identity standards manual - Stephen F. Austin State University

Sep 5, 2017 - we have implemented an updated identity standards manual. These guidelines will help us maximize the effectiveness of ... associated with compliance to the standards. While this manual may not cover every design ...... handbooks, regulations and policies, such as FERPA, HIPAA and NCAA regulations.
3MB Sizes 0 Downloads 69 Views
IDENTITY STANDARDS MANUAL

WITH EACH LAYOUT, BROCHURE AND PICTURE YOU CHOOSE TO REPRESENT THE SFA BRAND, YOU CARRY OUT THE ROLE OF BRAND STEWARD. 1

TABLE OF CONTENTS LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 SFA Spirit Logo Best Practices . . . . . . . . . . . . . . . . 5

VEHICLE SIGNAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

SOCIAL MEDIA GUIDELINES . . . . . . . . . . . . . . . . . . . Overview/Introduction . . . . . . . . . . . . . . . . . . . . . Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Official University Social Media Sites . . . . . . . . . Terms of Use/Service . . . . . . . . . . . . . . . . . . . . . . . Site Administration . . . . . . . . . . . . . . . . . . . . . . . . . Content Should . . . . . . . . . . . . . . . . . . . . . . . . . . . . Protect the Institutional Voice . . . . . . . . . . . . . . . Honor the Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . Be Respectful . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Strive for Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . Use Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . Seek Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Guidelines at a Glance . . . . . . . . . . . . . . . . . . . . . . Facebook and Twitter Best Practices . . . . . . . . . .

TYPEFACES AND FONTS . . . . . . . . . . . . . . . . . . . . . . . 16 Typography Best Practices . . . . . . . . . . . . . . . . . . . 17 Most Common Typography Errors . . . . . . . . . . . 18

WRITING STYLEBOOK . . . . . . . . . . . . . . . . . . . . . . . . . 28 Redundant Expressions . . . . . . . . . . . . . . . . . . . . . 39 Technology Terms . . . . . . . . . . . . . . . . . . . . . . . . . . 39

PHOTOGRAPHY AND IMAGERY . . . . . . . . . . . . . . . . 19

UNIVERSITY POLICIES . . . . . . . . . . . . . . . . . . . . . . . . News Releases (15.3) . . . . . . . . . . . . . . . . . . . . . . . . University Letterhead (15.5) . . . . . . . . . . . . . . . . . University Logo/Seal (15.6) . . . . . . . . . . . . . . . . . University Publications (15.8) . . . . . . . . . . . . . . . University Website (15.10) . . . . . . . . . . . . . . . . . . . Social Media (15.11) . . . . . . . . . . . . . . . . . . . . . . . .

WORD MARKS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 SFA Word Marks Best Practices . . . . . . . . . . . . . . . . 7 College Word Marks . . . . . . . . . . . . . . . . . . . . . . . . . 8 Department and Office Word Marks . . . . . . . . . 10 Guidelines for College, Office, School, Department and Unit Graphics . . . . . . . . . . . . . . 11 THE OFFICIAL SEAL . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 COLOR PALETTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

BROCHURE AND PUBLICATION DESIGN . . . . . . Proofreading and Approval Process . . . . . . . . . . Design Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don’t Be a One-Hit Wonder . . . . . . . . . . . . . . . . . Graphic Design Best Practices . . . . . . . . . . . . . . . Design Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Printing Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . Printing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . University Stationery - Letterhead, Business Cards, Envelopes and Electronic Letterhead . . . . . . . . . . . . . . . . . . . . . . .

20 20 20 21 21 22 22 22

24 24 24 24 25 25 25 25 26 26 26 26 27 27 27

40 40 40 41 41 42 44

22

EMAIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

9-05-2017

2

MESSAGE FROM THE PRESIDENT The SFA Community: Stephen F. Austin State University has a long, proud history as a highly regarded institution of higher education, but it is mo