CUSTOMER SERVICE. BLOG. SOCIAL ..... dozens of rose beds make the perfect picture opportunity for any bride and ..... by
01 PACKAGING ILLUSTRATION
/BOKA FOOD /BOKAFOOD.CO.UK Boka food came to us with a unique product, the first all green traffic light cereal bar, making it an exciting brief to be part of. The branding had already been established but the packaging treatment, brand’s personality and identity was a complete blank canvas. I found that there was a ‘homemade’ gap in the market, where most concentrated on the flavour, flat colour approach. But Boka needed to be unique and stand out, so I adopted a natural feel whilst still hinting at the flavours by utilising the identity colour ways in addition to a knocked back shade for the hessian, as well as maintaining the rawness of the brand.
ILLUSTRATION SAM
ATCHISON
02 PACKAGING ILLUSTRATION
/BOKA FOOD /BOKAFOOD.CO.UK Over the past year the brand has flourished and the exciting next step was adding more products to the range. The hessian look was so popular that I continued it into the rest of the product range, quickly establishing a style for the brand of the raw hessian offset by a punchy colour for each product. This was then implemented to the web design.
SAM
ATCHISON
03 WEB DESIGN WIREFRAMING PHOTOGRAPHY /BOKA FOOD /BOKAFOOD.CO.UK
The site needed to tell a story, where this unique science came from and who was behind it. I split the focus of the site, the first to tell the brand’s story and reveal the product range, whilst the other revealed the traffic light system to further explain the product’s true USP. I adopted an illustrative style to soften the science and marry it up with the raw feel of the product. It was also clear we needed to push the photography down a more lifestyle route to accompany the brand’s identity so I organised photo shoots, taking the majority of the imagery myself. We are currently implementing the next stage of the website, to include the new products. Please keep a look out for this update soon.
SAM
ATCHISON
WIREFRAMING
04
EMAIL DESIGN
BRAND DEVELOPMENT: EMAIL DESIGN SOCIAL MEDIA PRINT DESIGN EXHIBITION /BOKA FOOD /BOKAFOOD.CO.UK
The brand’s identity continues to stand out from its competitors on social media with its unique style and USP. Continual sales follow the Facebook ad support whilst giving us another platform to continue the brand’s raw identity. We continually support the brand from presentations using Google Docs and email design to exhibition collateral such as stands, roll up banners, leaflets, stationery, adverts and direct mail.
SAM
ATCHISON
SOCIAL MEDIA
05 BRANDING
/DINI’S LOS ANGELES /DINISLA.COM
D
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Dini’s LA has longevity as a local brand supplying crystal embellished flip flops to its customers. LOS ANGELES
The new owners were set on creating a new strong, more luxurious brand identity that meant they could progress into the OC market. It was clear that to give the brand complete versatility, it needed to have stand out as the name as well as an ident that could be used on future merchandise. So I decided to give the brand a makeover with a stylish statement sans serif offset against a serif with consistent letter spacing.
D I N I ’S L O S
DINI’S L O S
WOMENS
Conscious that I didn’t want to lose the brand’s heritage and founding flip flop product I incorporated the ‘skinny’ toe post into the letter ‘D’ shape which created an interesting shape with a hint of cleverness.
MENS
SAM
ATCHISON
A N G E L E S
KIDS
A N G E L E S
D I N I ’ S L O S
A N G E L E S
LOS ANGELES
D I N I ’ S L O S
A N G E L E S
D I N I ’S L O
S
A
N
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S
06
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ATCHISON
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TRADE
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FEATURED
SIZE GUIDE
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41-
WOMENS
40
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FOOT SIZE CHART
(SEE SIZE TABLE FOR US / UK EQUIVALENT)
-38
37
TO ENSURE THE CORRECT SIZE IS PURCHASED, THE BOX BELOW SHOULD MEASURE 2 INCHES. (WHEN PRINTING USE ACTUAL SIZE, NOT FIT TO PAGE)
36
35-
SCALE TEST 2 INCHES (5.08cm) TO BE USED AS A ROUGH GUIDE TO GAUGE SIZE
Womens - Size Conversions
SHOP WOMEN
SHOP MEN
US SIZE
BRAZIL SIZE
UK SIZE
6
35 - 36
2/3
37 - 38
4/5
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Although Dini’s target audience is primarily women, the client wanted a presence for men and children alike.
SAM
MEN HAND EMBELLISHED
/DINI’S LOS ANGELES /DINISLA.COM
The new style website has elevated the status of the brand and with added features such as the foot size guide and a proposed schedule for a series of blog articles, the brand is seeing more turnover and online presence than ever before.
1
LOGO WOMEN
As well as the other audiences, One of the main defining elements of the Dini’s brand is that they can custom make flip flops to order. A navigation was created to combine these 5 important areas whilst displaying the main focus, ‘Design Your Own’ in the middle of the nav. The 3 target audiences each have their own colour palette, photography and colour logo to help the user differentiate between the 3.
MY SHOPPING BAG
07 SOCIAL MEDIA EMAIL DESIGN PHOTOGRAPHY
/DINI’S LOS ANGELES /DINISLA.COM Part of what makes the Dini’s brand is the unique lifestyle it promotes, which we have tried to compliment through focused promotions and varied photography. With the restrictions of budget, I’ve done my best with the British weather and locations to aspire to an LA climate. Overcoming the obstacle by using textured walls and surfaces as well as sand in the photography to give a feel of the LA surroundings as much as possible. With a set schedule of 2 promotions monthly, we have created varied campaigns catered to the client’s needs by introducing a slight illustration style and punchy colour scheme to spruce up the brand’s presence both in the user’s inbox and on social media.
SAM
ATCHISON
08 SOCIAL MEDIA EMAIL DESIGN BLOG SUPPORT
/DINI’S LOS ANGELES /DINISLA.COM Each campaign is unique in creative but mirrors the brand we’ve set for the Dini’s with the use of stand out typography and subtle image support In addition to monetary campaigns, the blog is another aspect we have introduced to the brand. Liasing with a copywriter, we formed a set number of posts to be released over the next 6 months. This particular campaign is to analyse the fascination of the flip flop culture to not only inform but persuade further sales. It was clear that a holiday snap book feel was needed but with a strong crossover of typography and white space to allow each point to breathe.
SAM
ATCHISON
SOCIAL MEDIA
CREATIVE
09
Magazine
PRINT DESIGN: BACKING BOARD AND BOOST
BACKING BOARD
/HACHETTE PARTWORKS: SUBSCRIPTION WEBSITES /CRYSTALSANDSTONES COLLECTION.COM
LIFTING ELEMENTS FROM THE MAGAZINE AND CREATING A STYLE FOR THE SITE AND BBB
A regular client, Hachette Partworks release new subscriptions for various products. From adult colouring books (50 mindful Patterns) to Transformers Definitive G1 collection I have worked on many of these projects but this one in particular stands out in how we approached the interactivity, working closely with our developer to accomplish something unique within the client’s budget. For the backing board and boost, we are supplied with the magazine as inspiration and elements such as photography. I used a combination of the distinctive typography and photography to design the backing board for the magazine and boost to fully showcase and inspire subscribers into the collection.
EACH MAGAZINE COMES WITH A STONE VIA BLISTER
Magazine BOOKLET BOOST
SAM
ATCHISON
10
CREATING A PAGE THAT TOLD A STORY AND LAID OUT A JOURNEY FOR THE USER
WEB DESIGN
/HACHETTE PARTWORKS: SUBSCRIPTION WEBSITES /CRYSTALSANDSTONES COLLECTION.COM
HOME
COLLECTION
SUBS GIFTS
WORKING CLOSELY WITH OUR DEVELOPER TO ENSURE EACH INTERACTIVE ELEMENT CAN BE BUILT
FA Q S
SUBSCRIBE NOW
The microsite consists of 3 main pages that show the full breadth of the collection from the magazine to the free gifts. Due to the subject matter I wanted to make this site more of an experience and interactive, especially since the products are not quite as elaborate as some of their other subscriptions, the aura and idea of mindfulness has to be evident in the site to convert sales. Combining textures with pastel shades and a curvy calligraphy font, the user’s eye cascades down each page from one element to the next. My favourite part to this site however is how we overcame the interactivity and hang down subscribe button responsively. Making these interactive areas, such as the chakras on the collection page, into a carousel but retaining the body map as well as moving the subscribe button to the bottom of the screen for. I thrive on responsive problem solving.
Embrace the positive power O F C RY S TA L S A N D S TO N E S
Connect with your mind, body and spirit with the enlightening power of crystals and stones. Each issue comes with a unique crystal or stone to add to your collection as well as a fascinating magazine detailing how best to optimise your crystal. Learn about your stone’s origin, properties and history and discover how to optimise these properties to bring positivity to your world. IMAGE OF WOMAN AT WINDOW
Take time FOR YOURSELF
WITH THIS BRAND NEW COLLECTION FEATURING MINDFULNESS TECHNIQUES AND EVERYDAY ACTIVITIES TO HELP CONNECT YOU WITH YOUR CRYSTAL.
CLOSE UP OF CRYSTALS
Collect
THEM ALL
SUBSCRIBE NOW
Create
Collect these beautiful crystals issue by issue
YOUR OWN WORLD
TO BUILD A STUNNING REPRESENTATION OF THE WORLD OF CRYSTALS AND STONES
SUBSCRIBE NOW
Every Issue
COMES WITH A UNIQUE STONE TO ADD TO YOUR COLLECTION
MAG COVER 1
ISSUE 1 CRYSTAL
Each stone
MAG COVER 2
INTERACTIVE ANIMATIONS
MAG COVER 3
ISSUE 2 CRYSTAL
IMAGE OF 4 STONES AND GIPSOFILA FLOWER AND JAR LIFESTYLE (LEAFLET02_0005.TIFF)
MAG COVER 4
ISSUE 3 CRYSTAL
ISSUE 4 CRYSTAL
Featuring
ROUGH-CUT, TUMBLED AND SHAPED STONES
HAS BEEN SPECIALLY SELECTED FOR ITS PROPERTIES
Rough-cut STONES
Tumbled AND SHAPED
Rose Quartz
COMPASSION • PEACE • UNCONDITIONAL LOVE
Excellent at amplifying energy. and may be useful in kindling romance, love and happiness.
SAM
IMAGE OF MAGAZINE SPREAD
ATCHISON
CLOSE UP of crystals
Subtle
Bringing POSITIVE ENERGY TO YOUR EVERYDAY LIFE
11 BRANDING
/OLD DOWN ESTATE /OLDDOWNESTATE.CO.UK Both the brand and site were quite dated and needed a refresh to bring the estate in line with other luxury wedding venues. The estate had a peacock mascot called Kev which the client was keen to feature in the branding in some way. This posed a challenge but my development saw me explore the figure, slightly deviating into other bird species. Fortunately it was later decided that Kev was confusing the brand so I centred it around the tree emblem that they favoured adding a touch of illustration and tighter typography.
SAM
ATCHISON
12 WEB DESIGN
/OLD DOWN ESTATE /OLDDOWNESTATE.CO.UK Old Down originally had 2 separate websites, one for the manor and one for country park. It’s safe to say that the park site, being somewhat lapsed in design, was neglected in comparison to the weddings site in regard to the content. It was clear I needed to create the country park’s identity at equal balance to the manor. So I decided to make one mega site, quite complex, but would marry both sides together well.
MAIN LOGO MAIN LOGO
USER DRIVEN ROTATING CONTACT INFOUSER DRIVEN ROTATING CONTACT INFO
WEDDINGS & EVENTS USER DRIVEN ROTATING CONTACT INFO HOME
ENQUIRY FORM
THE MANOR OUR STORY
MAIN SITE STILL BANNER
WHY CHOOSE OLD DOWN? THE MANOR HOUSE BEDROOMS AND BRIDAL SUITE THE COTTAGE
WEDDING SERVICES
CONFERENCE AND PRIVATE HIRE
THE BARN
GALLERY
SAM
ATCHISON
CONTACT
FAQ’S AND DOWNLOADS
COUNTRY PARK
MAIN SITE STILL BANNER
MAIN SITE STILL BANNER
13 BRAND COLLATERAL
/OLD DOWN ESTATE /OLDDOWNESTATE.CO.UK Old Down have many events in both the park and manor each month. The estate regularly need eye catching collateral such as leaflets, posters and web banners creating for the website. These are a just a few samples of what I’ve designed for them. Again they vary depending on which side of the site you’re on, sharp photographic weddings or textured handmade country park.
URE OF P ORLD N ESTATE W A KA IN OLD DOW WON ILLY TMAS AT W N I S D JO IS CHRI E AN H COM ATION T N I IMAG
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t a l o Choc ory fact
DR ESS SM COD AR E: T
ORY E FACTTIES COLAT E CHOISTMAS PAR H T D N R CH IE A CHARLLLY THEMED FU
TERS 0 STAR - £7.5
E:
INCLUD £50PP TO
VAL INK ON ARRI Y LIFTING DR ZZ FI ’S KA N WO APHER AL PHOTOGR PROFESSION MAS FEAST NNER CHRIST 3 COURSE DI S E’ RD GA RE VIOLET BEAU RIVER CHOCOLATE n OTH ow R PHOTOBO ESSENTIAL WONKAVATO it d BOOKING T S H IG N CH EA m ER N m IN W 5p 1a LDEN TICKET s, 7:4 at A LUCKY GO - CALL est ts S AND TREATS on s are SE i RI RP t gu ues SU KA N p O + e W F g e 4 414081 O 0 g M 45 c 8 2+ EDIBLE ROO 5 01) Re ria 01 quest MBA’ DISCO m Car romfrom U 2 RH f p PA M O 7 - EMAIL EC re ity s DJ AND ‘O TH D pon siv artie te.co.uk u S u 1 l PA M O p c e 1 bl info@olddownesta TH , OOMPA LO Ex iner a l i 0 a 1 av Jo TH , HIMSELF! 5 are - WEBSITE ILLY WONKA TH , te.co.uk AND EVEN W ta 4 dates es n w o d www.old er h (Ot
262OD
SAM
ATCHISON
cktail .00 n Co ) - £5 Praw oup (v ion S n O ch Fren S MAIN 16.50 ak £ t S e e .50 ib Ey k £18 re) 8oz R e t S a o sha irloin or 2 t and (f 0 8oz S .5 hips e sauce c 6 3 d £ e uf ook ellas iple c e or Bord e Boe tr D h e t it Cô me w ernais
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7PM FROM S E L - TAB
14 PRINT DESIGN
Welcome to
/OLD DOWN ESTATE /OLDDOWNESTATE.CO.UK
Liaising and spending time physically at the printers to craft the design in look and feel through sampling and proofing on differing papers and finishing methods. Using the brief as an exercise in learning and developing my own knowledge of print and its restrictions when compared to web. The estate needed a beautiful folder to be used for promoting their wedding packages. It was clear that an uncoated and embossed raw feel was needed for such a rural natural setting. Almost letting the paper do the work to offset the photography. The bespoke folder entailed a net and die to be wireframed and produced and 10 interchangeable inserts to be contained inside, again all uniquely created to compliment the folder.
SAM
ATCHISON
Built in 1856, set in 66 acres of beautiful grounds with panoramic views across the River.
Situated in outstanding countryside on the edge of the Cotswolds Old Down Manor, built in 1856, is set in 66 acres of beautiful grounds with panoramic views across the River Severn to Wales and beyond. Breath-taking sun sets, landscaped gardens with secret hedge-cut passage ways and dozens of rose beds make the perfect picture opportunity for any bride and groom. We hold just one wedding at a time at The Manor, which means that you will see only your friends, family and our dedicated staff; just the way it should be on such an important day. The impressive house and grounds are yours to use exclusively for the time that you are here. On entering The Manor you will see our magnificent atrium, complete with a vaulted glass roof and suspended bath stone staircase leading to our beautifully appointed en-suite bedrooms.
The Orangery, a beautiful room with floor to ceiling windows, looking out on to our formal rose garden and across to the River Severn, is a popular place for our guests to dine. Two rooms at the front of the house, with double aspect views to The River and our beautiful landscaped gardens, are the perfect place to hold your wedding ceremony – in fact the majority of the rooms in the house (bar the library, swimming pool, bar and bedrooms) are legally licensed to hold civil ceremonies, it’s just up to you to decide on where you want to make those all-important vows. A relaxing Library sitting room is located near to our modern bar and to round off an event we have a unique themed cellar bar, underneath the house, where guests can dance the night away. There is also a heated swimming pool for the exclusive use of your guests.
For further information or to book a tour of Old Down Manor, please contact our Wedding & Events Coordinator on 01454 414081 or email:
[email protected]
169OD
Creating a brand to website, to collateral and then reproducing it in print was quite rewarding, following the full journey.
OLD DOWN ESTATE
15 BRAND DEVELOPMENT PHOTOSHOP /GOSKIPPY INSURANCE GoSkippy Insurance is a brand that is loosely themed on the famous Skippy series. This playful heroic character opens up to some creative playful photo manipulation. The images are used throughout the website as well as specifically created for further collateral such as newsletters, leaflets, stationery and exhibition stands. Each image was crafted and manipulated from one stock photo.
Recommend a friend or family member and earn yourself £25 for each policy sold Car, Van, Home, Life, Bike, Business: Courier, Fleet, Public Liability, Taxi policy CONTACT HOLLY GARDNER TO RECEIVE YOUR OWN REFERRAL PACK
ATCHISON 276GS
SAM
16 WEB DESIGN RESPONSIVE WIREFRAMING INTERACTIVE
Interac Eleme
tive
nts
/HACHETTEPARTWORKS /2000ADCOLLECTION /DISNEYPRINCESSCASTLE Hachette Partworks have varied subscriptions that need creatively interpreting into microsites to entice the consumer’s eye. Although both sites are currently down due to us working on them as they are going National, both sites were some of my most favourite and creative of the Hachette brand that I’ve worked on. The 2000 AD collection site was supplied to us in assets from characters to a pretty basic backing board and boost. A strong creative was needed to elevate this subscription. Using interactive elements and working closely with our developer to create an evocative subscription site that used textures and layered backgrounds to inspire. The Disney site also saw me really push my animation and interactive knowhow, creating a unique and fun collection to attain to.
Compiling the definitive stories from forty years of the award-winning weekly SF anthology comic 2000 AD. Written and illustrated by some of the biggest talents in the industry, 2000 AD: THE ULTIMATE COLLECTION forms a stunning library that represents the best of this most celebrated of titles.
I SSUE 1 ON LY
1.99
£
SCROLL TO VIEW ARTWORK
CREAT RESPO ING N SOLUTI SIVE TO DES ONS FUNCT KTOP IONALI TY
Castle
SUBSCRIBE NOW
HOME COLLECTION
Subscribe today to receive 2 Graphic Novels each month, featuring:
SUBSCRIPTION GIFTS FAQS
SUBSCRIBE NOW
SAM
ATCHISON
Special Edition Hardback Graphic Novels Each hardback book has an exclusive cover especially designed for the collection
Bespoke Navigation Design
17 NOT JUST A DESIGNER: WRITER MOTIVATOR SM STRATEGIST /BOPGUN DESIGN /BOPGUN.COM
At the start of my time at Bopgun I asked for a challenge aside from my usual responsibilities, the blog was just that. Each week I write the company’s blog, researching and collating topics and creating the accompanying imagery, which has now gathered quite a following. We have over 60 posts to date
How to use emotion to influence your audience
Engaging consumers to give feedback
How to drive readers to your newsletter
Creating visually engaging client data
Rebrands – the good, the bad and the ugly
What’s annoying your user about your website
Creating effective social media
Why we can’t ignore the millennial audience
Challenging colour palettes
Building a strong brand – Leave the fidgeting to us
Engaging audiences in customer journeys
Bopgun Corporate Day 2017
68
blog posts and rising SAM
ATCHISON
18 NOT JUST A DESIGNER: WRITER MOTIVATOR SM STRATEGIST /BOPGUN DESIGN /BOPGUN.COM
The beauty of the blog is that it needs strong imagery to support it. This is another avenue to explore my creative. The Supermoon occurrence last year gave me an idea as a design exercise to communicate complex content but instead of creating an infographic, to use the superhero angle to produce a Lichtenstein inspired comic. Bonfire night needed a creative nod, so I decided to use my poetry, illustration and typography skills to wish everyone a happy bonfire night.
SAM
ATCHISON
19 NEWSLETTER SCHEDULING SM STRATEGIST /BOPGUN DESIGN /BOPGUN.COM
Due to the vast number of posts created and the traffic to the site being higher than ever, it was clear that we needed to move on to the next step. Collating the favourite posts, social events and case studies, I created a company newsletter with the help of our developer to showcase the ‘Best Of Bopgun’ or BOB, branding our newsletter with a character identity at the same time. Alongside this monthly edition, I’ve developed a Social Media strategy that includes releasing social tiles from creative nods, to inspiring quotes and hashtags each week. Exploring all 4 platforms thoroughly, choosing the appropriate articles/tiles for each. LinkedIn, Facebook, Twitter and reviving the company’s Instagram account.
SAM
ATCHISON
MEET BOB / DEVELOPMENT OF THE BEST OF BOPGUN MASCOT
BOPGUN’S BOB THE ALIEN
BOPGUN’S BOB THE FISH
BOPGUN’S BOB THE BULL FROG
BOPGUN’S BOB THE COW
20 W DO HO
MOTIVATOR ORGANISER INCENTIVISER
YOU DRINK YOU RS?
T&CS
• TEAS AND COFFEES •
/BOPGUN DESIGN /BOPGUN.COM
DAVID NESPRESSO MILK
In such a busy studio it can be hard to find time to be creative for our own agency. But no matter the workload, I have increased and maintained the level of motivation of the team with numerous activities.
COFFEE
PANTONE 376
JON Dash of milk
NESPRESSO
MILK
1 SUGAR
FROTHY MILK
TEA
COFFEE
PANTONE 1225
HANNAH M INSTANT MILK
GREEN TEA COC OA
PANTONE 7432
COFFEE CR UNC H
ORANGE COCOAORANGE COCOA
EMILY Dash of milk
PEPPERMINT
GREEN TEA
ONE OF THESE BADBOYS...
NESPRESSO
MILK TEA
FROTHY MILK
PANTONE 551
COFFEE
LLOYD NESPRESSO
ONE OF THESE BADBOYS...
PEPPERMINT
Integrating creative thinking to holidays by decorating the studio and organising team creative tasks for such holidays as Red Nose Day and Halloween, getting the team motivated and blogging and recording the days on social media.
TEA
GREEN TEA
From blog quizzes with trophy prizes to organising group experiments such as the Bopgun Corporate Day that saw the team follow a set of rules with prizes for best dressed etc. Followed up with a post to describe why we did the day.
1 SUGAR
FROTHY MILK
FROTHY MILK
MILK TEA
1 SUGAR
PANTONE 2336
COFFEE
HANNAH W
MILK SQUASH PANTONE 172
HOT CHOC
SAM INSTANT
BLACK COFFEE
PEPPERMINT PANTONE 520
SAM
ATCHISON
NESPRESSO
PANTONE 585
21 HOME WRITER CREATIVE
7 creative tips to engage users on social media
/SAM ATCHISON /SAMATCHISON.CO.UK
Could your creativity be making you sick?
The company blog has inspired me to start my own blog. Each week I pick from my growing list of ideas and subjects to communicate my findings and opinions on social media.
How the guilt trip has evolved
Alongside my blog is an array of creative projects that I’ve started adding to each week. From ad campaign ideas like my product expansion of the Creme egg brand for the Easter holidays to the ‘May the fourth be with you’ light saber inspired poem as a creative nod to the day.
Exploring the unicorn trend
Annoying Product UX
14
blog posts and rising SAM
ATCHISON
How bizarre holidays are influencing marketing
22 CREATURES PROJECT SNEAK PEEK /ILLUSTRATION /WRITING /PRINT DESIGN
Another year, another year long project. Setting myself the goal of creating a new creature each week in hope of creating my own adult colouring book. The creatures are inspired by my everyday life, whether out for a run in the woods or driving my rural journey to work, each creature is uniquely drawn and given a name and bio similar to Top Trumps, all to be collated next year into a colouring book to be published. I currently have over 20 in my collection. The next phase to this will be to explore and create 3D versions of the creatures as a developing side project.
SAM
ATCHISON
A waist to hip ratio of less than 1 (men) or 0.85 (women) to stay healthy
2 - 8 months of trying out a healthier behaviour to make it a habit
23
SECRET FAVES AND STRENGTHS
4X STRESS ON YOUR KNEES
TSPS SUGAR DAILY LIMIT
FEEL FULL
Infographics are the perfect way to communicate 4 times the stress on yourcomplex knees for every extra pound of weight you carry content.
At least 5-a-day of fruit and veg to stay healthy and feel full for longer
I suggest this to many of my corporate clients and the outcome always comes out fresh and fun to follow.
Limiting your daily added sugar to 6 teaspoons a day
PREVENT
8%
9-5
HEALTHY LIVING
Vavista Life’s (Insurance) looks at the healthy living subject here but was restricted with the brand’s limited colour palette. It made the illustrations quite unique andSLEEP stand out,AbutNIGHT more intriguing than just a general bullet list.
7 HRS
A SIMPLE NUMBERS GAME
HOW
DOES YOUR MUSCLE LOSS
IMPROVING YOUR HEALTH OFTEN SEEMS CONFUSING AND COMPLICATED. IT DOESN'T HAVE TO BE...YOU JUST NEED TO BE ABLE TO COUNT TO 10!
HEALTH WORK HABITS
WITH
HEALTH ADD UP?
TO MAKE HEALTHY TheCHOICES Boring website indicators graphic is one
STRENGTH EXERCISES
LESS THAN
MTHS
WAIST
of the many inspired projects that come from thehours company blog.a This wastoused to reinforce At least 7 sleep night perform post by highlighting stats to wellthe and make healthiercertain choices check off against your own website.
MTH S
HIP RATIO
2-8 MONTHS TO MAKE IT
A HABIT
MEN
LIST 3 A DAY GOOD THINGS
It’s important to do strength exercises as well as cardio, to help prevent the 8% muscle loss per decade from the age of 40
A waist to hip ratio of less than 1 (men) or 0.85 (women) to stay healthy
4X
The 30 Years infographic was a personal project for my parents anniversary. I regularly write my own poetry but this poem needed something special to support it and the infographic did just that.
2 - 8 months of trying out a healthier behaviour to make it a habit
Listing 3 good things in your day instead of seizing on what went wrong
5 A DAY STAY HEALTHY
STRESS ON YOUR KNEES
FEEL FULL
10K
4 times the stress on your knees for every extra pound of weight you carry
At least 5-a-day of fruit and veg to stay healthy and feel full for longer
PREVENT
7 HRS SLEEP A NIGHT
TO MAKE HEALTHY CHOICES
LIVING, Y H T L A HE LIFE HAPPY
8%
WITH STEPS A DAY MUSCLE LOSS
LIVE LONGER STRENGTH EXERCISES
At least 7 hours sleep a night to perform well and make healthier choices
It’s important to do strength exercises as well as cardio, to help prevent the 8% muscle loss per decade from the age of 40
STEPS A DAY
373VAV1115
LIVE LONGER
Taking 10,000 steps a day to live longer and stay fit and healthy
Taking 10,000 steps a day to live longer and stay fit and healthy
Including health in your 9-5 by cultivating healthy working habits
6
TSPS SUGAR DAILY LIMIT
Limiting your daily added sugar to 6 teaspoons a day
9-5
HEALTH WORK HABITS Including health in your 9-5 by cultivating healthy working habits
10K
, Y LIVING HEALTH Y LIFE HAPP
ATCHISON
6
5 A DAY STAY HEALTHY
/INFOGRAPHICS
SAM
Listing 3 good things in your day instead of seizing on what went wrong
FOR CHECK OUMORE INFO T OU
R WEBSITE WWW.VA VISTALIFE .COM
FOR CHECK O MORE INFO UT OUR WEBSITE WWW.VA
VISTALIF E.COM
24 SECRET FAVES AND STRENGTHS /WRITING /WORDPLAY /TYPOGRAPHY
In addition to my blog work, my love for words comes across in everything I do, especially in my creative. Pushing each brief by suggesting certain wordplay or typographic opportunities to elevate the creative. It’s a major strength of mine and something I take a lot of pride and enjoyment in. In a previous role, the company director started a campaign known as Leave.eu, so my role expanded into helping support his social media campaign with a series of ads and banners to go out each day. The varying campaign focuses enabled me to explore this further by choosing certain phrases to offset the imagery. The mission posters were an idea I had due to strict corporate guidelines, so I decided that the solution had to be typographic. Manipulating each one to connote the value.
SAM
ATCHISON
25 SECRET FAVES AND STRENGTHS /PRODUCT DESIGN /ILLUSTRATION /CONCEPT
The simplest of tweaks to a classic product that makes the brand engaging and fun for consumers. Inspired by one of my favourite cartoons, ‘My Little Pony,’ I decided to delve into the world of product design concept and illustration. Taking a classic juice box, flipping its ears upward to create a cute and catchy platform to endorse the pony’s personalities in 3D form. Then using the pony’s unique colour palettes to relay the flavour of the healthy fruit juice drink. A great way to engage kids into drinking healthily without realising it.
SAM
ATCHISON
26 SECRET FAVES AND STRENGTHS /ILLUSTRATION
GOSKIPPY DIAMOND GIVEAWAY CAMPA
Skippy
Whether it’s by hand or using my tablet, illustration is the main way I communicate in my work. From wireframing to new vectors, I’ve developed a particular style which I love to use regularly.
ATCHISON
He runs to catch his bus afford cabs anymore. How misses it and remains to bus drive past him with a GoSkippy advert banner.
It’s a bad day!
As he turns, a camera is s face, but it’s not Paps it’s taking a skippy selfie.
“Something needs to be done. This is out of control! What use are they to the UK? PESTS!!!!!!”
He arrives home to be gre wife shoving a Skippy toy
NIGEL FARAGE
GOSKIPPY DIAMOND GIVEAWAY CAMPAIGN
Skippy Saves, even Nigel!
Mr. Farage has lost his job and is walking down the street.
SAM
Mr. Farage has lost his job and is walking down the street.
Skippy Saves, even Nigel!
The loose brushstroke style is my exploratory style which is used for my conceptual and scamping. However, for some clients such as Boka Food, this style has sort of developed into their brand identity. In previous roles storyboarding and scamping was a big part of my role. This was where my style took centre stage, as it’s quick and loose but gets the point across. Such campaigns as the political ‘The Great British Fudge Off’ which saw the Leave.eu team sell Leave.eu branded fudge to throw at the prime minister at the time of the Brexit election (not our idea but fun to work on creatively) and GoSkippy ad storyboarding.
NIGEL FARAGE
GOSKIPPY DIAMOND GIVEAWAY CAMPAIGN
He runs to catch his bus as he can’t afford cabs anymore. However he misses it and remains to watch his bus drive past him with a massive GoSkippy advert banner.
To wait for the next bus he nips into the local chippy. Everywhere he looks he sees Skippy pop up.
A car drives past and splashes him and he notices yet another Skippy toy.
Mr. Farage has lost his job and is walking down the street.
He runs to catch his bus as he can’t afford cabs anymore. However he misses it and remains to watch his bus drive past him with a massive GoSkippy advert banner.
To wait for the next bus he nips into the local chippy. Everywhere he looks he sees Skippy pop up.
A car drives past and splashes him and he notices yet another Skippy toy.
It’s a bad day!
As he turns, a camera is shoved in his face, but it’s not Paps it’s youngsters taking a skippy selfie.
To calm down, he goes to his local for a pint. But a beermat is stuck to the bottom of his glass. “Another bloody Skippy advert.”
“Why are they taking over the UK?!!!!!”
27 SECRET FAVES AND STRENGTHS /ILLUSTRATION /CONCEPT
A reactive nod with a quirky tale on the heroes of the season and what they get up to for the rest of the year. Ever wondered what happens to our seasonal decorations and traditions the other 364 days of the year? A question that inspired the first in a series of illustrations to reveal just what they get up to on those other days. Introducing Frank the toffee apple.
SAM
ATCHISON
28 SECRET FAVES AND STRENGTHS /ILLUSTRATION
A childhood favourite reimagined for the adult market, celebrating the season of Halloween. Turning a brand on its head is a passion of mine, creating something so far from the intended audiences imaginations that it creates a new following. To celebrate the season of Halloween I decided to create a spooky collection of characters inspired by one of my favourite cartoons, recently reillustrated in a mangesque style, ‘My Little Pony.’ From blood dripping and stripped limbs to eyeballs, brains and scary clowns that celebrate the new horror releases of the time, ‘IT’ and ‘Jigsaw,’ the creations put a spooky spin on the classic cartoon.
SAM
ATCHISON
29 SECRET FAVES AND STRENGTHS /ILLUSTRATION /CONCEPT
A gaming obsession that inspired me to wonder what would happen if two pokémon were merged. With the likes of such films as ‘Alien Vs Predator’ and ‘Underworld’ we’re starting to see the hybrid come into its own. Inspired by this I wanted to extend the range of the pokémon creatures by producing a relatable world that will inspire and captivate audiences as an extension of the renowned brand. Taking two first level pokémon, merging them into a new hybrid to create an array of fascinating creatures with possibilities to create unique evolutions. All of which were received very well on my social media release.
SAM
ATCHISON
