I HAVE LOST MY WAY Gayle Forman
From the bestselling author of If I Stay & I Was Here.
Gayle Forman is the award-winning, New York Times bestselling author of Where She Went, If I Stay and I Was Here. The movie of If I Stay was the understated hit of 2014, starring Chloe Grace Moretz. As a journalist, her articles have appeared in numerous publications, including Seventeen, Cosmopolitan, and Elle in the US.
GAYLE’S PREVIOUS YA TITLE FROM SIMON & SCHUSTER
February 2015 29,000 Copies
OUR AUDIENCE Gayle’s core fan base are 14+, 92% female. These fans are heavy internet users, and their favourite sites are outlined below:
Main sources of entertainment: 1st: Internet 2nd: TV 3rd: Music Streaming 4th: Video Games
Main social media platforms: Facebook Instagram Snapchat
Top commercial sites: YouTube Spotify Fandom Roblox EA Games
PRE-PUBLICATION BUZZ •
Send out a BOOKS+PUBLISHING BOOK BUZZ promotional newsletter in December 2017, to generate early awareness. These emails are sent to more than 6,200 booksellers, librarians, teachers, publishing professionals and bookish consumers.
Use NETGALLEY to get advance feedback before pub from the 10K Australian and New Zealand reviewers on the site. These will be shared by S&S’s various social media platforms.
Set up a GOODREADS GIVEAWAY to let Gayle’s existing fans know the book’s coming, and gain early reader reviews to share on social media.
Send out EARLY ARC MAILING to long-lead press, key contacts and selected bloggers.
SOCIAL MEDIA ADVERTISING Gayle’s core audience are heavy social media users. Target them with: •
Facebook advertising will run ahead and during pub date, targeting ANZ users of the above mentioned websites, Gayle’s previous books and comparison authors, e.g. John Green & Cassandra Claire. • Our paid Facebook campaigns have great engagement with an average CTR of 2.5%. We’ll serve over 150,000 targeted impressions across ANZ.
Instagram advertising campaign, including designed up quotes from the book and Gayle’s fans in the lead-up to release.
DIGITAL ADVERTISING Target Gayle’s core audience on their favourite sites, through: • YouTube advertising – consisting of a 6 second trailer for the book which we can also share on our other socials. If possible, use Gayle for the ad. • Spotify advertising – targeting her audience on their 2nd most visited site. • Programmatic Advertising – extensive ads across Australia reaching over 500,000 people on publication. Along with premium news sites, we’d target the other sites Gayle’s fans use most, including: Fandom, Roblox & EA Games.
GOOD READING & SPINEOUT I Have Lost My Way will be promoted through Good Reading and their e-zine for YA’s, SpineOut.
Good Reading is Australia’s highest selling consumer magazine about books and reading. A promotion with SpineOut would include: •
Mailing to subscribed schools and libraries around Australia and internationally.
Dedicated e-newsletters to high school teachers and librarians.
Social media posts, including facebook.
WIDESPREAD REVIEW COVERAGE IN AUZ & NZ
GAYLE FORMAN RETURNS IN APRIL 2018