How to Use Google Alerts for Your Business - Boucher + Co

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facebook – twitter – website // 917.225.8320. By Gerard Boucher, Inbound Marketing ... Google Alerts were built with
By Gerard Boucher, Inbound Marketing Expert

facebook – twitter – website // 917.225.8320

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One of Google's lesser-known - yet most important - products is Google Alerts. Google Alerts were built with business owners and professionals in mind. They allow a user to receive an email (or RSS feed) notification when a selected keyword appears within new Google search results.

facebook – twitter – website // 917.225.8320

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Here’s a little known secret:

Google Alerts can be used to monitor instances in which mentions of you or your company are made. That puts you at a big advantage over your competitors, most of whom do not take advantage of Google Alerts..

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So, enough talking. Let’s learn. How do you set up Google Alerts? Go to google.com/alerts.

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Great, you’re there. Now, enter your name into the “search query” box. That’s your keyword. Select “Once a day” from the “How often” menu. Leave everything else the same.

Now, hit “CREATE ALERT.” Congratulations, you’ve created your first Google Alert.

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Want to repeat the process? Go for it. You can enter as many different keywords as you want. But remember: don’t forget to enter your business name as a keyword, too.

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Here’s another tip: your competitors get mentioned on the web too – whether you like it or not. Set up a Google Alert for your competitors today and be the first to see what they are up to.

facebook – twitter – website // 917.225.8320

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What to Expect Once You Sign Up for Google Alerts Don’t expect to see too much in your inbox. Google Alerts only sends when your selected keywords appear on a new Google result.

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Thank you for reading this guide to using Google Alerts for your business. You’ve joined an exclusive club of business owners taking advantage of free online reputation management tools. Call Boucher + Co. now at 917.225.8320 to schedule an Online Reputation Management Assessment. It’s only $50 – and we set up a variety of Google Alerts for you!

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