realtime data, or whatever you want to coin it,. M2M is simply about the automated exchange of key information so that d
The Internet of Things.
How it Works. Why it Matters. Laurie Lamberth Founder & VP, Business Development Lamberth & Associates for Gerson Lehrman Group February 21, 2013
Agenda • • • • • •
Terminology / Pioneers What is the Internet of Things? Market Forecasts Value Chain / Players Why Does it Matter? Questions
UBIQUITOUS COMPUTING (ubicomp)
Mark Weiser Former CTO, Xerox PARC 7/23/1952–4/27/1999
“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” “… we are trying to conceive a new way of thinking about computers… that takes into account the natural human environment and allows the computers themselves to vanish into the background.”
“The Computer for the 21st Century” Scientific American, September 1991
“Ubiquitous computers will also come in different sizes, each suited to a particular task. … hundreds of computers per room … People will simply use them unconsciously to accomplish everyday tasks.”
CALM COMPUTING
John Seely Brown Fellow, Annenberg Center for Communication at USC Former Chief Scientist, Xerox Corp & Director, Xerox PARC
“Designs that encalm and inform meet two human needs not usually met together.” “A calm technology will move easily from the periphery of our attention, to the center, and back. …by placing things in the periphery we are able to attune to many more things … by recentering something formerly in the periphery we take control of it.” “We must learn to design for the periphery so we can most fully command technology without being dominated by it.”
Designing Calm Technology Mark Weiser & John Seely Brown Xerox PARC - December 21, 1995 Introduction Bits flowing through the wires of a computer network are ordinarily invisible. But a network traffic. Its
THE INTERNET OF THINGS
Henry Holtzman Chief Knowledge Officer MIT Media Lab “Internet of Things” was used internally at MIT Media Lab not later than 1998. WIRED Feb 2000 write-up first reference to networked “Things” “… we expected to line the edges of our networks with RFID readers to collect data and interact with information …”
CONSUMER ELECTRONICS 2.0 MIT Media Lab with 14 member companies are developing design principles for connected devices • Make consumer electronic products … a platform … [not] a point solution • Expose capabilities of devices so other people and devices can interact with the device • Different data and usage paradigm … not only data organization but also ownership and privacy
M2M: Machine-to-Machine
Peggy Smedley Publisher Connected World Magazine
“First and foremost, M2M has and always will be about data. Whether you want to call it big data, realtime data, or whatever you want to coin it, M2M is simply about the automated exchange of key information so that decisions can be made and acted upon. … When M2M is most effective we are gaining real value from the information behind the data.”
THINGS General Purpose Platforms (GPP’s)
Dedicated Purpose Devices (DPD’s)
DO ANYTHING
BE ANYTHING
Highly configurable High level of user leadership
Preconfigured May not have a user interface
Tiny- to Mid-Range Networks
CONNECTED TO
Wide Area Cell/Sat Networks
“The Computer for the 21st Century” “… three different network connections: tiny-range wireless, long-range wireless and very high-speed wired.”
Wired and Fixed Wireless Broadband Networks
THINGS CONNECTED TO
THE INTERNET/Cloud
Mickey McManus Co-Author, Trillions President & CEO, MAYA Design
How Big Will the Internet of Things Be?
“We are about to be faced with — not a trillion isolated devices — but with a trillionnode network …”
CEO to shareholders: 50 billion connections in 2020 2009 Annual Shareholders’ Meeting April 13, 2010
Hans Vestberg CEO, Ericsson
Mickey McManus
2022
2021
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
“We are about to be faced withForecasted — not aUnits, In millions (bn=billions) trillionMarket isolated devices — but with a trillionnode network Segment …”
2020
Co-Author, Trillions President & CEO, MAYA Design
CAGR
Connected CE products/US
6
86
56.00%
M2M/Global
46
412
44.10%
M2M/Global
71
225
Millions Billions Trillions 50 bn
M2M/Global M2M/Global M2M/Global
26.00%
110
42.60% 22 bn
Hans Vestberg CEO, Ericsson
Strategy Analytics, “U.S. Connected Device Forecast,” Jan. 2010
2009 Annual Shareholders’ Juniper Research, “Embedded Mobile and M2M Strategies, Meeting 2009-2014,” Jan. 2010 April 13, 2010 ABI Research , “Maximizing Mobile Operator Opportunities in M2M,” 1Q2010
Hans Vestberg, Ericsson, Apr. 10
400
11 bn
CEO to shareholders: 50 billion connections Source in 2020
7.80%
Juniper Research, “M2M & Embedded Strategies, 20122017,“ Oct. 2012 Machina Research, "M2M Global Forecast & Analysis 2011-22," Nov. 12
Internet of Things Value Chain Devices & Front-End Logic • Sensors for real-world, real-time data collection • Edge logic to analyze/intervene and control device • Data I/O: wireless modules, SIM cards, connectors • Power supply • Optional: user interface
Backend Servers • Host applications • Databases: historical, analytical, operational • Alerts & notifications • Consumer cloud, enterprise, governmental
Service Enablement Layer(s) • Device/service activation and management • Authentication and security • Application development • External datasets (ex: GIS)
Transmission Networks • Micro/Body-area network (BAN): inside to outside • Bridge/Collector: gathers and transmits data from devices/BANs to backend servers via the cloud • Wireless transport for mobile and remote devices • Wired transport for immobile devices situated near Internet connections
Internet of Things Value Chain Backend Servers Devices & Front-End Logic
Service Enablement Layer(s)
Transmission Networks
The Internet of Things For a Better Environment…-
The Internet of Things For Healthier Lives, Communities And Families…
European Commission:
“ … making the Internet of Things an Internet of things FOR PEOPLE … “ *
International Telecommunications Union (United Nations), “The Internet of Things,” Nov. 2005
THANK YOU! Laurie Lamberth
[email protected] twitter: @laurielamberth
QUESTIONS?
