 JEH United Bangkok 13 Y&R Bangkok 12 Monday Bangkok 7 Publicis Bangkok 9 Saatchi & Saatchi Bangkok 8 McCann Erickson Bangkok 10 JWT Bangkok 16 Dentsu Bangkok 11 Euro RSCG Flagship Bangkok 14 Ongoing Bangkok - Think Factory Bangkok 16 Matchbox Bangkok 15 Bangkok Showcase 19 TBWA Bangkok - Nude Communications Bangkok
RANK 2009
1 2 3 4 5 6 7 8 9 9 11 12 13 13 15 16 17 17 19 19 21 22 23 23 25 26 27
RANK NAME 2008
AGENCY
TOTAL POINTS
- Wisit Lumsiricharoenchoke O&M Bangkok - Nopadol Srikieatikajohn O&M Bangkok 12 Gumpon Laksanajinda O&M Bangkok 4 Suthisak Sucharittanonta BBDO Bangkok 6 Thirasak Thanapatanakul Creative Juice Bangkok - Watchara Tansrikeat O&M Bangkok - Yod Kosolnirattiwong O&M Bangkok 5 Joel Clement Saatchi & Saatchi Bangkok 7 Kittinan Sawasdee ex Lowe Bangkok 7 Supon Khaotong ex Lowe Bangkok 10 Porakit Tanwattana Lowe Bangkok 1 Sompat Trisadikun Leo Burnett Bangkok 13 Piya Churarakpong Lowe Bangkok 13 Rotrob Ramakomut Lowe Bangkok - Chayapon Wingprawat O&M Bangkok 17 Wesley Hsu Lowe Bangkok - Dominic Stallard Lowe Bangkok - Clinton Manson Lowe Bangkok 24 Ariyawat Juntaratip BBDO Bangkok 24 Chanatthapol Tiensri BBDO Bangkok - Subun Khow BBDO Bangkok - Wuthisak Anarnkaporn Creative Juice Bangkok - Supparat Thepparat BBDO Bangkok - Kongpope Siriwattanagarn BBDO Bangkok 9 Jureeporn Thaidumrong JEH United Bangkok 20 Apiwat Pattalarungkhan Think Factory Bangkok - Damisa Ongsiriwattana Creative Juice Bangkok
1052 1037 995 704 664 658 621 618 586 586 568 548 502 502 467 452 399 399 382 382 376 348 342 342 315 300 298
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
Photography without borders. 42
CAMPAIGN BRIEF ASIA
ISSUE #50 2010
ISSUE #50 2010
CAMPAIGN BRIEF ASIA
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CREATIVE RANKINGS
Malaysia AGENCY of the year
saatchi & saatchi Malaysia’s Hottest Agencies RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8 9 10 11 12 13 14
1 Saatchi & Saatchi Malaysia 5 BBDO Proximity Malaysia 2 Leo Burnett/ARC Malaysia 3 Y&R Malaysia 8 Naga DDB/Rapp Kuala Lumpur 6 JWT Malaysia 7 Ogilvy & Mather Malaysia 9 Lowe & Partners Malaysia 10 Publicis Malaysia 11 Euro RSCG Kuala Lumpur 4 McCann Erickson Malaysia - Grey Worldwide Malaysia 15 TBWA Malaysia 15 M&C Saatchi Malaysia
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
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CAMPAIGN BRIEF ASIA
Malaysia’s Hottest Creatives TOTAL POINTS
1490 1346 704 334 302 281 169 164 99 81 69 37 15 15
RANK 2009
1 1 3 4 5 6 7 8 9 10 11 12 13 14 15 15 17 18 19 20 21 21 21 24 24 26 27
RANK 2008
NAME
AGENCY
Japan AGENCY of the year
DENTSU TOKYO
Japan’s Hottest Agencies TOTAL POINTS
12 Ronald Ng BBDO New York 1240 16 Kevin Le BBDO Proximity Malaysia 1240 19 Eric Hor BBDO/Proximity Malaysia 1163 19 Mun Tuck Wai BBDO/Proximity Malaysia 1157 - Gary Lim BBDO/Proximity Malaysia 1062 - Willeon Leong BBDO/Proximity Malaysia 1052 21 Hans Lee BBDO/Proximity Malaysia 874 1 Yasmin Ahmad Leo Burnett/ARC Malaysia 690 1 Tan Yew Leong Leo Burnett/ARC Malaysia 584 3 Adrian Miller ex Saatchi & Saatchi Malaysia 509 6 Primus Nair Saatchi & Saatchi Malaysia 453 5 Steve Hough Y&R Malaysia 439 8 Christie Herman Saatchi & Saatchi Malaysia 364 22 Ted Lim Naga DDB/Rapp Malaysia 287 - James Yap Saatchi & Saatchi Malaysia 247 - Ian Lee Saatchi & Saatchi Malaysia 247 25 Hital Pandya Euro RSCG Malaysia 219 15 Daniel Kee JWT Malaysia 189 17 Jackson Mah JWT Malaysia 189 - Wong Shu Kor Naga DDB/Rapp Malaysia 171 - Ng Heok Seong Euro RSCG Malaysia 164 - Mohan Prabhakar Euro RSCG Malaysia 164 - Joseph Lee Euro RSCG Malaysia 164 - Peeble Goh BBDO/Proximity Malaysia 163 - Gavin Simpson O&M Malaysia 163 - Grenville Francis Naga DDB/Rapp Malaysia 154 17 Yan Chay Tan JWT Malaysia 145
ISSUE #50 2010
RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8 9 10 11 12 13 14 14 14 17
2 Dentsu Inc Tokyo 1 Hakuhodo Tokyo 3 Projector Tokyo 4 GT Inc Tokyo 8 Bascule Inc Tokyo 6 Beacon Communications Tokyo 11 Ogilvy & Mather Tokyo 5 ADK Tokyo 7 Ground Tokyo 12 Dentsu Kansai Osaka - Bartle Bogle Hegarty Tokyo - Dentsu Razorfish Tokyo - Daiko Advertising Osaka - TBWA Hakuhodo Tokyo - McCann Erickson Tokyo - AO1 Advertising Tokyo - JWT Tokyo
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
ISSUE #50 2010
Japan’s Hottest Creatives RANK 2009
TOTAL POINTS
1802 1060 840 615 395 345 326 305 120 87 80 50 45 40 40 40 32
1 2 3 4 5 6 7 7 9 10 10 12 13 14 15 16 16 18 19 20 21 21 23 23 25 26 26
RANK 2008
NAME
AGENCY
TOTAL POINTS
1 Koichiro Tanaka Projector Tokyo 2 Naoki Ito GT Inc Tokyo 3 Takayuki Sugihara Projector Tokyo - Hono Nakano O&M Tokyo - Hiroki Nakamura Dentsu Tokyo 7 Ken Funaki Hakuhodo Kettle Tokyo - Yusuke Kitani Dentsu Tokyo - Kampei Baba Bascule Tokyo - Nobuo Hara Bascule Tokyo 8 Ryoji Tanaka Hakuhodo Tokyo - Yuki Kishi Dentsu Tokyo - Megumi Kasuga Bascule Tokyo 9 Wataru Yamamoto Dentsu Tokyo - Masahide Yoshimi O&M Tokyo - Masayoshi Boku Bascule Tokyo - Tomomi Motose Bascule Tokyo - Kohei Kawasaki GT Inc Tokyo - Taku Tsuboi Hakuhodo Tokyo 20 Yoshimitsu Sawamoto Dentsu Tokyo - Wataru Sato O&M Tokyo - Yasuharu Sakaki Dentsu Tokyo - Shinya Seino Dentsu Tokyo - Seichi Ookura Hakuhodo Tokyo - Saiko Kamikanda GT Inc Tokyo - Satoshi Takamatsu Ground Tokyo - Jeong-Ho Im Hakuhodo Kettle Tokyo - Atsushi Fujimaki Projector Tokyo
890 635 345 274 230 225 190 190 185 180 180 175 172 167 165 160 160 155 152 150 145 145 140 140 135 130 130
CAMPAIGN BRIEF ASIA
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CREATIVE RANKINGS
china AGENCY of the year
Ogilvy Shanghai
China’s Hottest Agencies RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 17 17
1 Ogilvy & Mather Shanghai 4 JWT Shanghai 2 Ogilvy & Mather Beijing 10 JWT Beijing 3 TBWA Shanghai 10 Saatchi & Saatchi Guangzhou 7 Bartle Bogle Hegarty Shanghai - Grey Worldwide Shanghai 8 Lowe Shanghai - Guangzhou Newsun/JWT Guangzhou 5 Bates141 Shanghai - Firstell Communications Shanghai 14 DDB Shanghai 6 CC+E Advertising Shanghai 10 Saatchi & Saatchi Beijing 13 Leo Burnett Guangzhou 15 i-DNA Brand Communications Shanghai 15 Draft FCB Shanghai 15 BBDO CNUAC Shanghai
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
46
CAMPAIGN BRIEF ASIA
China’s Hottest Creatives TOTAL POINTS
771 671 593 518 456 190 181 135 126 106 79 66 61 32 30 27 20 20 20
RANK RANK 20089 2008
1 2 3 4 5 6 6 8 9 10 10 12 12 12 12 12 12 12 12 12 21 22 23 24 25 26 27 28
NAME
India AGENCY of the year
Ogilvy Mumbai
India’s Hottest Agencies
AGENCY
- Ong Kien Hoe Saatchi & Saatchi Shanghai 2 Kevin Lee O&M Shanghai 1 Edmund Choe Saatchi & Saatchi China 18 Adams Fan O&M Shanghai - Rafael Freire JWT Shanghai - Huang Wei JWT Beijing - Dechun Qiu JWT Beijing 13 Nils Andersson Y&R Beijing - Jacqueline Ye JWT Shanghai - Yang Yong Liang JWT Shanghai - Lillie Zhong JWT Shanghai 5 Amani Qian TBWA Shanghai 5 Elvis Chau TBWA Shanghai 5 Lesley Zhou TBWA Shanghai 4 Nicky Zhang TBWA Shanghai 5 Michelle Wu TBWA Shanghai 3 Sarawut Hengsawad TBWA Shanghai 5 Nie Lang TBWA Shanghai 5 Susie Sun TBWA Shanghai 5 Xia Zheng TBWA Shanghai 15 Robin Wu O&M Shanghai - Kelvin Leong O&M Shanghai - Matthew Curry O&M Beijing - Minsheng Zhang O&M Shanghai 12 Andrew Lok BBDO Shanghai - Will Tao O&M Shanghai 18 Haibo Huang O&M Shanghai - Tianhong Zhou O&M Shanghai
TOTAL POINTS
869 677 624 553 520 515 515 494 493 483 483 476 476 476 476 476 476 476 476 476 438 326 302 300 289 285 263 247
ISSUE #50 2010
RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8 9 10 11 11 13 14 15 16 17 18 18
1 Ogilvy & Mather Mumbai 2 Leo Burnett Mumbai 3 JWT Mumbai 9 Publicis Ambience Mumbai 4 McCann Erickson Mumbai 6 Ogilvy & Mather Bangalore 5 Rediffusion Y&R Mumbai 14 Mudra DDB Communications Mumbai 12 Contract Advertising Mumbai 7 Ogilvy & Mather New Delhi - Publicis Gurgaon - Creativeland Asia Mumbai - Ogilvy & Mather Gurgaon - Publicis Mumbai - Rediffusion Y&R Gurgaon 15 Contract Advertising New Delhi 10 Saatchi & Saatchi Mumbai - TBWA Mumbai 8 Grey Mumbai
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
ISSUE #50 2010
India’s Hottest Creatives RANK 2009
TOTAL POINTS
1148 879 841 255 210 203 248 160 149 133 95 95 94 81 80 74 70 55 55
1 2 3 3 5 6 7 8 9 10 10 10 10 10 15 16 17 18 19 20 21 22 22 22 25 25 27 28
RANK 2008
NAME
AGENCY
TOTAL POINTS
1 Santosh Padhi Taproot Mumbai 2 Russell Barrett Leo Burnett Mumbai - Nasrullah Husami Ogilvy & Mather Mumbai - Ashish Naik Ogilvy & Mather Mumbai - Saurabh Kulkarni Ogilvy & Mather Mumbai 26 KB Vinod Leo Burnett Mumbai 8 Vinayak Gaikwad Creativeland Asia Mumbai - Senthil Kumar JWT Mumbai 4 Agnello Dias Taproot Mumbai 12 Arkaddyuti Basu JWT Mumbai 12 Debu Purkayashta JWT Mumbai 12 Kaushik Iyer JWT Mumbai 12 Simone Patrick JWT Mumbai 12 Vistasp Hodiwala JWT Mumbai - Nikhil Panjwani Publicis Ambience Mumbai - Deepak Singh Leo Burnett Mumbai 5 Rahul Mathew Rediffusion DYR Mumbai - Karthik Sekhar JWT Mumbai 10 Gururaj Rao Ogilvy & Mather Mumbai 12 Komal Ranjan JWT Mumbai 20 Vijay Solanki JWT Mumbai 9 Vinod Sudheer Ogilvy & Mather Mumbai 21 Ramamurthy S Ogilvy & Mather Mumbai 21 Sweta Ghorawat Ogilvy & Mather Mumbai - Manan Mistry Contract Advertising Mumbai - Anshumani Khanna Contract Advertising Mumbai - Vimal Singh Contract Advertising Mumbai - Nishant Jethi Leo Burnett Mumbai
515 464 444 444 434 320 314 284 269 257 257 257 257 257 256 244 236 220 184 177 167 157 157 157 139 139 134 126
CAMPAIGN BRIEF ASIA
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CREATIVE RANKINGS
THE Philippines AGENCY of the year DDB DM9 JaymeSyfu
Hong Kong AGENCY of the year McCann Erickson
Hong Kong’s Hottest Agencies RANK RANK AGENCY 2009 2008
1 2 3 4 5 6 7 8
6 McCann Erickson Hong Kong 1 Ogilvy & Mather Hong Kong 4 Leo Burnett Hong Kong 3 JWT Hong Kong 2 Grey Hong Kong - DDB Hong Kong - Tribal DDB Hong Kong - OgilvyOne Hong Kong
Hong Kong’s Hottest Creatives
TOTAL POINTS
358 292 175 145 94 91 40 30
RANK 2008
1 2 3 3 5 6 7 8 9 10
RANK 2007
NAME
AGENCY
- Rowen Chanen M&C Saatchi Hong Kong - Terry Tsang McCanns Hong Kong - Wong Wai McCanns Hong Kong - Nicky Sun McCanns Hong Kong - Gary Lam McCanns Hong Kong 2 Thomas Tsang O&M Hong Kong 3 Eugene Tsoh O&M Hong Kong 6 Steven Lee JWT Hong Kong 9 Paul Chan DDB Hong Kong 5 Andrew Crocker O&M Hong Kong
The Philippines’ Hottest Agencies TOTAL POINTS
229 211 199 199 172 154 139 118 111 109
RANK RANK AGENCY 2009 2008
RANK RANK AGENCY 2009 2008
1 2 3 4
1 JWT Jakarta - Lowe Worldwide Jakarta - Leo Burnett Kraesindo Jakarta 2 Ogilvy & Mather Jakarta
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009). 48
CAMPAIGN BRIEF ASIA
Indonesia’s Hottest Creatives
RANK 2009
TOTAL POINTS
148 134 87 48
1 2 3 4 5 5 7 8
RANK 2008
NAME
- Ivan Hady Wibowo - Yerry Indrajaya - Gloria Martie 1 Leonard Wiguna - Anton Jaya - Andruya Andrus - Brian Charles Capel 3 Anton Budi Santosa
AGENCY
JWT Jakarta Leo Burnett Kreasindo Leo Burnett Kreasindo JWT Jakarta Lowe Jakarta Lowe Jakarta Leo Burnett Kreasindo JWT Jakarta
4 DDB DM9 JaymeSyfu Manila 1 BBDO/Guerrero Proximity Manila 5 TBWA Santiago Mangada Puno Manila 7 Leo Burnett Manila 2 JWT Manila - ACE Saatchi & Saatchi Manila 6 Y&R Manila - Campaigns & Grey Manila
TOTAL POINTS
278 244 239 86 85 66 55 55
RANK 2009
1 2 3 4 5 6 7 8 9 10 11
RANK 2008
NAME
TOTAL POINTS
AGENCY
- Andrew Petch ACE Saatchi & Saatchi 420 3 Simon Welsh BBDO Guerrero Proximity 164 11 Louie Sotto DDB DM9 JaymeSyfu 162 - Melvin Mangada TBWA Santiago Mangada Puno 151 2 Joel Limchoc BBDO Guerrero Proximity 127 - Denise Tee TBWA Santiago Mangada Puno 102 - Manuel Villafania TBWA Santiago Mangada Puno 92 - Brian Siy TBWA Santiago Mangada Puno 90 - Tin Sanchez BBDO Guerrero Proximity 87 1 David Guerrero BBDO Guerrero Proximity 79 - Brandie Tan BBDO Guerrero Proximity 67
TAIWAN AGENCY of the year bates141
INDONESIA AGENCY of the year JWT Jakarta
Indonesia’s Hottest Agencies
1 2 3 4 5 6 7 7
The Philippines’ Hottest Creatives
Taiwan’s Hottest Agencies TOTAL POINTS
186 82 75 72 72 72 67 60 ISSUE #50 2010
RANK RANK AGENCY 2009 2008
1 2 3 4
1 Bates141 Taiwan 2 Ogilvy & Mather Taiwan 3 JWT Taiwan 4 Euro RSCG Taiwan
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009). ISSUE #50 2010
Taiwan’s Hottest Creatives
RANK 2009
TOTAL POINTS
161 87 24 15
1 2 2 4 4 6 7 7
RANK 2008
NAME
AGENCY
TOTAL POINTS
1 Richard Yu Bates141 Taiwan 2 Ronny Hsu Bates141 Taiwan 2 Lion Tsai Bates141 Taiwan 2 Lee Lee Bates141 Taiwan 6 Bruse Lee Bates141 Taiwan - Jennifer Hu O&M Taiwan - Renee Chen Bates141 Taiwan - Nelson Liu Bates141 Taiwan
161 66 66 56 56 55 54 54
CAMPAIGN BRIEF ASIA
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Korea AGENCY of the year Cheil Worldwide
RANK RANK AGENCY 2009 2008
1 2 3 4 5
- Cheil Worldwide Korea - Diamond Ogilvy Seoul - Creativia Korea - Nongshim Communications Seoul - OgilvyOne Seoul
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TOTAL POINTS
180 110 50 40 5
Campaign Brief Asia’s Agency of the Year is awarded solely on creative performance in the Creative Rankings over the last two year period. (2008/2009).
RANK 2009
1 1 1 1 5 6 6 6 6 6 6
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“What I love about Campaign Brief Asia is the absolute lack of confusion. It’s a magazine about creativity, for creative people by creative people. While the majority of industry press tries to be everything to everyone, Campaign Brief Asia remains true to its origins. An unadulterated, hedonistic, up to the minute commentary on ads and creative people. With loyalty to ideas, not agencies or countries. We spend our whole careers fighting compromise and politics. Worrying about deadlines and agency stability. Campaign Brief Asia represents everything that keeps us sane. Producing great work, having a laugh, inspiring one another, celebrating success, discovering new talents and of course a bit of mindless gossip. And the added bonus, is that it is run by people who actually care about advertising. Its success is a barometer of our success.” - DAVID DROGA, CREATIVE CHAIRMAN, DROGA5 LA/NY
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- Sumesh Peringeth Saatchi & Saatchi Vietnam - Linda Pham Saatchi & Saatchi Vietnam - Chi Minh De Leo Saatchi & Saatchi Vietnam - Huy Nguyen Saatchi & Saatchi Vietnam - Rajib Gupta Grey Vietnam - Aditya Upadhyaya Grey Vietnam - Tim Green JWT Vietnam - John Sampson Bates141 Vietnam
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