icci training program - ICCI Project

About the ICCI project

Training Creative and Cultural Entrepreneurs and their intermediaries on internationalisation – ICCI is a European project funded by Erasmus + program of European Commission. The project aims to: - train the Creative and Cultural Industries sector on how to internationalise its services and products; - raise awareness on the need to integrate crucial skills for general management, internationalisation, export strategies in cultural and creative curricula; - promote national and international CCIs networks and clusters. The project wants to innovate the state of the art as it plans to develop a European tailored training model for creative entrepreneurs and intermediary organizations on how to internationalise creative businesses. The partnership covers 7 countries. Partners are: - Chambre de Commerce Italienne de Lyon from France (project coordinator) - Creative Estonia from Estonia - Creative Alliance from UK - FyG Consultores from Spain - Stadt Gelsenkirchen from Germany - KIKK Cultural Innovation Competence Center Association from Hungary - Materahub from Italy (hosting the training event) - Powernet from Romania For more information on the project http://www.icciproject.com/





Modules overview

Module 1 a - What is the Internationalization Process? Motives and Benefits for CCIs The key objective of the training module is to qualify participants to manage processes and tasks of internationalisation in the area of the Creative and Cultural Industries. The programme will enable the participants to build up improved and more effective structures of internationalisation process of the creative industries, analysing with particular attention tools to be used and how to build an international network of potential strategic partners to support their process. MODULE 1 b – IPR and intellectual assets Here we will deal with one of the most important aspects of internationalization, namely intellectual property and intellectual assets. These might seem as distant, abstract things, but as an artist, you produce a lot of them maybe without knowing! We will give a brief introduction of different types of intellectual properties and how to exploit them. Then we will move on to the specifics and details of the peculiarities of the internationalization of cultural and creative industries: what is different, and we will talk shortly about do's and don'ts of internationalization. In the end, we will speak about the benefits and risks of internationalization which could help you ultimately decide to go international or put some more work instead in your business to be sure. Module 2 - Trigger of export initiation in CCIs; internationalization barriers, risks and timing Internationalization works with everything, starting from small bakery ending with creative handmade invitations. During the training, you will learn what are the external and internal factors of Internationalization connected with cultural and creative industry. We will discuss when, why and where is the potential for Internationalization. Problems or challenges? Risk, failure or great lesson? Tips in order to succeed connected with activity and teamwork. Module 3 - Market Selection and International Market Entry Mode for CCIs The module will explain how to use systematic research to reach the decision of choosing a market for export. In the second part different possible entry mode will be discussed. The module is very practical with several exercised and discussions as well as different examples from the CCI. Module 4 - Global Marketing for CCIs The module about global marketing introduces the main strategic and operational marketing questions with a global perspective and an application to the specific situation, that applies for artists or creative entrepreneurs, located in the different sectors of the Cultural and Creative Industries. Module 5 – The internationalisation canvas This module aims at supporting and coaching learners to develop an entrepreneurial approach enabling them to visualise, plan, develop and review their sustainable creative and art projects with an international prospective.



The contents and the activities planned will introduce and help learners to understand and identify the essential elements of the “Creative Project Canvas”, which is the Business Model Canvas specifically adapted to help artists and creatives develop their entrepreneurial skills and abilities. The learners will be actively involved to gain an interactive insight on the key component parts of the “International Creative Project Canvas”, which will provide them with a visual and practical tool to plan, monitor and review the internationalisation process of their creative and art business. Module 6 - Competitive advantages for CCIs of going international Providing CCI organisations with knowledge and understanding on what provides business with a Competitive Advantage (CA), the strategies to create sustainable CA, and to review business’s current products and services that can provide a CA when ‘going international’. Module 7 - Specific cases: most popular international CCIs During this module, we will debate on the internationalization aspects of CCI's: the theoretical models, the practical questions, the "whys", the "whens" and the "hows" of internationalization. Also, we will present a series of case studies of successful internationalization of cultural and creative industry enterprises. Each participant will make a short presentation of their own activity and present to the colleagues a best practice of internationalization from their sector of activity (“where I am now- and where I want to be” – type of exercise) MODULE 8 - The specific role of intermediaries to support CCIs to internationalize This module is all about intermediaries trying to help along the way of internationalization. KIKK Association as the management body of Creative Industry Cluster will of course let you know, how a cluster can assist in the process of internationalisation but we will talk about other advantages of being a cluster member too. Enterprise Europe Network is also a very important and useful place to ask around which we will talk about and last but not least Competence Centres will be addressed, too. Creative Matchmaking In this document you have a short profile of all the participants of the training week and the trainers. You might want to know a little more some of them or talk with them about a project you are running that could become international with a co-production/joint development. During Creative Matchmaking session you can “book” an appointment with any of the other participants, just let us know and we will organize it for you.



Arrival of participants in Matera

Program of the week Sunday, 28th January 2018 Day 1 th Monday, 29 January 2018

9.30 am – opening of day one Introduction to the week – ice breaker 10:00 am – Module 1 What is the Internationalization Process? Motives and benefits for CCIs (KIKK) 1.00 pm to 2.00 pm – Lunch break 2.30 pm – Module 8 The specific role of intermediaries to support CCIs to internationalize (CCIL) 5.30 pm – End of Day 1 From 5.30 pm to 6.30 pm – Creative Matchmaking Evening event with local operators of CCI sector – Puglia Creativa Director Cinzia Lagioia https://pugliacreativablog.wordpress.com/ Day 2 th Tuesday, 30 January 2018 9.30 am – opening of day two 10.00 am – Module 6 Competitive advantage for CCIs of going international (Creative Alliance) 1.00 pm to 2.00 pm – Lunch break 2.30 pm – Module 7 Specific cases: most popular international for CCIs (Power Net) 5.30 pm – End of Day 2 From 5.30 pm to 6.30 pm – Creative Matchmaking Evening event with Matera 2019 European Capital of Culture - Ariane Bieou, Cultural Manager of the Foundation Matera 2019





Day 3 Wednesday, 31st January 2018

9.30 am – opening of day two 10.00 am – Module 2 Trigger of export initiation in CCI Internationalization barriers, risks and timing (FyG) 1.00 pm to 2.00 pm – Lunch break 2.30 pm – Module 3 Market Selection and International Market entry Mode for CCIs (Creative Estonia) 5.30 pm – End of Day 3 From 5.30 pm to 6.30 pm – Creative Matchmaking Day 4 st Thursday, 1 February 2018 9.30 am – opening of day two 10.00 am – Module 4 The creative global marketing concept (Stadt Gelsenkirchen) 1.00 pm to 2.00 pm – Lunch break 2.30 pm – Module 5 The internationalization Canvas (Materahub) 5.30 pm – End of Day 3 From 5.30 pm to 6.30 pm – Creative Matchmaking Evening event the status of CCI in Italy – Federculture Day 5 nd Friday, 2 February 2018 9.30 am – opening of day five Feedbacks from participants and networking opportunities 3.00 pm – closing of the week



Trainers

Anselmo Caporossi – Chambre de Commerce Italienne de Lyon Expert with over 25 years of experience overseeing operations, projects and business service, with long and consolidated experience an accredited coach, trainer and mentor with a dynamic approach, to identify, design and deploy innovative solutions for personal and business development.

Dominika Czapracka – FyG Consultores Cheerful specialist in fields such as: Psychology, HHRR, Marketing and Internationalization. Globalization is her passion as she has been working in Poland, Romania and Spain. Dominika has experience conducting trainings with Start-Ups, entrepreneurs, SMEs and youngsters.

Anu Mall Naarits – Creative Estonia Anu-Mall Naarits was marketing director of Estonian biggest fashion retailer before she started her own training company. She has created a virtual product development incubator PESA and an extremely practical virtual export incubator for creative companies. She has been training and

mentoring creative companies from various fields as design, architecture, fashion etc for last 6 years. She loves practical trainings and hands-on education.

Gabriella Antezza – Materahub Expert and qualified Training/Project Manager, responsible for the development, management and delivery of project outputs, training needs analysis and contents, learning assessment tools and resources. I have specific international and national project development, training and coaching experiences within entrepreneurial education for experts/trainers/intermediary organisations and young wannabe / existing entrepreneurs operating in CCIs sectors. Among other training tools and methodologies used, the “Creative Project Canvas” deserves a special mention along with many other interactive exercises, games and activities (such as SMART goals, self-reflection tools, etc.).

Dan Schimbischi – Powernet Dan is a free-thinking, passionate person, with a desire to impart knowledge. He has a background in adult education as well as in project management of European funds, working both with public authorities, NGOs and private companies.

Christiana van Osenbrüggen - Stadt Gelsenkirchen Christiana van Osenbrüggen is a freelance manager and advisor in the Cultural and Creative Industries in the Ruhr Region with a strong focus on European projects. She holds the current

position as project manager for the artists’ settlement Halfmannshof as well as EU project Erasmus for Young Entrepreneurs on behalf of the Department of Culture, City of Gelsenkirchen. She has been active in the arts and culture for well over a decade, starting at the sponsoring and marketing department of the acclaimed Ruhrtriennale Festival of the arts following her university graduation in geography, economics with focus on marketing and social sciences in Bochum. From 2011 until 2015, she also followed postgraduate studies in cultural and media management at the “Institut für Kultur und Medien-Management” in Hamburg. www.halfmannshof-gelsenkirchen.de

Milica Jojevic - Stadt Gelsenkirchen Milica Jojevic studied Cultural Engineering and Scenographic Design and Communication (Masters Degree), a combination which allows her to work as a creative entrepreneur in the field of scenography on one hand and as an editor with a scientific point of view on creative industries on the other. In addition, she commutes between several perspectives, even in fields of cultural management skills, combining them for a greater output in presenting her personal and professional variety. https://www.xing.com/profile/Milica_Jojevic

Janos Keresnyei – KIKK Cultural Innovation Competence Center Association Janos Keresnyei was born in Pécs, Hungary. After 25 years of media management in local tv and radio stations currently, he is the creative director of the media agency Kerko Média Kft. He was the cofounder of Creative Industry Cluster ofin Hungary and still working there as the president. Studied teaching, journalism, PR economics, film-and Tv production, film commissioning, intellectual asset management, economics (MBA, MSc). Working also as a coach in EU Horizon2020 SME Instrument Coaching program and known as an expert in intellectual asset management. Interested in media and transmedia production, movie making, innovation management, mentoring and coaching. He is awarded by Scottish Qualification Authority with Professional Development Award in Cultural Creative Industry (PDACCI) in CLOCK program.



Jonathan Banks - Creative Alliance Jonathan is the General Manager for Creative Alliance, which is an independent training provider that enables talented people from diverse backgrounds to enter and succeed in creative, digital and marketing roles. Jonathan has over twenty years of experience in managing cultural organisations and delivering cultural projects. https://creativealliance.org.uk/

James Ellis – Creative Alliance James is an Assessor/Trainer for Creative Alliance, specialising in Digital Marketing and Creative and Digital Media. Prior to this, he developed his work in education and communications as the Creative Director of the National Youth Film Academy and as a Producer for the advertising agency, Mezzo Group. https://creativealliance.org.uk/





Participants

Andrea Pugliese – Italy – Intermediary Organization I live in Rome. I have a wide interest in Culture and Employment initiatives, EU, ICT, storytelling. These topics drive my activities toward social innovation and creativity with support Public Authorities, cultural industrial associations as Federculture, and spaces for creativity and innovation as Impact Hub Rome and Art Hub Carrara. I write fiction books and private biographies.

Patricia Gallego – Spain – Cultural Manager I´m Patricia Gallego from Spain. I am a cultural manager and I dedicate my time and effort to combine culture and tourism, in cultural projects that impact locally in the population and that are susceptible to focusing on the tourist economy.

Anna Estdahl – Italy – Theatre Anna Estdahl is a freelance producer, collaborating with contemporary dance and theatre companies in Italy and abroad (Scompiglio, Tiga/Altofest, Ki Omos Kineitai). She recently founded her own organization, “Ferradura”, meant to be a management agency but also a laboratory for new projects

and visions concerning the contemporary performing arts in Italy, working in a local scene, in Pisa, with a special attention towards the International context.

Maria Teresa Cascino – Italy – Literature Mariateresa Cascino was born and lives in Matera. She graduated in Communication Science at Lumsa University in Rome and is a free lance Marketing and Communications consultant for both the government and private sector. Mariateresa Cascino is also involved in research, planning and promotion. She has worked both in Italy and in the United States, in Boston and New York, as a marketing and communications specialist for consultancy firm and for retail corporations. She is one of the founding members of the Women's Fiction Festival and the president of the Matera Letturatura Cultural Association.

Giovanna Maroccolo – Italy – Arts and cultural design Giovanna Maroccolo is an independent curator and cultural designer. Her curatorial approach is concentrated in the interaction between the languages of art and the different disciplines of human knowledge. Through her practice she involves both artists, curators and researchers to investigate and experiment new ways to portray our time through the metaphorical gaze of art. She is founder and curator of several projects including Fusion Art Center, an organization of artistic production and research in Padua. http://giovannamaroccolo.tumblr.com/





Ole-Kristian Heyer – Germany - photographer Born in 1981 in Mülheim an der Ruhr, Germany, Ole-Kristian Heyer studied artistic photography at Freie Akademie der Bildenden Künste (fadbk) Essen, Germany and geography at Ruhr-Universität (RUB) Bochum, Germany. In 2015 he finished his art studies as a master-class student/ Meisterschüler of Thomas Zika with the artwork „Prototype I (Möbiusstrip)“ as a spacial experiment of the inherent photographic image and in 2016 he received a B.Sc. Geography with a written thesis „on the shape of mental maps and spacial orientation“ (chair of cartography, Prof. Frank Dickmann) as a comparative and transcultural research between afghan and german students. Currently he lives and works as an artist and photographer mainly in Gelsenkirchen and neighbouring cities of the Ruhr area.

Iman Kamel – Germany – Filmmaker Iman Kamel is a modern nomad of Egyptian origins. As an award-winning filmmaker, writer, researcher and cultural entrepreneur she pursued interdisciplinary studies in art, dance, and film at Berlin University of Arts. She is Founder and CEO of Nomad’s Home Productions to engage artists with immigrant backgrounds based in Germany with a focus on International and Arab independent films. Appointed as (the) Advisory Executive Council of the Women Economic Forum in India she received the “Iconic Women Creating A Better World For All” award. Moreover she holds a Global Master of Arts degree from The Fletcher School /Tufts University, Massachusetts, USA in International Relations.





Hanna Schönberg – Germany – Intermediary Organization Hanna Schönberg studied French Cultural Studies and Intercultural Communication in Saarbrücken (Germany) and graduated with a trinational master in Media, Communication and Culture in Frankfurt/Oder (Germany), Sofia (Bulgaria) and Nice (France). As manager for European projects at the european center for creative economy (ecce) in Dortmund, she is now in charge of the NICE network (Network for Innovations in Creative Industries Europe): As an organisation working at the European level, ecce promotes the formation of structures and the exchange of information between the Ruhr region and European partners. http://www.e-c-c-e.de/en.html

Vania Cauzillo – Italy - Stage director and documentarist. Co-founder of L'Albero, a theatre company working in Opera Education and Liberascienza, an organization where scientist and artist working together for open-access of knowledge and culture.

Carlotta Vitale – Italy – Theatre Gommalacca is a theater company, it’s a physical and imaginary place for expansion and expression, a playground, a way of experimenting with pedagogy and art.



Dense of shadow areas, irrigated by the difference, is born from the artistic heritage and entrepreneurial vision of its founders: Carlotta Vitale and Mimmo Conte. It was officially born in Potenza> Basilicata> Italy in 2008 to use the theater as a means of connecting people through artistic interventions in unconventional places, frontal shows, stage research laboratories and theater shows.

Daniel FĂT – Romania – Music, performing arts Is an Romanian artist acting in several areas: folk, folklore, traditions, theater, musical theater, classical canto, with different approaches: historical, spiritual, humoristic, stand-up comedy, folk rock etc. He believes that arts have such need to confront and mix to grow and innovate. As an artist, he considers that knowing the culture of other countries opens the mind and necessary curiosity to face, also, other areas of life. For him, the opportunity to the internationalization of the performing arts to which he is dedicated implies a mutual enrichment process based on the contributions between people, creations and cultures.

Andreea RANJA – Romania - Theatre Andreea is working as a marketer since more than 10 years ago. Her need is to develop new ideas in organizing theatre festivals and cultural projects. The theater where she is currently working, Nottara Theater, was founded in 1947 and it's located in a vibrant area in the centre of Romania’s capital. Currently Nottara Theater is functioning as a permanent company with an artistic team of 35 hired actors and a technical and administrative crew of around 100 members, who all together cover the production of at least 15 titles per season. In 2013 Nottara Theater initiated Fest(in) on the Boulevard, an annual cultural project. The festival has two main sections and several additional sections and activities. The first main section is titled the Comedy Boulevard and it includes Romanian and foreign highly successful comedies.





Sabina BACIU – Intermediary Organization With a background in communication and new media, Sabina has been working in the past 10 years in various creative projects as a communicator and project manager >> from jazz festivals (Jazz in Church, Green Hours International Jazz Festival) to trainings in entrepreneurship in creative industries, conferences dedicated to the creative sector or educational projects (One World Film Clubs, Jazz for Kids). She is currently developing MATER, the first materials library in Romania and SE Europe and working with the creative community of Nod Makerspace, Romania's largest makerspace and co-working space for creative industries.

Mauri Abner – Estonia – Furniture Design We have family based furniture design and production company RADIS in Tallinn, Estonia. Our aim is to offer interesting design with Nordic birch plywood materials all over Europe. Focus on product development and marketing, we want to achieve better results, involving designers from different background. Also we are open to different material sources and sales channels.

Jaanika Kikkas – Estonia - Intermediary organization I am experienced board member with a demonstrated history of working in the design industry. Skilled in business planning, entrepreneurship, sales management, team building and international trade. Strong professional with a Bachelor’s Degree focused in international business and management from Estonian Business School and Ecole Supérieure du Commerce Extérieur.

Created the agency for designers, Agate Art Mend, as the intermediary for internationalization, where we help designer to find sales network, cooperation partners in several countries. We also represent designers at various events like fairs, exhibitions and pop-up areas. To contact me, please send inquiry at [email protected] or call +372 5665 1858 Jaanika Kikkas

Elvo Jakobson – Estonia – Graphic Designer and Photographer My name is Elvo Jakobson (36) I am a graphic designer and photographer from Estonia. I started my photography career as a photographer in 2011, Today I mainly shoot architecture, interior, environment, nature, products and portrait´s as well. I have been involved with graphic design for a long time. I started defining myself and making knowledgeable choices in that field in 2014. 2016 I started studying media graphic speciality in Estonian Academy of Art to develop my artistic knowledge. My story of becoming a designer is a bit different than usually. I started out working in different fields and positions and discovered media graphic studies later in 2016. I am sure that the years i have invested working in different fields make me a better and more experienced designer and photographer today. I am happy to able to do what i love, although sometimes making complicated choices. I believe in great dreams and try to follow them, although reality tries to change my direction sometimes. I am truly inspired by the environment and people surrounding me. In my creative expression I am rational and minimalistic, on the one hand, but deep and meaningful on the other hand. I believe that less is more but that life is not always so “black and white"

Elen Roberts - Wales - Arts and Creative Sector Producer Elen works in the arts and creative sector in Cardiff. Having worked in the public sector in Wales, she now works freelance on projects that facilitate and inspire learning and creativity through international exchange and extraordinary cultural experiences. These are informed by the belief that international experiences can transform people’s outlook on life. https://www.linkedin.com/in/elen-roberts-21b3a48a/





Yolanda Mercy - England - Actor and Playwright Yolanda is a London based Actor and Playwright who trained at the Brit School, Laban and Central School of Speech and Drama. She was named Artist to Watch 2017 by the British Council, Underbelly Untapped Award recipient 2017, invited into the BBC Writersroom and her writing has also been featured in Huffington Post. Her productions have been described as "relatable, funny and very honest". Comedy, spoken word and audience participation are the key ingredients that make up her unforgettable shows. http://www.yolandamercy.com/

Crispino Lanza – Italy – Designer & Architecture Coordinator of Design & Architecture sectors - Apulia Region Creative Cluster MSc in 2004 in Industrial Design at Politecnico di Milano, Faculty of Architecture. His career started in the automotive field as human factors expert and UI designer. After several professional experiences as Sales & Marketing Manager in different countries and business sectors, now is an International Sales & Business Development Manager, managing key account relationships in large-scale projects. From 2011 he is also the founder and marketing manager of Primato Pugliese, a local network of artist, artisans and designers. From 2016 he is founder and Business Development Manager of MASModern Apulian Style, a general contractor focused on the restoration of ancient buildings in the Apulia region. Currently is the coordinator of the Design & Architecture sectors of the Apulia Creative Cluster.





Brune Charvin – France – Filmmaker and Videographer I am Brune; a 29 years old French filmmaker and free lance videographer. I have traveled, lived and worked as a photographer and videographer for the past 10 years. From a short documentary in Senegal, to working with Robert Wilson in New York, I lived 3 years in Indonesia where I conducted researches on my own documentary, 'Rasa'. After being a documentarian for the Hutto Project, a Berlin-based music and performance education program for children of displaced populations, I am now back in France where I started a wedding videography business and work on a social-based project called 'Introspection', using art as a soft therapy.

Jessica Ferey – France – Cultural programming and arts management Jessica Ferey is a dual citizen of France and the United States with a multidisciplinary background that includes arts management, art history, and theatre directing. She was most recently Deputy Director of the Global Cultural Districts Network and prior to that worked at the Virginia Museum of Fine Arts. She received a Master's in Arts Management at American University in Washington DC, where her research focused on gender equity in arts leadership. Currently, Jessica is an freelance consultant working in cultural programming, project management, and international arts collaborations.

Camille Foures – France – Intermediary Organization Camille graduated in Sociology, Economics and Cultural management. She spent two years in South America between travels, studies and an internship in the Department of Education in Chile. Back in France, she successively worked with Circus Next, with French company « Friches Théâtre urbain »

before joining Lieux publics as IN SITU - European Platform for artistic creation in public space coordination officer in February 2014. She’s still working there at the moment.

Robert West - England – Intermediary Organization Robert is Programme Director at Creative & Cultural Skills - a not-for-profit organisation giving opportunities to work and learn in the creative industries. Previous roles have included work for Theatre Royal Stratford East, Arts Council England, alongside freelance work as an actor, writer, producer, and consultant. Robert is a trustee at the Mercury Theatre and on the Steering Committee for Creative Skills Europe. https://ccskills.org.uk/

Elvira Rilova – Spain – Cultural manager Elvira Rilova (Burgos, Spain, 1976) is an independent curator and cultural manager. For several years she worked as a cultural manager in different Spanish institutions and Cultural Industries. Since 2014 she runs Acelerador de Artistas, Art Consulting, where she developes cultural projects. She also teaches Cultural Managment and Curatorship in Universities and Cultural Centers, a job that she combines with various curatorial projects specially in México and Spain.

Jose Rojas – Spain – Photographer Photographer from the south of Spain specialized in photojournalism, documentary photography and advertising, with a high vocation for photographic teaching. In recent years he has combined his work

background with other passions such as archeology, history and tourism to give way to new photographic and work projects.

Gyöngyvér Péceli - Hungary - Artisan chocolate I started my business to show people how you can taste and eat chocolate differently, making the opportunity for the order to being creative and thoughtful. Thats the reason I making custom – designed craft chocolates , and the customer can say when they giving this personal present „I thought about you”. With a bit of caring and love this is the special ingredients next to the preservative free chocolates. Nowadays lots of people starting to get problems with digestion. I like to give opportunity to them also in different ways also. After my experience and lots of searching I realized the real cacao beans have also lots of forgotten beneficial effects. If it will be not enough, in my chocolate world people can find also gluten and dairy free chocolates what is nowadays very sought. I recommend my chocolate for those people who are searching some clearer quality and taste, with a sense of special flavour what makes our body and soul in harmony.

Krisztina Papp - Hungary - Jewellery and accessories Milestones is a start-up business founded in 31. October 2017. I run the business together with my partner, he is the web designer and I'm the artist/designer/maker/owner in the team. I make handmade designer statement jewellery using different types of metal, embroidery floss and a range of semi-precious stones. We try to run the business in a sustainable way. We plant one tree after we sell an item. As the business is growing we would like to do a lot more in the future, but I think it's a good start. We want to show the world that even a small business can work on a better and greener future. Besides this our other aim is to make our brand well-known in Europe and maybe if we are lucky enough worldwide too.





Enikő Schmidt - Hungary – Intermediary Organization I am working as project manager at the Enterprise Europe Network office of Pécs and head of trade development department. Being the only Hungarian member of the Creative Industry Sector Group of EEN from 2013 I built up an extensive network of business organizations to work with the Network in support of local creative companies. In the framework of the CI SG I coordinate the Partnership profiles and Achievement subgroup. I have a Master Degree (MBA) from economy – the most missing field of creative companies -, worked as a marketing director of a Shopping Mall for 6 years and as project manager of programs related to woman entrepreneurship and clustering as well.

Coral Pereda Serra – Spain – Media artist I am Spanish experimental media artist currently based in Spain after living in Chicago for three years. I hold an MFA in Photography from the School of the Art Institute of Chicago and a BA in Communication from IE University, Spain. My work has been exhibited at Galería Mitte, Fundació Vila Casas in Barcelona, at the Nightingale Cinema, at Defibrillator, and Expo Art Fair, all in Chicago, Illinois and at SIA Gallery in New York City. My pieces “Sexteto” and “This is All You Need to Know” were part of the official selection at Twisted Oyster Film Festival, Chicago, IL. My work has been published by Vassar Review, the Present Tense Pamphlets edited by the Block Museum at Northwestern University, Peripheral Visions Art and LoosenArt. I have been awarded residencies at Arquetopia Foundation Oaxaca, Vermont Studio Center, and La Wayaka Current. I have worked for video essayist Kevin B. Lee and for the non-profit organization Changing Worlds, in Chicago, IL, as a teaching assistant.





Joseph Geoffriau – France – Videomaker and sound designer Joseph Geoffriau is doing video making, sound design and lightning for performing arts for almost 10 years. He completed the school BTS Audiovisuel of Biarritz in France (Media School - Sound program), then one year of professional formation in acoustic and electroacoustic. In parallel and after theses formations he worked for some projects as freelancer. - theater shows (audio and lightning) / Busy Voice Experimentation, Cut-Up, Le Gardien, Chat & Moutons (Souris) - video making / documentaries, teaser, workshop with schools. - creation of radiophonic workshops In 2017, he done the Erasmus for young entrepreneurs program with IAC (Integrate Arts Center) in Matera. Where he made sound and light technics (In Cerca di Comune Approdo / Argonautiche / Una disubbidienza straordinaria), graphic works and video making.

Milan Vracar – Serbia – Cultural producer Milan Vračar studied management in culture and media. He graduated on a theme of international theatre festivals. He is an independent cultural producer and a president of Association Kulturanova. He was involved in many international projects and is also collaborating on many most important events in Novi Sad and in Serbia (International festival of Street Musicians IFUS, International Film Festival Cinema city, Festival Days of Brazil – Novi Sad Samba Carnival, EXIT festival, Sterijino pozorje, INFANT, etc.) He was also producing and coordinating many innovative art initiatives and was participating on many international conferences, workshops, summer school (most important is Amsterdam Maastricht Summer University) and residencies (most important are Felix Meritis residency in Mains dOuvres, Paris, France in 2004. and CEC Artslink residency in New York, Seattle, Portland and San Francisco in 2009). He is also board member of many international networks. He held several lectures about his work on different Universities in Serbia and in Europe. He collaborated with many institutions such as Austrian Ministry of Foreign Affairs, Council of Europe, etc. He was working as a marketing manager in Cultural centre of Novi Sad and was coordinating a candidacy of Novi Sad for European Cultural Capital. In 2017. he became co-founder of independent Cultural centre and coworking LAB

What we want you to bring to Matera

In preparation for the training of Matera, we would like you to be ready to: - describe yourself and your organization highlighting the most relevant info in limited time - have a look at the other participants and let us know if you want to book a matchmaking session with any of them - share your project with other artists, cultural operators, creative or intermediary organization - present another organization which could be a reference for you when it comes to “how to internationalize” your creative projects/organizations/practice (this will be needed for an exercise of 5 minutes to be done on day 2 with the module 7) Please bring your laptop with you, it will be needed for one of the modules. Social media and communication activities during the week First of all we invite you to follow and like our social network profiles on: Facebook https://www.facebook.com/ICCIProject/ Twitter https://twitter.com/IcciProject During the week we would like to catch your feedbacks through some short videos interviews. A consent form will be provided in order for you to agree on this. Pictures of the group will be taken and a consent form will be provided for this activity too. There will be an # for the event to follow what is happening during the week which will be #ICCIMatera . Feel free to use it!



Something about Matera First of all, you are here

Logistic



Matera is one of the most ancient town in the world, continuously inhabited by human being since the 10th millennium BC. For this reason, for its incredible landscape, for its old town completely carved in the stone, the city has been recognized first as Unesco World Heritage in 1993 and then as European Capital of Culture for 2019. Accommodation and training venue The place were the ICCI group will be accommodated is the Sant Anna Residence. It is also the place where all the training activities will take place. The address of the residence is Via Lanera 14, 75100 Matera If you need to geo-localize it the link for google maps is here:



https://www.google.it/maps/place/Casa+Di+Spiritualita'+S.+Anna/@40.6627649,16.6029881,17z/dat a=!3m1!4b1!4m5!3m4!1s0x13477edd9ae9659f:0x7841df31011d263f!8m2!3d40.6627649!4d16.6051 768 Please remember that the ICCI partnership is covering your travel and accomodation costs plus breakfast and lunch happening during the training days. Dinner is not covered and you will be free to choose any of the very nice restaurants, pubs and bar of Matera. Transport and connection with Bari airport We are booking shuttle bus for the connection between Bari airport and Matera (and viceversa) so project partners will inform you on how to manage this. If you are travelling alone please make sure you have all the info from your referent since we are trying to combine single travellers with other groups coming at the same time in Bari. As a general reference, this is the timetable of the bus connecting Matera to Bari airport (bus are leaving Matera from Central Station).

An alternative to get to Bari is a local train. Then from Bari station you have to take a bus or a city train to get to the airport. Website here http://ferrovieappulolucane.it/ Do not hesitate to ask for info to Materahub team. What to see and visit in Matera First suggestion for you is take some time to get lost in Sassi area. Walk in the small streets of our old town feeling the energy of years and years of history. Sassi area is divided in two, Sasso Barisano and Sasso Caveoso.

http://www.visitmatera.com/the-sassi.html Place worth visiting: - MUSMA (Museum of Contemporary Sculpture) http://www.musma.it/ http://www.visitmatera.com/musma.html - Palazzo Lanfranchi http://www.visitmatera.com/palazzo-lanfranchi.html - Casa Grotta - Ridola Museum (Archeological museum) http://www.visitmatera.com/museo-archeologiconazionale-domenico-ridola.html - Palombaro http://www.visitmatera.com/il-palombaro.html More useful info http://www.visitmatera.com/visit/ Where to eat and drink in Matera Here a list of places where to experience food culture in Matera and enjoy the evening. Area 8 – Food, Drinks and Music http://area8.it/home-area-8/ Groove – Meat and Beer http://www.groove-matera.it/GROOVE_beer_E_grill_-_Matera/Home.html I Tosi – Wine and food http://www.enotecadaitosi.it/ Oi Marì – Pizza! https://www.google.it/maps?q=oi+mari+matera&um=1&ie=UTF8&sa=X&ved=0ahUKEwjZ09jd4dTYAhXlFJoKHW5tAUQQ_AUICigB Vicolo Cieco – Food, Drinks and Music https://www.google.it/maps?q=vicolo+cieco+matera&um=1&ie=UTF8&sa=X&ved=0ahUKEwiaj4v34dTYAhWCBZoKHZoHCTEQ_AUICygC Osteria Malatesta – Food http://www.osteriamalatesta.com/ La Talpa – Food https://www.latalparistorante.it/ La Lopa – Food & Drinks http://www.lalopa.com/ Useful numbers Paolo Montemurro – Materahub – 00393293509982 Raffaele Vitulli – Materahub – 00393286651179 Tiziana Carlino – CCIL – 00393498985597 Sant Anna Residence – 00390835333462