How Havas Group used the MakeMeReach platform to manage ...

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like the USA, the reach is so wide that the CPM was lower than that of a smaller country, like Jordan. But conversion wa
Emirates & MakeMeReach

How Havas Group used the MakeMeReach platform to manage campaigns in several languages

Havas Group is one of the world’s largest

Emirates is the world’s fourth largest airline

global communications groups. Among other

by scheduled revenue passenger-kilometers

international brands, they collaborate with the

flown. They offer passengers flights to over 155

airline Emirates, to manage their social advertising

destinations around the globe. As such, they

campaigns.

target travelers from many different countries, who speak different languages, and have different cultures.

LAUNCH, DUPLICATE AND TEST, WITH HUNDREDS OF AD VARIATIONS To launch a massive campaign targeting all potential travellers, Emirates’ agency partner - Havas - had to manage hundreds (if not thousands) of separate ad variations.

To fulfill the need of adapting each ad to the country it was targeting - not only in terms of language but also currencies and creatives, for example - the team at Havas found the MakeMeReach platform to be the best solution.

DIFFERENT STRATEGIES FOR EACH COUNTRY Depending on the country being targeted, the

Using the MakeMeReach ‘Automation

objectives set were different. For some countries,

Powerhouse’, the team at Havas was able to set

like the USA, the reach is so wide that the CPM was

different rules depending on the ad sets and

lower than that of a smaller country, like Jordan.

their targeted audiences.

But conversion was easier in the likes of Jordan, where the brand is more well-known and holds a

Overall, it was a huge time saver and meant

bigger market share. This means the Customer-

Havas had the time to test more Twitter ad

Acquisition-Cost (CAC) was lower in Jordan than

variations for Emirates.

in the USA.

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makemereach.com