How Millennials Get News - American Press Institute

The powerful role of social media, especially Facebook, in the news and .... Millennials say social media exposes them to different opinions and views .
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How Millennials Get News: Inside the Habits of America’s First Digital Generation FOR FURTHER INFORMATION ON THIS REPORT:

Eric Young, Public Affairs Manager, NORC 301-634-9536 [email protected] www.mediainsight.org

Associated Press-NORC Center for Public Affairs Research | American Press Institute

TABLE OF CONTENTS I. OVERVIEW......................................................................................................................................................................1 About the Study.................................................................................................................................................................................................................. 4 II. MILLENNIALS ARE HARDLY NEWSLESS, UNINTERESTED, OR DISENGAGED FROM NEWS AND THE WORLD AROUND THEM ........................................................................................................................... 4 News is a big part of Millennials’ online activity ...................................................................................................................................... 5 Millennials have a mix of motivations — civic, social, and practical — for keeping up with news..................... 7 News as part of the connected life ....................................................................................................................................................................... 9 III. MILLENNIALS’ NUANCED PATHS TO NEWS AND INFORMATION ....................................................... 9 Millennials follow many topics, including information about entertainment, news, and their daily lives............................................................................................................................................................................................................................... 10 The powerful role of social media, especially Facebook, in the news and information lives of young adults..........................................................................................................................................................................................................................................12 Millennials get news and information from a variety of places and where they go is topic driven .............. 14 However they first discovered it, when Millennials want to learn more, they most often turn to search...................................................................................................................................................................................................................................17 IV. DIGITAL LIVES OF MILLENNIALS .................................................................................................................. 20 A majority of Millennials feel connected most of the time, but not always enthusiastically ............................. 20 Many Millennials pay for subscriptions, but more often it is for entertainment than information and news .................................................................................................................................................................................................................................21 Those who worry about privacy are mostly worried about identity theft .........................................................................23 V. HOW MILLENNIALS USE AND CONTROL SOCIAL MEDIA........................................................................ 25 Millennials use a variety of social networks for news and information, especially Facebook...........................25 While social networks may be a place that people bump into news, many Millennials engage more actively with the news once there .................................................................................................................................................................... 26 Millennials say social media exposes them to different opinions and v