Department Stores. Home Goods. Shopping Peaked at. AM. EST. iPhone ... Galaxy. 2%. iPad. 4.3%. Other. Cyber Monday. IBM
IBM Benchmark:
Cyber Monday Follow the Smarter Commerce trends as they unfold at #SmarterShopping and #SmarterCommerce
Online Spending Cyber Monday Online Sales
increased
30.3% over 2011
$185.12
Shopping Peaked at
AM
average order value was
EST
$185.12
Retail Categories Department Stores
Apparel
Home Goods
sales were up
sales were up
sales were up
over 2011
over 2011
over 2011
43.1% 25.3% 26.8% Mobile Commerce
12.9%
41.9%
58.1%
Sales on mobile devices accounted for 12.9% of all online sales
Mobile traffic of phones vs. tablets
Mobile Breakdown iPhone
iPad
6.9%
7.1%
Kindle
2.6%
Mobile Devices
iPad
90.5%
Tablet Devices
Other
4.3% Android
4.5%
Galaxy
2%
Nook
.6%
The IBM Digital Analytics Benchmark provides insights about consumer shopping trends across a wide variety of channels, including online, social media and mobile devices. Join the conversation on Twitter at #smartershopping and #smartercommerce. For more information on IBM Smarter Commerce, please visit www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/index.html
