How to: Recruit Tech Pros on Twitter
Presented by visit: www.socialtalent.co
Introduction If you want to find tech pros, you need to think like a tech pro. Their definition of a professional network is somewhere like Github, Stack Overflow, Dribble or Behance. This is where you’ll discover who they are, what they’re working on and the skills they have. You won’t discover this information on LinkedIn alone. However, most tech recruiters aren’t tech pros themselves and would get lost in the likes of a Stack Overflow thread talking about the merits of Ajax Vs PHP! And trust us, there’s nothing worse than a tech recruiter pretending they’re all down and hip with the latest tech lingo in a forum purely for developers or designers! No matter, my trusty tech recruiter, there is a common ground and its name is Twitter. Twitter boasts more than 200 million active users made up of almost every sub-culture, profession and demographic, but arguably more than any other there are tech pros – and boy do they talk! We recently checked and there were 76 self-confessed Developers on Twitter who have tweeted over 100,000 times! Forget the phone or email, Twitter is the default preferred method of communication when it comes to tech pros. So, what can tech recruiters do to leverage this amazing resource? We believe there are always 3 ways to use a social network as a recruiter: 1. Search: You can treat the network as a database and search it for keywords and skills. 2. Market: You can market yourself, your employer and/or your jobs to other people in the same network. 3. Engage: Most importantly, you can reach out to other people in the network and start a conversation. Great recruiters do all 3. They maintain a strong, credible personal brand on the network, they know how to find people when they need them and when they reach out to chat with a potential candidate, their existing, credible footprint gives them authority and ensures that other users engage with them.
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Chapters: Part 1: Search
a. Twitter Profile/Bio
How to Search Twitter Bios Using Followerwonk
Part 2: Market
Tweet Your Jobs - The Importance of Filtering
Gaining Influence and Authority
6 Things to Think About
Part 3: Engage
What’s Your Objective?
Messaging Candidates on Twitter
a. The Technical Side of Twitter
b. 8 Quick Tips to Persuade Candidates to Reply
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Part 1: Search You can use the various elements encapsulated within Twitter such as the users bio, their tweets, their location, their followers and lists as a giant search database. Here’s how:
a) User Profile/Bio: This is the most obvious way of finding talent and the best way to search users’ Twitter profiles/bios is using a ‘freemium’ site called Followerwonk.com. Twitter users can write a profile consisting of a maximum of 160 characters. You can search profiles for job titles, employer names or skills. This works, but you need to be conscious of the fact that Twitter users aren’t writing a bio with the express intention of being found by a recruiter. Also, 160 characters is not a lot. It’s about 20 words at best. So expect to find a skill, a one or two word job title, or maybe – just maybe – an employer name. But don’t expect much more detail than that. How to Search Twitter Bios Using Followerwonk Login to Followerwonk.com, before clicking the ‘Search Twitter bios’ tab.