How Might We - Squarespace

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Focus on emotions: HMW help a father shows his love to his daughter with an ice cream cone? HMW design an ice cream cone
“HOW MIGHT WE” QUESTIONS

TURN YOUR PERSPECTIVE INTO ACTIONABLE PROVOCATIONS

HEADLINE YOU R CURRENT INSIGHT OR PO INT-OF-VIEW H ERE

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AMP UP THE GOOD

AND

TAKE IT TO AN EXTREME

FLIP ASSUMPTIONS

FOCUS ON EMOTIONS

AND

AND

EXPLORE THE OPPOSITE

ANALOGY

AND

FOCUS IN