like the USA, the reach is so wide that the CPM was lower than that of a smaller country, like Jordan. But conversion wa
Emirates & MakeMeReach
How Havas Group used the MakeMeReach platform to manage campaigns in several languages
Havas Group is one of the world’s largest
Emirates is the world’s fourth largest airline
global communications groups. Among other
by scheduled revenue passenger-kilometers
international brands, they collaborate with the
flown. They offer passengers flights to over 155
airline Emirates, to manage their social advertising
destinations around the globe. As such, they
campaigns.
target travelers from many different countries, who speak different languages, and have different cultures.
LAUNCH, DUPLICATE AND TEST, WITH HUNDREDS OF AD VARIATIONS To launch a massive campaign targeting all potential travellers, Emirates’ agency partner - Havas - had to manage hundreds (if not thousands) of separate ad variations.
To fulfill the need of adapting each ad to the country it was targeting - not only in terms of language but also currencies and creatives, for example - the team at Havas found the MakeMeReach platform to be the best solution.
DIFFERENT STRATEGIES FOR EACH COUNTRY Depending on the country being targeted, the
Using the MakeMeReach ‘Automation
objectives set were different. For some countries,
Powerhouse’, the team at Havas was able to set
like the USA, the reach is so wide that the CPM was
different rules depending on the ad sets and
lower than that of a smaller country, like Jordan.
their targeted audiences.
But conversion was easier in the likes of Jordan, where the brand is more well-known and holds a