Identifying Underperforming Properties That Need Your Help

Identifying Underperforming Properties That Need Your Help

QUICKLY UNDERSTAND THE MARKET Use CoStar to discover more information about the market.

Start off by choosing the Property Analytic search.

First identify the target area. Next, select the property type that matches your specialty. This type of analysis would work well with most of the choices including Office, Industrial, Flex, Retail or Multifamily. Then choose only to look at Existing buildings. When ready, hit View Results. .

Have a question? Call us at 800-613-1303 or email [email protected]

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QUICKLY UNDERSTAND THE MARKET

Analyze key availability, demand, inventory, and sales figures in this summary section. . Click on any of the chart names to render a graph using your result set. These charts could be printed or copied to other applications. See a quick view of select charts on the far right side. For more, drag a blue chart name over to the charts on the right. .


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FIND UNDERPERFORMING ASSETS Now look for properties in the market that seem to be performing below the recently reviewed market averages. These properties may be good candidates for your services. Start off by choosing the All Properties search.

Similar to the original search, choose the target geography, identify the property type, and focus solely on the existing properties. The difference here is the we are going to isolate only those properties that are a maximum of 70%. When ready, click View Results. .


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TARGET PROSPECTS Using our results set, find prospects that might need your help.

On this results set, start in the Changes tab.

Adjust the type of change that most closely matches your prospecting effort. “Leasing Co Changes” and “Property Mgmt Changes” would likely work the best in this scenario.

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We are going to look at the previous company on the right which may be a professional leasing company and then compare that to the “new leasing company” on the left which may be the owner. Have a question? Call us at 800-613-1303 or email [email protected]

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Open an individual record and review the Contacts tab.

TARGET PROSPECTS

Review the Lease tab to identify what space is available in this building as well as who is representing that space. In this case, the owner is representing their own availabilities.

Also investigate the For Sale tab to see if the property is on the market. This property is on the market represented by the owner and has been on the market for more than one year which is longer than average in this location.


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