Ignite - Taylor & Francis Group

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So there we have it - plenty to digest this month, often best read with your ... India today is the third largest market
Crawford Hall, Mysore University

Dear Librarian Welcome to the second issue of the Ignite newsletter for librarians in South Asia. We are overwhelmed by the response to the first newsletter and we hope that you will continue to find Ignite useful. We bring to you latest news on journals and online resources from Taylor & Francis and around the world. The Ignite newsletter is designed specifically for your community and offers insight into global publishing initiatives as well as some local news and features. We are already well into spring and so far it’s been a pretty productive year for the Taylor & Francis Library Marketing team. What do we have in store for you this issue? Taylor & Francis India celebrates 10 years in 2014 and we proudly bring to you a brief profile of our 100 plus strong employee organization. While you will enjoy reading about the 10 best weather places in the world, we have covered for you a special feature on the 98-year Mysore University’s Learning Resource Centre for Visually Challenged. The newly formed Sri Lanka Consortium is a giant leap for the UGC, Sri Lanka and we speak to Dr Pradeepa Wijethunga, coordinator for the Sri Lanka Consortium on how this dream was realized. We also bring to you awards that some of your colleagues in the LIS community have won in the past months and for authors, there is a special article on how to use social media; especially Twitter to promote your research. There is much more to read, introspect and learn from. So there we have it - plenty to digest this month, often best read with your personal choice of beverage in hand. We’ll be back in July, till then happy reading. Catriona Hauer Global Marketing & Customer Services Director

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May 2014• Issue 2

Ta b l e o f c o n t e n t s 2   Taylor & Francis India Celebrates 10 years 2 

The 10 Best Weather Places in the World



3   The Sri Lanka Consortium: A milestone achieved 4 

Library in Focus: University of Mysore

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The Latest Taylor & Francis News

6   Many Parents, But ‘Legal Orphans’: The Stateless Surrogate Babies of India





7  Discovering a Universe of Research, as Taylor & Francis Announces Partnership with Sciencescape 8   News from LIS Community   9-11 Tweet your Research: A How to Guide 12 Get in Touch! Cover image above: Crawford Hall, Mysore University, Mysore, Karnataka

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Taylor & Francis India Celebrates 10 Years Taylor & Francis India is celebrating 10 years as a branch office in 2014. This decade, and the years preceding it as a liaison office, has been marked by an increasing engagement with the Indian academic publishing space. Backed by a 216-year legacy of high-quality content, we have catered to academic, professional and textbook markets, successfully merging local expertise with global networks in South Asia. Taylor & Francis is one of the largest social science publishers in the world, and one of the leading publishers of online journals and eBooks. Publishing on South Asia forms a significant part of this programme under the well-known Routledge imprint, and is complemented by our South Asian publishing programme, Routledge India Originals (RIO). RIO has over 300 books on both mainstream and new and emerging areas relevant to the South Asian context, and publishes reference works, academic monographs and series as well as annuals. Another important resource in the area is the recently launched South Asia Archive, a fully searchable digital archive encompassing millions of pages of valuable research and teaching materials, providing online access to documents ranging from the mid-18th to the mid-20th century. India today is the third largest market, after the US and UK, for Taylor & Francis globally. Our business is characterized by a balanced approach with both print and online growing steadily. A plethora of new products, including over 5,000 new books, 1,800 journals and 45,000 eBooks as well as a backlist of over 60,000 titles, continue to make a mark in both Scientific, Technical & Medical (STM) disciplines and Humanities & the Social Sciences.

The 10 Best Weather Places in the World Do you dream of a place that is always sunny? Where the temperature is perfect? Where there is virtually no severe weather? Ed Darack has. His article, The 10 Best Weather Places in the World, which featured in the March/ April issue of Weatherwise magazine, attempts to name the top ten places in the world that continually experience the best weather.

Weatherwise Volume 67, Issue 2, 2014, Pages 12-19 ISSN 0043-1672 (Print), 1940-1310 (Online)

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The highlights for 2014 include:

1. Viña del Mar, Chile

• special South Asian editions of Routledge international titles

2. Las Palmas, Gran Canaria

• new multi-volume reference works and paperbacks from Routledge India Originals

3. Northwestern Coast of Morocco

• a quarterly newsletter for librarians in South Asia, Ignite • the South Asia Archive @ www.southasiaarchive.com • a soon-to-be-launched India website @ www.tandfindia.com Today with over 100 employees, T&F India provides local expertise and global support to academic societies, authors and editors; sources both books & journals in India for the global publishing programme; provides targeted and robust marketing support for all our products and supports key global reference projects from India. Responding to the specific needs and expectations of our customers, Taylor & Francis Group offers an extensive social media presence including diverse forums, such as Twitter, Pinterest and many others to reach out and connect.

4. Sassari, Sardinia 5. Barcelona, Spain 6. Lisbon, Portugal 7. Coastal San Diego Region of California 8. Adelaide, South Australia 9. Coastal Western Cape, Southwestern South Africa 10. Manjimup Region of the Extreme South West Region of Western Australia

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The Sri Lanka Consortium: A milestone achieved The great accomplishments of man have resulted from the transmission of ideas of enthusiasm. – Thomas J. Watson

University Grants Commission Sri Lanka

Formed in 2014, the newly formed Sri Lanka Consortium promises to reach out to the 15 universities with cutting-edge research from global publishers. The formation of the Sri Lanka Consortium has been a giant leap forward for University Grants Commission (UGC) Sri Lanka. It has put the Sri Lanka researchers at level playing ground with researchers in the west; making available world class content at the desktop of their students.

2. Tell us something more about the Consortium?

dealing has been very fair; we are using the Taylor & Francis Combined Library with over 1,600 journals in both Social Science & Humanities and Science & Technology categories with complimentary access from 1997 onwards. Our content access is fully downloadable and printable with no restriction on the number of users.

Taylor & Francis Group is honoured to be a part of the Consortium and are committed to promoting academic excellence and high-impact research in universities.

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The UGC, which functions as the apex body of the University System in Sri Lanka, was established on 22nd December 1978 under the Universities Act No. 16 of 1978. The functions of the UGC are: planning and coordination of university education, allocation of funds to Higher Educational Institutions (HEIs), maintenance of academic standards, regulation of the administration of HEIs and regulation of admission of students to HEIs.

The Sri Lanka UGC Consortium is formed for a period of 3 years – from 2014 to 2016. Currently, we have liaised with 7 publishers and Taylor & Francis is one of them. Currently, 15 universities have come together to form the Consortium. These are:

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University of Colombo University of Peradeniya University of Sri Jayewardenepura University of Kelaniya University of Jaffna The Open University of Sri Lanka University of Ruhuna University of Moratuwa Eastern University, Sri Lanka South Eastern University of Sri Lanka Rajarata University of Sri Lanka Sabaragamuwa University of Sri Lanka Wayamba University of Sri Lanka Uva Wellassa University University of the Visual & Performing Arts

We spoke to Dr Pradeepa Wijethunga, coordinator for the Sri Lanka Consortium. Here are the excerpts from our conversation:

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1. Thank you for meeting us. How did the idea of the Consortium come up?

3. Why did you choose to opt for Taylor & Francis?

We had wanted to create a consortium for a long time now. Our Vice Chairman / UGC Prof. Ranjith Senarathne, has been a guiding light towards the creation of the same. His focus has always been on bringing all the state universities together and connect to global content. The process has taken longer than we would have liked but I am happy that it has seen the light of the day finally.

We were looking for a friendly publisher who could provide tailored content to us based on a model that was the least expensive but provided maximum coverage. Taylor & Francis Group was one of our first choices for content. We are proud to be associated with the world’s largest social sciences publisher. The

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4. Moving forward, what challenges do you see for the Consortium? The immediate challenge that I see for the Consortium is to align everyone’s attention towards the Consortium content and the wonderful opportunity it presents to the researchers in Sri Lanka to take their research to an absolutely new level. The thought process of many of us is yet to accept the paradigm shift from print to online in terms of journal content and I will look forward to Taylor & Francis assisting us in making this transition smooth. 5. Are the researchers ready to adopt mobile technology in the country? Absolutely! Researchers in Sri Lanka are technically very pro devices, such as Kindle, smartphones, iPads and others. Our main challenge is to sensitize them towards using this technology to their benefit and making sure that this wonderful opportunity is properly capitalized upon. 6. What are the plans for announcing the Sri Lanka Consortium? We have plans to formally launch the Consortium soon, probably in April. The plan is to invite all the publishers to present their content to the researchers. Plans are also in place for intensive trainings and user development programmes at the university level.

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LIBRARY IN FOCUS In this issue, we bring to you a special feature on the Learning Resource Centre for Visually Challenged, run in the University Library of Mysore.

‘For most people, Technology makes things easier. However, for people with Disabilities, Technology makes things possible!’ by Mary Pat Radabaugh S. R. Ranganathan proposed the Five Laws of Library Science in 1931, detailing the principles of operating a library system. Many librarians worldwide accept them as the foundations of their philosophy. Mysore University Library strongly believes in this motto. It is one of the oldest and largest university libraries in the country and mother of other university libraries in Karnataka. The library has a glorious record of 91 years of worthy service with a resource collection of 6 Lakhs volumes in its systems today. The Mysore University Library established the Learning Resource Centre for Visually Challenged keeping in tune with the second law of Library Science as being very relevant to this special community. The second law, ‘Every reader his/her book’, states that all individuals from all social environments are entitled to library service. The collections should meet the special interests of the community, and libraries should promote and advertize their services extensively to attract a wide range of readers. The Learning Resource Centre for Visually Challenged at Mysore University is the first of its kind for vast infrastructure facilities among universities in South India and boasts of latest assistive technologies, enabling visually impaired persons to access, study and create scholarly resources. The state of the art centre caters to about 50 scholars currently and enables the visually challenged to search the internet, access and send emails, read full text eBooks, e-journals, e-theses and much more. This is done using new age devices and software that provides support to the disabled to overcome their disability and have access to the latest research. Big giant machines such as Sara and Angel Book Readers read out to the researchers at the speed and accent of their choice. The Braille printer in the centre prints out braille documents from normal texts providing seamless access to e-journals and eBooks. The low visioned scholars are able to read normal newspapers using the magic screen magnification equipment. Some of the state-of-art machines available are as follows:

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1. Jaws Talking Software, Sara Book Reader, Angel Book Reader, Plex Talk, CD Reader, Ruby Magnifier 2. Zoomex and Prisma Readers, Bonita Mouse for low vision persons 3. Magic Key-Board, Braille Key-Board

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4. 5. 6. 7. 8.

Braille Printer, Graphic Embosser Email, Internet search facility Seamless access to e-journals and eBooks Drexbury Braille Translation Software Refreshable Braille Display

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NEWS IN FOCUS Routledge extends its Library & Information Science journals coverage Taylor & Francis Group is pleased to announce that three titles, Journal of Global Information Technology Management; Journal of Information Technology Case and Application Research; and Journal of Information Privacy & Security, previously published by Ivy League Publishing, are now to be published under the Routledge imprint.

Routledge to publish the College Reading and Learning Association journal beginning in 2014 Routledge and the College Reading and Learning Association (CRLA) are pleased to announce a new co-publishing partnership. Beginning in January 2014, Taylor & Francis began publishing CRLA’s distinguished publication, the Journal of College Reading & Learning, under the Routledge imprint. The Journal of College Reading and Learning (JCRL), is a national, peer-reviewed forum for the theory, research, and policy publishing reports of original research and articles linking theory, research, or policy to practice.

Routledge’s South Asia Archive has received a ‘highly recommended’ review in Choice Choice – Current Reviews for Academic Libraries has published a review of South Asia Archive, which gives the digital resource its coveted ‘highly recommended’ status. The review recommends the resource for all levels from undergraduate to research faculty, in line with Routledge’s commitment to providing materials that are valued by students as learning aids and by researchers as powerful access tools to original sources. The review identified how the Editors-in-Chief ‘bring significant expertise as historians of South Asia to their selection and organization of materials’, as well as the resource’s ‘rich coverage in terms of content type’, while also identifying how the ‘image display screens allow for full-color views, easy zooming, toggling to the full page, and PDF downloading’. It concluded by saying that the South Asia Archive ‘will prove an invaluable resource to those studying South Asian (specifically Bengali) history, particularly because of its helpful and relatively consistent organizational scheme.’ The South Asia Archive provides a portal to 4.5 million pages of South Asiaspecific original source historical and cultural material including extensive runs of journals, hundreds of books, thousands of reports and proceedings, as well as rare film ephemera and more. Featured publications range from: Modern World, Indian Journal of Medical Research, and The Islamic Review, through to The Social History of Kamrupa, BombaiChitra, Bibliotheca Indica, and much more. To find out more about the South Asia Archive, visit www.southasiaarchive.com and sign up for a free trial using the online form today.

Rajesh Singh, Deputy Librarian, Central Library, University of Delhi says... “Library and Information Center professionals have the task of handling the information explosion and deliver the right kind of information services to the right users at the right time. The need of the hour is Information Literacy and Competency (ILC) development programs. ILC is the ability to identify information needs, seek out resources to meet those needs, and then analyze, evaluate, synthesize, and communicate the resulting knowledge. It is a core instructional pedagogy in higher education. The role of the ILC Development Program in the context of a teaching library is intended to encourage and facilitate life-long learning. In order to empower students in the pursuit of knowledge, the library professionals aim to teach them the skills of identifying, locating, and evaluating information. Among many other things, information literate students are competent, independent learners. They know their information needs Rajesh Singh, winner of and are capable of actively engaging in the world of ideas. They are confident in their ability to solve the ‘Online Feedback Survey’ held during the Taylor & problems.

Francis India Roadshow

Delhi University Library System, University of Delhi, has initiated ILC since 2006 with a view to empower the students, researchers and faculty members to seek, evaluate, use and create information effectively and efficiently to achieve their educational, social, occupational and personal goals. It is a basic human right in a digital world. We encourage all the professionals to guide and train the users for developing such skills for using the right information. “

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NEW RESEARCH SPEAKS… Journal Title: Contemporary South Asia Author: Usha Rengachary Smerdona Volume 20; Issue 3, 2012; pages 341-358 ISSN 0958-4935 (Print), 1469-364X (Online)

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Many parents, but ‘legal orphans’: the stateless surrogate babies of India Children born to surrogate mothers in India risk becoming ‘stateless’, claims a study by Usha Rengarchary Smerdon in the journal Contemporary South Asia. Smerdon, Vice-President of Ethica in Kansas City, criticizes India for encouraging medical tourism to the country, while at the same time neglecting to formulate clear rules for the children born as a result. Many of the countries from which the ‘commissioning parents’ come do not recognize surrogacy, further clouding the babies’ legal status. The article, Birth registration and citizenship rights of surrogate babies born in India, describes the legal minefield into which many children of surrogates are born through several touching case studies. Smerdon recalls the case of twins born to a German father. As Germany considered the children Indian citizens, they had to wait in India for two years before being granted a visa to enter Germany; they then had to be adopted by their own father. Even greater legal uncertainty surrounds children whose origins are not quite as intended, whether through medical mishap or fraud. She cites two cases where children born of surrogates were not related to the commissioning parents as planned. Gay men also face problems bringing their children ‘home’. The result is babies stuck in legal limbo, unable to leave India to start new lives abroad, and unrecognized as citizens of their new homes when they do. Obtaining citizenship of their ‘new’ countries is never assured. This situation is not in the interests of the children. ‘Without the ability to acquire a nationality, stateless children are unable to fully participate in their community and society,’ Smerdon objects.

WE’RE LISTING... Do you have a suggestion on who you would like us to interview next? Would you like your library to feature in the next issue? Write to us at: [email protected]

To date the Indian government and its courts have dealt with this growing problem through ad hoc measures and one-time visas. The author observes that ‘the rights of children who continue to be born through such arrangements through no fault of their own should be elevated above all others, and calls for Indian citizenship to be automatically attached at birth to prevent statelessness, as ‘any contrary result places the interests of other parties above the rights of the child and treats the child as a commodity.’ This article is a fascinating insight into a very modern dilemma caused by reproductive technology outpacing the law.

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NEW RESEARCH SPEAKS…

Discovering a universe of research, as Taylor & Francis announces partnership with Sciencescape The visibility and discoverability of millions of journal articles will be further enhanced this year, with the announcement that Taylor & Francis is partnering with Sciencescape, the research discovery platform. Full text articles from all Taylor & Francis journals across the behavioral sciences, science, technology, medicine, social sciences and humanities journal lists will be analyzed by Sciencescape, and readers alerted to new papers published in these journals via their Sciencescape subscription. Using natural language processing and sophisticated content identification algorithms, Sciencescape users are able to keep track of developments in vital scientific research by subscribing to the fields, topics, institutions and historical sets relevant to their research. Based on these selections, their daily updates stream new articles and enable them to see how individual papers fit together in the wider research landscape. Selecting the articles they’re interested in, researchers can then move from Sciencescape and on to the full text of the article on Taylor & Francis Online. Every Taylor & Francis journal article published since 1997 will now be included in this service, with deep indexing of each and every paper ensuring that researchers will be able to connect together research across the sciences, social sciences, technology, behavioral sciences, medicine and the humanities. Users of Sciencescape will be able to jump from research in a specific area of psychology which mentions a trend in genetics, to the exact article which refers to this trend on Taylor & Francis Online. This deep level indexing across articles will also only increase over time, as re-analysis of the information in Sciencescape develops using the terms inputted by users, ensuring the discoverability of Taylor & Francis articles remains in step with developments in the many research areas their content covers. http://www.tandfonline.com/

Twitter – @tandfonline

Sciencescape – http://sciencescape.org/about

Words of Encouragement... Mr Yogendra Singh The Taylor & Francis India Roadshow I write to you to express my happiness and praise for hosting the Taylor & Francis India Roadshow on 22 November 2013. It was a very well-managed show and more importantly - extremely interactive. I was very pleased to see my fellow librarians completely involved and participating. Such collaborative forums from publishers of your repute are indicative of how much we can do and achieve together. I send you my heartfelt thanks for organizing such a wonderful library event. It was indeed a pleasure to meet you. The Ignite is a very good project in reaching out to librarians, and it is the first time that a publisher has focused on libraries as their partners, and not tried to sell through this medium. The event was very well organized and attended. I was happy to give the key note address, and it was a pleasure to interact with my colleagues, and juniors, who are seeing the changing world of technology for libraries. I congratulate both your sales and marketing teams, who made this day a success and handled all the guests with equal fervour and dedication.

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Women Librarians’ Meet at Kerala Library Association Kerala Library Association (KLA) released a professional logo for Librarians at the Women Librarians’ Meet, held in Thiruvananthapuram on 8 March 2014. The programme was organized in connection with the International Women’s Day. The Meet was inaugurated by noted writer and columnist, Prof. Khyrunnisa A., who released the logo by handing it over to P. Suprabha, the State Librarian, Kerala. Dr A. Gopikuttan, President, KLA, presided over the function. Three technical sessions were held on the topics: • ‘Empowering Women Librarians: Approaches & Attitudes’ (by Dr Mini Devi B., DLIS, University of Kerala) • ‘Women Librarians’ Network: Some Random Thoughts’ (by Smt. Lovely Susan Varghese, PSLV Library, Valiamala) • ‘Librarianship as a Woman’s Profession’ (by Dr Aswathy S., LPSC Library, Valiamala) From among the participants, the senior-most woman Librarian, Smt Accamma Cherian and junior-most woman Librarian, Ms Aswathy were felicitated. More than sixty women librarians working in academic, public and special libraries attended the Meet.

AWARDS Mr Yogendra Singh, Librarian, Indian Institute of Technology, Roorkee has been awarded the SATKAL National Librarian Award 2013. The President and the Trustees of the Satinder Kaur Ramdev Memorial Trust for Advancement of Librarianship (SATKAL) presented the award for the year 2013 on 22 February 2014 on the occasion of the 59th International Conference of the Indian Library Association (ILA) at the Indian Institute of Technology (IIT) Roorkee (Uttarakhand). He was presented with a Shawl, a Plaque, and a citation by the trustees. Dr. Ramesh C Gaur, University Librarian, Jawaharlal Nehru University has been honoured by the Satija Research Foundation for Library and Information Science (SRFLIS) with its annual Indian Library Leaders: Award for Professional Excellence-2013.

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Tweet your research: a how to guide There will be some of you out there who use Twitter prolifically but also a great many who hear colleagues talking about it and think ‘where do they find the time?’ or ‘what’s all the fuss about?’ Those who do use Twitter regularly are evangelical about it, so for those who are still in the ‘I know what Twitter is but I haven’t got the faintest idea where to start’ camp, here’s a quick guide on how to get started (and for those that still need convincing, why researchers should use it).

I’m a researcher. How is using Twitter going to benefit me? A search in Google will come up with a long list of academics explaining how Twitter has benefited their research, before and after publication. There are some great articles and blog posts which explain how you can use it to connect with other academics in your field, ask questions (‘crowdsourcing’) and spread the word about the type of research you’re undertaking. But what happens after publication? This is where Twitter can be one of the most valuable tools you can use to publicize your work, reaching people who may never have heard of you or your research before, increasing downloads of your article, citations (in time) and impact. Working in tandem with your publisher, you can have a very discernible effect on the reach of your article and the really exciting bit is that you can see the impact immediately. And one of the best things about Twitter is you can tweet, check your feed, and have information come to you

wherever you are, so long as you have a smartphone or tablet in hand. To show how it has impacted on journal articles, here is a recent example of how topic, active academic, and use of social media can come together to raise the profile and impact of their research.

So how do I get started? 1. Signing up to Twitter and creating your profile Creating your account is quick and easy but it pays to take time to craft your profile page – this is effectively your ‘shop window’ so try to make it unique, something that says who you are and what you do. Your username can be your own name (e.g. @JohnSmith) or something a bit more esoteric (e.g. @mathsgenius). Do remember, though, if you use your own name it will be easier for others to associate you with your Twitter account (hopefully a good thing, based on the types of tweets you send out…). Use your profile to tell people about your research and experience, what you teach, and what your interests are. Link to your blog or website too, so people can explore more, and try to add a photo so people can recognize your tweets immediately on their feed. 2. Following me, following you… So you’ve created your profile and Twitter has prompted you with whom to follow – what do you do? Following the right people and organizations automatically personalizes your Twitter feed (the list of tweets that come up on your home page) and also the recommendations that Twitter makes to you. You are bound

Author’s Corner

to have a list of colleagues who already use Twitter, so you can start with these. But what about people you admire? Or organizations you have an interest in? Media outlets you enjoy reading already, whether online or in paper format? Once you get started you’ll realize there’s a wealth of connections you can make, are interested in, or have some kind of affiliation to. And by following some of the prolific tweeters you’ll get a feel for how others craft tweets, the style that is often unique to Twitter, and the shorthand used by everyone on it. Which brings us on to… 3. Writing that first tweet (and the one after that, and after that, and after that) If you’ve never used Twitter before there are probably a few things that have stopped you in the past, some of which might have been ‘how are you meant to use a hashtag?’, ‘what’s a retweet?’ and ‘what on earth can I say in 140 characters or less that anyone is going to be interested in?!’. So putting your prejudices aside, here are some tips: • Tweet about what you’re researching, how it’s going, what your hurdles are, why people should be interested and link to your article, website, blog, videos; in fact anything that means the reader can build a picture of why they should be interested in your research. • Shorten hyperlinks using sites such as bitly.com or tinyurl.com. • Engage in Twitter conversations – retweet what you find interesting.

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You can do this using Twitter’s retweet or you can add some context (and interest) by putting your own comments, RT @username and then pasting in the tweet you are referring to. • Engage in Twitter conversations, Part 2 – respond to tweets, giving your view and remember to always include the username of the person you’re responding to (e.g. @JohnSmith). • Use hashtags to engage with key topics and conversations (e.g. #openaccess). This will mean that your tweet will be picked up by all those with an interest in the subject and you’ll become part of the conversation. Don’t be afraid to create your own either – you’ll be amazed at how this can make your tweet more visible.

latest article and send some tweets about it. Tweet about the challenges you faced in writing it, what you found most interesting or surprising, ask some questions around the main thrust of the research, or try and draw some of your followers into a Twitter conversation on the topic of the article. And try to use hashtags if you can to draw people in. Give it a week and then check your article views. Have they increased? We’ll guarantee they have if you’ve followed all of the steps above. For all its clichés, social media really is changing the way we communicate and, as researchers and academics, we want our work to be discoverable and for people to engage with it. So give it a go and tell us how you got on – we’re @tandfauthorserv and we want to hear about your Twitter experience.

These are just some starter tips; you can also direct message people, thank people if they retweet you, ask questions, or tweet your thoughts from conferences you are at. Once you get into it, Twitter is weirdly addictive - got a few websites that you visit every day? You’ll quickly find Twitter is added to them.

Twitter success story

Judging whether the effort is worth it

• 669 tweets with a reach to over 1 million followers

You’ve created your account, started tweeting about your latest journal article, and now want to know whether all this extra work is having any impact. There is an easy way to check this. As a Taylor & Francis author, you’ll have access to ‘My authored works’ once you create an account and sign into Taylor & Francis Online. From here you can see how many times your article has been viewed and cited.

• Picked up by the Huffington Post, SciDevNet and on R-bloggers and Natural Society blogs

Now here’s a challenge – pick your

by social media posting and e-marketing from T&F and interest in the article was sustained by the continued tweeting of its lead author, Jack Heinemann (@Jack_Heinemann). His tweets highlighted specific arguments, drew others into conversations, and reached people who may never have been aware of this article otherwise. Jack said in an interview with T&F at the time, “The attention this paper is getting is gratifying. I am glad to know that at least some things I do as a research scientist can have broad relevance to society and be timely. Will it cause change? … The scale of the uptake of this paper gives me some cautious hope that among the downloaders and the readers will be those who will make a difference in converting the agriculture we do now to the one we need for the future.’

Sustainability and innovation in staple crop production in the US Midwest International Journal of Agricultural Sustainability • Tweeted by 496 accounts

• Over 8,000 article views in two weeks Published in June 2013, a research paper on GM crops rapidly became the most read paper ever in the International Journal of Agricultural Sustainability, going viral on social media sites. Initially sparked by a press release from the authors’ institution, this was supported

Explore the largest online resource in South Asian Studies Providing instant online access to over 4.5 million pages of original source material. Want to trial the South Asia Archive? If you are interested in a 30-day free trial for your institution, please pass this on to your librarian and ask them to fill out the online form at: www.southasiaarchive.com/freetrial

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Taylor & Francis Journals The Taylor & Francis Group is a leading publisher of academic journals across the disciplines of Science, Technology, the Arts, Humanities and Social Sciences. With over 200 years of experience in publishing journals, Taylor & Francis now produces over 1,750 journals, many in close collaboration with scholarly societies and universities. We are committed to disseminating and showcasing strong and innovative Indian research in the global arena through print and online platforms while maintaining a regional identity. Building on a tradition of scholarly work in this region our India office is dedicated to providing local support for editors, authors, publishing partners and learned societies in South Asia while providing the benefits of working with an international publishing company.

Publish with Us Authors Whether you already publish articles in Taylor & Francis journals or whether you’d like to, whether you’re an established academic or one of academia’s rising stars, we hope you will find all the information you need on our Author Services pages (http://journalauthors. tandf.co.uk/). Visit the site for advice on: • Picking the right journal for your research • Preparing a manuscript to meet a journal’s requirements • Maximising citations and readership of your article • Taylor & Francis Open and Routledge Open, and more about our open access models

Societies, Associations, and Institutes We would be delighted to discuss your journal requirements. Contact us at journalseditorial@ tandfindia.com with your enquiries regarding potential publishing collaborations, or visit our Societies Website (http://www.tandf.co.uk/ journals/society/) for further details.

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Get in touch! Our sales teams are happy to answer any questions you might have about our eBooks and other online resources. Whether you want to enquire about specific eBook collections or digital subscriptions, or simply get a clearer picture of how our products can be integrated into your library, please drop us a line: Neeti Verma – Sales Director, Journals & Online Resources, South Asia [email protected]

Rajesh Singh – North India +91 (11) 43155179 [email protected]

Onkar Verma – Assistant Manager, Customer Services & Sales Support +91 (11) 43155118 [email protected]

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